Florafelt
- Company typePrivate
- Founded2003
- HeadquartersNorcross, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Florafelt firmographics
Firmographics- Name
- Florafelt
- Legal name
- Build Botanic LLC
- Website
- https://florafelt.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Florafelt industry classification
Industry- Product category
- Vertical Garden Systems
- NAICS
- Showcase, Partition, Shelving, and Locker Manufacturing (337215)
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- Custom Modular Shelving & Cabinetry System Planning (Non-Construction) (HSAFAHAK)
- akta.pro secondary industry
- Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)
Keywords
Where Florafelt is headquartered
LocationHeadquarters
- HQ city
- Norcross
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Florafelt business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Living Wall Product Sales: One-time sale of modular living wall components including Pocket Panels, Recirc Units, Pro Systems, and Compact Kits. Products sold at various price points from entry-level to premium architectural systems.
- Accessories and Consumables: Sales of irrigation kits, grow lights, plant food, root wraps, drain trays, and replacement components. Ongoing revenue from maintenance supplies.
- Custom Project Manufacturing: Custom fabrication services for large-scale commercial layouts, bulk pocket-panel configurations, and specialized commercial kits based on customer project specifications.
- Freight and Shipping: Custom freight services for large orders with contact-based pricing. Standard shipping for smaller orders with free shipping for contiguous USA.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pocket Panels - Entry level modular panels |
| Unit Pricing | Pay-as-you-go | Compact Kit - Complete DIY living wall kit |
| Unit Pricing | Pay-as-you-go | Recirc Units - Premium self-contained aluminum systems |
| Unit Pricing | Pay-as-you-go | Pro System - Architectural grade stainless steel |
| Unit Pricing | Pay-as-you-go | Grow Felt and Root Wraps - Materials |
| Unit Pricing | Pay-as-you-go | Irrigation Systems |
| Unit Pricing | Pay-as-you-go | Lighting and Plant Care |
| Unit Pricing | Pay-as-you-go | Drainage Products |
| Unit Pricing | Multi-year contract | Custom Commercial Projects |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Florafelt product offering
Product offeringCore offering
Florafelt manufactures and sells modular living wall systems built around patented felt pocket panels made from recycled PET plastic, offering four core product lines: Pocket Panels, Compact Vertical Garden Kits, Recirc Units (self-contained aluminum recirculating systems), and Pro Systems (architectural-grade 304 stainless steel grids). The company also sells a full ecosystem of supporting accessories including irrigation kits, grow lights, plant food injectors, root wraps, and drainage products, sold direct-to-consumer online and through custom quotes for commercial installations.
Product overview
Florafelt offers a modular living wall system portfolio built around four core product lines: Pocket Panels (lightweight rigid-backed felt pockets for stacking), Compact Living Wall Kits (self-contained hangable gardens with integrated tank/pump/timer), Recirc Units (high-style aluminum recirculating systems with self-watering pockets), and Pro Systems (architectural-grade 304 stainless steel grids for permanent installations). The ecosystem includes supporting products: Grow Felt recycled horticulture fabric, Root Wraps for plant handling, irrigation kits and smart controllers (including WiFi moisture sensors), grow lighting systems, plant food injectors, and drainage/waterproofing accessories. The products integrate together as a complete vertical gardening solution where felt pockets wick moisture to roots, recirculating systems conserve water, and smart timers automate watering cycles.
Differentiator
Problem solved
Functional benefit
Products and services
- Florafelt Pocket Panels
Quantifiable outcome
- Living walls improve indoor air quality by filtering VOCs and absorbing CO2
- +2 more outcomes
Companies that use Florafelt
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles4 records
Florafelt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
Florafelt partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Living Green DesigncoreSan Francisco-based landscape design firm and long-term installer of Florafelt systems. Responsible for major installations including Anchor Brewing Co., Moscone Center, and San Francisco Decorator Showcase projects. Led by Davis Dalbok and Lindsey Graves.
- Plants On WallscoreInstallation and maintenance company founded by Chris Bribach (Florafelt inventor). Handles commercial and residential installations including San Francisco Conservatory of Flowers and Moscone Center. Primary installer partner for the company.
- Planted DesigncoreSan Francisco-based design firm led by Amanda Goldberg and Lucy Ng. Installed Google Campus, Adams Pools, and multiple residential projects. Known for custom Recirc installations with lighting integration.
- Floraform DesignminorSeattle-based design firm led by Rebecca Sheedy. Specializes in custom recirculating living walls for commercial and residential spaces.
- Jungle Rising Green WallsminorLiving wall specialist firm that partnered with Oasis Landscapes for Paradeco Coffee Roasters installation in St. Petersburg, Florida.
- Brightview Landscape MiamiminorLandscape firm that installed Florafelt Pockets at Perez Art Museum Miami (PAMM) to restore living columns.
- Oasis LandscapesminorLandscape company in St. Petersburg, Florida that collaborated with Jungle Rising on the Paradeco Coffee Roasters living wall project.
- Mediterrasian LandscapesminorLos Gatos, California landscape design firm led by Richard Held that designed a 14x4 foot backyard living wall project.
- Yoobi Los AngelesminorOffice space client with custom Recirc living wall installed by Florals by Mitzi in their Los Angeles office.
- AirbnbminorShort-term rental host at Coca-Cola Loft in San Francisco featuring a Florafelt vertical garden in the bathroom.
Scale indicators3 records
Recent moves8 records
Expansion highlights4 records
Florafelt competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Florafelt social profiles
Digital presenceFlorafelt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Florafelt leadership team
Management profileNumber of profiles
Profiles1 record
Florafelt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Florafelt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Florafelt
What does Florafelt do?
Florafelt manufactures and sells modular living wall systems built around patented felt pocket panels made from recycled PET plastic, offering four core product lines: Pocket Panels, Compact Vertical Garden Kits, Recirc Units (self-contained aluminum recirculating systems), and Pro Systems (architectural-grade 304 stainless steel grids). The company also sells a full ecosystem of supporting accessories including irrigation kits, grow lights, plant food injectors, root wraps, and drainage products, sold direct-to-consumer online and through custom quotes for commercial installations.
Is Florafelt a public or private company?
Florafelt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Florafelt founded?
Florafelt was founded in 2003. It employs 51 to 100 people.
Where is Florafelt based?
Florafelt is headquartered in Norcross, United States, in the North America region.
How does Florafelt make money?
Four revenue lines are on record. Living Wall Product Sales are the primary driver. The others are accessories and Consumables, custom Project Manufacturing and freight and Shipping.
Does Florafelt have an API?
No public API is recorded for Florafelt.
What industry is Florafelt in?
Florafelt's product category is Vertical Garden Systems. Its primary akta.pro industry code is HSAFAHAK, Custom Modular Shelving & Cabinetry System Planning (Non-Construction), with a secondary code of CRAIACAG, Indoor Plants, Faux Florals & Botanical Décor Retail. Its NAICS code is 337215 and its SIC code is 2540.