Greggs plc
Greggs plc is a UK bakery food-on-the-go retailer operating 2,700+ stores nationwide, serving value-conscious consumers with an iconic roll portfolio, hot food, and drinks through multi-format outlets spanning high streets, retail parks, drive-thrus, and airports.
- Company typePublic
- Founded1951
- HeadquartersNewcastle Upon Tyne, United Kingdom
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Greggs plc does
Greggs plc is a UK-listed food-to-go retailer headquartered in Newcastle upon Tyne, operating 2,739+ retail outlets across the United Kingdom as of year-end 2025, with the estate having grown to 2,759 stores by May 2026. The company runs a vertically integrated operating model combining in-house manufacturing, logistics, and retail, supported by a proprietary mobile app that delivers rewards, click-and-collect, and birthday treats, alongside delivery partnerships with Just Eat, Uber Eats, and Deliveroo. Its product portfolio is anchored by an 'iconic trilogy' of rolls — the Sausage Roll, Vegan Roll, and Chicken Roll (£1.35) — and has broadened into hot evening meals, Matcha drinks, sandwiches, and savoury bakes, repositioning from a breakfast-and-lunch brand to an all-day food-to-go operator.
The business monetises primarily through unit-priced retail sales across a multi-format estate spanning high streets, retail parks, petrol stations, drive-thrus, and airports, supplemented by gift card float, click-and-collect digital commerce, and third-party delivery transaction fees. Pricing is positioned at the value end of the UK market — the company was identified as the cheapest major UK coffee and bakery chain in independent pricing studies — though it raised prices selectively in 2025 (e.g., breakfast deal from £3.95 to £4.50) to offset cost inflation. Strategic growth is being pursued through continued UK store rollout toward a 3,000+ store ambition, new format innovation including the 'Bitesize' small-format store and vending machines, international expansion via a Tenerife South airport partnership with Lagardère Travel Retail, and event-driven marketing partnerships with brands such as KFC and Virgin Media O2.
Greggs plc firmographics
Firmographics- Name
- Greggs plc
- Legal name
- Greggs plc
- Website
- https://greggs.co.uk
- Company type
- Public
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Greggs plc is a UK bakery food-on-the-go retailer operating 2,700+ stores nationwide, serving value-conscious consumers with an iconic roll portfolio, hot food, and drinks through multi-format outlets spanning high streets, retail parks, drive-thrus, and airports.
- Ownership category
- akta.pro rank
Greggs plc industry classification
Industry- Product category
- Bakery Retail
- NAICS
- Baked Goods Retailers (445291), Retail Bakeries (311811), Bakeries and Tortilla Manufacturing (3118)
- SIC
- Retail-Eating Places (5812), Bakery Products (2050)
- akta.pro primary industry
- Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread) (CRAHAKAJ)
- akta.pro secondary industries
- In-Store / Supermarket Bakeries (THAFAFAE), Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)
Keywords
Where Greggs plc is headquartered
LocationHeadquarters
- HQ city
- Newcastle Upon Tyne
- HQ country
- United Kingdom
- HQ region
- Europe
Offices8 records
Markets served
Greggs plc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail store sales: Greggs generates the majority of its revenue through the sale of bakery and food-to-go products across its owned and franchised retail store network of 2,739+ outlets in the UK. Products include sausage rolls, vegan rolls, chicken rolls, bakes, sandwiches, hot food, drinks, and sweet treats.
- Delivery partnerships: Greggs earns revenue through delivery orders placed via Just Eat and Uber Eats platforms, extending reach beyond traditional high-street footfall to direct-to-consumer door delivery.
- Click & Collect and App commerce: Revenue generated through the Greggs app's click-and-collect functionality, which drives pre-ordered purchases through the proprietary digital channel, bypassing queue friction and increasing basket size through targeted offers and loyalty rewards.
- Gift cards: Greggs sells gift cards via its website and app for gifting occasions, providing float revenue and encouraging brand loyalty. Gift cards can be sent by email, text, or post.
- Franchise and retail park lettings: Greggs generates rental income from operating as an anchor tenant in retail park developments, such as its presence in the new Peterlee retail centre alongside Sainsbury's, Domino's, and CVS Vets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Chicken Roll (permanent menu item) at £1.35 |
| Unit Pricing | Pay-as-you-go | Breakfast Deal increased to £4.50 in 2025 |
| Unit Pricing | Pay-as-you-go | Average hot drink price approximately £2.22 |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Greggs plc product offering
Product offeringCore offering
Greggs plc operates the UK's largest bakery chain, retailing affordable baked goods and food-to-go products — including Sausage Rolls, Vegan Rolls, Chicken Rolls, steak bakes, sandwiches, hot food, drinks, and sweet treats — through a vertically integrated supply chain of in-house manufacturing, logistics, and 2,739+ company-managed and franchised stores spanning high streets, retail parks, petrol stations, drive-thrus, and airports. Sales are supported by a proprietary mobile app for rewards and click-and-collect, plus delivery partnerships with Just Eat, Uber Eats, and Deliveroo.
Product overview
Greggs plc is a UK bakery chain operating as an omni-channel food-to-go platform with over 2,700 stores across the UK. The company offers a diverse menu organized into categories: Breakfast (bacon rolls), Savouries & Bakes (sausage rolls, steak bakes), Drinks & Snacks (coffee, matcha lattes), Sandwiches & Salads, Sweet Treats (doughnuts, muffins), and Hot Food (chicken goujons). Greggs has built its product portfolio around an 'iconic trilogy' of roll products: the flagship Sausage Roll, the Vegan Roll, and the new Chicken Roll launched in April 2026. The company supports multiple ordering channels including the Greggs App (enabling rewards, pre-ordering, and Click + Collect), delivery partnerships (Just Eat, Uber Eats, Deliveroo), and is exploring vending machine formats. Gift cards are available for gifting occasions.
Differentiator
Problem solved
Functional benefit
Brands
- Greggs App: Mobile application enabling rewards, pre-ordering, and click-and-collect functionality
- Greggs Bitesize
Products and services
- Greggs App A proprietary mobile application for UK consumers that enables earning rewards on every purchase, receiving birthday free treats, skipping queues via Click + Collect pre-ordering, and accessing exclusive offers.
- Click + Collect An online ordering service that allows customers to place orders and collect them in Greggs stores, skipping in-store queues and increasing basket size through targeted offers.
- Greggs Gift Cards Digital and physical gift cards sold via the Greggs website and app for gifting occasions, redeemable in-store across the UK estate; can be sent by email, text, or post.
- Sausage Roll Greggs' flagship baked savoury pastry product, the cornerstone item of the brand's 'iconic trilogy' available nationwide in Greggs stores.
- Vegan Roll Plant-based alternative to the classic Sausage Roll, expanding Greggs' vegetarian and vegan offering within the 'iconic trilogy'.
- Chicken Roll New permanent menu item launched as the third product in Greggs' 'iconic trilogy' alongside the Sausage Roll and Vegan Roll, priced at £1.35 and containing 305 calories, available nationwide across 2,700+ UK shops.
- Blueberry Iced Matcha Latte Limited edition iced matcha latte combining blueberry flavour with matcha, served over ice as part of Greggs' matcha drinks launches.
- Strawberries & Cream Muffin Seasonal muffin featuring strawberry and cream flavours, part of Greggs' sweet treats limited-edition line-up.
Quantifiable outcome
- Total sales grew 6.8% to £2.15bn in 2025, with 121 net new store openings
- +4 more outcomes
Companies that use Greggs plc
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Greggs plc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Greggs plc partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Virgin Media O2 (Priority scheme)minorVirgin Media O2 partnered with Greggs to offer Priority customers free hot drinks on specific dates during the World Cup, available between 8am and 11am the morning after Scotland and England matches at Greggs shops across the UK while stocks last.
- KFC (cross-QSR merchandise partnership)minorGreggs entered a cross-QSR merchandise collaboration with KFC, joining brands like McDonald's Cactus Plant Flea Market collab and Jack In The Box's The Hundreds collaboration as QSR operators increasingly treat merchandise as a strategic loyalty and marketing tool.
- Lagardère Travel RetailcoreGreggs confirmed plans to open its first overseas site at Tenerife South airport in partnership with Lagardère Travel Retail. This marks Greggs' inaugural international expansion through a airport retail partnership, leveraging Lagardère's established travel retail network to reach travellers.
- Too Good To GominorGreggs partnered with Too Good To Go in 2021 to rescue surplus food from over 2,000 shops across the UK. The partnership has prevented more than five million meals from going to waste, avoiding significant CO2e emissions and supporting Greggs' sustainability goals.
- Just EatcoreGreggs products are available for home delivery via the Just Eat platform, extending Greggs' reach beyond traditional high-street footfall to direct-to-consumer door delivery across the UK.
- Uber EatscoreGreggs products are available for home delivery via the Uber Eats platform, enabling customers to order Greggs bakery and food-to-go items for direct-to-consumer door delivery.
- DeliveroocoreGreggs partnered with Deliveroo to extend delivery reach beyond traditional high-street footfall, allowing customers to order Greggs products for home delivery through the Deliveroo platform.
Scale indicators11 records
Recent moves11 records
Expansion highlights6 records
Greggs plc competitors and assessment
Company assessmentEmerging players
- Leon Restaurants: UK food-to-go chain emphasising healthier hot food. Competes for the same breakfast and lunch occasions, particularly in central London and commuter hubs, with overlapping hot food and coffee menus.
Direct peers
- Pret a Manger: UK food-to-go chain serving breakfast, lunch and coffee. Direct competitor for Greggs' lunch and hot drink occasions, with comparable store footprints in high street and commuter locations.
- Subway UK: UK food-to-go sandwich chain with broadly comparable value positioning and high street estate. Direct competitor for lunch and snack occasions in similar locations.
- Costa Coffee: UK's largest coffee chain by outlets until Greggs overtook it in 2025. Both compete head-to-head for branded coffee and bakery occasions across UK high streets with overlapping value and premium tiers.
- Starbucks UK: Global coffee chain with UK presence benchmarked in pricing studies. Competes with Greggs for branded hot drinks and breakfast occasions, but at a significantly higher price point.
- Gail's Bakery: UK artisan bakery café chain with similar grab-and-go bakery offering. Direct competitor in the bakery-on-the-go category with overlapping menus (pastries, sandwiches, coffee) and London/commuter-town presence.
- Caffè Nero: UK coffee chain positioned between value and premium. Competes directly with Greggs on branded coffee pricing and bakery accompaniments, included in the same comparative pricing studies.
Broad incumbents
- Warburtons: UK's largest bakery brand, manufacturing bread, rolls and baked goods for grocery retail. Adjacent competitor for branded bakery occasions and a key CPG benchmark for Greggs' manufacturing arm.
- McDonald's UK: Largest UK QSR with breakfast and lunch dayparts directly overlapping Greggs. Broader menu and family/evening focus, but competes for the same value-driven breakfast and on-the-go lunch customer.
Regional players
- Cooplands Bakery: UK regional bakery chain (Yorkshire/Lincolnshire focus) selling sandwiches, sausage rolls and baked goods at similar value price points. Direct bakery competitor with significant geographic overlap in Greggs' north-of-England heartland.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Greggs plc social profiles
Digital presenceGreggs plc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greggs plc leadership team
Management profileNumber of profiles
Profiles2 records
Greggs plc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greggs plc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greggs plc
What does Greggs plc do?
Greggs plc operates the UK's largest bakery chain, retailing affordable baked goods and food-to-go products — including Sausage Rolls, Vegan Rolls, Chicken Rolls, steak bakes, sandwiches, hot food, drinks, and sweet treats — through a vertically integrated supply chain of in-house manufacturing, logistics, and 2,739+ company-managed and franchised stores spanning high streets, retail parks, petrol stations, drive-thrus, and airports. Sales are supported by a proprietary mobile app for rewards and click-and-collect, plus delivery partnerships with Just Eat, Uber Eats, and Deliveroo.
Is Greggs plc a public or private company?
Greggs plc is a public company. It is classified as public and is currently operating.
When was Greggs plc founded?
Greggs plc was founded in 1951. It employs 5,001 to 10,000 people.
Where is Greggs plc based?
Greggs plc is headquartered in Newcastle Upon Tyne, United Kingdom, in the Europe region.
How does Greggs plc make money?
Five revenue lines are on record. Retail store sales are the primary driver. The others are delivery partnerships, click & Collect and App commerce, gift cards and franchise and retail park lettings.
Who are Greggs plc's main competitors?
Leon Restaurants is listed as an emerging player. Direct peers are Pret a Manger, Subway UK, Costa Coffee, Starbucks UK, Gail's Bakery and Caffè Nero. Broad incumbents are Warburtons and McDonald's UK. Cooplands Bakery is listed as a regional player.
Does Greggs plc have an API?
No public API is recorded for Greggs plc.
What industry is Greggs plc in?
Greggs plc's product category is Bakery Retail. Its primary akta.pro industry code is CRAHAKAJ, Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread), with a secondary code of THAFAFAE, In-Store / Supermarket Bakeries. Its NAICS code is 445291 and its SIC code is 5812.