Kramp Groep

What Kramp Groep does

Kramp Groep is a Dutch private company, founded in 1951 and headquartered in Varsseveld with European operations anchored in Tiel, that supplies replacement parts and accessories for agriculture, landscaping, and construction equipment. The company operates across 24 European countries through a two-step distribution model: independent dealers place orders via Kramp's e-commerce platform and resell to end customers including farmers, contractors, and landscapers. Kramp's catalog spans more than 500,000 product references sourced from branded suppliers such as Bosch, SKF, FPT Industrial, Donaldson, Gates, Grammer, Hella, and Hengst, and the company supports orders with a 24-hour next-day delivery promise.

The product surface is anchored by the Kramp eShop and mobile app for catalog ordering, complemented by a Business Solutions suite ("Powered by Kramp") that includes Connect (DMS/ERP integration via OCI), Workshop (shelving systems), Shop (retail concept with automatic replenishment), Warehouse (inventory optimization), Academy (training), and Configurator (custom parts). The company is currently mid-transformation: it is migrating from legacy on-premise systems to a cloud architecture, harmonizing its technology landscape under VP Technology Olivier Luxon and Omnichannel Lead Jens Waaijers, and deploying Manhattan Active Omni alongside partnerships with Microsoft, Google, Oracle, Striim, and Kinaxis.

Revenue is generated through dealer-account-based parts sales (one-time per order) supplemented by professional services and software attached to dealer operations. Pricing is not publicly disclosed and requires dealer registration. Leadership includes CEO Eddie Perdok, CFO Hans Scholten, and CCO Mario Babic; NPM Capital is an investor since 2010. The company is privately held with no subsidiaries, no disclosed revenue, and a headcount in the 1,001-5,000 range.

Name

Kramp Groep

Legal name

Kramp Groep

Website

https://kramp.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Kramp Groep is a Dutch private supplier of 500,000+ replacement parts and accessories for agriculture, landscaping, and construction equipment, selling via a pan-European dealer network across 24 countries with next-day delivery and Business Solutions software for dealers.

Ownership category

akta.pro rank

Product category

Agricultural Parts Distribution

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Industrial Machinery and Equipment Merchant Wholesalers (423830)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Supply Chain Planning (SCP) & Advanced Planning Systems (APS) (HDAEAEAL)

akta.pro secondary industry

Purchase-to-Pay (P2P) Operations (BPAAAJAA)

Keywords

• Agricultural replacement parts
• Spare parts distribution
• Construction equipment parts
• Dealer integration solutions
• Workshop shelving systems

Headquarters

HQ city

Varsseveld

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Parts and Accessories Sales: Kramp generates revenue primarily through the sale of replacement parts and accessories for agriculture, landscaping, and construction machinery. The company offers over 500,000+ product references across multiple categories including tractor parts, hydraulic components, filters, lighting, and workshop equipment. Sales occur through a dealer network model where dealers purchase from Kramp and resell to end customers.
2. Business Solutions Services: Additional revenue streams from services including Workshop shelving systems, Connect integration solutions, Shop retail concepts, Configurator for custom parts, Academy training, and Warehouse management optimization. These services enhance dealer operations and create recurring service relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Kramp Groep is a European supplier of replacement parts and accessories for agriculture, landscaping, forestry, and construction machinery, distributing more than 500,000 product references through a dealer network and its Kramp eShop across 24 European countries. It complements parts distribution with the Business Solutions suite (Connect, Workshop, Shop, Warehouse, Academy, Configurator) that helps dealers integrate ordering, manage workshops, optimize retail and warehouses, train staff, and configure custom parts. The promise is next-day (24-hour) delivery with 24/7 online ordering and technical advisory support.

Product overview

Kramp Groep is a European supplier of parts and accessories for agriculture, landscaping, and construction industries, operating across 24 countries with a catalog of over 500,000 spare parts and accessories. The company offers a unified platform centered on the Kramp eShop (the primary web ordering platform) complemented by the Business Solutions suite (Powered by Kramp), which includes Connect (DMS/ERP integration), Workshop (shelving systems), Shop (retail store concept), Warehouse (inventory optimization), Academy (training), and Configurator (custom parts). The Kramp App provides mobile access to the catalog, while the Knowledge Center offers technical resources. The company is currently undergoing a major technology transformation, migrating from legacy on-premise systems to cloud infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Kramp eShop Primary online web platform enabling customers to search and order from over 500,000 spare parts and accessories for agriculture, landscaping, and construction equipment across 24 European countries.
• Business Solutions | Powered by Kramp Suite of products and services for dealers and workshops covering digital integration, shelving systems, retail concepts, warehouse optimization, training, and custom parts configuration.
• Connect Digital integration solution that connects dealer management systems (DMS) or ERP systems with Kramp's platform, consolidating orders, invoicing, pricing information, and stock data in one centralized digital location.
• Workshop Customizable shelving system design solution with adjustable shelves and labeling systems that improves inventory control, simplifies restocking, and optimizes costs for workshops and retail environments.
• Shop Personalized store concept tailored to dealer needs, designed to maximize sales revenue with consulting support from Kramp specialists.
• Warehouse Warehouse optimization solution enabling optimal use of warehouse space through smart inventory management and streamlined handling of spare parts.
• Academy Training program offering in-person and online seminars to ensure a well-informed and competent team, with both physical and digital learning formats.
• Configurator Custom technical parts and product configuration tool for specific requirements, featuring instant pricing, seamless customization, and clear delivery times.
• Kramp App Mobile application enabling 24/7 product search and ordering, providing customers access to Kramp's catalog anytime from their mobile devices.

Quantifiable outcome

• Next-day delivery across 24 European countries
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered strategic and core.

• MicrosoftstrategicTechnology or IntegrationStrategic technology partner supporting Kramp's cloud infrastructure migration and digital transformation initiatives. Microsoft provides cloud platform services as Kramp moves from legacy on-premise systems to cloud-based solutions.
• GooglestrategicTechnology or IntegrationStrategic technology partner involved in Kramp's technology transformation and cloud migration journey, supporting the company's modernization of its technology landscape.
• OraclestrategicTechnology or IntegrationStrategic technology partner supporting Kramp's enterprise systems modernization, working with the company as it migrates from legacy on-premise systems.
• StriimcoreTechnology or IntegrationTechnology partner providing data integration and streaming capabilities as part of Kramp's supply chain and technology modernization efforts.
• KinaxiscoreTechnology or IntegrationSupply chain planning technology partner supporting Kramp's supply chain execution optimization and digital transformation initiatives.
• Manhattan AssociatesstrategicTechnology or IntegrationImplementation partner for Manhattan Active Omni supply chain management system, being deployed to modernize Kramp's warehouse and inventory management operations and support supply chain efficiency improvements.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Würth: Global leader in industrial fasteners, tools, and consumables distribution with a similar direct-to-customer and dealer-served model. Comparable in breadth of SKU, recurring field-sales relationship model, and service-extensions beyond core product (vending systems, digital procurement).
• GRANIT PARTS: German-based direct competitor specializing in replacement parts and accessories for agricultural, forestry, and garden equipment. Operates a similar catalog-plus-dealer model across European markets, making it Kramp's closest head-to-head peer.
• BayWa: German agricultural conglomerate with a sizable agricultural inputs and parts distribution business serving European farmers and dealers. Comparable in end customers, channel structure, and pan-European footprint, though broader in scope (also energy, building materials).
• Grainger: US-listed industrial MRO distributor with an online catalog, broad SKU base, and business customer focus. Highly comparable business model (wholesale parts distribution with digital ordering and next-day delivery), though broader in customer end-markets and geography.
• Fastenal: US-listed industrial supplies distributor with a high-touch, on-site vendor and digital ordering model. Comparable in B2B distribution scale, vendor-managed inventory concepts akin to Kramp's Workshop/Warehouse offerings, and recurring service relationships.
• MSC Industrial Direct: US-listed metalworking and industrial MRO distributor selling consumables, tools, and replacement components to businesses via catalog and e-commerce. Directly comparable B2B distribution, broad SKU, and digital ordering model, though serving industrial rather than agricultural end markets.
• Motion Industries: US-based industrial parts distributor (subsidiary of Genuine Parts Company) supplying bearings, power transmission, fluid power, and maintenance products. Strong comparability in product categories (hydraulics, filtration, drivetrain) that overlap with Kramp's catalog.

Broad incumbents

• Genuine Parts Company (GPC): US-listed distributor of automotive and industrial replacement parts (NAPA Auto Parts, Motion Industries). Comparable distribution-led business model and aftermarket positioning, though much larger and more diversified across automotive and industrial verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/krampgroup
• LinkedInlinkedin.com/company/kramp

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kramp Groep