What Munk Pack does

Munk Pack Inc. is a privately held, US-based snack food company founded in 2013 and headquartered in Stamford, Connecticut. It manufactures and sells low-sugar, plant-based protein bars and breakfast bars under the Probiotic Protein™ brand, plus a Nut & Seed Bar line. The core technology is a proprietary formulation that pairs a complete plant protein blend (soy protein isolate, fava, pumpkin seed, almond, and peanut proteins delivering all nine essential amino acids) with 1 Billion CFU of Bacillus Coagulans probiotics and prebiotic fiber, sweetened primarily with allulose to deliver 1g total sugar and 0g added sugar per serving. All SKUs are Non-GMO Project Verified, Orthodox Union Kosher certified, and third-party gluten-free certified to under 10 ppm trace gluten (exceeding the FDA 20 ppm standard). Products are produced domestically in the United States.

Munk Pack operates a hybrid go-to-market: a direct-to-consumer e-commerce store on Shopify with a Subscribe & Save subscription program (15% discount, 2–8 week delivery cadence), plus multi-channel retail distribution through Walmart, Kroger, Sprouts, Meijer, Stop & Shop, and Amazon, with a B2B wholesale arm on the Faire marketplace. Pricing on the DTC site is roughly $27.99–$29.99 per 12-count box for the flagship Probiotic Protein™ Bars and Breakfast Bars, and $14.99 per 5-count variety pack. The company targets four overlapping consumer segments — health-conscious consumers, keto/low-carb dieters, fitness enthusiasts, and specialty-diet consumers (gluten-free, plant-based) — and does not currently ship outside the United States.

The company is led by co-founders Michelle Glienke and Tobias Glienke, employs 11–50 people, and operates without disclosed institutional funding, acquisitions, or leadership changes in the available record. Marketing is conducted through organic social (TikTok, Instagram, Facebook), email, SMS via Postscript, an educational blog, PR placement in lifestyle outlets, and paid retargeting through Facebook Ads, Google Ads, and Microsoft Advertising.

Name

Munk Pack

Legal name

Munk Pack Inc.

Website

https://munkpack.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Functional Snack Bars

NAICS

Sugar and Confectionery Product Manufacturing (3113)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Probiotic, Prebiotic & Gut-Health Foods Manufacturing (Fermented Functional Foods, Synbiotics) (AFAKAJAH)

Keywords

• Low sugar snack bars
• Plant-based protein bars
• Probiotic gut health snacks
• Keto-friendly breakfast bars
• Functional nutrition snacks

Headquarters

HQ city

Stamford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: The company sells products directly to consumers through its Shopify-powered online store at munkpack.com. Customers can purchase individual items or subscribe for automatic deliveries with a 15% discount via the Subscribe and Save program.
2. Wholesale/Reseller: Products sold to resellers through the Faire marketplace and direct wholesale inquiries. US domestic businesses can purchase Munk Pack products for resale through authorized channels.
3. Retail Distribution: Products distributed through major retail chains including Walmart, Kroger, Sprouts, Meijer, and Stop & Shop. Revenue generated through wholesale订单 to retailers who then sell to end consumers.
4. Amazon Marketplace: Products available for purchase on Amazon through authorized seller channels, reaching consumers who prefer marketplace shopping.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels9 records

Core offering

Munk Pack manufactures and sells low-sugar, plant-based Probiotic Protein™ Bars, Probiotic Protein™ Breakfast Bars, and Nut & Seed Bars formulated with probiotics (Bacillus Coagulans), prebiotic fiber, and allulose sweetener. The company sells its products direct-to-consumer via its Shopify-powered website (with a Subscribe and Save program) and through major US retailers including Walmart, Kroger, Sprouts, Meijer, Stop & Shop, and Amazon, as well as wholesale through Faire.

Product overview

Munk Pack is a direct-to-consumer snack food company offering two primary product lines: Probiotic Protein™ Bars and Probiotic Protein™ Breakfast Bars, plus Nut & Seed Bars. The Probiotic Protein™ line combines plant-based protein from soy, fava, pumpkin seed, and almond sources with B. coagulans probiotics (1 Billion CFU per serving) and prebiotic fiber, marketed for gut health and low-sugar nutrition. The Breakfast Bars differentiate with added whole grains (oats, teff, millet, quinoa, sorghum, chia). All products feature 1g total sugar, sweetened with allulose, and carry gluten-free, non-GMO, and Kosher certifications. Products are available in single-flavor 12-count packs, variety packs (5-count and 12-count), and via a Subscribe & Save subscription program. Distribution includes direct online sales, major retailers (Walmart, Kroger, Sprouts, Meijer, Stop & Shop), and wholesale via Faire.

Differentiator

Problem solved

Functional benefit

Products and services

• Peanut Butter Cup Probiotic Protein™ Bar, 12-Count Plant-based protein bar with probiotics (1 Billion CFU Bacillus Coagulans) and prebiotic fiber in a peanut butter cup flavor. Sweetened with allulose for 1g total sugar. Sold as a 12-count box for $29.99. Targeted at health-conscious consumers, keto dieters, and fitness enthusiasts.
• Cookie Dough Probiotic Protein™ Bar, 12-Count Plant-based protein bar in a cookie dough flavor combining cashews, almonds, sunflower seeds, and multiple plant protein sources with Bacillus Coagulans probiotics for gut health support. Sweetened with allulose. Sold as a 12-count box for $29.99.
• Brownie Nut Fudge Probiotic Protein™ Bar, 12-Count Fudgy brownie-inspired plant-based protein bar with almond, cashew, and sunflower seed blend, featuring plant protein and Bacillus Coagulans probiotics for digestive support. Sweetened with allulose. Sold as a 12-count box.
• Peanut Butter Chocolate Probiotic Protein™ Breakfast Bar, 12-Count Breakfast bar featuring whole grains (oats, teff, millet, quinoa, sorghum, chia), 15g plant-based protein, and 1 Billion CFU probiotics. Peanut butter and chocolate flavor profile. Sweetened with allulose. Sold as a 12-count box for $27.99.
• Cocoa Crisp Probiotic Protein™ Breakfast Bar, 12-Count Chocolate breakfast bar with 20g whole grains, plant-based protein, and 1 Billion CFU probiotics. Formulated with alkalized cocoa powder and unsweetened chocolate. Sold as a 12-count box for $27.99.
• Cinnamon Roll Probiotic Protein™ Breakfast Bar, 12-Count Cinnamon roll-flavored breakfast bar featuring whole grains (oats, teff, millet, quinoa, sorghum, chia) and 15g plant-based protein with 1 Billion CFU probiotics. Sweetened with allulose. Sold as a 12-count box.
• Nut & Seed Bars Keto-friendly nut and seed bars with creamy drizzles in flavors including Sea Salt Dark Chocolate, Peanut Butter Dark Chocolate, Caramel Sea Salt, and Coconut Almond Dark Chocolate. Low net carb formulation with no erythritol/maltitol. Targeted at keto/low-carb dieters.

Quantifiable outcome

• 1 Billion CFU probiotics per serving from Bacillus Coagulans
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• ShopifycoreTechnology or IntegrationMunk Pack's e-commerce store is powered by Shopify, which provides the online e-commerce platform enabling direct sales to consumers. Shopify handles data storage, databases, and the general application, storing data on secure servers behind a firewall.
• Google AnalyticssupportingTechnology or IntegrationMunk Pack uses Google Analytics to understand how customers use the website, including store visits and pages being viewed. This data helps optimize the customer experience and marketing effectiveness.
• Postscript (SMS/MMS)supportingTechnology or IntegrationMunk Pack uses Postscript (Stodge Inc. d/b/a Postscript) for its SMS/MMS mobile messaging marketing program, enabling promotional messages, checkout reminders, and company communications via mobile.
• FairecoreChannel Partner/ Reseller/ DistributorMunk Pack offers its wholesale program through the Faire marketplace, allowing US domestic businesses interested in reselling Munk Pack products to purchase through this platform.
• PCI Security Standards CouncilsupportingTechnology or IntegrationMunk Pack adheres to PCI-DSS (Payment Card Industry Data Security Standard) requirements as managed by the PCI Security Standards Council, which includes brands like Visa, Mastercard, American Express, and Discover.
• Roundtable on Sustainable Palm Oil (RSPO)supportingStrategic or Co-development PartnerMunk Pack requires suppliers to use palm oil certified by RSPO, ensuring no primary forests, biodiversity concentrations, fragile ecosystems, or high conservation value areas are cleared for palm oil production.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RXBAR (Kellanova): Iconic protein bar brand now under Kellanova, sold at mass retail including Walmart and Kroger. Competes head-to-head for the same health-conscious snack consumer with similar whole-food ingredient messaging.
• GoMacro: Plant-based, organic protein and energy bars with a clean-label, gut-health-oriented positioning. Direct match to Munk Pack on target consumer (health-conscious, plant-based, low-sugar) and product format (functional bars).
• Quest Nutrition: High-protein, low-sugar bar and cookie brand targeting fitness-oriented and keto consumers. Overlaps directly with Munk Pack's keto-friendly product line and fitness enthusiast segment.
• No Cow (D's Naturals): Plant-based, low-sugar protein bars and cookies targeted at keto/dieters. Closely comparable product format, sweetener philosophy, and target consumer as Munk Pack.

Emerging players

• AG1 (Athletic Greens): Premium daily nutrition brand emphasizing gut health, probiotics, and comprehensive supplementation. Competes for the same health-conscious consumer wallet with a subscription-driven DTC model.
• Olly (Unilever): Functional nutrition brand emphasizing gut health, probiotics, and wellness supplements now under Unilever. Adjacent in gut-health positioning though primarily supplements and gummies rather than bars.

Broad incumbents

• KIND Snacks (Mars): Mass-market better-for-you snack bar brand owned by Mars. Competes for the same retail shelf space and consumer occasions but with much broader portfolio and marketing spend.
• Larabar (General Mills): Whole-food fruit and nut bar brand under General Mills. Competes for the natural, minimally-processed snack consumer with a simpler ingredient philosophy but less protein emphasis.
• Perfect Bar (Mondelez): Refrigerated protein snack bar brand acquired by Mondelez. Overlaps in protein-bar format and health-conscious positioning, with comparable retail presence at Sprouts and Kroger.
• Clif Bar (Mondelez): Energy and protein bar portfolio now owned by Mondelez. Competes for fitness-conscious consumers and grocery shelf presence, with vastly larger distribution and marketing budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/munkpack
• Instagraminstagram.com/munkpack
• TikToktiktok.com/@munkpack
• Xx.com/munkpack
• LinkedInlinkedin.com/company/munk-pack

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Munk Pack