Zizzo Group

Name

Zizzo Group

Legal name

Zizzo Group, Inc.

Website

https://zizzogroup.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Customer Journey Orchestration & Campaign Management (BPAFAFAF)

akta.pro secondary industries

Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO), Social Media Community Management & Response (BPAAABAJ)

Keywords

• Engagement marketing services
• Marketing agency
• Digital marketing services
• Public relations agency
• Content creation services

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Marketing Agency: Full-service engagement marketing agency providing strategy, creative, digital, PR, and content services to clients across healthcare, financial services, higher education, travel, tourism, and nonprofit sectors. Revenue generated through project-based work and ongoing client engagements.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Zizzo Group is a full-service engagement marketing agency that combines strategy, creative, digital, content, and public relations services to help organizations build measurable connections with their audiences. Service delivery follows the proprietary EXCITE methodology and spans brand research, content creation, paid media, SEO, social media, website/app development, immersive experiences, and analytics for clients in healthcare, financial services, higher education, travel/tourism, and nonprofit sectors.

Product overview

Zizzo Group is an engagement marketing agency offering a comprehensive portfolio of marketing services built around its core Engagement Marketing offering and EXCITE proprietary methodology. The portfolio includes specialized sub-products and service offerings: ZG Content Factory (content creation services), ZG Studio (in-house photography and video production), Digital Consulting (strategy services), and the Share Lemonade™ digital platform. Service offerings span Brand Research & Insights, SEO, Social Media, Paid Media, Content Creation, Analytics & Measurement, Digital Marketing, Website & App Development, Public Relations, Creative, and Immersive & Experiential marketing. The agency operates primarily in healthcare, financial services, higher education, travel and tourism, and nonprofit sectors.

Differentiator

Problem solved

Functional benefit

Brands

• ZG Content Factory: A premier one-stop shop for fast, efficient, and impactful content creation services, powered by Zizzo Group.
• Share Lemonade

Products and services

• Engagement Marketing Full-service engagement marketing agency offering integrated solutions that combine strategy, content creation, media planning, and digital tactics to build measurable relationships with customers across multiple channels. Served to enterprise and mid-market clients in healthcare, financial services, higher education, travel/tourism, and nonprofit sectors.
• ZG Content Factory A content creation service offering fast, affordable access to experts, technology, production equipment, and ROI tracking for producing high-performing content across all formats and channels. Designed for CEOs with marketing capacity bottlenecks, marketing directors with deadline/budget constraints, and content managers with backlogs.
• ZG Studio

Quantifiable outcome

• 638% ROI on PR and media outreach for Grate restaurant launch
• +4 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered minor and core.

• Nicolet Law Accident & Injury LawyersminorOthers · 1 December 2024Zizzo Group founder Anne Zizzo (through Zizzo Ventures LLC) leased 13,500 square feet of office space at 207 N. Milwaukee Street to Nicolet Law. This is a commercial real estate landlord-tenant relationship. Nicolet Law occupies two floors as one of their flagship Wisconsin offices, marking their 11th office location in Wisconsin and 24th office total.
• SKILOS: A Family Pet StoreminorOthers · 1 January 2024SKILOS occupies two-thirds of the first floor of Zizzo Group's Walker's Point headquarters at 131 S. 1st Street as a tenant amenity to downtown neighborhoods. Anne Zizzo announced this as her first tenant approximately two years after the headquarters opening.
• Summerfest/Milwaukee World FestivalcoreGTM or Marketing PartnerLong-term partnership as trusted marketing partner. ZG provides digital and PR marketing expertise to help elevate Summerfest attendance and impressions. Partnership described as trusted and ongoing with commitment to strengthen over time.
• Milwaukee FilmcoreGTM or Marketing PartnerOver five years as proud sponsor of Milwaukee Film Festival. Created videos for Double-Up donation campaigns that raised over $153,000. Also received positive review of creative work and ongoing collaboration for membership videos and festival promotion.
• SHARP LiteracycoreGTM or Marketing PartnerPresenting sponsor of SHARP Literacy's 2021 A Novel Event: Caravan of Curiosity. Anne Zizzo co-chaired the event to fundraise for STEAM-based experiential programming. ZG brought the event to life visually with custom website, event materials, and creative design.
• American Heart AssociationcoreGTM or Marketing PartnerLong-term partnership supporting fundraising and marketing efforts since 2018. Created appeal videos including Kelsey Gumm's health journey for Milwaukee Heart Ball. Over $2 million raised through ZG-created campaigns since partnership began.
• American Lung AssociationcoreGTM or Marketing PartnerOver five years of supporting fundraising and awareness efforts in southeastern Wisconsin. Created appeal video for 2021 We BeLung at Home Virtual Oxygen Ball showcasing Children's Hospital research on childhood vaping epidemic, helping raise over $163,000.
• Boys & Girls Clubs of Greater MilwaukeecoreGTM or Marketing PartnerOver 20 years of major support including website, PR, videography, event planning, and branding. Major supporter bringing their time and talent to the Clubs. Host annual Donut Smackdown executive challenge fundraising event.
• Cristo Rey Jesuit High SchoolminorGTM or Marketing PartnerHelped found Cristo Rey Jesuit High School in Milwaukee in 2015. Ongoing nonprofit partner receiving marketing support and community involvement.
• Discovery WorldcoreStrategic or Co-development PartnerStrategic partnership developing immersive experiences including a 5-bay VR arcade with custom-built launcher for Virtual Explorer exhibit. Custom launcher allows staff to control content, collects usage analytics, and is co-branded. Exhibit became one of Discovery World's most popular experiences.
• Central Standard DistilleryminorStrategic or Co-development PartnerCollaboration to produce White House Club private label single-barrel bourbon whiskey. Jim Kanter at Central Standard Distillery worked with ZG to create the house bourbon celebrating the historic distillery at ZG's headquarters building from the 1800s.
• Rinka Architecture (RINKA+)minorImplementation/ SI/ Consulting PartnerPartnered with Rinka Architecture and Gardner Builders (general contractor) to design and build the headquarters renovation. Matt Rinka and team designed the space at 207 N. Milwaukee Street and the new headquarters at 131 S. 1st Street.
• TIAAcoreGTM or Marketing PartnerPartnership to promote Edvest 529 College Savings Plans. ZG provides thoughtful marketing strategy, creative execution, and data-driven insights to connect with families across Wisconsin in meaningful ways.
• Endeavor HealthcoreGTM or Marketing PartnerHealthcare system partnership for over a decade. ZG has been trusted partner in elevating doctors, advancing healthcare services, and achieving marketing goals with creativity and precision.
• WVCB Channel 5 (Boston)minorGTM or Marketing PartnerTelevision partner for Boston On Track program with Bunker Hill Community College and Roxbury Community College. WVCB Channel 5 in Boston helps distribute content across web, television, and social media.
• Kwik TripminorGTM or Marketing PartnerKwik Trip supplies donuts for ZG's annual Donut Smackdown executive challenge event, featuring their famous Kwik Trip Glazers. Partnership supports the annual fundraiser for Boys & Girls Clubs.
• Milwaukee Film (Oriental Theatre)minorGTM or Marketing PartnerMilwaukee Film's iconic Oriental Theatre hosts the final showdown of ZG's Donut Smackdown event as the new live event stage in 2024.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Tombras: Knoxville-headquartered independent agency of similar scale offering full-service advertising, media, PR, and digital; comparable founder-controlled, independent structure serving enterprise clients.
• Laughlin Constable: Independent full-service advertising agency headquartered in Milwaukee/Chicago with comparable service breadth (strategy, creative, digital, media, PR) and similar mid-market client focus. Closest direct competitor given shared geography and service model.
• Cramer-Krasselt: Milwaukee/Chicago-headquartered independent integrated marketing agency with 165+ year history offering brand strategy, creative, digital, and media services to mid-market and enterprise clients across consumer and B2B segments.
• BVK: Milwaukee-based integrated marketing agency with deep healthcare, consumer, and nonprofit verticals - directly comparable to ZG's vertical specialization model and regional Midwest positioning.
• Hanson Dodge: Milwaukee-based integrated marketing agency offering brand strategy, digital, content, and creative services; comparable in size, regional scope, and full-service agency model.
• Core Creative: Milwaukee-based brand experience agency with healthcare, industrial, and consumer focus; comparable size and vertical specialization similar to ZG's healthcare/nonprofit practice.
• Marcus Thomas LLC: Cleveland-based independent full-service advertising agency of comparable scale serving B2B and consumer clients; analogous Midwest-based mid-size independent agency model.
• Eric Mower + Associates: Multi-office independent marketing agency with comparable mid-size scale offering advertising, PR, digital, and media services; similar founder-influenced culture and integrated agency positioning.
• Brownstein Group: Philadelphia-based independent integrated marketing agency with comparable service portfolio (advertising, PR, digital, social) and similar mid-market positioning to enterprise clients.

Broad incumbents

• gyro: Global B2B-focused creative and media agency network with hundreds of staff across multiple offices; provides an incumbent comparison for ZG's mid-market agency capabilities at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/zizzogroup
• YouTubeyoutube.com/zizzogroup
• Facebookfacebook.com/ZizzoGroup
• LinkedInlinkedin.com/company/zizzo-group-marketing---pr---new-media
• Instagraminstagram.com/zizzogroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zizzo Group