Rakuten Insight
Rakuten Insight is a B2B online market research firm and Rakuten Group subsidiary that operates proprietary double opt-in consumer panels across 12 Asian markets and the US, serving over 500 enterprise clients through 11 global offices with custom survey-based research services.
- Company typePrivate
- Founded1997
- HeadquartersSetagaya, Japan
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Rakuten Insight does
Rakuten Insight is a Tokyo-headquartered B2B online market research firm and wholly-owned subsidiary of Rakuten Group, the Japanese conglomerate with 70+ businesses spanning e-commerce, finance, and telecommunications. The company operates proprietary double opt-in consumer panels across 12 major Asian markets (China, Hong Kong, India, Indonesia, Japan, South Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand, Vietnam) plus the United States, with locally managed panel operations in each market. It serves over 500 enterprise clients globally — including multinational corporations, recruitment firms, advertising agencies, and consulting firms — through 11 office locations in Asia, the US, and Europe (Tokyo, Singapore, Noida, London, Shanghai, Seoul, New York, Hong Kong, Taipei, Kuala Lumpur, and Bucharest).
The core technology consists of proprietary first-party panel data integrated with trusted local partnerships and quality assurance processes, with double opt-in verification providing respondent authenticity. Rakuten Insight's product surface is dominated by survey-based research reports — including thematic studies (Asia Travel Pulse, APAC Fintech Trends, Luxury Products in APAC), recurring trackers (Thailand and Malaysia Cost Pressure Pulse), and partnership co-publications (with Reeracoen, Rakuten Advertising, YCP Solidiance, and Parcel Monitor). The company holds JIS Q 15001 personal information protection certification and complies with Japanese APPI and the JMRA Marketing Research Code of Ethics.
The business model is sales-led B2B professional services with custom-quoted pricing based on scope, sample size, markets covered, and research methodology. Distribution combines direct enterprise sales engagement with partnership-driven demand generation, supported by thought leadership content marketing, an active LinkedIn presence, newsletter distribution, and industry event participation (AAMS, Quirk's, Printemps des études). The Rakuten Group parent provides ecosystem advantages including access to first-party member data assets and internal client synergies, though Rakuten Insight operates as an independent research arm within the broader conglomerate.
Rakuten Insight firmographics
Firmographics- Name
- Rakuten Insight
- Legal name
- Rakuten Insight, Inc.
- Website
- https://insight.rakuten.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rakuten Insight is a B2B online market research firm and Rakuten Group subsidiary that operates proprietary double opt-in consumer panels across 12 Asian markets and the US, serving over 500 enterprise clients through 11 global offices with custom survey-based research services.
- Ownership category
- akta.pro rank
Rakuten Insight industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- B2B / Industrial Market Research (MPAAALAA)
- akta.pro secondary industries
- Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB), Market Research & Consumer Insights (BPAHALAA)
Keywords
Where Rakuten Insight is headquartered
LocationHeadquarters
- HQ city
- Setagaya
- HQ country
- Japan
- HQ region
- Asia
Offices11 records
Markets served
Rakuten Insight business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- B2B Market Research Services: Rakuten Insight provides custom market research services to enterprise clients using its proprietary panel network. The company conducts surveys on behalf of clients across multiple markets, delivering actionable consumer insights. Services include bespoke research reports, syndicated studies, and panel-based survey administration for companies seeking consumer data in Asia and the US.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Rakuten Insight product offering
Product offeringCore offering
Rakuten Insight provides B2B online market research services using proprietary double opt-in consumer panels across 12 Asian markets and the US. The company delivers custom market research, syndicated studies, and panel-based survey administration to enterprise clients seeking consumer insights and workforce research data. Its offerings cover consumer behavior, brand tracking, employee sentiment, fintech adoption, travel patterns, and retail behavior across diverse Asian and US markets.
Product overview
Rakuten Insight is an online market research platform offering proprietary panels across Asia and the US, providing survey-based research reports and consumer sentiment trackers. The core platform is complemented by numerous named research reports covering consumer behaviour, workforce trends, travel, fintech, retail, and industry-specific studies including Thailand Cost Pressure Pulse, Malaysia Cost Pressure Pulse, Asia Travel Pulse, Singapore Employee Sentiment Study, APAC Fintech Trends, Luxury Products in APAC, and various other sector-specific reports. The company delivers data-driven insights through partnership reports with clients like Reeracoen Singapore, Totem, and Parcel Monitor.
Differentiator
Problem solved
Functional benefit
Products and services
- Rakuten Insight Market Research Platform Online market research platform offering quality-assured, locally managed, double opt-in proprietary panels across 12 Asian markets and the US for survey-based consumer and workforce research delivered to enterprise clients.
Companies that use Rakuten Insight
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Rakuten Insight technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rakuten Insight partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- Rakuten AdvertisingcoreRakuten Insight and Rakuten Advertising co-produced the 'Asia Travel Pulse 2026 Report', surveying nearly 50,000 travellers across 11 Asian markets on travel booking behaviors and preferences. The collaboration leverages Rakuten Advertising's travel industry expertise with Rakuten Insight's panel infrastructure.
- Reeracoen SingaporecoreReeracoen Singapore and Rakuten Insight jointly released the 'Beyond the Paycheque: Singapore Employee Sentiment Study 2026', examining how working adults in Singapore are reassessing employment priorities. This partnership combines Reeracoen's HR recruitment expertise with Rakuten Insight's panel research capabilities.
- Reeracoen SingaporecoreReeracoen and Rakuten Insight collaborated on the 'Singapore Hiring Manager Survey Report 2025-2026', drawing on responses from 375 hiring managers across multiple industries. The study examines talent shortages, hiring confidence, and challenges in evaluating mid-career candidates.
- ReeracoencoreReeracoen and Rakuten Insight Global collaborated on the 'APAC Workforce Whitepaper 2025', drawing insights from more than 12,000 professionals across 12 Asia-Pacific economies on hybrid work, values-led employment, and continuous development.
- Reeracoen SingaporemajorReeracoen Singapore partnered with Rakuten Insight Global on a survey revealing that 35% of jobseekers in Singapore encountered job scams in the past year, highlighting growing urgency for digital hiring safeguards.
- YCP SolidianceminorYCP Solidiance partnered with Rakuten Insight data to produce a report on the halal industry in Southeast Asia, providing an overview of future outlook, leading players, and growth opportunities in the region.
- Parcel MonitorminorParcel Monitor partnered with Rakuten Insight to examine consumer preferences during peak season shopping in Southeast Asia. The collaboration analyzed e-commerce delivery expectations, shopping channel preferences, and customer satisfaction factors across 7 markets.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Rakuten Insight competitors and assessment
Company assessmentDirect peers
- YouGov: Online panel-based research and data analytics company with syndicated consumer trackers and bespoke studies. Comparable business model and enterprise B2B go-to-market.
- Intage: Largest Japan-headquartered market research firm with proprietary consumer panel and SRI+ database. Most direct domestic peer to Rakuten Insight, competing for the same Japanese and APAC enterprise clients.
- Macromill: Japan-based online market research firm operating proprietary panels across Asia. Closely comparable in business model, panel-based methodology, and APAC focus.
- Toluna: Global online panel provider offering consumer insights via proprietary panels and an automated research platform. Directly comparable panel-first model and enterprise B2B research delivery.
- Dynata: One of the world's largest first-party data and panel operators, serving enterprise market research buyers globally. Competes directly for panel-based research revenue across Asia and beyond.
Broad incumbents
- GfK: Global market research firm with strong consumer goods and retail measurement. Competes for similar enterprise research mandates, particularly in consumer durables and retail tracking.
- NielsenIQ: Global market research giant with extensive consumer panel infrastructure and syndicated retail/consumer measurement. Comparable as a broad incumbent competing for the same enterprise research budgets, though NielsenIQ's coverage and scale dwarf Rakuten Insight's.
- Kantar: One of the world's largest market research and insights firms, with established panel operations and brand-tracking products. Comparable as a global incumbent serving the same enterprise clients, though Kantar's portfolio spans far beyond APAC.
- Ipsos: Global market research firm with strong APAC presence and syndicated consumer trackers. Overlaps directly with Rakuten Insight in survey-based consumer insights across multiple Asian markets.
Emerging players
- Quantilope: Tech-driven consumer insights platform offering automated research and panel-based studies. Represents the emerging tech-enabled tier that increasingly competes with traditional panel providers like Rakuten Insight.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rakuten Insight social profiles
Digital presenceRakuten Insight compliance and trust
Trust signalCompliance1 record
Rakuten Insight financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rakuten Insight leadership team
Management profileNumber of profiles
Profiles3 records
Rakuten Insight subsidiaries and ownership
Company hierarchySubsidiaries7 records
Rakuten Insight funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rakuten Insight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rakuten Insight
What does Rakuten Insight do?
Rakuten Insight provides B2B online market research services using proprietary double opt-in consumer panels across 12 Asian markets and the US. The company delivers custom market research, syndicated studies, and panel-based survey administration to enterprise clients seeking consumer insights and workforce research data. Its offerings cover consumer behavior, brand tracking, employee sentiment, fintech adoption, travel patterns, and retail behavior across diverse Asian and US markets.
Is Rakuten Insight a public or private company?
Rakuten Insight is a private company. It is classified as corporate owned and is currently operating.
When was Rakuten Insight founded?
Rakuten Insight was founded in 1997. It employs 51 to 100 people.
Where is Rakuten Insight based?
Rakuten Insight is headquartered in Setagaya, Japan, in the Asia region.
How does Rakuten Insight make money?
One revenue line is on record: B2B Market Research Services.
Who are Rakuten Insight's main competitors?
Direct peers on record are YouGov, Intage, Macromill, Toluna and Dynata. Broad incumbents are GfK, NielsenIQ, Kantar and Ipsos. Quantilope is listed as an emerging player.
Does Rakuten Insight have an API?
No public API is recorded for Rakuten Insight.
What industry is Rakuten Insight in?
Rakuten Insight's product category is Market Research Services. Its primary akta.pro industry code is MPAAALAA, B2B / Industrial Market Research, with a secondary code of MPAAALAB, Syndicated Market Research (Panels, Omnibus, Tracker Studies). Its NAICS code is 54191 and its SIC code is 8742.