quantilope
- Company typePrivate
- Founded2014
- HeadquartersHamburg, Germany
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
quantilope firmographics
Firmographics- Name
- quantilope
- Legal name
- quantilope GmbH
- Website
- https://quantilope.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
quantilope industry classification
Industry- Product category
- Consumer Intelligence / Market Research Software
- NAICS
- Software Publishers (5132), Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- B2B / Industrial Market Research (MPAAALAA)
- akta.pro secondary industry
- Advertising, Marketing & Customer Personalization (HDAAAGAC)
Keywords
Where quantilope is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Markets served
quantilope business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Platform Subscription (SaaS): Core revenue is generated via SaaS subscription to the Consumer Intelligence Platform. Customers access 16 automated research methods, CI Advanced, CI Tracking, and quinn AI capabilities via recurring license. Enterprise pricing is quote-based (not publicly disclosed) and sold through a sales-led motion with demos. Customer testimonials and PR state clients use the platform for ongoing recurring research work (e.g., Zurich Insurance runs ~5 conjoint analyses/year on the platform).
- Partner / Reseller Channel Revenue: Indirect revenue through certified partner ecosystem (DWise, LINK, Statista Q, Utopia) where research firms, agencies, and consultancies resell or wrap quantilope technology for their own clients. Includes a credit scheme to incentivize partner-sourced deals.
- Innovation / Early-Access Programs (quantilabs): quantilabs is an exclusive hub for early access to product innovations, providing clients privileged access to test unreleased developments. Functions as both a value-add retention lever and a potential incremental revenue/upsell channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based enterprise SaaS — pricing not publicly disclosed |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels9 records
quantilope product offering
Product offeringCore offering
quantilope sells a B2B Consumer Intelligence Platform that automates advanced consumer research end-to-end — from survey design through fielding on a 300M+ panel to automated report generation — via 16 automated research methodologies (Conjoint, MaxDiff, TURF, NPS, etc.) and an AI co-pilot called quinn co-developed with Microsoft. The platform is delivered as subscription SaaS to enterprise and mid-market brand teams at more than 300 global companies (Nestle, Unilever, Samsung, Pepsi, L'Oreal, Bosch, Zurich Insurance, etc.), and is sold through a sales-led demo motion plus a self-serve DIY layer, partner channel, and Academy training.
Product overview
quantilope operates a unified Consumer Intelligence Platform — described as the "#1 technology for market research, fueled by AI-powered consumer research and science-backed growth principles" — built on research automation, AI intelligence, and real-time consumer insights. The platform integrates three core layers: (1) CI Advanced for one-off advanced research, (2) CI Tracking for longitudinal brand/category tracking, and (3) quinn, the AI Research Partner/co-pilot that handles the full end-to-end research lifecycle (study creation, validation, automated reporting). Around this core, quantilope offers 16 automated research methodologies (A/B Test, A/B Pre-Roll Test, Conjoint, inColor, NPS, Key Driver Analysis, MaxDiff, Mental Advantage, Mental Availability, Multi Implicit, Penalty Reward, Price Sensitivity Meter, Segmentation, Single Implicit, TURF), solution packages (Advertising, Branding, Category Exploration, Claims, Concepts, Competitive Landscape, Consumer Segmentation, Packaging, Pricing, Product Portfolio, Shelf Optimization, Ad Tracking, Brand Tracking, Better Brand Health Tracking, Product Launch Tracking, Satisfaction Tracking, Trend Tracking), and AI add-on modules including the CEP Generator, quantilabs (early-access innovation hub), Ad Optimizer, and Category Twins (synthetic consumer digital twins). Together, these constitute a platform-plus-modules architecture in which quinn and CI Advanced/CI Tracking sit as the core, while CEP Generator, Ad Optimizer, Category Twins, and quantilabs extend the platform with generative AI, synthetic audiences, and creative-testing capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- quinn: AI co-pilot for consumer research, partnered with Microsoft, powering end-to-end research lifecycle as 'Do-it-with-quinn' (DIQ).
- quantilabs
- CEP Generator
- CI Advanced
- CI Tracking
Products and services
- quantilope Consumer Intelligence Platform Unified B2B Consumer Intelligence Platform that combines 16 automated research methodologies, AI intelligence via the quinn co-pilot, and real-time consumer insights on a 300M+ panel; sold as a quote-based SaaS subscription to enterprise and mid-market brand insights teams at more than 300 global brands.
- CI Advanced Platform module for one-off advanced consumer research studies powered by 16 automated research methodologies including Conjoint, MaxDiff, TURF, NPS, Key Driver Analysis, and Price Sensitivity Meter.
- CI Tracking Platform module for longitudinal brand, ad, product launch, satisfaction, and trend tracking studies on the quantilope Consumer Intelligence Platform.
- quinn (AI Research Partner) AI Research Partner and Microsoft-co-developed AI co-pilot that powers the full end-to-end consumer research lifecycle including AI study creation, validation, and automated report generation; replaces DIY research workflows with the 'Do-it-with-quinn' (DIQ) model.
- quantilabs Exclusive innovation hub providing clients early access to quantilope's latest product developments (including AI Probing tools and other experimental capabilities) before they are released to the broader market.
- CEP Generator (AI Category Entry Point Generator) Generative AI tool that unlocks consumer buying triggers and identifies effective Category Entry Points (CEPs) to help brands drive brand growth by surfacing the moments and contexts that bring consumers into a category.
- Category Twins Digital twin technology that provides AI replicas of specific audiences based on brand data for early-stage market research, hypothesis testing, and strategic planning with real-time personalized consumer insights.
- Ad Optimizer AI-driven ad testing tool that evaluates visual and audio components of advertising creative to identify effective Category Entry Points (CEPs), maximize ROI, and integrate with the quantilope consumer intelligence platform.
Companies that use quantilope
Customer profileNamed customers41 records
Segments7 records
Ideal customer profiles5 records
quantilope technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability15 records
Feature8 records
quantilope partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship / core, core and minor.
- Microsoftflagship / coreCo-developed quinn, the AI co-pilot for consumer research, described as "the most advanced AI co-pilot in the consumer research industry". Microsoft partnership underpins quantilope's enterprise-grade AI infrastructure and end-to-end AI Study Creation capabilities.
- Blackhawk NetworkcoreCollaboration enabling quantilope clients to leverage digital incentives via Blackhawk Network to better attract and reward survey respondents. Improves panel engagement and response rates on the quantilope platform.
- Kraft HeinzcoreJoint publication of "Consumer Trends in Sustainability" report covering the UK and Germany. Co-branded research deliverable produced through the quantilope platform.
- DWisecoreReseller/consultancy partner offering quantilope's automated end-to-end platform to its clients. Quoted: "quantilope's automated end-to-end platform provides just the right level of simplicity addressing the pressing market needs" — Claudia Doeland & Puisé Pang, Partners at DWise.
- LINKcoreMarketing research firm partner using quantilope to generate more precise and meaningful insights for its clients. Quoted: "With quantilope, we are able to generate even more precise and meaningful insights for our clients" — Stefan Reiser, Head of LINK's Marketing Research Division.
- Statista QcoreJoint research/consultancy partnership delivering connected insights to customers. Quoted: "quantilope supports professional guidance throughout the entire process. Together we are helping customers connect the dots." — Peter Kautz, Managing Director, Statista Q.
- UtopiaminorListed as a partner logo on the Become-a-Partner page. No testimonial or further description in the supplied sources.
Scale indicators11 records
Recent moves7 records
Expansion highlights5 records
quantilope competitors and assessment
Company assessmentDirect peers
- Zappi: Zappi is the closest direct competitor: an automated consumer insights platform targeting global brands with ad testing, concept testing, and innovation solutions. Like quantilope, it sells into CPG/FMCG brand teams and pitches end-to-end automated research workflows.
- Toluna: Toluna operates a global consumer panel plus automated research platform serving brand and agency clients. Directly comparable to quantilope in panel scale, automated survey methodology coverage, and enterprise brand customers in CPG and consumer goods.
- Attest: Attest is a self-serve consumer research platform targeting growth-stage and mid-market brands with brand tracking, concept testing, and ad testing. Comparable to quantilope's PLG and mid-market motion but with more transparent, lower-friction pricing.
- System1 (formerly BrainJuicer): System1 is a creative and brand effectiveness research firm offering automated ad and brand measurement to global advertisers. Direct overlap with quantilope's CI Tracking, Ad Optimizer, and Mental Availability methodology positioning to enterprise brand teams.
Broad incumbents
- Qualtrics: Qualtrics is the leading enterprise experience-management platform with deep research, CX, and brand-tracking capabilities. While much broader than quantilope, it competes head-to-head for consumer insights budgets at Fortune 500 customers and has been shipping AI-driven research assistance.
- Dynata: Dynata is one of the world's largest first-party data and research panel providers, serving enterprise market-research buyers. Its panel-plus-platform model overlaps directly with quantilope's 300M+ panel and automated research tooling, especially in B2B and ad-testing use cases.
- Kantar: Kantar is one of the world's largest market research and insights firms with deep brand-tracking, ad-effectiveness, and consumer panel offerings. While much larger and broader, Kantar competes for the same CPG/enterprise brand-research budgets and has been investing in AI-driven research automation.
- Ipsos: Ipsos is a global market research firm with extensive consumer insights, brand tracking, and ad testing operations. It is a broad incumbent that competes for enterprise insights spend and is actively launching AI-assisted research workflows to defend share against platform players like quantilope.
- Forsta: Forsta is an enterprise experience and research technology platform combining surveys, analytics, and qualitative tools for CX and market research teams. It competes for the same enterprise insights-platform replacement budgets as quantilope, particularly in financial services and B2B verticals.
Emerging players
- Prolific: Prolific is an online research participant platform and DIY research tool used by academic and commercial insights teams. It competes for the same mid-market insights-team buyers who value automated workflows, though with more of a panel-and-self-serve focus than quantilope's full methodology suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks3 records
Key highlights7 records
Customer concentration
quantilope social profiles
Digital presencequantilope compliance and trust
Trust signalCompliance2 records
quantilope financial estimates
Financial estimateRevenue estimate
Valuation estimate
quantilope leadership team
Management profileNumber of profiles
Profiles5 records
quantilope subsidiaries and ownership
Company hierarchySubsidiaries1 record
quantilope funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
quantilope M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about quantilope
What does quantilope do?
quantilope sells a B2B Consumer Intelligence Platform that automates advanced consumer research end-to-end — from survey design through fielding on a 300M+ panel to automated report generation — via 16 automated research methodologies (Conjoint, MaxDiff, TURF, NPS, etc.) and an AI co-pilot called quinn co-developed with Microsoft. The platform is delivered as subscription SaaS to enterprise and mid-market brand teams at more than 300 global companies (Nestle, Unilever, Samsung, Pepsi, L'Oreal, Bosch, Zurich Insurance, etc.), and is sold through a sales-led demo motion plus a self-serve DIY layer, partner channel, and Academy training.
Is quantilope a public or private company?
quantilope is a private company. It is classified as venture growth investor backed and is currently operating.
When was quantilope founded?
quantilope was founded in 2014. It employs 101 to 250 people.
Where is quantilope based?
quantilope is headquartered in Hamburg, Germany, in the Europe region.
How does quantilope make money?
Three revenue lines are on record. Platform Subscription (SaaS) is the primary driver. The others are partner / Reseller Channel Revenue and innovation / Early-Access Programs (quantilabs).
Who are quantilope's main competitors?
Direct peers on record are Zappi, Toluna, Attest and System1 (formerly BrainJuicer). Broad incumbents are Qualtrics, Dynata, Kantar, Ipsos and Forsta. Prolific is listed as an emerging player.
Does quantilope have an API?
No public API is recorded for quantilope.
What industry is quantilope in?
quantilope's product category is Consumer Intelligence / Market Research Software. Its primary akta.pro industry code is MPAAALAA, B2B / Industrial Market Research, with a secondary code of HDAAAGAC, Advertising, Marketing & Customer Personalization. Its NAICS code is 5132 and its SIC code is 7310.