Urban Barn
Urban Barn is a privately held, 100% Canadian-owned furniture and home décor retailer founded in 1990 and headquartered in Burnaby, BC. It sells sofas, dining, bedroom, office, outdoor, and custom furniture plus décor across 50+ retail stores in Canada and an owned e-commerce site, serving homeowners, interior designers via its Trade Program, and custom-furniture buyers.
- Company typePrivate
- Founded1990
- HeadquartersBurnaby, Canada
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Urban Barn does
Urban Barn is a privately held Canadian specialty retailer of furniture and home décor, founded in 1990 in Vancouver, British Columbia, and headquartered in Burnaby. The company operates 50+ physical retail stores across Canada alongside an owned e-commerce platform at urbanbarn.com, employing 501-1000 staff. Its catalog spans living room (sofas, sectionals, modular seating, accent chairs, ottomans, tables), dining room, bedroom, home office, entryway, and outdoor furniture, plus a décor portfolio covering wall art, mirrors, lighting, rugs, pillows, textiles, home accents, and kitchen and tabletop items. It also offers Canadian-made custom furniture configured via an extensive fabric swatch system with 100s of options, including performance and pet-friendly grades.
The business model is fundamentally direct-to-consumer retail with a captive omni-channel fulfillment structure: customers transact in-store or online, can pick up online orders from stores, and access free design services through the Virtual Design Studio (one-on-one video consultation) and the Room Design Board visualization tool. Affirm and PayBright installment financing is offered to reduce price friction on higher-ticket items. Pricing runs from approximately $1.97 to $7,897.01, with periodic promotions up to 50% off, gift cards from $25 to $500, and a complimentary 5-year warranty on furniture plus an optional Accidents Happen (Diamond Kote) extended protection plan administered by Comerco. A secondary B2B channel exists via the UB Trade Program, which provides design professionals with exclusive discounts and dedicated support.
Customer segments consist primarily of individual homeowners furnishing residential spaces, with secondary demand from interior designers (via the Trade Program) and from custom-furniture buyers seeking made-to-order configurations. Marketing combines organic social, an email newsletter (10% off first order, $1,000 gift card incentive), SEO-optimized product category pages, a blog ("Right At Home"), and a UGC hashtag program (#myurbanbarn) with monthly gift card contests. The company explicitly positions itself as 100% Canadian-owned and operated. Revenue is generated predominantly through one-time furniture and décor sales, supplemented by a transaction fee stream from third-party financing and gift card sales; no revenue figures, funding rounds, or M&A activity are disclosed.
Urban Barn firmographics
Firmographics- Name
- Urban Barn
- Legal name
- Urban Barn
- Website
- https://urbanbarn.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Urban Barn is a privately held, 100% Canadian-owned furniture and home décor retailer founded in 1990 and headquartered in Burnaby, BC. It sells sofas, dining, bedroom, office, outdoor, and custom furniture plus décor across 50+ retail stores in Canada and an owned e-commerce site, serving homeowners, interior designers via its Trade Program, and custom-furniture buyers.
- Ownership category
- akta.pro rank
Where Urban Barn is headquartered
LocationHeadquarters
- HQ city
- Burnaby
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Urban Barn business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Furniture Sales: One-time sale of furniture products including sofas, sectionals, beds, dining sets, and home office furniture. Products range from entry-level price points to premium custom pieces with extended delivery timelines.
- Home Décor Sales: Sale of home décor items including wall art, mirrors, lighting, rugs, pillows, textiles, candles, vases, kitchen & tabletop items, and outdoor décor.
- Financing Services: Partnership with Affirm to offer installment payment plans, enabling customers to pay over time. This drives higher average order values by reducing price friction.
- Gift Cards: Digital and potentially physical gift cards sold in denominations from $25 to $500, driving repeat purchases and gifting revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level décor items |
| Unit Pricing | Pay-as-you-go | Mid-range furniture and décor |
| Unit Pricing | Pay-as-you-go | Premium custom furniture |
| Unit Pricing | Pay-as-you-go | Trade program pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Urban Barn product offering
Product offeringCore offering
Urban Barn is a Canadian specialty retailer that sells furniture (sofas, sectionals, modular seating, beds, dining sets, home office, entryway) and home décor (wall art, lighting, rugs, textiles, kitchen & tabletop, outdoor furniture) through 50+ retail stores across Canada and a transactional e-commerce website at urbanbarn.com. The company complements its product lines with free Virtual Design Studio consultations, Canadian-made custom furniture, a Trade Program for design professionals, installment financing through Affirm, and a complimentary 5-year warranty.
Product overview
Urban Barn is a Canadian furniture and home décor retailer offering a comprehensive portfolio of products organized into two main divisions: Furniture and Décor. The Furniture portfolio includes living room (sofas, sectionals, modular seating, accent chairs, ottomans, coffee tables), dining room (tables, chairs, stools, benches, sideboards), bedroom (beds, nightstands, dressers), home office, and entryway categories. The company also offers custom furniture options including Canadian-made pieces. The Décor portfolio encompasses wall décor and mirrors, lighting (floor and table lamps), rugs (area rugs, runners, doormats), pillows and textiles (pillows, throws, bed linens, curtains), home accents (candles, vases, frames, storage), and kitchen & tabletop items (dinnerware, glassware). Complementary services include a Virtual Design Studio for free consultations, a Trade Program for design professionals, financing through Affirm and PayBright, a complimentary 5-year warranty, and the Accidents Happen (Diamond Kote) extended protection plan. The company operates 50+ stores across Canada and offers both in-store shopping and e-commerce.
Differentiator
Problem solved
Functional benefit
Products and services
- Living Room Furniture Sofas, sectionals, modular seating, accent chairs, ottomans, coffee tables, console tables, side tables, and bookcases/storage for residential living spaces.
- Dining Room Furniture Tables, dining chairs, stools, benches, and sideboards/storage for residential dining areas.
- Bedroom Furniture Beds, nightstands, dressers, chests, benches, and bedroom collections for residential sleeping spaces.
- Home Office Furniture Desks, chairs, and office bookcases for residential workspace needs.
- Entryway Furniture Storage solutions, benches, and console tables for residential entryways and mudrooms.
- Modular Seating Customizable modular sofas and seating that can be configured to fit various room layouts and spaces.
- Canadian-Made Custom Furniture Bespoke furniture options allowing customers to choose fabrics, sizes, and configurations; includes Canadian-made custom upholstery.
- Wall Décor & Mirrors Wall art, mirrors, and wall accents to enhance room aesthetics.
- Lighting Floor lamps and table lamps for ambient and functional room lighting.
- Rugs Area rugs, runners, and doormats in various sizes and styles.
- Pillows & Textiles Pillows, pillow sets, throws, bed linens, and curtains for comfort and style.
- Home Accents Candles, holders, blooms, branches, vases, planters, frames, decorative accents, storage baskets, boxes, and coat racks.
- Kitchen & Tabletop Dinnerware, table linens, coasters, kitchen accents, glassware, and trays for dining and entertaining.
- Outdoor Furniture & Décor Outdoor furniture, outdoor décor, outdoor accents, planters, rugs, and pillows designed for exterior spaces.
- UB Trade Program Exclusive discounts and services for design professionals through membership in the Urban Barn Trade Program.
- Virtual Design Studio Free one-on-one consultations with design experts via video to help customers plan their home décor.
- Room Design Board Tool Digital tool allowing customers to visualize and plan room layouts by combining furniture and décor items before purchasing.
- E-Gift Cards Digital gift cards available in various denominations for gifting purposes.
- Affirm Financing Payment plans through Affirm and PayBright allowing customers to pay over time on furniture and décor purchases.
- 5-Year Warranty Complimentary 5-year warranty on furniture covering defects and workmanship.
- Accidents Happen (Diamond Kote) Protection Plan Extended protection plan covering accidental stains, rips, tears, and burns on fabric and leather furniture for five years, administered by Comerco.
- Fabric Swatch Samples Free fabric swatch samples available for customers to request and examine before purchasing upholstered furniture.
Companies that use Urban Barn
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Urban Barn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Urban Barn partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Urban Barn competitors and assessment
Company assessmentDirect peers
- EQ3: Canadian modern furniture and home décor retailer with showrooms across Canada. Directly comparable to Urban Barn as a homegrown Canadian mid-market furniture and décor brand with own-brand product design and physical retail + e-commerce.
- Structube: Quebec-based contemporary furniture and home accessories retailer operating stores across Canada. Directly comparable to Urban Barn in category (modern furniture and décor), customer (mainstream Canadian consumer), and omnichannel model.
- West Elm: Williams-Sonoma-owned modern home furnishings retailer with North American stores and a strong e-commerce presence. Directly comparable on assortment (upscale furniture, décor, custom upholstery) and target customer, though with broader geographic reach.
- Pottery Barn: Williams-Sonoma-owned home furnishings retailer with showrooms across North America. Comparable to Urban Barn on whole-home assortment (living, dining, bedroom, outdoor) and made-to-order custom upholstery programs.
- Leon's Furniture: One of Canada's largest furniture retailers with national store count and dedicated trade/design program. Directly comparable to Urban Barn as a Canadian furniture retailer competing for the same household customer, though broader assortment includes mattresses and appliances.
- The Brick: Canadian big-box furniture, mattress, and home electronics retailer with national footprint. Comparable to Urban Barn as a mass-market Canadian furniture competitor, though positioned at lower price points and with broader home-electronics category mix.
Broad incumbents
- Crate & Barrel: Established North American home furnishings retailer with broad assortment across furniture, kitchen, and décor. Comparable as a wider portfolio incumbent competing for the same customer's home-refresh wallet, but with broader categories (kitchen, wedding registry) beyond Urban Barn's core.
- IKEA: Global home furnishings giant with a major Canadian store and digital footprint. Comparable as a broad incumbent in the same category, though competing at a different price point and with self-serve flat-pack model rather than Urban Barn's custom-design-led offering.
Emerging players
- Wayfair: Online-first home goods marketplace with significant Canadian customer base. Comparable as a furniture and décor competitor to Urban Barn's e-commerce channel, though Wayfair is an aggregator of third-party brands rather than a single-brand retailer with own stores.
- Article: Direct-to-consumer modern furniture brand with North American delivery and growing Canadian customer base. Comparable to Urban Barn as a digitally native mid-market modern furniture brand, though Article lacks a Canadian physical-store footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Customer concentration
Urban Barn social profiles
Digital presenceUrban Barn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Barn leadership team
Management profileNumber of profiles
Profiles1 record
Urban Barn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Barn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Barn
What does Urban Barn do?
Urban Barn is a Canadian specialty retailer that sells furniture (sofas, sectionals, modular seating, beds, dining sets, home office, entryway) and home décor (wall art, lighting, rugs, textiles, kitchen & tabletop, outdoor furniture) through 50+ retail stores across Canada and a transactional e-commerce website at urbanbarn.com. The company complements its product lines with free Virtual Design Studio consultations, Canadian-made custom furniture, a Trade Program for design professionals, installment financing through Affirm, and a complimentary 5-year warranty.
Is Urban Barn a public or private company?
Urban Barn is a private company. It is classified as unknown and is currently operating.
When was Urban Barn founded?
Urban Barn was founded in 1990. It employs 501 to 1,000 people.
Where is Urban Barn based?
Urban Barn is headquartered in Burnaby, Canada, in the North America region.
How does Urban Barn make money?
Four revenue lines are on record. Furniture Sales are the primary driver. The others are home Décor Sales, financing Services and gift Cards.
Who are Urban Barn's main competitors?
Direct peers on record are EQ3, Structube, West Elm, Pottery Barn, Leon's Furniture and The Brick. Broad incumbents are Crate & Barrel and IKEA. Emerging players are Wayfair and Article.
Does Urban Barn have an API?
No public API is recorded for Urban Barn.