What Aurea Software does

Aurea Software is a privately held, Austin, Texas-based enterprise software company and affiliate of ESW Capital Group. Founded in 2013 as part of ESW Capital's portfolio of SaaS companies, Aurea operates a portfolio of 25+ enterprise software products organized around three strategic pillars: the Future of Work Cloud (collaboration, communication, employee engagement), Future of Commerce Cloud (CRM, sales, marketing automation), and Future of IT Cloud (integration, infrastructure, cloud migration). Core products include Jive (enterprise collaboration platform), AlertFind (emergency notification), Aurea CRM (with AI-enhanced NextGen capabilities built on AWS), FirstRain and Infer (predictive sales and marketing analytics), Sococo (virtual workplace), CloudFix (AWS cost optimization), and InsideSales (AI-driven sales engagement, acquired 2021). The platform also includes vertical-specific solutions for life sciences, retail, insurance, and energy industries, plus Aurea Integration Solutions (Process, Messenger, Monitor) for enterprise system orchestration.

Aurea's flagship commercial innovation is the Aurea Unlimited subscription model—launched in March 2019 as a Netflix-style library offering access to the entire product portfolio under a single annual fee, where spend on one product applies as credit toward any other product in the library. The company's technology stack is built primarily on AWS infrastructure, integrating proprietary capabilities such as PeopleGraph (organizational social graph), SmartContact (100% accurate automated contact data synchronization), and integration with Microsoft Teams and Office 365. Aurea serves approximately 4,000 global customers across diverse industries including analytics (FICO), automotive (Cox Automotive), healthcare (Cleveland Clinic), banking, logistics (UK Mail), fintech (PayPal), education (Pearson), and aviation (jetBlue).

Aurea makes money primarily through annual subscription fees under the Unlimited model, supplemented by premium Platinum support (24x7x365, priority SLAs, proactive future-proofing) and professional services for complex integration deployments. The go-to-market combines direct enterprise field sales (account executives engaging large organizations), inside sales (renewals and expansion), product-led growth via free trials (notably Sococo), and community-led engagement through the Worx customer hub. The company has grown through disciplined acquisition under ESW Capital's AureaOne operating model, expanding from four core products to roughly three dozen brands.

Name

Aurea Software

Legal name

Aurea Software, Inc.

Website

https://aurea.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Aurea Software is a privately held Austin-based enterprise software company offering 25+ products—spanning collaboration (Jive), CRM, predictive analytics, integration, and industry-specific solutions—through a Netflix-style unlimited subscription to 4,000 global enterprise customers.

Ownership category

akta.pro rank

Product category

Enterprise software platform

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Application Integration & API/Middleware Services (BPAEAAAF)

akta.pro secondary industries

Cloud FinOps & SaaS Spend Management (BPAEAOAH), Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

Keywords

• Enterprise software platform
• Customer relationship management
• Collaboration software
• Cloud integration services
• Digital transformation solutions

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Aurea Unlimited Subscription: Annual subscription model providing unlimited access to entire product portfolio. Single annual fee entitles customers to use every product in Aurea's portfolio. Amount spent on one product can be applied towards each and every other product in the library. Enterprise products available at different price points.
2. Professional Services: Implementation and professional services for complex products, particularly integration solutions like Aurea Process, Aurea Monitor, and Aurea Messenger which require scoping by Professional Services rather than basic onboarding.
3. Platinum Support: Premium support tier providing 24x7x365 support hours, fastest SLAs, priority issue resolution, and proactive future-proofing. Existing Platinum customers get Platinum support across all Aurea products at no additional cost.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Aurea Software sells a portfolio of 25+ enterprise software products spanning collaboration (Jive, Sococo, AlertFind), CRM and sales/marketing (Aurea CRM, FirstRain, Infer, InsideSales, Campaign Manager), and IT/cloud integration (Aurea Process, Messenger, Monitor, CloudFix), along with vertical solutions for life sciences, retail, insurance, and energy. The portfolio is offered primarily through the Aurea Unlimited annual subscription, which provides access to the entire library of cloud and on-premises products under a single fee. Professional services for complex integrations and a Platinum 24x7x365 support tier supplement the subscriptions.

Product overview

Aurea Software operates as a unified enterprise software platform offering access to a portfolio of 25+ products through its Aurea Unlimited subscription model. The platform is organized around three strategic pillars: Future of Work Cloud (collaboration, communication, and employee engagement), Future of Commerce Cloud (sales, marketing, and customer experience), and Future of IT Cloud (cloud migration, integration, and infrastructure management). The core products include Jive (enterprise work platform), AlertFind (emergency notifications), Aurea CRM (customer relationship management), FirstRain (sales analytics), Infer (predictive marketing), Sococo (virtual workplace), Aurea Campaign Manager (email marketing), Aurea Process/Messenger/Monitor (integration solutions), and CloudFix (AWS cost optimization). The company also offers specialized vertical solutions for Life Sciences, Retail, Insurance, and Energy industries. Products are available in both cloud-based and on-premises deployment options, with the entire library accessible under one subscription.

Differentiator

Problem solved

Functional benefit

Brands

• CloudFix: AWS cost optimization solution for reducing cloud infrastructure costs
• AlertFind
• Jive
• Sococo
• FirstRain
• Infer
• Aurea Campaign Manager
• Aurea CRM
• Pivotal CRM
• InsideSales
• Aurea Process
• Aurea Messenger
• Aurea Monitor
• Artemis 7
• Aurea List Manager
• Bonzai Intranet
• Kayako
• Evoq Content
• SalesBUILDER
• Synoptos

Products and services

• Aurea Unlimited
• Jive
• AlertFind
• Aurea CRM
• Aurea Campaign Manager
• Sococo
• FirstRain
• Infer
• Aurea Process
• Aurea Messenger
• Aurea Monitor
• CloudFix
• InsideSales
• Pivotal CRM
• Aurea List Manager
• Bonzai Intranet
• Clinical Solutions
• Collaborative Enterprise
• Compliance Manager
• Distribution Channel Management
• Email Archival
• Evoq Content
• Kayako
• Quality Management Solutions
• QuickSilver
• Regulatory Solutions
• Revenue Lifecycle Management
• SalesBUILDER
• Synoptos
• Artemis 7
• Artemis Views
• Store Management
• Aurea Social
• Aurea Portal Management

Quantifiable outcome

• 10x faster cloud migration at 10% of traditional cost
• +3 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature7 records

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• ServiceNow: Cloud platform for digital workflows spanning IT, HR, customer service, and integration; competes broadly with the Aurea portfolio across Future of IT and Future of Work.
• Salesforce: Dominant CRM and customer engagement platform that competes with Aurea CRM, Pivotal CRM, Campaign Manager, and FirstRain; also owns MuleSoft (integration) and Slack (collaboration), the latter competing with Jive.
• Microsoft (Dynamics 365, Teams, SharePoint): Direct competitor in collaboration (Teams vs. Jive/Sococo), CRM (Dynamics vs. Aurea CRM), intranet (SharePoint + Bonzai), and integration (Power Platform). Native MS Teams integration is a defensive response.

Direct peers

• Everbridge: Critical event management and mass notification platform that directly competes with AlertFind for emergency communications, IT alerting, and crisis management workloads.
• Workfront (Adobe): Enterprise work management and project portfolio management platform that competes with Artemis 7 and Aurea's collaboration offerings in the same enterprise customer base.
• RingCentral: Cloud communications and contact center platform that overlaps with AlertFind's emergency notification and mass communication capabilities, particularly for enterprise workforce use cases.
• MuleSoft (Salesforce): Enterprise integration platform (ESB, API management, iPaaS) that directly competes with Aurea Messenger, Process, and Integration Solutions. Most direct functional comp for Aurea's Future of IT Cloud integration offering.
• Pegasystems: BPM, CRM, and process automation platform that competes head-to-head with Aurea Process and Aurea CRM in business process management and customer engagement for complex enterprise workflows.
• TIBCO Software: Enterprise middleware, integration, and analytics platform that competes with Aurea Messenger, Monitor, and Process in ESB, event processing, and system monitoring for large enterprises.
• Khoros (Lithium + Spredfast + Flowics): Customer community, social media management, and digital engagement platform that overlaps with Jive's interactive intranet and community capabilities, especially for enterprise customer/employee communities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AureaSoftware
• LinkedInlinkedin.com/company/aurea-software

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurea Software