Option Alpha
Option Alpha is a cloud-based, no-code options trading automation platform for retail traders, unifying trade discovery, 1-minute backtesting, and bot-driven execution across major brokerages on a subscription model.
- Company typePrivate
- Founded2010
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Option Alpha does
Option Alpha, LLC is a Miami-based, privately-held SaaS company (founded 2010) that operates a cloud-based, no-code options trading automation platform targeted at retail and non-professional options traders. The platform unifies three workflows: trade idea discovery (ranked by Expected Value using historical volatility), strategy backtesting (including 0DTE and next-day options strategies with 1-minute historical data, slippage modeling, and gamma exposure analytics), and automated execution via configurable trading bots that scan for entry conditions, place orders (including SmartPricing between bid/ask), and monitor positions for exits. Supporting products include the 0DTE Oracle, Earnings Edge, Webhooks for external signals (TradingView, Zapier, custom scripts), a Paper Trading Engine, Bot Supercharging (add-on for 25 symbols and 25 positions per bot), and a Portfolio Analyzer. The platform connects to four live broker APIs—Tradier, TradeStation, tastytrade, and Charles Schwab—with signed agreements pending for Webull, Public, and Firstrade.
The business model is subscription-based. Pro membership costs $99/month on an annual plan ($1,188/year) or $149/month month-to-month, with a $499/year Bot Supercharging add-on and multi-year bundles (e.g., 3-year at $1,897). A 30-day free trial with no credit card required serves as the primary acquisition mechanism, supplemented by promotional free Pro seats funded through Tradier ($5k minimum funding) and TradeStation ($10k minimum balance) partnerships, likely generating referral or revenue-share economics. The company also monetizes indirectly through content marketing: 36+ strategy guides, beginner-to-advanced courses, a 245+ episode podcast, a Trader's Handbook, and community-shared bot templates drive top-of-funnel demand. As of disclosure, the platform is used by 10,000+ traders (with community references to 13,000+), has processed $5B+ in transaction volume, hosts 96,268 active bots, and serves traders across roughly 170+ countries through broker integrations. Option Alpha is founder-led by Kirk Du Plessis and Jack Slocum, operates with 11–50 employees, and holds a pending patent (USSN 63/118,547) on its automated trading system and method.
Option Alpha firmographics
Firmographics- Name
- Option Alpha
- Legal name
- Option Alpha
- Website
- https://optionalpha.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Option Alpha is a cloud-based, no-code options trading automation platform for retail traders, unifying trade discovery, 1-minute backtesting, and bot-driven execution across major brokerages on a subscription model.
- Ownership category
- akta.pro rank
Option Alpha industry classification
Industry- Product category
- Options Trading Automation Software
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Algorithmic Trading & Execution Platforms (FSAFANAN)
- akta.pro secondary industries
- Retail Multi-Asset Exchanges (FSAFAEAA), Options Brokerage (FSAEACAI)
Keywords
Where Option Alpha is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Markets served
Option Alpha business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Revenue: Monthly and annual subscriptions to Option Alpha Pro platform providing access to bots, backtesting, and trade automation features. Pro plan at $99/month (annual) or $149/month.
- Bot Supercharging Add-on: Premium add-on service for enhanced bot capabilities (25 symbols, 25 positions per bot, instant exits) at $499/year standalone or included free with promotional bundles
- Broker Referral/Partnership Revenue: Revenue from broker partnerships where Tradier and TradeStation offer free Pro membership to qualifying customers, likely generating referral or revenue share arrangements. Company states we don't get paid commissions for order flow or based on how much you trade.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pro Plan - Full access at $99/month annual or $149/month |
| Subscription | Monthly | Tradier Promo - Free access with qualifying Tradier account |
| Subscription | Monthly | TradeStation Promo - Free access with qualifying TradeStation account |
| Subscription | Multi-year contract | Spring Sale 3-Year Bundle - 72% off at $1,897 one-time |
| Subscription | Annual | Spring Sale 1-Year Plan - $948 |
| Subscription | Annual | Bot Supercharging Add-on - $499/year standalone |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Option Alpha product offering
Product offeringCore offering
Option Alpha provides a cloud-based, no-code options trading automation platform that lets retail traders discover trade ideas, backtest 0DTE and next-day options strategies against 1-minute historical data, and deploy automated trading bots that connect to major US brokerages via API. Subscription plans (Pro $99/month annual or $149/month monthly) include paper trading, while broker-funded promotions through Tradier and TradeStation offer free Pro access to qualifying funded accounts, with revenue sharing via affiliate/referral arrangements in lieu of order-flow commissions.
Product overview
Option Alpha is a unified options trading automation platform that combines multiple products: the core Trading Bots platform for automated strategy execution, a 0DTE Backtester for strategy testing using 1-minute historical data, Trade Ideas for EV-ranked trade discovery, the 0DTE Oracle and Earnings Edge for specialized opportunities, Webhooks for external integrations, and a Paper Trading Engine for risk-free testing. Add-on modules include Bot Supercharging for enhanced scanning and position capacity, and Priority Support for premium assistance. The platform connects to brokerages (TradeStation, Tradier, tastytrade, Charles Schwab) and integrates via webhooks with TradingView and Zapier. Education is provided through free courses, strategy guides, handbook, and podcast. All automation is built on a no-code framework requiring no coding experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Option Alpha Platform (Pro) A unified, cloud-based, no-code options trading automation SaaS platform for individual retail (non-professional) traders. Pro members get access to up to 50 bots at $100k limit per bot, unlimited backtesting, Trade Ideas ranked by Expected Value, paper trading, 0DTE Oracle, Earnings Edge, Webhooks, and broker API integration for live execution.
- Bot Supercharging Add-on Premium add-on sold standalone at $499/year (or $1,497 for 3 years) or included free with promotional bundles. Enables bots to scan up to 25 symbols (vs. standard 10) and manage up to 25 positions per bot (vs. standard limit), with real-time Instant Exit Options for faster profit-target and stop-loss execution. Available to existing Pro members as an upgrade.
- Priority Support Premium support tier included with promotional 1-year and 3-year bundles, offering priority email support, live Q&A office hours, and community access for Pro members who need higher-touch assistance.
Quantifiable outcome
- $103,870,853 in total capital allocated across the platform
- +3 more outcomes
Companies that use Option Alpha
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles1 record
Option Alpha technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability4 records
Feature8 records
Option Alpha partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and strategic.
- Tradier BrokeragecoreExclusive partnership providing commission-free trading ($0 per trade, $0 per contract) for Option Alpha users. Tradier funds free Pro membership for accounts with $5,000 minimum funding. Integration supports traders in US, Singapore, Germany, Israel, Switzerland, France, Brazil, Denmark and 168+ additional countries.
- TradeStationcoreExclusive partnership providing commission-free trading ($0 per trade, $0 per contract) with $0 assignment fees for Option Alpha users. TradeStation funds free Pro membership for accounts with $10,000 minimum balance. Available in US, Singapore, Australia, Germany, Israel, Switzerland, UK, France and 195+ additional countries.
- tastytradecoreIntegration with tastytrade connecting Option Alpha automation platform with one of the largest options trading brokerages. Commission structure of $1.00 per contract opening, $0 closing. Available for US traders and internationally in 48+ countries including Singapore, Australia, Germany, Israel, Switzerland, UK, France.
- Charles SchwabstrategicIntegration with Charles Schwab API enables US-based traders to automate stock and options strategies directly. Commission structure of $0 per trade and $0.65 per contract. Provides access to one of the largest brokerages in the industry for automated trading.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Option Alpha competitors and assessment
Company assessmentEmerging players
- OptionOmega: Options backtesting and analytics platform targeting retail and small institutional users; competes with Option Alpha on backtesting depth for 0DTE and multi-leg strategies.
- TrendSpider: AI-driven technical analysis and strategy automation platform for retail traders; overlaps with Option Alpha on automation, backtesting, and trading signals, with focus on equities/ETF traders.
- Unusual Whales: Retail options intelligence and trade-idea platform providing actionable options flow and analytics; comparable audience of retail options traders relying on EV-ranked ideas and automation hookups.
Direct peers
- Tradier: Brokerage and API platform offering retail trading infrastructure and free Option Alpha Pro distribution; directly integrated into Option Alpha's GTM as both partner and adjacent retail-trading platform.
- NinjaTrader: Retail-facing algorithmic futures/options trading platform with automated strategy execution and backtesting; comparable in automating retail trading strategies with broker integrations.
- QuantConnect: Algorithmic trading platform providing backtesting, IDE and live trading across multiple brokers and asset classes; a direct peer in retail-friendly algo trading automation, though more code-centric.
Broad incumbents
- Interactive Brokers (IBKR): Global multi-asset broker with API, IBKR Desktop automation tools, and Trader Workstation scripting for algorithmic options trading; broad incumbent whose API integration Option Alpha is actively pursuing.
- TradeStation: Established broker with native automation, strategy backtesting and EasyLanguage tools; a direct integration partner and broader competitor with its own no-code automation story for retail traders.
- Charles Schwab (thinkorswim): Largest US retail brokerage with thinkorswim platform including paperMoney, automation and strategy tools; integration partner and the dominant broad incumbent for retail trading automation.
- tastytrade: Major options-focused brokerage offering content, analytics and automated trading tools; integration partner and broad incumbent targeting the same retail options trader audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Option Alpha social profiles
Digital presenceOption Alpha financial estimates
Financial estimateRevenue estimate
Valuation estimate
Option Alpha leadership team
Management profileNumber of profiles
Profiles4 records
Option Alpha funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Option Alpha M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Option Alpha
What does Option Alpha do?
Option Alpha provides a cloud-based, no-code options trading automation platform that lets retail traders discover trade ideas, backtest 0DTE and next-day options strategies against 1-minute historical data, and deploy automated trading bots that connect to major US brokerages via API. Subscription plans (Pro $99/month annual or $149/month monthly) include paper trading, while broker-funded promotions through Tradier and TradeStation offer free Pro access to qualifying funded accounts, with revenue sharing via affiliate/referral arrangements in lieu of order-flow commissions.
Is Option Alpha a public or private company?
Option Alpha is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Option Alpha founded?
Option Alpha was founded in 2010. It employs 11 to 50 people.
Where is Option Alpha based?
Option Alpha is headquartered in Miami, United States, in the North America region.
How does Option Alpha make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are bot Supercharging Add-on and broker Referral/Partnership Revenue.
Who are Option Alpha's main competitors?
Emerging players on record are OptionOmega, TrendSpider and Unusual Whales. Direct peers are Tradier, NinjaTrader and QuantConnect. Broad incumbents are Interactive Brokers (IBKR), TradeStation, Charles Schwab (thinkorswim) and tastytrade.
Does Option Alpha have an API?
No public API is recorded for Option Alpha.
What industry is Option Alpha in?
Option Alpha's product category is Options Trading Automation Software. Its primary akta.pro industry code is FSAFANAN, Algorithmic Trading & Execution Platforms, with a secondary code of FSAFAEAA, Retail Multi-Asset Exchanges. Its NAICS code is 5231 and its SIC code is 6282.