Tradier
Tradier is an API-first, cloud-based brokerage and fintech infrastructure company offering stocks, options, ETFs, and futures trading through its own platforms and 100+ integrated third-party partners, serving active retail traders, developers, fintechs, and educators.
- Company typePrivate
- Founded2012
- HeadquartersCharlotte, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Tradier does
Tradier is a cloud-based, API-first brokerage and financial technology company headquartered in Charlotte, North Carolina, founded in 2012. The company operates a multi-entity regulated structure consisting of Tradier Inc. (the parent), Tradier Brokerage Inc. (FINRA/SIPC member for securities), and Tradier Futures, a DBA of Lazzara Consulting Inc. (NFA/CFTC member for commodity products). At its core, Tradier provides a REST-based brokerage platform processing over 1 billion API calls per month, supporting trading in stocks, options, ETFs, and futures, with 100+ third-party platforms integrated into its ecosystem, including TradingView, StockTwits, Bookmap, and Coinrule.
The product surface spans three go-to-market motions. For individual traders, Tradier offers subscription-based access via Tradier Web, Tradier Pro (desktop), Tradier Mobile (iOS/Android), Tradier Hub (community/education), and Tradier Education. For developers and fintechs, the company exposes Brokerage and Advisor APIs as "Brokerage in a Box," handling exchange agreements, compliance onboarding, and FIX gateways so partners can embed brokerage functionality without building their own infrastructure. For educators and AI builders, the recently launched hosted MCP Server (December 2025) wraps the trading API in a Model Context Protocol interface that large language models can call directly for order placement, real-time data, and paper trading. Revenue is generated through subscription fees, transaction-based commissions, API/embedded finance licensing, securities lending (FPSL program launched 2025), and futures trading spreads.
The company has raised approximately $30.7M across multiple rounds, including a $24.6M Series B in April 2023 led by PEAK6 Strategic Capital with participation from F-Prime and KF Ventures. Recent strategic moves include the March 2021 acquisition of mobile trading app Rho, expansion into futures in 2024, the launch of the MCP Server in late 2025, and a partnership with StockTwits (April 2026) providing access to 10M+ global investors. The leadership team is led by CEO Stephen Ehrlich (appointed 2016), with founder Dan Raju serving as Executive Chairman and CIPO.
Tradier firmographics
Firmographics- Name
- Tradier
- Legal name
- Tradier Inc.
- Website
- https://tradier.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tradier is an API-first, cloud-based brokerage and fintech infrastructure company offering stocks, options, ETFs, and futures trading through its own platforms and 100+ integrated third-party partners, serving active retail traders, developers, fintechs, and educators.
- Ownership category
- akta.pro rank
Tradier industry classification
Industry- Product category
- Brokerage API and Trading Platform Infrastructure
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (523160)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Multi-Asset Electronic Trading Platforms (FSAFANAH)
- akta.pro secondary industries
- Algorithmic Trading & Execution Platforms (FSAFANAN), Listed Derivatives Execution Platforms (Futures/Options) (FSAFANAD)
Keywords
Where Tradier is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tradier business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Subscription Fees: Monthly and annual subscription fees for platform access, including Tradier Pro, Web, and mobile platforms. Subscription tiers provide different feature levels and commission structures.
- Trading Commissions and Transaction Fees: Commission-free equity and options trading for subscribers, with fees from exchange, clearing, and regulatory charges. Some platforms offer commission-free trading while others charge per-trade or per-contract fees.
- API and Embedded Finance Services: Licensing of brokerage APIs to fintech companies, educators, and platform providers. 'Brokerage in a Box' model enabling businesses to embed trading capabilities without building their own brokerage infrastructure.
- Securities Lending: Fully Paid Securities Lending (FPSL) Program allowing investors to earn income on lent portfolio securities.
- Futures Trading: Revenue from futures trading including gold, corn, oil, and popular indices, with competitive pricing and low intraday margins.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Tradier Web - Basic equity and option orders platform |
| Subscription | Monthly | Tradier Pro - Full-featured stock and options platform |
| Unit Pricing | Pay-as-you-go | Futures - Diversified portfolio access |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Tradier product offering
Product offeringCore offering
Tradier provides a cloud-based, API-first brokerage and trading platform that enables trading in stocks, options, ETFs, and futures for active retail traders, fintech companies, registered investment advisors, and trading educators. The company operates a Brokerage-in-a-Box model, licensing REST-based trading and market data APIs to embed brokerage capabilities into third-party platforms, while also offering its own consumer-facing web, mobile, and desktop trading experiences. The platform processes over 1 billion API calls per month across 100+ integrated investor platforms.
Product overview
Tradier is a cloud-based, multi-asset brokerage platform with an open API-first architecture serving active retail traders, developers, fintechs, and educators. The core product, Tradier Brokerage, provides trading in stocks, options, ETFs, and futures through 100+ integrated investor platforms including TradingView, mobile apps (iOS/Android), web-based Tradier Web, and the desktop Tradier Pro platform. The ecosystem includes the MCP Server for AI agent integration connecting LLMs to trading APIs, the Brokerage and Advisor APIs for developer building, and Tradier Hub for community education. Business solutions offer embedded finance for fintechs, advisors, and educators through white-label brokerage services. The platform processes over 1 billion API calls monthly, reflecting its position as an infrastructure provider for the retail trading ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Tradier Web: Web-based trading platform for quick access to basic to advanced equity and option orders
- Tradier Pro
- Tradier Hub
- MCP Server
Products and services
- Tradier Web Web-based trading platform designed for quick access to basic and advanced equity and option orders through any browser, targeting active retail traders.
- Tradier Pro Full-featured stock and options trading platform designed by industry experts and exclusively offered by Tradier for active retail traders.
- Tradier Mobile Mobile investing app for iOS and Android enabling mobile trades across different asset classes for active retail traders.
- Futures Trading Futures trading capability enabling portfolio diversification across gold, corn, oil, and popular indices through integrated platform partners, offered by Tradier Futures.
- MCP Server for LLM-Powered Trading Fully hosted Model Context Protocol server that lets developers connect large language models directly to Tradier's trading API for AI-powered trading applications, with real-time data, order placement, and paper trading support.
- Brokerage API REST-based API providing trading, market data, and brokerage services for developers, fintechs, and businesses building trading applications.
- Advisor API API solution that enables registered investment advisors and digital advisory firms to launch and operate digital advisory services with brokerage connectivity and trade execution.
- Embedded Finance for Fintechs White-label brokerage solution for fintech companies that provides embedded finance capabilities, with Tradier handling exchange agreements, compliance onboarding, and FIX gateways.
- Embedded Finance for Advisors Embedded finance solution for registered investment advisors to quickly launch digital advisory services with brokerage connectivity and trade execution.
- Embedded Finance for Educators Embedded finance platform that enables trading educators to bring trading platforms and tools to their followers and students with brokerage integration.
- Fully Paid Securities Lending Program Program that enables investors to earn returns by lending their fully paid securities, unlocking additional portfolio value through Tradier Brokerage.
- Tradier Hub Community platform that provides live trading education and connects investors and educators for trading knowledge sharing.
- Tradier Education Comprehensive educational program available free of charge to all Tradier account holders covering trading education, market analysis, and investment strategies.
- Connected Platforms Marketplace Marketplace of 100+ integrated third-party trading platforms available to Tradier customers, including TradingView, charting tools, educational platforms, and AI-powered trading solutions.
Quantifiable outcome
- 1B+ API calls processed per month demonstrating scalability
- +2 more outcomes
Companies that use Tradier
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Tradier technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration36 records
AI capability6 records
Feature5 records
Tradier partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- StockTwitscoreStockTwits partnered with Tradier to provide its community of 10 million global investors and traders access to CME Group futures data across equities, FX, cryptocurrency, energy, agriculture, metals, and interest rates. The integration aims to provide traders with tools for risk management and new trading strategies.
- TradingViewcoreTradier expanded its TradingView integration to enable options trading functionality directly within the TradingView platform. Traders can now analyze, build, and execute options strategies from charts, with features including extended-hours access to SPX, XSP, and VIX contracts and options trading within IRA accounts.
- BookmapcoreBookmap's advanced visualization and real-time order flow analysis are integrated into the Tradier platform, offering active traders enhanced decision-making with competitive pricing and low intraday margins.
- WealthChartsminorWealthCharts launched Essentials exclusive on Tradier, providing qualifying Tradier Brokerage accounts free access to a curated set of indicators, analysis tools, and scanners.
- TradersArmyminorTradier partnered with TradersArmy, a leading national investor education, community and mentoring platform, to empower active retail investors with education, value and platform functionality.
- StockChartscoreStockCharts integrated with Tradier Brokerage to offer commission-free options trading, with advanced technical charting and trading tools for analyzing and executing trades.
- Jerusalem PortfoliominorJerusalem Portfolio, a Socially Responsible Investing Platform, partnered with Tradier to enable users to invest in Israel through the Tradier platform.
- Orion Trading SystemsminorOrion Trading Systems partnered with Tradier Brokerage to bring unlimited commission-free equity and options trading from its intuitive and advanced trading platform.
- JellifinminorJellifin partnered with Tradier to enable and simplify development of active investor and digital advisory products on the Tradier API platform.
- QuantchaminorQuantcha launched Quantcha Unlimited offering commission-free stock and options trading through Tradier Brokerage as part of its comprehensive options platform for $99/month.
- Simpler TradingminorSimpler Trading, one of the nation's largest platforms for interactive financial training, integrated Tradier Brokerage connectivity to provide quality education and value to its trader community.
- Apex Clearing CorporationcoreTradier migrated its core equity and options clearing relationship to Apex Clearing Corporation, which carries Tradier Brokerage accounts as clearing broker.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Tradier competitors and assessment
Company assessmentOthers
- TradingView: Largest charting and social-trading platform (50M+ users) that is one of Tradier's largest distribution partners. Not a direct brokerage competitor but a strategically critical channel and a potential long-term risk if TradingView moves toward in-house execution.
- Apex Clearing: Clearing and custody infrastructure provider that currently clears Tradier Brokerage accounts. Both a critical operational dependency and a potential competitor (or acquirer) for embedded-finance infrastructure in the retail brokerage space.
Emerging players
- Public.com: Multi-asset investing app offering stocks, options, bonds, and crypto with API/embedded offerings and a social-investing community. Comparable in targeting active self-directed retail traders with modern UX and a content-driven community model.
Direct peers
- Webull: Mobile-first retail brokerage with API offerings and commission-free trading across stocks, options, ETFs, and futures. Competes with Tradier for active retail traders and increasingly offers API/embedded services.
- Alpaca: API-first brokerage offering stocks, options, ETFs, and crypto to developers and fintechs via 'Brokerage-as-a-Service'. Most direct competitor to Tradier's 'Brokerage in a Box' model, with similar embedded-finance positioning and developer-focused REST API architecture.
- Interactive Brokers: Multi-asset electronic trading platform offering stocks, options, futures, and forex globally with extensive API access (TWS API, Client Portal API). A scaled, profitable incumbent serving many of the same active-trader and algo-trader segments as Tradier.
- DriveWealth: API-first fractional-share brokerage infrastructure used by fintechs and global apps to embed US equities trading. Closely comparable to Tradier in serving embedded-finance B2B customers and pursuing global onboarding of retail investors.
- tastytrade (tastyworks): Options-focused retail brokerage and content platform targeting self-directed active traders—Tradier's primary end-customer segment. Comparable in product mix (options-heavy) and customer persona (engaged retail derivatives traders).
Broad incumbents
- Robinhood: Largest commission-free retail brokerage in the US, offering stocks, options, futures, and crypto. A much larger incumbent serving the same active retail demographic as Tradier, with growing API and embedded-finance ambitions through Robinhood Legend and Connect.
- Charles Schwab: Major incumbent retail brokerage (post TD Ameritrade integration) offering multi-asset trading with API access through thinkorswim and Schwab APIs. Sets the competitive floor for commission pricing and product breadth that Tradier must match.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Tradier social profiles
Digital presenceTradier compliance and trust
Trust signalCompliance4 records
Tradier financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tradier leadership team
Management profileNumber of profiles
Profiles10 records
Tradier subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tradier funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tradier M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tradier
What does Tradier do?
Tradier provides a cloud-based, API-first brokerage and trading platform that enables trading in stocks, options, ETFs, and futures for active retail traders, fintech companies, registered investment advisors, and trading educators. The company operates a Brokerage-in-a-Box model, licensing REST-based trading and market data APIs to embed brokerage capabilities into third-party platforms, while also offering its own consumer-facing web, mobile, and desktop trading experiences. The platform processes over 1 billion API calls per month across 100+ integrated investor platforms.
Is Tradier a public or private company?
Tradier is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tradier founded?
Tradier was founded in 2012. It employs 51 to 100 people.
Where is Tradier based?
Tradier is headquartered in Charlotte, United States, in the North America region.
How does Tradier make money?
Five revenue lines are on record. Subscription Fees are the primary driver. The others are trading Commissions and Transaction Fees, API and Embedded Finance Services, securities Lending and futures Trading.
Who are Tradier's main competitors?
Others on record are TradingView and Apex Clearing. Public.com is listed as an emerging player. Direct peers are Webull, Alpaca, Interactive Brokers, DriveWealth and tastytrade (tastyworks). Broad incumbents are Robinhood and Charles Schwab.
Does Tradier have an API?
Yes. Tradier provides REST-based APIs for trading, market data, and brokerage services. The APIs support trading, account management, and market-data for Tradier Brokerage accounts. The platform handles over 1 billion API calls per month and provides both request/response and streaming interfaces for real-time and historical market data. An MCP (Model Context Protocol) Server is also available for connecting LLMs directly to the trading API. Developer documentation is at documentation.tradier.com.
What industry is Tradier in?
Tradier's product category is Brokerage API and Trading Platform Infrastructure. Its primary akta.pro industry code is FSAFANAH, Multi-Asset Electronic Trading Platforms, with a secondary code of FSAFANAN, Algorithmic Trading & Execution Platforms. Its NAICS code is 5231 and its SIC code is 6211.