OMD

What OMD does

OMD is a global media agency network operating under Omnicom Media Group (ultimately owned by Omnicom Group, NYSE: OMC). It provides media planning, buying, and creative media services to enterprise brands across digital, broadcast, print, outdoor, and emerging channels. The network spans 100+ offices in 120+ markets with 15,000+ employees, organized into four regional P&Ls (APAC, EMEA, LATAM, North America). Selected enterprise clients include PepsiCo (Lay's), McDonald's, Gap, Bacardi, Patrón, Under Armour, Tinder, and Merlin Entertainments; Kiwibank departed after a 12-year relationship in November 2025.

The agency's service portfolio is organized around three pillars: Commercial Advantage (algorithmic optimization of marketing investment against measurable business outcomes), Creative Media Solutions, and Cultural Relevance. These are delivered through Omnicom's proprietary Omni decision platform and Acxiom Real ID for audience identification, with applied offerings such as In-Flight Sales Optimization (real-time purchase data integration via partnerships with OpenX and Attain) and Weather-Triggered Ad Delivery.

OMD generates revenue from media commissions, management fees, and performance-based compensation under multi-year enterprise contracts. Distribution is direct via 100+ field offices and dedicated account teams; pricing is custom and not publicly disclosed. The 2025 corporate agenda included a brand repositioning ('We Create What's Next'), a senior leadership refresh (Ellen Griffin as Global Brand President; Bradley Rogers as CEO OMD USA), relocation to new flagship offices at 100 W 33rd Street in New York, the 11th consecutive RECMA #1 global ranking, and Cannes Lions Media Network of the Year.

Name

OMD

Legal name

OMD

Website

https://omd.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

OMD is a global media agency network under Omnicom Media Group providing media planning, buying, and creative media solutions to enterprise brands across 100+ offices in 120+ markets, powered by Omnicom's Omni decision platform.

Ownership category

akta.pro rank

Product category

Media Agency Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

Keywords

• Media agency services
• Media planning
• Media buying
• Advertising campaigns
• Campaign management

Headquarters

HQ city

Miraflores

HQ country

Peru

HQ region

Latin America

Offices38 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Media Planning and Buying Services: OMD provides media planning and buying services across all channels including digital, broadcast, print, outdoor, and emerging media. Revenue is generated through media commissions, management fees, and performance-based compensation structures.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

OMD is a global media agency network that provides media planning and buying services across digital, broadcast, print, outdoor, and emerging media channels. Its core offerings include Commercial Advantage (a strategic investment optimization system), Creative Media Solutions (media experience creation), and Cultural Relevance (brand-community connection), all powered by Omnicom's proprietary Omni decision platform and Acxiom Real ID audience identification technology.

Product overview

OMD is a global media agency network offering a unified system of media solutions. Its core services include Commercial Advantage (strategic investment optimization), Creative Media Solutions (media experience creation), and Cultural Relevance (brand-community connection). These offerings are powered by Omnicom's proprietary Omni decision platform and Acxiom Real ID, enabling data-driven, performance-focused marketing that aligns strategy, investment, and execution across 100+ offices in 120+ markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Advantage A strategic offering that focuses marketing investment on activities that drive measurable business impact, using signals across audiences, channels, timing, and commerce to improve revenue, efficiency, and growth for enterprise brands.
• Media Planning and Buying Services Full-service media planning and buying across all channels including digital, broadcast, print, outdoor, and emerging media. Revenue generated through media commissions, management fees, and performance-based compensation structures for enterprise clients.
• Creative Media Solutions Creating media experiences that feel natural within how people engage every day, designed to transform business through creative media execution for enterprise brands.
• Cultural Relevance Connecting brands to moments and communities that influence decisions, leveraging cultural understanding to drive brand engagement and commercial outcomes.
• Omni Platform Omnicom's proprietary decision platform that aligns platforms, publishers, creators, and technology partners to make marketing investment more effective and growth more measurable. Powers OMD's Commercial Advantage capability.

Quantifiable outcome

• 14.32% conversion rate improvement with McDonald's in-flight sales optimization
• +4 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, supporting and strategic.

• OpenX TechnologiescoreTechnology or Integration · 28 October 2025Supply-side platform partnership enabling in-flight sales optimization solution that improved McDonald's campaign performance with real-time purchase data integration.
• AttaincoreTechnology or Integration · 28 October 2025In-flight sales optimization partnership delivering 14.32% conversion rate for McDonald's through real-time purchase data and SSP integration.
• Omni (Omnicom)coreTechnology or IntegrationProprietary decision platform from Omnicom that aligns platforms, publishers, creators, and technology partners to make investment more effective and growth more measurable. Powers OMD's Commercial Advantage capability.
• Acxiom Real IDcoreTechnology or IntegrationAudience identification technology integrated into OMD's media solutions, enabling precise targeting across campaigns.
• Digital Cinema MediasupportingGTM or Marketing PartnerPartner in McDonald's Friends nostalgia campaign in the UK, providing cinema advertising capabilities.
• BuzzFeedsupportingGTM or Marketing PartnerContent and creator partnership for McDonald's Friends nostalgia campaign driving cultural relevance.
• Secret LondonsupportingGTM or Marketing PartnerCommunity and influencer partnership for Friends-themed McDonald's campaign in London.
• CanvastrategicTechnology or IntegrationEnterprise partnership showcased at Canva Connect event, demonstrating creative collaboration capabilities.
• Circus GreycoreStrategic or Co-development PartnerCreative agency partner for Mibanco EstibAdores campaign, combining social impact with financial inclusion and media innovation.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Publicis Media (Publicis Groupe): Houses Zenith, Starcom, and Digitas; Publicis's global media arm competing head-to-head with OMD for enterprise AOR assignments and ranked alongside OMD in RECMA global network diagnostics.
• IPG Mediabrands: Interpublic Group's global media network (UM, Initiative, Mediabrands), positioned as a direct OMD competitor in cross-channel media planning and buying for enterprise clients.
• Mindshare (WPP): One of WPP's flagship global media agencies within GroupM, operating at similar scale and serving many of the same enterprise brand clients as OMD across all regions.
• Havas Media Network: Havas's global media agency network (Havas Media, Havas Play) operating at smaller scale than OMD but directly competing for media agency of record assignments among enterprise brands.
• Zenith (Publicis Groupe): Publicis Media's ROI-focused global media agency, frequently co-bidding with OMD in RECMA rankings and competing for the same enterprise AOR mandates with comparable data-driven positioning.
• GroupM (WPP): World's largest media investment group under WPP, operating Mindshare, Wavemaker, EssenceMediacom, and GroupM Nexus. Direct competitor to OMD in global media planning and buying, serving the same enterprise brand roster at comparable scale.
• Carat (Dentsu): Dentsu's flagship global media agency and a key RECMA-ranked competitor to OMD, especially in EMEA and APAC where both networks maintain dense regional footprints.
• Dentsu Media: Dentsu's global media network (Carat, dentsu X, iProspect) competing with OMD on global AOR pitches; APAC strength makes Dentsu a particularly close peer in markets where OMD is also expanding.

Broad incumbents

• Accenture Song: Accenture's experience-led marketing services arm, increasingly competing with OMD for end-to-end media + customer experience mandates, particularly where enterprise clients seek consulting-grade transformation.

Emerging players

• Stagwell (Mediahub and Assembly): Stagwell's media agency brands competing with OMD primarily in digital and performance-led media planning; a newer holding-co competitor gaining share among CMOs seeking alternatives to legacy holding companies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/omd-peru
• Instagraminstagram.com/omd_worldwide

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries28 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OMD