Attain
Attain Enterprises is a founder-held holding company operating four subsidiaries: Attain Partners (consulting to education, government, nonprofit, healthcare), Attain Capital (PE), Attain Sports (baseball and soccer teams), and Attain Talent (mission-driven recruiting).
- Company typePrivate
- Founded2021
- HeadquartersMclean, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Attain does
Attain Enterprises is a privately held, founder-controlled holding company headquartered in McLean, Virginia, that operates a network of four subsidiaries: Attain Partners (management and technology consulting), Attain Capital (private equity), Attain Sports (sports team ownership), and Attain Talent (recruiting services). The consulting arm serves federal, state, and local government, higher education (70+ of the top 100 U.S. research institutions, all Ivy League schools), nonprofit (150+ organizations), and healthcare clients, with specialization in strategy, research enterprise services, and Salesforce implementations (1,000+ completed projects). Attain Capital invests with an active-ownership model in firms delivering technology-enabled solutions to government and education clients, while Attain Talent provides direct-hire, executive search, contract recruiting, and talent acquisition advisory services to mission-driven organizations. Attain Sports owns and operates four baseball teams (Chesapeake Baysox, Aberdeen IronBirds, Frederick Keys, Spire City Ghost Hounds) and Loudoun United FC (USL Championship), generating ticket, sponsorship, and naming-rights revenue.
The business is built on founder Greg Baroni's network from nearly 20 years at KPMG Consulting and senior leadership at Unisys Corporation. In 2021, Attain sold its Federal division to Maximus and reorganized the remaining businesses under the four-subsidiary "Attain Enterprises" structure unified by "The Attain Way" values framework. Go-to-market is enterprise field sales leveraging Baroni's industry relationships and external profile (NVTC Board Chair, multiple GovCon awards, George Mason University's Baroni Center for Government Contracting). Revenue mechanics are a blend of professional services fees (consulting, recruiting), management fees and investment returns (PE), and ticket/naming-rights/sponsorship revenue (sports). No public pricing exists; services are custom-quoted B2B engagements.
Attain firmographics
Firmographics- Name
- Attain
- Legal name
- Attain Enterprises
- Website
- https://attain.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Attain Enterprises is a founder-held holding company operating four subsidiaries: Attain Partners (consulting to education, government, nonprofit, healthcare), Attain Capital (PE), Attain Sports (baseball and soccer teams), and Attain Talent (mission-driven recruiting).
- Ownership category
- akta.pro rank
Attain industry classification
Industry- Product category
- Management and Technology Consulting Services
- NAICS
- Management of Companies and Enterprises (55), Other Financial Vehicles (52599), Sports Teams and Clubs (711211)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Marketing Organization, Operating Model & Capability Building (MPAAAFAG)
- akta.pro secondary industries
- Accelerator / Incubator-Backed ETA Programs (FSANALAD), Workforce, Employability & Youth Skills Partnerships (EDADALAI)
Keywords
Where Attain is headquartered
LocationHeadquarters
- HQ city
- Mclean
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Attain business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Management and Technology Consulting: Attain Partners delivers consulting services to education, nonprofit, healthcare, and state and local government markets, specializing in strategy, research enterprise services, and Salesforce innovation.
- Private Equity Investment Management: Attain Capital generates returns through active ownership in firms delivering high-value, technology-enabled solutions to government and education clients.
- Sports Ownership and Entertainment: Attain Sports owns and manages multiple baseball teams and a soccer club, generating revenue through ticket sales, naming rights, and community engagement.
- Recruiting and Talent Acquisition Services: Attain Talent provides direct hire, executive search, contract recruiting, and talent acquisition advisory services to clients nationwide.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Attain product offering
Product offeringCore offering
Attain Enterprises operates a network of four distinct companies that deliver professional services to U.S. government, education, nonprofit, and healthcare clients. Its offerings include management and technology consulting (Attain Partners, with deep Salesforce, research enterprise, and strategy specialization), private equity investment in technology-enabled firms serving government and education (Attain Capital), sports team ownership and entertainment (Attain Sports: four baseball teams and a USL soccer club), and full-service recruiting and talent acquisition advisory (Attain Talent).
Product overview
Attain Enterprises is a holding company/network of four independent companies operating across distinct sectors: Attain Capital (private equity investing), Attain Partners (management and technology consulting), Attain Sports (sports team ownership), and Attain Talent (recruiting services). The network shares a common heritage and The Attain Way values framework. Each subsidiary operates independently under the Attain brand umbrella, serving government, education, nonprofit, healthcare, and public sector clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Attain Partners Management and technology consulting firm delivering services and solutions across education, nonprofit, healthcare, and state and local government markets, with specialization in strategy, research enterprise services, and Salesforce innovation. Reported to serve more than 70 of the top 100 U.S. research institutions, 100% of Ivy League schools, and over 150 leading nonprofit organizations, with more than 1,000 completed Salesforce projects.
- Attain Capital Private equity investment firm focused on technology-enabled solutions and services for government and education clients, taking active ownership roles in portfolio companies.
- Attain Sports Community-focused sports ownership company that owns and manages four baseball teams (Chesapeake Baysox, Aberdeen IronBirds, Frederick Keys, Spire City Ghost Hounds) and Loudoun United FC soccer club.
- Attain Talent Full-service recruiting firm specializing in direct hire, executive search, contract recruiting, and talent acquisition advisory services that connects purpose-driven organizations with high-performing talent.
Companies that use Attain
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Attain technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Attain partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, flagship and major.
- IBEW 24 UnioncoreIBEW 24 Union secured naming rights for Ripken Stadium, which will be called IBEW 24 Union Field at Ripken Stadium. This partnership replaces the previous Leidos agreement that ended in 2025. Attain Sports, owner of the Aberdeen IronBirds, revealed the partnership.
- George Mason University School of BusinessflagshipGreg and Camille Baroni made a gift to George Mason University's School of Business for a first-of-its-kind university center to address business, technology, policy, and regulatory issues in government contracting. The non-partisan entrepreneurial center has been named the Greg and Camille Baroni Center for Government Contracting.
- MaximusmajorIn 2021, Attain sold its Federal division to Maximus, representing a significant strategic transaction.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Attain competitors and assessment
Company assessmentBroad incumbents
- Guidehouse: Large advisory/consulting firm focused on commercial and public sectors including state/local government and education/health. Comparable to Attain Partners on consulting depth and mission-driven client segments.
- Booz Allen Hamilton: Largest pure-play U.S. government consulting firm with deep federal civilian and defense portfolios. Comparable to Attain Partners in mission-focused consulting for government and education, but at far greater scale and federal exposure.
- Accenture Federal Services: Federal arm of Accenture with deep GovCon scale and digital transformation capabilities. Comparable to Attain Partners on technology-enabled government consulting, though at substantially larger scale and broader federal footprint.
- Deloitte Government & Public Services: Big Four government consulting practice covering federal, state/local, and higher education with strategy, technology, and Salesforce capabilities. Comparable to Attain Partners but at much larger scale and broader service portfolio.
Direct peers
- ICF International: Mid-size public consultancy with comparable federal/state, education, and nonprofit client mix. Closely comparable to Attain Partners in mission-driven technology consulting and research-services delivery.
- Slalom: National management/technology consulting firm with strong Salesforce practice and higher-education vertical. Highly comparable to Attain Partners on Salesforce innovation, regional delivery, and education/nonprofit client base.
- Maximus: Government services firm that acquired Attain's Federal division in 2021, giving it the largest direct overlap with Attain's historical capabilities. Both serve federal/state agencies on digital transformation and citizen-services programs.
- Carahsoft Technology: Government IT solutions provider and value-added reseller serving federal, state/local, and education markets. Comparable to Attain Partners on the IT distribution and government/education channel through which technology services reach public-sector clients.
- Kforce (Government Solutions): Specialty staffing and talent-solutions firm with a federal/government division. Comparable to Attain Talent on mission-driven recruiting for public-sector and government clients.
Others
- Salesforce (Professional Services ecosystem): Platform partner whose product ecosystem underpins Attain Partners' core Salesforce innovation practice. Comparable as the technology backbone and channel through which Attain Partners generates most of its 1,000+ project delivery revenue.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Attain social profiles
Digital presenceAttain financial estimates
Financial estimateRevenue estimate
Valuation estimate
Attain leadership team
Management profileNumber of profiles
Profiles1 record
Attain subsidiaries and ownership
Company hierarchySubsidiaries4 records
Attain funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Attain M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Attain
What does Attain do?
Attain Enterprises operates a network of four distinct companies that deliver professional services to U.S. government, education, nonprofit, and healthcare clients. Its offerings include management and technology consulting (Attain Partners, with deep Salesforce, research enterprise, and strategy specialization), private equity investment in technology-enabled firms serving government and education (Attain Capital), sports team ownership and entertainment (Attain Sports: four baseball teams and a USL soccer club), and full-service recruiting and talent acquisition advisory (Attain Talent).
Is Attain a public or private company?
Attain is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Attain founded?
Attain was founded in 2021. It employs 501 to 1,000 people.
Where is Attain based?
Attain is headquartered in Mclean, United States, in the North America region.
How does Attain make money?
Four revenue lines are on record. Management and Technology Consulting is the primary driver. The others are private Equity Investment Management, sports Ownership and Entertainment and recruiting and Talent Acquisition Services.
Who are Attain's main competitors?
Broad incumbents on record are Guidehouse, Booz Allen Hamilton, Accenture Federal Services and Deloitte Government & Public Services. Direct peers are ICF International, Slalom, Maximus, Carahsoft Technology and Kforce (Government Solutions). Salesforce (Professional Services ecosystem) is listed as an others.
Does Attain have an API?
No public API is recorded for Attain.
What industry is Attain in?
Attain's product category is Management and Technology Consulting Services. Its primary akta.pro industry code is MPAAAFAG, Marketing Organization, Operating Model & Capability Building, with a secondary code of FSANALAD, Accelerator / Incubator-Backed ETA Programs. Its NAICS code is 55 and its SIC code is 8742.