Dale Carnegie Training
Dale Carnegie Training is a 113-year-old private professional development franchise that delivers leadership, communication, presentation, and sales courses to individual professionals and enterprise clients across 80+ countries via in-person, live online, and AI-assisted digital subscriptions.
- Company typePrivate
- Founded1912
- HeadquartersNew York, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Dale Carnegie Training does
Dale Carnegie Training, operating as Dale Carnegie & Associates Global, Inc., is a private US-incorporated professional development company founded in 1912 and headquartered in New York. The company delivers leadership, communication, presentation, sales, customer service, and people-skills training through a global franchise network spanning more than 80 countries and 35 languages. Its flagship offering, the Dale Carnegie Course, is built on the proprietary iMap methodology and is delivered in-person, live online, and via an online subscription/on-demand library. The franchise structure enables localized delivery while the corporate entity manages methodology, content, brand, and direct enterprise sales.
The product portfolio extends beyond the flagship course into a layered catalog: foundational courses (High Impact Presentations, Develop Your Leadership Potential, Leadership Training for Managers, Winning with Relationship Selling), specialized modules (Successful Public Speaking, The Art of Storytelling, How to Communicate with Diplomacy & Tact, Disagree Agreeably, Virtual Selling), youth programs (Generation.Next, Leadership Camp), executive coaching services, and the DiSC behavioral assessment. The technology stack now includes DaleBot, a generative-AI text-based personal soft-skills coach, and an AI-powered microlearning subscription that packages short-form content with on-demand AI coaching. Trainer quality is standardized through ISO9002 certification.
Revenue is generated through three primary streams: per-seat individual course fees and online subscriptions (recurring), corporate training contracts delivered by franchisees or directly by the corporate sales force, and enterprise coaching/assessment engagements. Distribution combines direct enterprise sales, self-serve individual online registration, a B2B team subscription channel, franchise-localized marketing in 80+ countries, and academic partnerships (e.g., XLRI, Gonzaga University, Crowder College). Named enterprise customers include JPMorgan, Estee Lauder, CheapOair, Alliance Residential, Graham & Brown, TREND Transformations, Bertelsmann, Continental, and WIKA, alongside an undisclosed multi-year Fortune 500 financial services contract secured in February 2025.
Dale Carnegie Training firmographics
Firmographics- Name
- Dale Carnegie Training
- Legal name
- Dale Carnegie & Associates Global, Inc.
- Website
- https://dalecarnegie.com
- Company type
- Private
- Founded year
- 1912
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Dale Carnegie Training is a 113-year-old private professional development franchise that delivers leadership, communication, presentation, and sales courses to individual professionals and enterprise clients across 80+ countries via in-person, live online, and AI-assisted digital subscriptions.
- Ownership category
- akta.pro rank
Dale Carnegie Training industry classification
Industry- Product category
- Professional Development Training
- NAICS
- Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Corporate Learning & Training Content Development (EDAGAKAC)
- akta.pro secondary industries
- Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM), Sales & Customer Service Training (EDAGANAC)
Keywords
Where Dale Carnegie Training is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dale Carnegie Training business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Development Courses for Individuals: Individual professionals enroll in instructor-led courses (in-person or live online) and online subscriptions to develop leadership, communication, presentation, sales, and customer service skills. Revenue generated through course fees paid by individual participants.
- Corporate Training Solutions: Customized enterprise training programs for organizations to develop their workforce. Includes on-site training, coaching, and assessments for corporate clients. Revenue generated through organizational contracts and enterprise agreements.
- Online Subscription Products: Subscription-based access to training libraries, microlearning content, and AI-powered coaching for individuals and teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | SEMA Future Leaders Network partnership program at SEMA Garage Detroit |
| Subscription | Annual | In-Person Instructor-Led Courses |
| Subscription | Monthly | Live Online Courses |
| Subscription | Monthly | Online Subscription (Unlimited Live Online) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Dale Carnegie Training product offering
Product offeringCore offering
Dale Carnegie Training sells instructor-led professional development courses covering leadership, communication, presentation, sales, and customer service skills, delivered in-person, live online, and via on-demand / AI-powered microlearning subscriptions. The company also provides customized corporate training solutions, executive coaching, and DiSC behavioral assessments to enterprise clients and individual professionals globally through a franchise-operated network.
Product overview
Dale Carnegie Training is a professional development training organization offering a comprehensive portfolio of leadership, communication, presentation, sales, and customer service courses. The flagship offering is the Dale Carnegie Course, with additional core courses including High Impact Presentations, Develop Your Leadership Potential, Leadership Training for Managers, and Winning with Relationship Selling. The company has expanded into AI-powered learning with DaleBot (an AI-powered personal soft skills coach) and AI-Powered Microlearning Subscription. Training is delivered through multiple formats: In-Person (certified instructor-led classes), Live Online (virtual instructor-led training), Online Subscription (self-paced content library), and On-Demand. The portfolio also includes youth programs (Generation.Next, Leadership Camp), coaching services, and thought leadership content (Take Command Podcast, State of Organizational Health Report). The company operates on a global franchise model across 80+ countries and 35 languages.
Differentiator
Problem solved
Functional benefit
Brands
- eVolve: Online learning platform for Dale Carnegie courses
- DaleBot
Products and services
- Dale Carnegie Course (Flagship) The foundational leadership and communication course providing confidence and competence training for career and personal development. Delivered in-person and live online for both individual professionals and corporate cohorts.
- High Impact Presentations Presentation skills training focused on audience-centered communication and persuasive speaking.
- Develop Your Leadership Potential Leadership development program transitioning high performers into effective leaders.
- Leadership Training for Managers Training for developing engaged, high-performing teams using proven management methods.
- Winning with Relationship Selling Sales training program focused on building client relationships and trust-based selling.
- Lead with Influence Course focused on superpowering ability to influence others and gain cooperation across functional teams.
- DaleBot AI Coach AI-powered personal soft skills coach providing personalized conversational guidance on leadership and communication skills.
- AI-Powered Microlearning Subscription Subscription-based microlearning content combined with AI coaching for on-demand skill development in leadership and communication.
- Human by Design: Future-Proofing Yourself in an AI-Driven World Course combining AI readiness with human-centered skills (trust, influence, resilience) for thriving in an AI-driven environment.
- Successful Public Speaking Public speaking skills development course.
- The Art of Storytelling Business storytelling course for effective communication.
- How to Communicate with Diplomacy & Tact Communication course focused on diplomatic and tactful interaction.
- Disagree Agreeably Course on handling disagreements constructively.
- Confident, Assertive, In-Charge: Developing the Attitudes of Leadership Leadership attitudes development course.
- Effective Communications & Human Relations Online version of the flagship course focusing on communication skills and relationship building.
- Virtual Selling: How to Build Relationships Online Sales training focused on online relationship building and virtual selling techniques.
- Generation.Next Youth and teen leadership development program.
- Leadership Camp Summer camp program for youth leadership development.
- DiSC Assessment Behavioral assessment tool for identifying leadership style and improving team dynamics.
- Coaching Services Executive and leadership coaching services for individual professional development.
Quantifiable outcome
- 9+ million graduates worldwide
- +1 more outcomes
Companies that use Dale Carnegie Training
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Dale Carnegie Training technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Dale Carnegie Training partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, regional and vertical.
- XLRI - Xavier School of Management (India)coreXLRI Jamshedpur's executive education arm XLEAD and Dale Carnegie India signed an MoU to jointly design and deliver behavioral and leadership development programs for management students and working professionals in India. Programs cover business communication, executive presence, influencing skills, business storytelling, executive coaching, presentation skills, and public speaking, offered in-person, online, and blended formats with industry-recognized certifications.
- Crowder College Workforce Development (Missouri)regionalCrowder College Workforce Development partnered with Dale Carnegie Mid-South to launch a leadership and professional development initiative for local employers in Southwest Missouri. The program leverages state-funded scholarships and offers participants a $100 program voucher for cost-effective upskilling. Training focuses on empathy, accountability, and workplace cultural alignment skills to address workforce retention challenges.
- SEMA Future Leaders Network (FLN)verticalSEMA Future Leaders Network hosted a Professional Development Program in partnership with Dale Carnegie Training at the SEMA Garage Detroit on May 14-15, 2026. The program equipped automotive aftermarket professionals with leadership, communication, and relationship-building skills. Registration was open to SEMA members at $960-$1,060 per person.
- Gonzaga UniversityregionalGonzaga University partnered with Dale Carnegie Training of Washington and Idaho to offer professional communication courses through the University's Center for Lifelong Learning. The partnership launches with two courses: Effective Communications & Human Relations and High Impact Presentations, offered 2-3 times per year for working professionals. Plans to expand the partnership further.
- Fortune 500 Financial Services CompanycoreDale Carnegie Training secured a multi-year contract with a Fortune 500 financial services company in February 2025, representing a significant enterprise client relationship in the coaching services market.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Dale Carnegie Training competitors and assessment
Company assessmentDirect peers
- FranklinCovey: FranklinCovey is a global leadership and performance consulting company selling courses (e.g., The 7 Habits), coaching, and content to enterprises and individuals. It is the closest direct competitor to Dale Carnegie in mission-focused leadership and soft-skills training delivered through a mix of in-person, live online, and digital channels.
- Center for Creative Leadership (CCL): CCL is a research-driven leadership development provider offering executive education, coaching, and assessment programs. It competes head-to-head with Dale Carnegie for enterprise leadership training engagements, particularly at the executive level.
- Toastmasters International: Toastmasters is a global nonprofit focused on communication and leadership skill development through a member-run club network. It directly overlaps with Dale Carnegie's presentation, public speaking, and leadership development offerings, though it relies on a membership rather than fee-based delivery model.
- Development Dimensions International (DDI): DDI is a leadership and selection consultancy offering leadership development, behavioral interviewing, and assessment tools to enterprises globally. It competes directly with Dale Carnegie in the corporate leadership training and assessment space.
- The Ken Blanchard Companies: Blanchard is a global leadership training and consulting firm offering programs such as 'The One Minute Manager' for managers and executives. It directly competes with Dale Carnegie's leadership development portfolio for enterprise training budgets.
- American Management Association (AMA): AMA provides professional management and leadership training through seminars, webinars, and corporate programs. It directly competes with Dale Carnegie for individual professional and corporate training spend in the management and leadership category.
Broad incumbents
- Skillsoft: Skillsoft is a broader corporate digital learning platform offering leadership, business, and tech content via Percipio and coach-led programs. While it spans more topics than Dale Carnegie, it competes directly for enterprise L&D budget on leadership and soft-skills content.
- Coursera: Coursera is a global online learning marketplace partnering with universities and companies to offer courses, certificates, and leadership tracks. It competes with Dale Carnegie particularly in the professional development and leadership course categories for individual and enterprise learners.
- Korn Ferry: Korn Ferry is a global organizational consulting firm offering leadership development, executive coaching, and talent assessments. While it is broader in HR consulting, its leadership development and coaching offerings directly overlap with Dale Carnegie's enterprise training and executive coaching services.
- LinkedIn Learning: LinkedIn Learning is a large-scale subscription video-based learning platform owned by Microsoft, covering leadership, communication, and soft skills. It offers a digital, self-serve alternative to Dale Carnegie's instructor-led courses and competes for the same individual and enterprise L&D wallets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Dale Carnegie Training social profiles
Digital presenceDale Carnegie Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dale Carnegie Training leadership team
Management profileNumber of profiles
Profiles6 records
Dale Carnegie Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dale Carnegie Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dale Carnegie Training
What does Dale Carnegie Training do?
Dale Carnegie Training sells instructor-led professional development courses covering leadership, communication, presentation, sales, and customer service skills, delivered in-person, live online, and via on-demand / AI-powered microlearning subscriptions. The company also provides customized corporate training solutions, executive coaching, and DiSC behavioral assessments to enterprise clients and individual professionals globally through a franchise-operated network.
Is Dale Carnegie Training a public or private company?
Dale Carnegie Training is a private company. It is classified as unknown and is currently operating.
When was Dale Carnegie Training founded?
Dale Carnegie Training was founded in 1912. It employs 1,001 to 5,000 people.
Where is Dale Carnegie Training based?
Dale Carnegie Training is headquartered in New York, United States, in the North America region.
How does Dale Carnegie Training make money?
Three revenue lines are on record. Professional Development Courses for Individuals are the primary driver. The others are corporate Training Solutions and online Subscription Products.
Who are Dale Carnegie Training's main competitors?
Direct peers on record are FranklinCovey, Center for Creative Leadership (CCL), Toastmasters International, Development Dimensions International (DDI), The Ken Blanchard Companies and American Management Association (AMA). Broad incumbents are Skillsoft, Coursera, Korn Ferry and LinkedIn Learning.
Does Dale Carnegie Training have an API?
No public API is recorded for Dale Carnegie Training.
What industry is Dale Carnegie Training in?
Dale Carnegie Training's product category is Professional Development Training. Its primary akta.pro industry code is EDAGAKAC, Corporate Learning & Training Content Development, with a secondary code of BPACANAM, Training Delivery Providers (In-Person, Virtual, Train-the-Trainer). Its NAICS code is 611430 and its SIC code is 8200.