American Management Association

What American Management Association does

American Management Association (AMA) is a nonprofit professional development organization founded in 1923 and headquartered in New York, delivering corporate and individual training programs across more than 26 business topics. It serves three primary customer segments: individual professionals seeking career advancement and skill development, corporate organizations requiring team and leadership training, and federal government agencies procuring workforce development under the GSA Multiple Award Schedule. The company also operates a dedicated Women's Leadership Center for persona-specific development.

AMA's product surface is multi-format: instructor-led classroom seminars in 10+ U.S. cities (New York, Chicago, San Francisco, Boston, Atlanta, Philadelphia, Dallas, Houston, Arlington, Anaheim), Live Online Seminars with interactive virtual classroom features, Live Online Express (2.5-hour focused sessions), an OnDemand eLearning Library accessible 24/7, 90-minute webinars, and certificate programs (including AI Business Essentials, Leadership, Coaching, and the AMA-CPM management certification). The underlying technology stack is a learning management system with virtual classroom, breakout-group collaboration, and on-demand video delivery, supporting a 4.6/5 customer satisfaction rating.

Revenue is generated through a diversified mix: individual course registration (transactional), individual memberships ($299/yr), corporate memberships ($2,695/yr), the Annual Pass ($4,995/yr for unlimited seminars), volume-based Seminar Savings Pass tiers ($5,795 to $120,000), federal government training contracts, Women's Leadership Center memberships, and content licensing to organizations for internal use. Go-to-market is sales-led with dedicated corporate solutions, government, and inside-sales teams, supplemented by event-driven demand generation through webinars, free seminar previews, and the Women's Leadership Center event series. Strategic partnerships with PMI (Registered Education Provider status), FranklinCovey (content licensing), and Microsoft (Copilot training) extend the curriculum and credentialing surface.

Name

American Management Association

Legal name

American Management Association

Website

https://amanet.org

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

501–1,000 employees

Short description

American Management Association is a 100+ year-old nonprofit professional development organization delivering instructor-led classroom, live online, and on-demand training across 26 business topics. It serves individual professionals, corporate teams, and federal government agencies through 10+ U.S. training centers and global virtual delivery.

Ownership category

akta.pro rank

Product category

Professional Development and Corporate Training

NAICS

Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training, Workshops & Certification Events (MPAGAGAJ)

akta.pro secondary industries

Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI), Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Professional development training
• Leadership and management courses
• Corporate training programs
• Executive education seminars
• Workforce skills training

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Individual Course Registration: One-time fees for attending specific seminars and courses. Courses available in classroom, live online, and on-demand formats. Pricing varies by course type and duration.
2. Individual Membership: Annual subscription at $299/year providing access to free seminars ($2,595 value), preferred pricing on courses, unlimited AMA OnDemand eLearning Library, 4 free webinars per year, Management Toolkit, project management templates, and quarterly research reports.
3. Corporate Membership: Annual corporate subscription at $2,695 providing 1 free seminar ($2,595 value), 10 individual memberships included, 10% off center room rental, preferred pricing on seminars, and team access to OnDemand eLearning Library.
4. Annual Training Pass: Unlimited training pass for $4,995/year covering 160+ in-person and live online seminars. Allows individuals to take as many courses as needed within the membership period.
5. Seminar Savings Pass (Team Training): Volume-based training packages for organizations: 3 seminars in 6 months for $5,795; 6 seminars in 12 months for $10,995; 12 seminars for $20,995; 24 seminars for $39,495; 50 seminars for $70,000; 100 seminars for $120,000.
6. Government Training Contracts: Specialized training programs for federal government agencies through GSA Multiple Award Schedule. Individual, team, and group training solutions for government workforce development.
7. Women's Leadership Center Membership: Individual and corporate membership options for women's leadership development including webinars, events, networking, and specialized courses. Individual and corporate pricing available.
8. Content Licensing: AMA licenses its training content to organizations for internal use. Customizable corporate learning solutions with proprietary content.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

American Management Association is a professional development and training organization that sells instructor-led management, leadership, and business-skills education to individuals, corporate teams, and federal government agencies. Its catalog of 160+ courses across 26 business topics is delivered via in-person classroom seminars at 10+ U.S. cities, real-time live online virtual seminars, self-paced on-demand eLearning modules, and 90-minute webinars. Subscription memberships (Individual $299/year, Corporate $2,695/year), Annual Pass unlimited training ($4,995/year), and volume-based Seminar Savings Pass team packages provide recurring access, while certificate programs (including AMA-CPM) and specialized divisions such as Government Learning Solutions and the Women's Leadership Center extend the offering.

Product overview

American Management Association offers a multi-format professional development platform consisting of live instructor-led training (Live Online Seminars, Live Online Express, Classroom Seminars), self-paced learning (OnDemand eLearning), and focused webinars. These core offerings are complemented by Certificate Programs for in-depth skill certification, subscription products (Annual Pass, Seminar Savings Pass) for ongoing access, and specialized sub-brands including the Women's Leadership Center for gender-specific development and Government Learning Solutions for federal workforce training. The company also provides an AI-focused certificate program and AI Mastery Series covering Microsoft 365 Copilot tools. Membership includes access to the AMA OnDemand eLearning Library and AMA Quarterly Business Journal publication. AMA serves professionals across 10+ U.S. cities with in-person training and nationwide via virtual formats.

Differentiator

Problem solved

Functional benefit

Brands

• Women's Leadership Center (WLC): Dedicated center providing professional development, networking, and leadership resources specifically designed for women leaders
• Government Learning Solutions
• AMA Executive Conference Centers
• AMA OnDemand
• AMA Quarterly
• AMA Certified Professional in Management (AMA-CPM)

Products and services

• Live Online Seminars Real-time instructor-led virtual classroom training featuring interactive exercises, breakout groups, case studies, and role plays; lessons run approximately 3 hours across 3-4 sessions and carry a 4.6 out of 5 stars customer satisfaction rating. Targeted at professionals and corporate teams that prefer live instructor interaction from any location.
• Live Online Express Focused 2.5-hour interactive courses on specific topics with practical exercises, activities, and expert instruction for time-constrained learners.
• OnDemand eLearning Courses Self-paced online courses with interactive challenges and lessons ranging from 15 to 90 minutes each, available 24/7 through AMA's learning platform at learn.amanet.org. Targeted at individuals and corporate learners who need flexible, just-in-time skill development.
• Webinars 90-minute live or on-demand sessions delivering tips, tools, and takeaways on essential professional topics, available to individual members and corporate audiences.
• Classroom Seminars In-person training delivered at 10+ U.S. cities (New York, Chicago, San Francisco, Atlanta, Boston, Philadelphia, Dallas, Houston, Arlington/D.C., Anaheim) with hands-on workshops, networking, and role-playing activities for professionals and corporate cohorts.
• Certificate Programs Comprehensive intensive courses in crucial subject areas including AI, Leadership, Coaching, Diversity, and Training that award exclusive AMA certificates upon completion, designed for professionals seeking credentials.
• Annual Pass Unlimited access subscription to over 160 in-person and live online seminars for one year at a flat price of $4,995, intended for individuals and small teams that want broad training access.
• Seminar Savings Pass Volume-based team training package offering 3 to 100 in-person or live online seminars over 6 to 12 months, ranging from $5,795 for 3 seminars to $120,000 for 100 seminars, structured for organizations purchasing training in bulk.
• Women's Leadership Center (WLC) Specialized division providing professional women with supportive community, impactful education, and networking opportunities through memberships, events, webinars, and specialized courses focused on women's leadership development.
• Government Learning Solutions Specialized federal government workforce training programs aligned with the President's Management Agenda, delivered across 160+ courses in 16 subject areas and accessed through GSA Multiple Award Schedule pricing for federal agencies.
• Artificial Intelligence (AI) Business Essentials Certificate Program Certificate program providing practical insights on AI opportunities, risks, and tools for business application, offering 22 sessions and awarding a certificate for business professionals pursuing AI fluency.
• AI Mastery Series Specialized AI training series covering tools like Microsoft 365 Copilot for Excel, Outlook, and Word, plus responsible AI policies, designed for professionals seeking practical AI skills.
• AMA Quarterly Business Journal Quarterly business journal providing insights from top business experts on management, leadership, and emerging trends including AI, available to members as part of their subscription.

Quantifiable outcome

• 4.6 out of 5 stars customer satisfaction rating for Live Online Seminars
• +6 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• FranklinCoveycoreStrategic or Co-development PartnerAMA offers FranklinCovey's proven management development programs including 'The 7 Habits for Managers' and 'The 5 Choices to Extraordinary Productivity'. These programs are delivered by AMA's expert faculty as part of their leadership and management curriculum.
• Project Management Institute (PMI)coreStrategic or Co-development PartnerAMA is a Registered Education Provider of PMI. Course content covers PMBOK Guide body of knowledge. Many courses offer PMI-accredited training units (PDUs) for PMP and other PMI credentials. PMI-ACP Boot Camp offered for agile certification.
• AMA Conference CentersminorOthersPartner hotels and conference centers provide venues for AMA seminars across 10+ cities. Includes negotiated rates for attendees at locations like The Westin Dallas Downtown, Courtyard Marriott Philadelphia, and others.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Others

• Korn Ferry: Global organizational consulting firm with a leadership and professional development practice adjacent to AMA's offerings — competes more broadly as a talent and leadership solutions provider rather than a pure training company.

Direct peers

• Dale Carnegie & Associates: A globally recognized, 100+ year old corporate training organization offering courses in leadership, management, sales, and communication — directly comparable to AMA in target audience, instructor-led delivery model, and corporate training focus.
• Development Dimensions International (DDI): Global leadership and talent development company specializing in leadership training, assessment, and behavioral interviewing — a direct peer in enterprise leadership development and corporate training services.
• Center for Creative Leadership (CCL): Nonprofit leadership development provider offering executive education, leadership coaching, and research — directly comparable to AMA in target market (mid-to-senior leaders) and instructor-led program model.
• FranklinCovey: Provider of leadership and productivity training programs (including 7 Habits) to enterprises and individuals. Directly comparable to AMA and is simultaneously a content partner, making it both ally and competitor.
• Wilson Learning: Global provider of sales, leadership, and interpersonal skills training with similar instructor-led and blended delivery model — directly comparable in mid-market enterprise training focus.

Broad incumbents

• Skillsoft: Large enterprise learning platform offering content libraries, leadership development programs (Skillsoft Leadership Development), and AI-driven learning — broader portfolio but overlapping with AMA's leadership and management content.
• Harvard Business School Executive Education: Premier executive education provider offering leadership and management programs — competes with AMA's senior-executive offerings with a stronger academic brand and premium pricing.
• Coursera for Business: Enterprise arm of Coursera providing access to university-led and professional development content — competes with AMA for corporate L&D budget with a broader catalog and academic brand partnerships.
• LinkedIn Learning: Subscription-based online learning library owned by Microsoft, covering business, leadership, and technology topics — a broader incumbent offering competing content at lower per-seat cost for enterprise L&D.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/amanet
• YouTubeyoutube.com/user/AmericanManagement
• Facebookfacebook.com/176633092380292
• LinkedInlinkedin.com/company/american-management-association
• Instagraminstagram.com/americanmanagementassociation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Management Association