Matter of Craft

What Matter of Craft does

Matter of Craft is a privately held, single-location gastropub operating at 21022 Beach Blvd #105 in Huntington Beach, California, founded in 2019 by three co-founders (Jim, Tom, and Jim) who identified a gap in coastal Orange County for a venue combining a deep craft beer selection with a full scratch kitchen menu. The establishment maintains 120+ varieties of craft beer in cans and bottles, supplemented by wine, kombucha, hard seltzer, and cider, and serves a scratch food menu alongside dine-in service with extended weekly hours. Its product surface spans dine-in, takeout, and delivery ordered through the Toast Tab online platform, off-site catering within a 5-mile radius, digital gift certificates sold via Toast Tab, and private party hosting with a 48-hour advance reservation requirement. The business is bootstrapped and family-operated, with the founders' daughters now part of the team, and there is no evidence of institutional investment, multi-unit expansion, or franchise activity beyond the original location.

Name

Matter of Craft

Legal name

Matter of Craft

Website

https://matter-of-craft.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Matter of Craft is a single-location gastropub in Huntington Beach, California, founded in 2019, serving 120+ craft beers and a full scratch kitchen menu to local residents and visitors via dine-in, takeout, delivery, catering, and private parties.

Ownership category

akta.pro rank

Product category

Gastropub / Casual Dining Restaurant

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pubs & Gastropubs (CRANACAB)

akta.pro secondary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

Keywords

• Craft beer gastropub
• Casual dining restaurant
• Off-site catering services
• Scratch kitchen menu
• Private event hosting

Headquarters

HQ city

Huntington Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in Food & Beverage Sales: In-restaurant sales of craft beer (120+ varieties), wine, kombucha, hard seltzer, cider, and full scratch kitchen menu items
2. Online Ordering (Takeout/Delivery): Takeout and delivery orders placed through Toast Tab platform
3. Catering Services: Catering menu including pasta trays, sandwich/wrap boxes, salads, party bites, and desserts with delivery options
4. Gift Cards: Gift certificates sold through Toast Tab platform

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Matter of Craft is a single-location gastropub serving 120+ varieties of craft beer, wine, kombucha, hard seltzer, and cider alongside a full scratch kitchen menu. The business generates revenue through dine-in service, takeout and delivery orders placed online via Toast Tab, off-site catering for events (within a 5-mile radius), private party hosting, and gift certificate sales.

Product overview

Matter of Craft is a single-location gastropub operating as a unified dining and beverage service, not a platform-plus-modules architecture. The core offering centers on dine-in service at the Huntington Beach location, supplemented by a takeout and delivery online ordering system that connects to Toast Tab. Catering services provide off-site event catering with a menu of prepackaged trays and boxes, while gift certificates and private party reservations serve as additional revenue streams. The product portfolio is simple and integrated: the in-house dining experience, the online ordering system, and the catering operation all share the same scratch kitchen menu and craft beverage selection.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Service

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Toast TabcoreTechnology or IntegrationToast Tab platform powers online ordering for takeout and delivery, as well as gift card sales for Matter of Craft.

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Direct peers

• Karl Strauss Brewing Company: San Diego-based brewpub operator with multiple taproom-restaurant locations across Southern California offering house-brewed beers and a full scratch kitchen. Most direct peer given SoCal footprint and brewpub-plus-food positioning.
• Belmont Brewing Company: Long-standing brewpub in Long Beach serving house-brewed craft beer with a full food menu in a beach-adjacent setting. Direct comparable for coastal SoCal family-friendly brewpub positioning.
• Pizza Port: Iconic SoCal brewpub chain pairing craft beer with pizza in casual, family-friendly locations. Comparable to Matter of Craft's craft-beer-plus-casual-food model and coastal SoCal roots.
• HopSaint Brewing Company: Independent craft brewery and taproom in nearby Torrance/Long Beach area, serving food alongside house beers. Regional SoCal craft-beer-plus-food peer directly relevant to Matter of Craft's market.
• TAPS Fish House & Brewery: Southern California brewpub with multiple locations offering house-brewed beer and an elevated scratch kitchen menu. Highly comparable as a SoCal gastropub combining craft beer with a serious food program.

Broad incumbents

• Yard House: National gastropub-style chain known for an extensive craft beer selection (often 100+ taps) paired with a full American menu. Directly comparable to Matter of Craft's beer-plus-scratch-kitchen model, but at national scale.
• BJ's Restaurant Brewhouse: Large brewpub chain that brews beer on-site and pairs it with a deep food menu including pizza. Closely comparable model to a craft-beer-focused gastropub, though at significantly larger scale.
• Stone Brewing World Bistro & Gardens: Major SoCal craft brewery with destination taproom-restaurants combining house-brewed craft beer with full-service dining. Comparable gastropub model at significantly larger scale.

Others

• Toast (Toast Tab): Restaurant POS and online ordering platform used by Matter of Craft for takeout, delivery, and gift card sales. Ecosystem/enabling partner rather than a competitor, but materially shapes the company's digital operating model.

Emerging players

• The Blind Pig Parlour Bar: Independent gastropub concept focused on craft cocktails and elevated bar food in a casual setting. Comparable in spirit (locally-owned gastropub with a curated beverage program) though more cocktail- than beer-centric.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/MatterOfCraftHB

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matter of Craft