NH Bank
- Company typePublic
- Founded2012
- HeadquartersSeoul, South Korea
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What NH Bank does
NH Bank is the retail banking subsidiary of NH Nonghyup Financial Group, one of South Korea's five major commercial banking franchises. Headquartered in Seoul with a nationwide branch network, the bank provides full-service retail and corporate banking — deposits, loans, funds, insurance, gold/silver bars, foreign exchange, retirement pensions (DB/DC/IRP), and government pension management — delivered primarily through its internet banking platform (banking.nonghyup.com) and a mobile app ecosystem comprising NH올원뱅크 (NH AllOne Bank), NH스마트뱅킹 (NH Smart Banking), and NH콕뱅크 (NH Kok Bank). The bank serves a distinctive customer base anchored by its agricultural cooperative heritage, with explicit initiatives for foreign residents and South Korea's record migrant population of 2.78 million, financially vulnerable groups via youth and small-loan products, and younger KBO baseball fans via themed savings products.
The bank's monetization model combines traditional net interest income on deposits and loans, fee-based revenue from transactions and account services, and emerging revenue lines from distribution partnerships. Notable technology investments include a KISA-funded distributed ledger tokenization platform for digitizing stocks, real estate, art, and intellectual property (targeted launch November 2024), an agricultural digital finance platform co-developed with Vietnam's Agribank featuring labor matching, real-time local food sales, and crop-price monitoring, and adoption of Mirae Asset's M-ROBO AI robo-advisor for AI-managed fund distribution. Distribution spans physical branches within Korea, multilingual digital channels supporting nine languages, and international partnerships led by the Vietnam-Agribank cooperation.
NH Bank operates as a subsidiary within a broader financial group that also includes life insurance, non-life insurance, securities, asset management (NH-Amundi), capital, futures, and a savings bank entity. The bank holds ISO 27001:2022 information security and ISMS-P certifications, Web Accessibility certification from the Ministry of Science and ICT, and 16 consecutive years of KSQI Excellent Call Center certification. The five major Korean banks collectively serve 6.97 million foreign customers and operate with a combined workforce of 63,230 as of February 2025.
NH Bank firmographics
Firmographics- Name
- NH Bank
- Legal name
- NH Bank
- Website
- https://banking.nonghyup.com
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
NH Bank industry classification
Industry- Product category
- Retail Banking
- NAICS
- Commercial Banking (52211)
- SIC
- National Commercial Banks (6021)
- akta.pro primary industry
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)
- akta.pro secondary industries
- Account & Balance Services (Operating accounts, statements, eBAM) (FSABAIAD), Corporate Cash Management & Treasury ACH (FSAMAGAG), Cross-Border A2A & Bank Transfer Networks (FSAMAIAF), Loan Operations & Servicing (Consumer/SME/Corporate) (FSABALAD)
Keywords
Where NH Bank is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices3 records
Markets served
NH Bank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Interest Income: Traditional banking interest income from loans and deposits
- Transaction and Service Fees: Fees from account services, transfers, and banking transactions
- Asset Management Partnership Revenue: Revenue sharing from AI-powered M-ROBO robo-advisor service
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Banking Services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
NH Bank product offering
Product offeringCore offering
NH Bank operates a full-service commercial banking platform providing retail deposits, savings, loans, fund investments, insurance, foreign exchange, gold/silver bar products, and retirement pensions (DB, DC, IRP), alongside corporate banking and agricultural finance services. Distribution is delivered through a nationwide physical branch network in South Korea and digital channels including internet banking and multilingual mobile apps (NH올원뱅크, NH스마트뱅킹, NH콕뱅크). The bank also develops digital asset tokenization platforms and partners with Agribank in Vietnam to extend agricultural banking and remittance services.
Product overview
NH Bank operates as a comprehensive banking platform offering internet and mobile banking services through its primary digital channels. The bank's product portfolio centers on its internet banking platform (banking.nonghyup.com) and mobile app ecosystem including NH올원뱅크, NH스마트뱅킹, and NH콕뱅크. Core offerings span personal banking (deposits, savings, funds, loans, insurance, gold products), corporate banking, and agricultural finance. The bank has recently expanded into tokenization platforms for securities issuance using distributed ledger technology, targeting digitizing assets including stocks, real estate, art, and intellectual property. Wealth management services include the All100플랜 financial planning service and retirement pension products covering DB, DC, and IRP accounts. NH Bank also integrates Mirae Asset's M-ROBO robo-advisor for AI-powered asset management.
Differentiator
Problem solved
Functional benefit
Brands
- NH스마트뱅킹: Mobile banking app service for NH Bank customers
- NH올원뱅크
- NH콕뱅크
Products and services
- NH Internet Banking Platform (NH Bank Internet Banking)
Quantifiable outcome
- 16 consecutive years of KSQI Excellent Call Center certification
- +1 more outcomes
Companies that use NH Bank
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles5 records
NH Bank technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature3 records
NH Bank partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, flagship and minor.
- Agribank (Vietnam)coreNH NongHyup Bank and Agribank signed a memorandum of understanding in Hanoi, Vietnam, to expand cooperation in digital finance. The Korean lender supports Agribank in building an online platform for agricultural banking services including labor matching, real-time local food sales, settlement tracking, and wholesale crop price monitoring. The two banks also agreed to jointly develop a card-based remittance system for Vietnamese residents in Korea and explore collaboration around Agribank's potential privatization.
- Mirae Asset Global InvestmentsflagshipMirae Asset's M-ROBO AI-powered robo-advisor service has been adopted by NH Nonghyup Bank along with Hana Bank and Industrial Bank of Korea. The partnership provides AI-managed funds with over 10% annual returns since 2020.
- South Korean Financial Institutions (President Lee's Vietnam Visit)flagshipSouth Korea's five major commercial banks including NH NongHyup Bank sent CEOs to Vietnam alongside President Lee Jae Myung on a state visit. The coordinated push aims to deepen economic ties with Vietnam, which ranks as the second-largest overseas market for Korean financial firms with around 20 bank branches and offices in operation.
- Seoul Credit Guarantee FoundationminorNH NongHyup Bank signed an agreement with Seoul's Jung District and other banks on April 6, 2026, to expand local business support through a 37 billion won financial support package combining collateral-free credit guarantees and low-interest development loans.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
NH Bank competitors and assessment
Company assessmentDirect peers
- Rabobank: Dutch cooperative bank specializing in agricultural and food sector finance, comparable to NH Bank's Nonghyup heritage and agricultural banking focus, with similar mutual ownership structure.
- Woori Bank: Korea's 'Big 5' commercial bank with full-service retail, corporate, and digital banking operations. Same competitive set as NH Bank with comparable foreign customer and migrant banking offerings.
- KB Kookmin Bank: One of Korea's 'Big 5' commercial banks, offering the same deposit, loan, foreign exchange, and digital banking products as NH Bank. Competes head-to-head with NH Bank for retail, corporate, and migrant customer segments in South Korea.
- Hana Bank: Korean 'Big 5' commercial bank serving retail, corporate, and foreign-resident customers. Adopts the same Mirae Asset M-ROBO robo-advisor as NH Bank, indicating similar strategic positioning.
- Industrial Bank of Korea (IBK): Korean commercial bank with corporate and SME focus, also adopting Mirae Asset's M-ROBO robo-advisor. Overlaps with NH Bank in corporate banking and wealth management services.
- Shinhan Bank: Another 'Big 5' Korean commercial bank with overlapping retail, corporate, and digital banking offerings. Direct competitor with similar product lineup and customer base as NH Bank.
Broad incumbents
- DBS Bank: Singapore-based major Asian bank with strong digital banking, cross-border remittance, and corporate banking capabilities. Comparable to NH Bank on digital banking platform investment and ASEAN regional ambitions.
- Mitsubishi UFJ Financial Group: Japan's largest financial group operating across retail, commercial, and investment banking. Comparable to NH Bank's diversified banking model within an East Asian banking context.
- Agricultural Bank of China: Major state-owned agricultural cooperative bank with global scale. Directly comparable to NH Bank's agricultural banking focus combined with full commercial banking services.
Regional players
- Agribank (Vietnam): Vietnam's largest state-owned agricultural bank and NH Bank's strategic partner. Comparable agricultural banking focus and a key counterparty for NH Bank's Vietnamese expansion strategy and cross-border remittance initiatives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
NH Bank social profiles
Digital presenceNH Bank compliance and trust
Trust signalCompliance3 records
NH Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
NH Bank leadership team
Management profileNumber of profiles
NH Bank funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NH Bank M&A and investment
M&A and investmentM&A
Investments9 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NH Bank
What does NH Bank do?
NH Bank operates a full-service commercial banking platform providing retail deposits, savings, loans, fund investments, insurance, foreign exchange, gold/silver bar products, and retirement pensions (DB, DC, IRP), alongside corporate banking and agricultural finance services. Distribution is delivered through a nationwide physical branch network in South Korea and digital channels including internet banking and multilingual mobile apps (NH올원뱅크, NH스마트뱅킹, NH콕뱅크). The bank also develops digital asset tokenization platforms and partners with Agribank in Vietnam to extend agricultural banking and remittance services.
Is NH Bank a public or private company?
NH Bank is a public company. It is classified as corporate owned and is currently operating.
When was NH Bank founded?
NH Bank was founded in 2012. It employs 5,001 to 10,000 people.
Where is NH Bank based?
NH Bank is headquartered in Seoul, South Korea, in the Asia region.
How does NH Bank make money?
Three revenue lines are on record. Interest Income is the primary driver. The others are transaction and Service Fees and asset Management Partnership Revenue.
Who are NH Bank's main competitors?
Direct peers on record are Rabobank, Woori Bank, KB Kookmin Bank, Hana Bank, Industrial Bank of Korea (IBK) and Shinhan Bank. Broad incumbents are DBS Bank, Mitsubishi UFJ Financial Group and Agricultural Bank of China. Agribank (Vietnam) is listed as a regional player.
Does NH Bank have an API?
No public API is recorded for NH Bank.
What industry is NH Bank in?
NH Bank's product category is Retail Banking. Its primary akta.pro industry code is FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings), with a secondary code of FSABAIAD, Account & Balance Services (Operating accounts, statements, eBAM). Its NAICS code is 52211 and its SIC code is 6021.