Westpac Bank
Westpac New Zealand Limited is a full-service retail, business, agribusiness, and institutional bank serving New Zealand customers through 117 branches, the Westpac One digital platform, and dedicated relationship managers. It offers home loans, credit cards, KiwiSaver, insurance, and FX services, generating revenue primarily through net interest income and fees.
- Company typePublic
- Founded1817
- HeadquartersAuckland, New Zealand
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Westpac Bank does
Westpac Bank operates as Westpac New Zealand Limited, a separately registered New Zealand bank and wholly-owned subsidiary of Westpac Banking Corporation (ASX: WBC, founded 1817 as the Bank of New South Wales), one of Australia's "Big Four" banks. The New Zealand entity has operated since 1861 and is headquartered in Auckland with 117 branch and ATM locations, Regional Banking Hubs in five communities, and a Community Banking Van pilot in Southland. It serves four primary customer segments — Personal Banking, Business Banking, Agribusiness, and Institutional Banking — plus a secondary Private Banking offering, reaching consumers and businesses through the Westpac One digital platform (web and mobile), Westpac One Business, Corporate Online Banking, phone banking, ATMs, and dedicated relationship managers.
The product portfolio spans home loans (Choices Fixed at 4.99% p.a., Choices Floating at 6.14%, Choices Everyday Floating revolving credit at 6.24%), credit cards (Fee Free Mastercard, Airpoints cards linked to Air New Zealand's Koru program, hotpoints rewards), personal loans including EV-specific lending at 7.99% p.a. and standard at 13.90%, KiwiSaver and managed funds (Westpac KiwiSaver Scheme, Westpac Active Series, term deposits at 3.70%-3.90%), insurance distributed via underwriters Fidelity Life, Tower, and IAG, foreign exchange services, merchant acquiring (Westpac Get Paid), trade finance, and sustainable lending products (Sustainable Farm Loan, Sustainable Business Loan, Sustainable Equipment Finance Loan). Technology infrastructure includes Microsoft Dynamics 365 CCaaS for AI-powered contact centre operations, Red Hat Ansible Automation Platform with OpenShift AI for AIOps, and participation in ConnectID digital identity verification and NZ open banking APIs.
Revenue is generated primarily through net interest income from the lending portfolio (home loans, personal loans, business loans, corporate lending), supplemented by transaction and credit card fees, insurance commissions from underwriter partners, and investment management fees on KiwiSaver and managed funds. The parent Westpac Banking Corporation reported H1 2026 net profit excluding notable items of A$3.4-3.5 billion (up 3% year-over-year) with 7% lending growth, Q2 cash earnings of A$1.8 billion, and raised over US$5 billion equivalent in bond funding across Q1-Q2 2026. Strategic activity in 2026 includes the planned divestiture of the RAMS mortgage portfolio to a Pepper Money/KKR/PIMCO consortium, a proposed four-bank joint venture with ANZ/CBA/NAB under ACCC review, deployment of AI customer service technology, and a A$26 million ASIC penalty for financial hardship response failures.
Westpac Bank firmographics
Firmographics- Name
- Westpac Bank
- Legal name
- Westpac Banking Corporation
- Website
- https://westpac.co.nz
- Company type
- Public
- Founded year
- 1817
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Westpac New Zealand Limited is a full-service retail, business, agribusiness, and institutional bank serving New Zealand customers through 117 branches, the Westpac One digital platform, and dedicated relationship managers. It offers home loans, credit cards, KiwiSaver, insurance, and FX services, generating revenue primarily through net interest income and fees.
- Ownership category
- akta.pro rank
Westpac Bank industry classification
Industry- Product category
- Retail Banking
- NAICS
- Commercial Banking (52211), Depository Credit Intermediation (5221)
- SIC
- National Commercial Banks (6021)
- akta.pro primary industry
- SME Business Lending (Term Loans, Lines of Credit, Overdrafts) (FSABABAB)
- akta.pro secondary industries
- Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB), Credit Cards & Revolving Credit (FSABAAAC)
Keywords
Where Westpac Bank is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices7 records
Markets served
Westpac Bank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Revenue model
- Net Interest Income: Westpac generates the majority of its revenue through net interest income from its lending portfolio, including home loans, personal loans, business loans, and corporate lending. The bank earns interest on loans while paying interest on deposits.
- Fee-based Income: The bank earns fees from various services including transaction fees, credit card fees, foreign exchange services, and merchant services for business customers.
- Insurance Commission: Westpac earns commission from insurance products distributed through the bank, including life insurance (underwritten by Fidelity Life) and general insurance (underwritten by Tower and IAG).
- Investment Management: Westpac generates revenue through KiwiSaver and managed fund products, including the Westpac KiwiSaver Scheme and Westpac Active Series, with BT Funds Management as the scheme provider.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Choices Fixed 1-year special home loan rate |
| Subscription | Monthly | Choices Floating home loan rate |
| Subscription | Monthly | Choices Everyday Floating rate |
| Unit Pricing | Monthly | EV Personal Loan rate |
| Unit Pricing | Monthly | Standard Personal Loan rate |
| Subscription | Pay-as-you-go | 9-month Term Deposit |
| Subscription | Annual | 12-month Term Deposit |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels4 records
Westpac Bank product offering
Product offeringCore offering
Westpac Bank (Westpac New Zealand Limited) is a registered bank operating 117 branches across New Zealand, providing retail and commercial banking, home lending, credit cards, KiwiSaver and managed funds, insurance distribution, foreign exchange, merchant services, agribusiness finance, and institutional banking through the Westpac One digital platform.
Product overview
Westpac New Zealand operates as a comprehensive banking platform offering a unified product portfolio across personal, business, agribusiness, and institutional segments. The core digital banking experience is delivered through Westpac One (personal) and Westpac One Business (corporate) platforms, with products spanning home loans (Choices Fixed/Floating/Everyday Floating), credit cards (Fee Free, hotpoints, Airpoints), personal loans including EV-specific options, KiwiSaver and managed funds, insurance (life and general), and foreign exchange services. Business banking includes transaction accounts, merchant services (Westpac Get Paid), trade finance, and sustainability-focused loans. The institutional division provides specialized services across financial markets, corporate finance, and sustainable finance. Additional services include CashNav money management, Salary Splitter, Digital Card with dynamic security, and hotpoints rewards program. Service delivery spans digital banking platforms, 117 branches/ATMs, Regional Banking Hubs, Community Banking Van, and phone banking. The bank participates in open banking via ConnectID identity verification and offers fleet payments through Visa.
Differentiator
Problem solved
Functional benefit
Brands
- Westpac One: Digital banking platform for personal and business customers in New Zealand
- Koru
- Chopper Appeal
- Women Unlimited
- Westpac SMARTS
Products and services
- Westpac One Digital Banking Primary digital banking platform for personal customers, providing mobile app and online banking with account management, payments, loan applications, card controls, and real-time transaction monitoring.
- Westpac One Business Digital banking platform for small to large businesses, not-for-profits, trusts, and corporates, offering account management, payments, and business-specific banking functions.
- Choices Fixed Home Loan Fixed-rate home loan with terms ranging from six months to five years, providing repayment certainty with competitive interest rates and flexibility to split loans.
- Choices Floating Home Loan Variable-rate home loan offering maximum repayment flexibility, allowing lump sum payments and repayment increases without prepayment costs.
- Choices Everyday Floating Revolving credit facility combining home loan and everyday spending in one account, reducing interest by applying income directly to the loan balance.
- Westpac Credit Cards Range of consumer credit cards including Fee Free Mastercard, hotpoints rewards cards, Airpoints travel rewards cards, and balance transfer options.
- Westpac KiwiSaver Scheme Government-supported retirement savings scheme with Conservative, Moderate, Balanced, Growth, and High Growth fund options and first home withdrawal benefits.
- Westpac Active Series Managed Funds Managed funds for retail investors offering diversified portfolios with a responsible investment focus, accessible through KiwiSaver or as standalone investments.
- Term Deposits and PIE Investments Fixed-term investment products with guaranteed returns, including standard term deposits and tax-effective Portfolio Investment Entity (PIE) options.
- Westpac Personal Loans Unsecured personal loans up to $50,000 for debt consolidation, car purchases, home renovations, travel, and education, with no early repayment fees.
- EV Personal Loan Specialized personal loan for electric and hybrid vehicles, e-mopeds, and e-bikes at preferential rates of 7.99% p.a., supporting sustainable transportation.
- Westpac Insurance Distribution of life, trauma, income protection insurance underwritten by Fidelity Life, plus general insurance (house, contents, car, boat, landlord) underwritten by Tower and IAG.
- Foreign Exchange Services International payment and currency exchange services including Westpac One international money transfers (fee-free for foreign currency), Foreign Currency Account, and Travelex cash transactions.
- Business Transact Account Value-packed transaction account for businesses with digital banking tools to manage everyday business finances.
- Westpac Get Paid Merchant Services Merchant payment acceptance solutions including online payments, instore card terminals, and bill payments accepted directly from customer bank accounts.
- Sustainable Business Loan Business financing supporting sustainability initiatives with tailored finance solutions for businesses pursuing environmental and social outcomes.
- Sustainable Equipment Finance Loan Equipment financing with preferred lending rates for sustainable equipment, enabling businesses to fund environmentally beneficial assets.
- Sustainable Farm Loan Specialized agricultural financing supporting farmers' sustainability initiatives, part of Westpac's commitment to environmental outcomes in agribusiness.
- Trade Finance International trade transaction funding through fixed-rate, fixed-term loans in major currencies, supporting importers and exporters.
- Westpac Private Bank Award-winning personalized banking service for high-net-worth clients offering bespoke lending, investment solutions, equity protection strategies, insurance, and returning expatriate advice.
- Corporate Online Banking Transactional banking services for local and international corporations and government bodies, offering tailored corporate banking solutions.
- Westpac Institutional Bank Specialized financial services for institutional and public sector customers, including Relationship Management, Transactional Banking, Corporate and Structured Finance, Financial Markets, International Trade, and Sustainable Finance across NZ, Australia, Asia, Europe, and US.
- Basic Bank Account Simplified onboarding bank account designed for people who struggle to meet legal ID requirements, supporting financial inclusion objectives.
Quantifiable outcome
- Record $1.98 million raised in annual Chopper Appeal
- +3 more outcomes
Companies that use Westpac Bank
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Westpac Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability9 records
Feature4 records
Westpac Bank partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Cricket AustraliaminorWestpac presents Cricket Australia's Project Inspire 2.0, a leadership and club development program for women in community cricket, facilitated by Australian cricket greats Belinda Clark and Chris Rubick.
- One Stop One Story (OSOS) HubcoreWestpac partnership with OSOS Hub, led by Thriving Communities Australia, to provide coordinated support services for customers experiencing financial hardship and family and domestic violence. The initiative enables frontline workers to refer vulnerable individuals to Westpac's Priority Assist team through a single secure platform.
- NZ Landcare TrustminorWestpac NZ and NZ Landcare Trust partnership for the Westpac Water Care Project, awarding $10,000 grants to catchment groups. Established in 2022, the initiative has funded 24 environmental projects supporting biodiversity, river health, and wetlands.
- re:ampdminorWestpac NZ partnership with business coaching company re:ampd to provide up to 500 female business customers with free 12-month memberships, coaching sessions, and networking opportunities to support women-led businesses.
- Air New ZealandcoreWestpac NZ renewed its 11-year loyalty partnership with Air New Zealand, continuing to offer the airline's Koru programme benefits to card customers. The partnership includes additional rewards innovations and is one of the longest-standing loyalty partnerships in NZ banking.
- GoldilocksminorWestpac NZ partnership with Goldilocks, a purpose-built agency created by Omnicom Oceania specifically to support the bank's brand transformation across New Zealand. Goldilocks is Westpac NZ's only client.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Westpac Bank competitors and assessment
Company assessmentDirect peers
- ASB Bank: Major New Zealand retail and commercial bank owned by Commonwealth Bank of Australia, directly competing with Westpac across mortgages, business banking, and KiwiSaver. Both banks are founding participants in NZ's open banking and ConnectID frameworks.
- Bank of New Zealand (BNZ): Subsidiary of National Australia Bank and one of Westpac's main New Zealand competitors across personal, business, and institutional banking. Comparable product portfolio (home loans, cards, business banking, agribusiness) and similar regulatory exposure.
- Kiwibank: New Zealand state-owned bank competing with Westpac primarily in retail mortgages, savings, and small business banking. Co-participant in the Gas Transition Loan Guarantee Scheme and the open banking framework.
- ANZ Bank New Zealand: One of Westpac's primary competitors in the New Zealand retail, business, and institutional banking markets, co-participating in schemes like the Gas Transition Loan Guarantee Scheme and ConnectID. Directly comparable across home loans, business banking, agribusiness, and institutional divisions.
- HSBC New Zealand: Global bank with material NZ institutional and trade finance presence, directly competing with Westpac Institutional Bank in syndicated lending, FX, and cross-border corporate banking. Co-participant in deals like the Greatland Resources $500M facility.
Broad incumbents
- Commonwealth Bank of Australia: Parent of ASB and Australia's largest bank; competes with Westpac across Australian and NZ institutional banking, syndicated lending, and digital banking. Overlapping AI/data strategies and the same regulatory and macroeconomic backdrop.
- National Australia Bank: Parent of BNZ and a major Australian bank with overlapping institutional banking, business banking, and agribusiness franchises. Co-participant with Westpac in syndicated debt facilities and ACCC-joint-venture discussions.
Regional players
- Co-operative Bank (New Zealand): NZ-headquartered mutual bank primarily serving retail and small business customers, offering a comparable suite of mortgages, savings, and personal loans. Smaller scale than Westpac but competes in the same core retail segment.
Emerging players
- Heartland Group Holdings: NZ specialist lender with focus on reverse mortgages, asset finance, and rural lending, including products that overlap with Westpac's agribusiness and personal loan businesses. A relevant niche competitor in segments where Westpac is investing.
- Revolut (New Zealand): Digital-first challenger with growing NZ presence targeting the same customer segments as Westpac's Westpac One platform. Threatens traditional deposit and fee franchises Westpac relies on, and is explicitly part of fintech partnerships that may signal where Westpac sees future competition.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights6 records
Customer concentration
Westpac Bank social profiles
Digital presenceWestpac Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Westpac Bank leadership team
Management profileNumber of profiles
Profiles11 records
Westpac Bank subsidiaries and ownership
Company hierarchySubsidiaries4 records
Westpac Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Westpac Bank M&A and investment
M&A and investmentM&A
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Westpac Bank
What does Westpac Bank do?
Westpac Bank (Westpac New Zealand Limited) is a registered bank operating 117 branches across New Zealand, providing retail and commercial banking, home lending, credit cards, KiwiSaver and managed funds, insurance distribution, foreign exchange, merchant services, agribusiness finance, and institutional banking through the Westpac One digital platform.
Is Westpac Bank a public or private company?
Westpac Bank is a public company. It is classified as public and is currently operating.
When was Westpac Bank founded?
Westpac Bank was founded in 1817. It employs 1,001 to 5,000 people.
Where is Westpac Bank based?
Westpac Bank is headquartered in Auckland, New Zealand, in the Oceania region.
How does Westpac Bank make money?
Four revenue lines are on record. Net Interest Income is the primary driver. The others are fee-based Income, insurance Commission and investment Management.
Who are Westpac Bank's main competitors?
Direct peers on record are ASB Bank, Bank of New Zealand (BNZ), Kiwibank, ANZ Bank New Zealand and HSBC New Zealand. Broad incumbents are Commonwealth Bank of Australia and National Australia Bank. Co-operative Bank (New Zealand) is listed as a regional player. Emerging players are Heartland Group Holdings and Revolut (New Zealand).
Does Westpac Bank have an API?
Yes. Westpac NZ participates in New Zealand's open banking framework under the Customer and Product Data Act 2025, requiring major banks (ANZ, ASB, BNZ, and Westpac NZ) to provide standardized APIs for authorized third-party providers to access financial data or initiate payments. Payment initiation services are scheduled to begin in June 2026, potentially enabling account-to-account payment options.
What industry is Westpac Bank in?
Westpac Bank's product category is Retail Banking. Its primary akta.pro industry code is FSABABAB, SME Business Lending (Term Loans, Lines of Credit, Overdrafts), with a secondary code of FSABAAAB, Retail Lending (Personal Loans, Auto, Credit Lines). Its NAICS code is 52211 and its SIC code is 6021.