Kiwibank
Kiwibank is a New Zealand state-owned retail and commercial bank founded in 2002, serving individuals and businesses through the country's largest physical branch network, mobile and internet banking, and an open banking API platform under the Customer and Product Data Act 2025.
- Company typePrivate
- Founded2002
- HeadquartersWellington, New Zealand
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Kiwibank does
Kiwibank is a state-owned, New Zealand-domiciled retail and commercial bank founded in 2002 to compete with the four Australian-owned majors (ANZ, ASB, BNZ, Westpac). It serves individual consumers and New Zealand businesses through the country's largest physical banking network — branches, Business Hubs, ATMs, and Local for Kiwibank retail partners — combined with mobile and internet banking. The product suite spans everyday accounts (Free Up), savings (Online Call, Notice Saver, term deposits), home loans (fixed, variable, offset, revolving, plus Co-own and Sustainable Energy variants), credit cards (Zero Visa, Platinum Visa), KiwiSaver, wealth distribution via Fisher Funds, and insurance via Tower and nib partnerships. Business banking includes Business Edge accounts, StartUp+ progress-based startup funding, Fast Capital, QuickPay mobile payments, QuickPay+, and merchant services.
The technology stack is cloud-native, anchored by a cloud-based core platform, mobile apps for iOS and Android, and internet banking. Open banking APIs were rolled out across all digital channels in May 2026 — the first New Zealand bank to do so, six months ahead of the Customer and Product Data Act 2025 regulatory deadline — with free developer access and integration partnerships with Wych, Akahu, Volley, Xero, Poli, and Paysauce. Kiwibank has signed as a launch customer for the AWS Asia Pacific (New Zealand) Region in Auckland, signalling full migration to AWS infrastructure.
Kiwibank generates revenue from net interest margin on its loan and deposit book (home loans, business loans, savings, and transactional accounts), transactional and fee income (account management, cards, merchant services, EFTPOS, international payments), and affiliate/referral revenue from insurance (Tower, nib) and wealth management (Fisher Funds). Go-to-market is direct-to-consumer across digital self-serve channels, the branch network, phone banking, and partner retail locations, supplemented by content marketing (Thrive HQ, Kiwi Economics) and business-banking specialists. The bank operates as an SOE with the New Zealand Government retaining approximately 80% ownership following a $500 million capital raise approved in October 2025, carries a Fitch AA credit rating, and holds the largest B-Corp certification among global banks.
Kiwibank firmographics
Firmographics- Name
- Kiwibank
- Legal name
- Kiwibank Limited
- Website
- https://kiwibank.co.nz
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Kiwibank is a New Zealand state-owned retail and commercial bank founded in 2002, serving individuals and businesses through the country's largest physical branch network, mobile and internet banking, and an open banking API platform under the Customer and Product Data Act 2025.
- Ownership category
- akta.pro rank
Kiwibank industry classification
Industry- Product category
- Retail Banking
- NAICS
- Commercial Banking (52211), Depository Credit Intermediation (5221), Commercial Banking (522110)
- SIC
- State Commercial Banks (6022), National Commercial Banks (6021)
- akta.pro primary industry
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)
- akta.pro secondary industries
- SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC), Branch & In-Person Banking (Teller/ATM Networks) (FSABAAAE), Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)
Keywords
Where Kiwibank is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Kiwibank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Net Interest Income: Kiwibank generates the majority of its revenue from the spread between interest earned on loans (home loans, business loans) and interest paid on deposits (savings accounts, term deposits, current accounts). This is the primary revenue driver for a retail bank.
- Transaction and Fee Income: Fees from account management, international transactions, ATM usage, credit cards, merchant services, and payment processing represent a significant non-interest revenue stream.
- Business Banking Services: Revenue from business lending (including StartUp+, Fast Capital, sustainable business loans, asset finance, property finance), merchant services (EFTPOS, QuickPay, QuickPay+), international trade finance (letters of credit, collections), and foreign exchange services.
- Insurance Distribution: Kiwibank earns referral/distribution revenue by partnering with Tower (house, contents, car, landlord insurance) and nib (life and living insurance), offering these products through its retail network and digital channels.
- Wealth Management Referral: Kiwibank refers customers to Fisher Funds for managed funds and private portfolio services, receiving referral payments from Fisher Funds group entities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Zero Visa credit card with no annual fee and 12.90% p.a. interest rate |
| Subscription | Multi-year contract | Platinum Visa credit card with built-in travel insurance and $25 six-monthly account fee |
| Unit Pricing | Pay-as-you-go | Home loan rates: 1-year fixed at 4.75% p.a., 2-year fixed at 5.19% p.a., variable at 5.75% p.a. |
| Subscription | Pay-as-you-go | Online Call savings account at 1.50% p.a. variable rate; Notice Saver at 2.35% p.a. with 90-day notice; Term Deposit 1-year at 3.90% p.a. |
| Subscription | Monthly | Free Up everyday account with $0 monthly fee and no online transaction fees |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels8 records
Kiwibank product offering
Product offeringCore offering
Kiwibank is a New Zealand state-owned bank providing retail and business banking products including everyday transaction accounts, savings accounts, term deposits, home loans, credit cards, KiwiSaver retirement schemes, business banking accounts, business lending, merchant services, and wealth management solutions. Distribution occurs through a national branch network, mobile app, internet banking, and open banking APIs.
Product overview
Kiwibank is a New Zealand state-owned bank offering a comprehensive banking platform with personal and business banking products. The personal banking suite includes everyday accounts (Free Up), savings products (Online Call, Notice Saver, Term Deposits), credit cards (Zero Visa, Platinum Visa), home loans (Fixed Rate, Variable Rate, Offset, Revolving, Co-own, Sustainable Energy Loan), and investments (KiwiSaver, Fisher Funds). Business banking offerings encompass Business Edge accounts, StartUp+ funding, Fast Capital, QuickPay/QuickPay+ mobile payments, and Merchant Services. The bank operates digital platforms including mobile app, internet banking, and open banking APIs under the Customer and Product Data Act 2025. Insurance products are provided through partnerships with Tower (house, contents, car) and nib (life and living insurance). Additional services include international payments, foreign exchange, and the Thrive HQ financial wellness platform with calculators, guides, and Kiwi Economics commentary.
Differentiator
Problem solved
Functional benefit
Brands
- Buck: The mascot and brand character of Kiwibank - a curious green sheep who represents the bank's mission to challenge the status quo and make Kiwi better off.
- Thrive HQ
- Free Up
- Online Call
- StartUp+
- Local for Kiwibank
Products and services
- Free Up Everyday transaction account with no monthly account fees, designed for individual New Zealand consumers seeking simple, low-cost everyday banking.
- Online Call Online savings account for personal customers seeking competitive interest rates on deposits held digitally.
- Notice Saver Notice-based savings account requiring advance notice for withdrawals, offering higher interest rates in exchange for liquidity commitment.
- Term Deposits Fixed-term deposit accounts for personal customers seeking guaranteed returns on funds committed for a specified period.
- Zero Visa No-fee Visa credit card for personal customers, with a variable interest rate applied to outstanding balances and up to 55 days interest-free on purchases.
- Platinum Visa Premium Visa credit card for personal customers offering platinum-tier benefits, interest-free periods on purchases, and platinum-level customer service.
- Fixed Rate Home Loan Fixed-rate residential mortgage with locked-in interest rate for a defined period, providing payment certainty for New Zealand home buyers.
- Variable Rate Home Loan Variable-rate residential mortgage whose interest rate moves with market conditions, allowing flexible repayment options for home buyers.
- Offset Home Loan Offset residential mortgage allowing customers to offset mortgage interest against funds held in linked transaction or savings accounts.
- Revolving Home Loan Revolving credit residential mortgage providing flexible, on-demand access to home loan funds, with interest charged only on the balance used.
- Co-own Shared ownership home loan program enabling two parties to jointly purchase a residential property together as co-owners.
- Sustainable Energy Loan Specialized personal loan for funding sustainable home energy upgrades such as solar panels, insulation, and other energy-efficient home improvements.
- KiwiSaver New Zealand government-subsidized retirement savings scheme providing savings, investment, and first-home withdrawal benefits for personal members.
- Fisher Funds Managed Funds Managed investment funds offered through a referral relationship with Fisher Funds, providing KiwiSaver members access to diversified investment options.
- Tower Insurance (House, Contents, Car) General insurance products for house, contents, and car coverage distributed by Kiwibank in partnership with Tower Insurance.
- Life & Living Insurance Life and living insurance products distributed by Kiwibank in partnership with nib, covering life, trauma, and income protection.
- Business Edge Business banking account for small and medium New Zealand businesses, providing everyday business banking, online banking, and overdraft options.
- StartUp+ Startup funding program providing tailored banking, lending, and capital access solutions for early-stage New Zealand companies.
- Fast Capital Rapid business lending product providing fast access to working capital for small and medium businesses needing quick financing decisions.
- QuickPay Mobile payment acceptance solution enabling small businesses to accept contactless card payments via a smartphone device without a traditional EFTPOS terminal.
- QuickPay+ Enhanced version of QuickPay providing additional features for small business mobile payment acceptance, beyond the standard QuickPay offering.
- Merchant Services Comprehensive merchant payment processing services for businesses of all sizes, providing EFTPOS terminals, online payment processing, and integrated point-of-sale solutions.
Quantifiable outcome
- 25% of all business lending in New Zealand
- +3 more outcomes
Companies that use Kiwibank
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Kiwibank technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature3 records
Kiwibank partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- WychcoreKiwibank partnered with local technology company Wych as a key implementation partner for its open banking rollout across digital channels. Wych helped securely connect Kiwibank's systems with accredited third-party financial apps and services, enabling data sharing and payment initiation capabilities for individual and business customers.
- AkahucoreKiwibank partnered with fintech Akahu for its open banking rollout, enabling third-party apps to securely access customer banking data and initiate payments. Akahu is one of three fintech partners enabling Kiwibank's open banking ecosystem.
- VolleycoreKiwibank partnered with fintech Volley as part of its open banking implementation, allowing third-party services to plug directly into Kiwibank's systems for data sharing and payment services. Volley is among the fintech providers enabled through Kiwibank's open banking API.
- XerocoreOpen banking enables third-party providers like Xero to develop services that plug directly into Kiwibank's systems, allowing accounting software integration for automated reconciliation and funding applications for business customers.
- VisacoreKiwibank is enrolled in Visa's Agentic Ready programme in New Zealand alongside ANZ NZ, ASB Bank, and Bank of New Zealand. The programme tests and validates AI agent-initiated payments using Visa's existing network infrastructure including tokenisation, identity verification, and risk management, simulating agent-initiated transactions in controlled environments.
- AWS (Amazon Web Services)coreKiwibank signed up to use the AWS Asia Pacific (New Zealand) Region when it launches in Auckland. AWS committed a $7.5 billion investment to build the region, which is projected to contribute $10.8 billion to New Zealand's GDP over 15 years. Kiwibank is among the first enterprise customers for the new cloud region.
- Ministry of AwesomeminorKiwibank launched its StartUp+ funding programme in collaboration with Ministry of Awesome, piloting the progress-based startup funding solution with the startup ecosystem organisation. Ministry of Awesome provides startup support and mentorship alongside Kiwibank's flexible capital.
- TowercoreKiwibank partners with Tower as its insurance provider for house, contents, car, landlord, and specialist insurance products. Customers can obtain quotes and purchase these products through Tower's platform with Kiwibank branding and referral. Tower also offers motorbike, motorhome, caravan, trailer, lifestyle block, contract works, and travel insurance through this partnership.
- nibcoreKiwibank partners with nib as its life and living insurance provider. Customers are referred to nib for life cover, living insurance (income protection and serious illness trauma), with nib specialists available for call-back discussions and phone applications.
- Fisher FundscoreKiwibank refers customers to Fisher Funds for managed funds (nine investment options, min $2,000 lump sum or $100/month) and the Private Portfolio Service (personalised investment advice). Kiwibank receives referral payments from Fisher Funds group entities for customers who join these products.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Kiwibank competitors and assessment
Company assessmentDirect peers
- ANZ Bank New Zealand: ANZ NZ is the largest bank in New Zealand and one of the four Australian-owned major banks competing head-to-head with Kiwibank across retail and business banking. It serves as the primary benchmark for Kiwibank's market share, product range, and digital capabilities.
- TSB Bank: TSB is a New Zealand-owned retail and SME bank operating primarily in the Taranaki region, comparable to Kiwibank as a domestically-owned challenger to the Australian-owned majors. It offers similar deposit, lending, and digital banking products.
- SBS Bank: SBS Bank is a New Zealand-owned mutual bank offering retail and small business banking products, particularly in the South Island. It is comparable to Kiwibank as a smaller, locally-owned competitor to the four major Australian-owned banks.
- ASB Bank: ASB Bank is the second-largest NZ bank, owned by Commonwealth Bank of Australia. It competes directly with Kiwibank in retail mortgages, business lending, and digital banking, and is part of the open banking regulatory rollout alongside Kiwibank.
- Westpac New Zealand: Westpac NZ is the fourth-largest NZ bank and an Australian-owned major that competes directly with Kiwibank across personal and business banking. It is part of the open banking rollout alongside Kiwibank.
- The Co-operative Bank: The Co-operative Bank is a smaller NZ-owned challenger bank offering retail deposit and mortgage products. It competes with Kiwibank for customers seeking an alternative to Australian-owned banks, particularly on ethical and values-based positioning.
- Bank of New Zealand (BNZ): BNZ is the third-largest NZ bank, owned by National Australia Bank. It is the proposed merger partner for Kiwibank to form a 'National Bank of New Zealand', making it the most strategically significant peer for Kiwibank's future.
Broad incumbents
- Bendigo and Adelaide Bank: Bendigo and Adelaide Bank is an Australian regional bank with a customer-owned, community-focused model. It is comparable to Kiwibank in challenger positioning, branch-led distribution, and SME banking focus within its home market.
Emerging players
- ICBC New Zealand: ICBC NZ is the local subsidiary of Industrial and Commercial Bank of China, offering retail and commercial banking in New Zealand. It is comparable as a foreign bank subsidiary competing in NZ retail and business banking.
- Heartland Group Holdings: Heartland is a NZ-listed challenger financial services group offering reverse mortgages, asset finance, and specialist lending. It overlaps with Kiwibank in business lending and represents a smaller, nimbler competitor in NZ banking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kiwibank social profiles
Digital presenceKiwibank compliance and trust
Trust signalCompliance2 records
Kiwibank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kiwibank leadership team
Management profileNumber of profiles
Profiles5 records
Kiwibank funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kiwibank M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kiwibank
What does Kiwibank do?
Kiwibank is a New Zealand state-owned bank providing retail and business banking products including everyday transaction accounts, savings accounts, term deposits, home loans, credit cards, KiwiSaver retirement schemes, business banking accounts, business lending, merchant services, and wealth management solutions. Distribution occurs through a national branch network, mobile app, internet banking, and open banking APIs.
Is Kiwibank a public or private company?
Kiwibank is a private company. It is classified as state government owned and is currently operating.
When was Kiwibank founded?
Kiwibank was founded in 2002. It employs 1,001 to 5,000 people.
Where is Kiwibank based?
Kiwibank is headquartered in Wellington, New Zealand, in the Oceania region.
How does Kiwibank make money?
Five revenue lines are on record. Net Interest Income is the primary driver. The others are transaction and Fee Income, business Banking Services, insurance Distribution and wealth Management Referral.
Who are Kiwibank's main competitors?
Direct peers on record are ANZ Bank New Zealand, TSB Bank, SBS Bank, ASB Bank, Westpac New Zealand, The Co-operative Bank and Bank of New Zealand (BNZ). Bendigo and Adelaide Bank is listed as a broad incumbent. Emerging players are ICBC New Zealand and Heartland Group Holdings.
Does Kiwibank have an API?
Yes. Kiwibank offers open banking APIs under New Zealand's Customer and Product Data Act 2025 framework. The APIs enable third-party providers to access financial data and initiate payments. Payment initiation services are scheduled to begin in June 2026. The bank has partnered with Wych to securely connect with accredited third-party financial apps and services including Xero, Volley, Akahu, Poli, and Paysauce. Kiwibank will not charge developers to access its systems, positioning itself as a platform for financial innovation. Developer documentation is at www.kiwibank.co.nz/banking-with-us/open-banking/open-banking-apis-for-developers.
What industry is Kiwibank in?
Kiwibank's product category is Retail Banking. Its primary akta.pro industry code is FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings), with a secondary code of FSABABAC, SME Deposits & Business Accounts (Operating, Savings, CDs). Its NAICS code is 52211 and its SIC code is 6022.