What STEEZY does

STEEZY, Inc. is a Los Angeles-based, privately held online dance education company founded in 2014 by co-founders Connor Lim (President) and Evan Zhou (CEO). It operates a subscription-based dance learning platform branded as STEEZY Studio, delivering 1,500+ on-demand classes across 12+ styles — including hip hop, contemporary, K-pop, ballet, breaking, jazz, salsa, popping, house, and heels — taught by 150+ world-class choreographers and structured around beginner, intermediate, and advanced tracks with 10+ structured beginner programs. Distribution spans iOS and Android mobile apps (STEEZY Studio) and a web platform (dance.steezy.co) with Chromecast TV support, monetized through an annual subscription priced at $80 promotional / $100 regular, gated by a 7-day free trial with payment processing via Stripe and Braintree (PayPal).

The platform's core product differentiator is a set of proprietary learning tools — Switch Views, Loop Moves, Mirror Video, Control Speed, View Sections, and Camera Mode — designed to replicate and improve upon the in-studio learning experience. Reach has scaled to over 1 million app downloads, a 4.7/5 star rating across 12,000+ reviews, and a community presence in 100+ countries. Distribution is product-led, with self-serve sign-up, alongside content marketing on YouTube (3C1S series), Instagram, TikTok, Twitter, and Facebook, plus a Refer-a-Friend program and brand collaborations including House of Reflections with Nike at Coachella (2024) and Beat of the Street with Honda (2024).

Beyond the core studio business, the co-founders have spun off the International Dance League (IDL), the first professional sports league for dance, launching with a $7M seed led by Elysian Park Ventures (LA Dodgers ownership) with KB Partners and operators Nick Tran (ex-TikTok CMO) and Tammy Henault (ex-NBA CMO). IDL Season 1 is scheduled for May 2026 across five cities with six founding teams from New Zealand, South Korea, UAE, USA, Canada, and Singapore, allocating $5M directly to dancer compensation — diversifying the founder platform from a B2C subscription content business into a sponsored live-events sports property.

Name

STEEZY

Legal name

STEEZY, INC.

Website

https://steezy.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

STEEZY, Inc. operates a subscription-based online dance education platform delivering 1,500+ classes across 12+ styles to global consumers via iOS, Android, web, and Chromecast, supported by 150+ instructors and proprietary learning tools.

Ownership category

akta.pro rank

Product category

Online Dance Education

NAICS

Fine Arts Schools (61161)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Course Authoring, Hosting & Delivery Tools (LMS for Creators) (MPACALAJ)

Keywords

• Online dance classes
• Dance learning platform
• Dance tutorial streaming
• Virtual dance studio
• Dance fitness subscription

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Annual Plan: Annual subscription for access to all 1500+ online dance classes, programs, and instructor content. Currently offered at promotional pricing of $80 (reduced from $100) using HOLIDAY20 code.
2. Mobile App Purchases: Revenue generated through iOS App Store and Google Play Store including In-App Purchases for additional features or content.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

STEEZY operates an online dance learning platform (STEEZY Studio) that streams 1,500+ structured dance classes and beginner programs across 12+ styles (hip hop, contemporary, K-pop, ballet, breaking, jazz, salsa, popping, house, heels, open style, dance workout) taught by 150+ professional choreographers. Content is delivered via iOS, Android, web, and Chromecast, with proprietary learning tools (switch views, loop, mirror, speed control, sections navigation, camera mode) designed to replicate an in-studio experience. Revenue is generated primarily through annual subscriptions with a 7-day free trial.

Differentiator

Problem solved

Functional benefit

Products and services

• STEEZY Studio Annual Subscription Annual subscription providing full access to STEEZY Studio's 1,500+ on-demand dance classes, 10+ beginner programs, and content from 150+ professional choreographers across iOS, Android, web, and Chromecast. Includes a 7-day free trial, with proprietary learning tools (switch views, loop moves, mirror video, speed control, view sections, camera mode). Promotional pricing at $80/year with code HOLIDAY20, regular price $100/year.
• STEEZY Studio Mobile App (iOS & Android) Native mobile application for iOS and Android providing full access to STEEZY Studio's dance class library, with In-App Purchase support and integration of all proprietary learning tools (switch views, mirror, loop, speed control, camera mode). Over 1M downloads with 4.7/5 rating from 12K+ reviews.

Quantifiable outcome

• 1M+ app downloads with 4.7/5 star rating from 12K+ reviews

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Three partnerships are on record, tiered major and minor.

• HondamajorStrategic or Co-development Partner · 29 May 2024STEEZY and Honda partnered on 'Beat of the Street' video series celebrating dancers and car culture, marking Honda's first dance community collaboration. STEEZY also partnered with Honda for the International Dance League (IDL) where Honda served as Exclusive Automotive Partner powering the IDL Livestream through Honda Stage program.
• NikemajorStrategic or Co-development Partner · 1 April 2024STEEZY partnered with Nike to celebrate its 10-year anniversary and launch the Nike Air Max Dn. The collaboration included the 'House of Reflections' experiential activation at Coachella, user-generated content competition, and '3 Choreographers 1 Song' music video featuring the track 'Skywalking'.
• BandLabminorGTM or Marketing PartnerPartnership for user-generated content competition in conjunction with the Nike collaboration at Coachella, identifying artist YAS for the campaign.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• CLI Studios: Online dance studio offering subscription access to choreographed classes taught by professional dancers—directly comparable business model, content library structure, and target learner to STEEZY.
• Dance Plug: Subscription platform for online dance tutorials spanning hip-hop, contemporary, and other styles—competes head-to-head with STEEZY for the same at-home dancer learner.

Broad incumbents

• MasterClass: Premium creator-led online learning platform with annual subscription streaming; comparable GTM (PLG, annual subscription), but covers broader categories (not dance-specialized) and bigger scale.
• TakeLessons: Online marketplace for private and group lessons across many disciplines including dance; comparable on demand-driven learning but uses live instruction marketplace model rather than on-demand library.
• Peloton: Connected fitness platform with dance and other workout classes via subscription; overlaps with STEEZY on at-home digital fitness subscription, though Peloton is broader (bike/tread/running) and hardware-led.
• Apple Fitness+: Subscription fitness service offering dance-style workouts alongside strength, yoga, and HIIT; competes for the same fitness-via-dance consumer wallet as STEEZY but sits within Apple's broader services.

Emerging players

• Obé Fitness: Live and on-demand digital fitness platform with dance and sculpt classes—similar subscription PLG model for at-home dance/fitness, though less focused on choreography mastery than STEEZY.
• Outschool: Marketplace for live online classes including dance; overlaps with STEEZY on online dance instruction but uses a live group-class marketplace model rather than on-demand video library.
• Preply: Online tutoring marketplace covering diverse skills including movement/dance; partial overlap on subscription/PLG learning, but Preply centers on 1:1 live tutoring while STEEZY is on-demand library.

Regional players

• ClassPass: Subscription for in-studio and virtual fitness/dance classes; competes for the same fitness-minded consumer but primarily delivers live in-person classes via partner studios rather than original on-demand content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/steezystudio
• YouTubeyoutube.com/steezystudio
• Facebookfacebook.com/steezystudio
• Instagraminstagram.com/steezystudio
• TikToktiktok.com/@steezystudio
• LinkedInlinkedin.com/company/steezystudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STEEZY