Schlumberger

What Schlumberger does

Schlumberger Wein- und Sektkellerei GmbH is Austria's oldest sparkling wine cellar, founded in 1842 by Robert Alwin Schlumberger, and operates today as a vertically integrated premium beverage manufacturer and distributor headquartered in Vienna-Heiligenstadt. The company produces sparkling wines under the Schlumberger, Hochriegl, and Goldeck brands using the Méthode Traditionnelle, and manufactures chocolate liqueur (Mozart Chocolate Liqueur, global market leader in the chocolate spirits category) and premium bottled cocktails (Speakeasy) across four production sites in Vienna, Müllendorf, Bad Vöslau, and Salzburg.

The group operates three specialized wholly owned distribution subsidiaries: Top Spirit GmbH, the Austrian market leader in premium spirits distribution with approximately 17% spirits and 28% sparkling wine market share; P.M. Mounier GmbH, which handles premium international wines such as Biondi-Santi, Prosecco Ruggeri, and Doppio Passo; and Next Spirit Brands GmbH, established in June 2026 to manage newly acquired brand portfolios from Eggers & Franke Österreich. The company employs approximately 150 staff at the parent level and serves Austrian end consumers (75% unaided brand awareness), the HoReCa channel (hotels, restaurants, bars), specialty wine trade, and international export markets led by Japan, the UK, and the USA for Mozart Chocolate Liqueur.

Revenue is generated primarily through unit sales of branded beverages across price points ranging from €1.99 RTD cocktails to €1,899 ultra-premium limited single malts, plus transaction-fee economics on third-party brand distribution. Go-to-market combines direct sales to retail and hospitality with seasonal demand-generation campaigns (Sparkling Spring), cultural and sports sponsorships (Seefestspiele Mörbisch, Salzburg Festival, Bregenz Festival, Austrian Ski Association/SKI-WM), the proprietary Sparkling Club loyalty app, and traditional plus digital media. The company is majority-owned since 2014 by Swiss holding company Sastre SA within the Marussia Beverages group.

Name

Schlumberger

Legal name

Schlumberger Wein- und Sektkellerei GmbH

Website

https://gruppe.schlumberger.at

Company type

Private

Founded year

1842

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Schlumberger Wein- und Sektkellerei GmbH is Austria's oldest sparkling wine producer (founded 1842), manufacturing and distributing premium Austrian sparkling wines (Schlumberger, Hochriegl, Goldeck), Mozart Chocolate Liqueur, and bottled cocktails to consumers, HoReCa, specialty trade, and export markets via three wholly owned distribution subsidiaries.

Ownership category

akta.pro rank

Product category

Premium Sparkling Wine & Spirits

NAICS

Wineries (31213), Distilleries (31214), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Spirits Distilling & Brands (CRADAIAC), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Sparkling wine production
• Premium spirits distribution
• Austrian Sekt manufacturing
• Chocolate liqueur production
• Bottled cocktail brand

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Sparkling Wine (Sekt): Premium Austrian sparkling wine production and sales under Schlumberger, Hochriegl, and Goldeck brands. Core business segment and market leader in Austrian sparkling wine category with approximately 28% market share through Top Spirit.
2. Spirits Distribution: Distribution of premium international spirits through Top Spirit GmbH subsidiary. Portfolio includes Hendrick's Gin, Glenfiddich, Rémy Martin, Metaxa, White Claw, and many others. Top Spirit holds approximately 17% spirits market share in Austria.
3. Spirits Production: Production of chocolate liqueur through Mozart Distillerie GmbH subsidiary in Salzburg. Mozart Chocolate Liqueur is the global market leader in chocolate spirits. 2023 sales exceeded 1 million liters with over 90% export share.
4. Premium Wine Import & Distribution: Import and distribution of premium international wines through P.M. Mounier subsidiary. Exclusive Austrian distributor for Biondi-Santi (Brunello di Montalcino), Prosecco Ruggeri, and Doppio Passo.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Schlumberger produces and distributes premium Austrian sparkling wine under the Schlumberger, Hochriegl, and Goldeck brands using Méthode Traditionnelle, manufactures Mozart Chocolate Liqueur and Speakeasy bottled cocktails, and operates 100%-owned subsidiaries (Top Spirit, P.M. Mounier, Next Spirit Brands) that distribute a curated portfolio of international premium spirits and wines (Glenfiddich, Hendrick's, Stolichnaya, Finlandia, Molinari, Osborne, The Macallan) across Austria's retail and HoReCa channels.

Product overview

Schlumberger Wein- und Sektkellerei GmbH is Austria's oldest sparkling wine house (founded 1842) operating as a leading beverage manufacturer and distributor. The company produces sparkling wines (Schlumberger, Hochriegl, Goldeck), chocolate liqueurs (Mozart), and bottled cocktails (Speakeasy) through its own facilities, while its subsidiaries (Top Spirit, P.M. Mounier, Next Spirit Brands) distribute an extensive portfolio of international premium spirits and wines including Finlandia Vodka, Molinari, Osborne, Hendrick's Gin, Glenfiddich, The Macallan, Stolichnaya, Rémy Martin, and Metaxa. The company operates production sites in Vienna-Heiligenstadt, Müllendorf, Bad Vöslau, and Salzburg, employing approximately 150 people.

Differentiator

Problem solved

Functional benefit

Products and services

• Schlumberger Sparkling (Sekt) range Flagship Austrian sparkling wine produced via Méthode Traditionnelle from Austrian premium grapes across multiple variants including Sparkling Brut, Rosé, White Ice Secco, Pinot Noir Reserve and limited Große Reserve. Distributed to Austrian consumers via food retail and online, and to HoReCa via Top Spirit.
• Hochriegl Sparkling Wine Austrian sparkling wine brand owned by Schlumberger since 2009, offering multiple varieties (Trocken, Rosé, Blanc de Blancs, Extra Trocken, alcohol-free Alkoholfrei, OH'SECCO Bianco and Rosato) sold via food retail and gastronomy in Austria.
• Goldeck Sparkling & Still Wine Austrian sparkling and still wine brand in the Schlumberger portfolio offering variants including Goldeck Rosé Zweigelt, available through Austrian retail and gastronomy.
• Mozart Chocolate Liqueur Premium chocolate liqueur produced by Mozart Distillerie in Salzburg (Schlumberger subsidiary since 2015). Global category leader in chocolate spirits, with over 1 million liters sold in 2023 and more than 90% of production exported to markets including Japan, UK, and USA. Distributed worldwide and through Schlumberger's Austrian HoReCa channel.
• Speakeasy Bottled Cocktails Premium bottled cocktail brand in 500ml bottles including Pina Colada, Cosmopolitan, and Espresso Martini variants, developed in collaboration with mixologist Geri Tsai. Sold through Austrian retail and gastronomy.
• Sparkling Club App World's first customer loyalty app for a sparkling wine brand, available for iOS (App Store id 1572275831) and Android (Helloagain), allowing Schlumberger customers to collect points on purchases, redeem prizes, access exclusive offers and birthday promotions.
• Top Spirit GmbH Premium Spirits Distribution 100% Schlumberger-owned spirits distribution subsidiary (Top Spirit GmbH). Austria's leading premium spirits distributor with approximately 17% spirits market share. Distributes Hendrick's Gin, Glenfiddich, Rémy Martin, Metaxa, White Claw, Le Coq RTD, Bottega Limoncino, Myers's Rum, Barceló Rum, The Macallan and many others to Austrian gastronomy and retail via dedicated field sales.
• P.M. Mounier Premium Wine Distribution 100% Schlumberger-owned premium international wine distribution subsidiary (P.M. Mounier GmbH). Exclusive Austrian distributor for Biondi-Santi (Brunello di Montalcino), Prosecco Ruggeri and Doppio Passo; serves specialty wine trade and fine-dining accounts.
• Next Spirit Brands GmbH Distribution (Molinari, Osborne, Finlandia, Spritzero, Cañonita) 100% Schlumberger-owned distribution subsidiary (Next Spirit Brands GmbH) established 2026-06-01 for focused management of small and medium international premium brands including Molinari (Limoncello DiCapri, Fusseti Bitters), Osborne (Carlos Brandy, Osborne Sherry, Nordés Gin, Gold Gin), Sprizzero, Cañonita Aperitivo de Mallorca and Finlandia Vodka in the Austrian market.

Quantifiable outcome

• 6 consecutive Market Quality Awards (2020-2025)
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Seefestspiele MörbischcoreGTM or Marketing Partner · 1 May 2026Official sparkling wine partner from 2026 season. Schlumberger becomes sponsor providing sparkling wine for events and hospitality. Partnership announced May 2026 near Mörbisch venue in Müllendorf.
• Mediaplus AustriacoreGTM or Marketing Partner · 1 May 2025Media planning and execution agency for Schlumberger brands. Appointed May 2025 after multi-stage selection process. Handles digital campaigns, OOH, and media strategy including Sparkling Spring 2025 campaign.
• Eis-GreisslerminorGTM or Marketing Partner · 1 April 2025Limited edition 'Schlumberger Rosé-Himbeere' sorbet co-created with Eis-Greissler for Sparkling Spring 2025 campaign. Sold exclusively in Eis-Greissler stores nationwide.
• Österreichischer Skiverband (Austrian Ski Association)coreGTM or Marketing Partner · 1 February 2025Long-term sports sponsorship partner. Supplied over 3,000 bottles for SKI-WM Saalbach Hinterglemm 2025. Medal winners received Magnum bottles as celebration tradition.
• DODOcoreGTM or Marketing Partner · 1 November 2024Creative agency appointed as lead agency for Schlumberger brand communication. Appointed November 2024 following competitive pitch process.
• Undone (Hamburger Start-up)minorStrategic or Co-development Partner · 1 January 2022Strategic partnership to strengthen alcohol-free segment. Undone provides range of alcohol-free spirits. Schlumberger acquired stake in company as part of portfolio management for growing no-alcohol category.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Rotkäppchen-Mumm Sektkellereien: Germany's largest sparkling wine producer (Rotkäppchen, Mumm, Geldermann). Directly comparable as a heritage sparkling wine cellar with multi-brand portfolio and broad retail/gastronomy distribution in the DACH region.
• Henkell & Co. German sparkling wine and spirits group (Henkell, Freixenet, Fürst von Metternich). Closely comparable as a multi-brand sparkling wine and spirits house with significant DACH distribution.
• Ferrari Trento: Italian Méthode Traditionnelle sparkling wine producer (Trento DOC). Comparable as a premium traditional-method sparkling wine specialist with strong domestic leadership and growing international recognition in Formula 1 sponsorship.
• Codorníu: Spain's oldest sparkling wine house (1551), Méthode Traditionnelle producer. Comparable heritage positioning and multi-brand portfolio strategy with deep domestic and international distribution.
• Laurent-Perrier: Independent French Champagne house with strong premium positioning. Comparable as a heritage, family-controlled, premium-method sparkling wine specialist competing for prestige occasion share.

Broad incumbents

• Freixenet: Global Cava sparkling wine leader. Comparable as a large multi-market sparkling wine producer with brand-led marketing, though focused on Spanish Cava rather than Austrian Sekt.
• Moët Hennessy (LVMH): World's largest Champagne and prestige spirits group (Moët & Chandon, Veuve Clicquot, Dom Pérignon, Hennessy). Relevant as a global benchmark and primary competitive threat in the premium sparkling wine category.
• Brown-Forman: US-listed premium spirits group (Jack Daniel's, Finlandia Vodka). Comparable as a multi-brand premium spirits owner whose brands Schlumberger distributes via Top Spirit and Next Spirit Brands.

Emerging players

• Stoli Group: Global premium spirits group (Stolichnaya, elit). Comparable as a spirits portfolio company distributing through European markets, including Schlumberger's RTD Stolichnaya Boost launch in Austria.

Regional players

• KWV (South Africa): South African wine and spirits producer-distributor. Comparable as a multi-category beverage group combining own production with third-party distribution, though geographically separate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Schlumberger.Sekt
• LinkedInlinkedin.com/company/schlumberger-wein-u-sektkellerei

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schlumberger