Ferrari Trento

What Ferrari Trento does

Ferrari Trento is a 120-plus-year-old Italian premium sparkling wine producer headquartered in Trento, Italy, founded in 1902 by Giulio Ferrari and owned since the 1950s by the Lunelli family. The company specializes in Traditional Method (Metodo Classico) Trentodoc sparkling wines crafted from Chardonnay and Pinot Noir grapes grown in high-altitude mountain vineyards in Trentino, where significant diurnal temperature variation produces distinctive aromatic complexity. Its core technology platform is the traditional méthode champenoise process, anchored by extended lees aging (minimum 24 months for standard labels and a minimum of 10 years for flagship cuvées such as the Giulio Ferrari Riserva del Fondatore), with secondary fermentation and aging conducted in bottle. Ferrari Trento operates as the flagship sparkling wine brand of Gruppo Lunelli, a privately held diversified Italian beverage group that also encompasses Bisol1542 Prosecco, Tenute Lunelli still wines, Grappa Segnana, Surgiva mineral water, and Tassoni soft drinks.

The company's product architecture spans seven sub-brand collections—Linea Classica, Linea Maximum (Blanc de Blancs), Linea Perlè, Linea Riserve, Gran Cuvée, Limited Edition, and Archivio di Famiglia (Family Archive vintage library)—with prestige cuvées including Giulio Ferrari Riserva del Fondatore and the collectible Ferrari Riserva Bruno Lunelli (the 2006 vintage produced in only 6,891 numbered bottles and released with NFT digital certificates of authenticity). Revenue is generated through three core streams: wholesale and direct wine product sales (via the Enoteca Lunelli e-commerce shop and distribution partners), paid wine tourism and gastronomic experiences at the Trento winery and Villa Margon (priced from €35 to €305 per person, including Michelin-starred Locanda Margon dining), and Ferrari Spazio Bollicine branded airport hospitality venues at Rome Fiumicino, Milan Malpensa, and Milan Linate. Go-to-market emphasizes prestige positioning through luxury brand partnerships (Fondazione Altagamma, Ferragamo, Zegna, Canali), Formula 1 and motorsport activations, and experiential marketing aimed at high-net-worth consumers, luxury hospitality buyers, and institutional gifting accounts.

Name

Ferrari Trento

Legal name

Ferrari f.lli Lunelli S.p.A.

Website

https://ferraritrento.com

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

101–250 employees

Short description

Ferrari Trento is a 120-year-old Italian premium sparkling wine producer in Trentino specializing in Traditional Method Trentodoc wines from mountain vineyards. It serves luxury consumers, premium hospitality, and gift markets via direct sales, airport dining venues, and curated winery experiences.

Ownership category

akta.pro rank

Product category

Premium Sparkling Wines

NAICS

Wineries (312130)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Sparkling wine production
• Trentodoc sparkling wines
• Traditional method sparkling
• Italian luxury wines
• Wine tourism experiences

Headquarters

HQ city

Trento

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wine Product Sales: Sale of Ferrari Trentodoc sparkling wines through direct winery sales, Ferrari Spazio Bollicine airport venues, and the Enoteca Lunelli online shop. Products span multiple collections from entry-level Linea Classica to ultra-premium Giulio Ferrari Riserva del Fondatore.
2. Wine Tourism Experiences: Paid winery tours and tasting experiences offered at the Ferrari Trento facility, including options ranging from 35 EUR basic tastings to 250 EUR tailor-made experiences, and multi-course gastronomic journeys at Locanda Margon restaurant (105-305 EUR).
3. Airport Hospitality: Ferrari Spazio Bollicine airport venues at Rome Fiumicino, Milan Malpensa and Linate generate revenue through table-service dining, wine by the glass programs including premium Riserve, and takeaway bottle sales. The venues feature menus by Michelin-starred chefs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Ferrari Trento is an Italian winery producing premium Trentodoc sparkling wines using the Traditional (Classic) Method from high-altitude Chardonnay and Pinot Noir grapes grown in the Trentino Alps. The company manufactures and sells a portfolio of seven wine collections alongside flagship cuvées, and complements production with paid winery tours, a Michelin-starred restaurant (Locanda Margon), and branded airport hospitality venues (Ferrari Spazio Bollicine).

Product overview

Ferrari Trento is a premium Italian sparkling wine producer based in Trento, Trentino, specializing in Trentodoc (Traditional Method) sparkling wines crafted from high-altitude mountain vineyards. The product portfolio spans seven sub-brand collections — Linea Classica, Linea Maximum (Blanc de Blancs), Linea Perlé, Linea Riserve, Gran Cuvée, Limited Edition, and Archivio di Famiglia (Family Archive) — anchored by flagship prestige cuvées including Giulio Ferrari Riserva del Fondatore and Ferrari Riserva Bruno Lunelli. The company complements its wine production with a hospitality division encompassing Ferrari Spazio Bollicine airport venues, Villa Margon (a 16th-century Renaissance villa), and Michelin-starred Locanda Margon restaurant. Experiences include structured winery tours (Black&White, Perlé Trilogy, Grandi Riserve, Family Archive, and Tailor-Made) and a 'Journey Through Beauty and Taste' gastronomic itinerary. Products are sold through the Enoteca Lunelli online shop and select distribution partners.

Differentiator

Problem solved

Functional benefit

Brands

• Linea Classica (Classic Line): Symbol of Ferrari Trento's tradition and the vocation of the Trentino mountains.
• Linea Maximum
• Linea Perlé
• Linea Riserve
• Gran Cuvée
• Limited Edition
• Archivio di Famiglia (Family Archive)

Products and services

• Linea Classica
• Linea Maximum
• Linea Perlé
• Linea Riserve
• Gran Cuvée
• Limited Edition
• Archivio di Famiglia (Family Archive)
• Giulio Ferrari Riserva del Fondatore
• Ferrari Riserva Bruno Lunelli 2006 Trentodoc

Quantifiable outcome

• 5-time Producer of the Year at Champagne & Sparkling Wine World Championships (including 2022)
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Areas MyChefcoreStrategic or Co-development Partner · 6 July 2026Partnership with Areas MyChef for operating Ferrari Spazio Bollicine at Rome Fiumicino Airport. The 70-seat venue features cuisine by Michelin-starred Chef Edoardo Fumagalli (Locanda Margon), Executive Chef Michelangelo Citino (Best Airport Chef Award winner), and breakfast by Iginio Massari. The venue offers full Ferrari collection by the glass including premium Riserve.
• Fédération Internationale de l'Automobile (FIA)flagshipGTM or Marketing Partner · 14 December 2022Ferrari Trento served as the official sparkling wine of the FIA Prize Giving ceremony, Formula 1's season-ending awards. Presented special Mathusalem format (6L) personalized bottles to world champion Max Verstappen, runner-up Charles Leclerc, third-place Sergio Pérez, and Team Principal Christian Horner. Event promoted by FIA in cooperation with Emilia-Romagna Region, ICE Agency, and ACI.
• Fondazione AltagammaflagshipStrategic or Co-development PartnerFerrari Trento participates in Fondazione Altagamma initiatives as ambassador of Italian Art of Living. Matteo Lunelli serves as President of Altagamma. Partnership includes Icons of Italy in NYC project featuring Ferrari Trentodoc at Ferragamo, Zegna, Canali, and Florim flagship stores. Also supports Adotta una Scuola project connecting schools with businesses.
• Aeroporti di RomacoreChannel Partner/ Reseller/ DistributorRome Fiumicino Airport operator hosting Ferrari Spazio Bollicine venue in Terminal 3 Extra-Schengen area. Partnership enhances premium airport offering and promotes Made in Italy to millions of international travelers. Fiumicino was first airport to host Ferrari Spazio Bollicine in 2013.
• Naples Winter Wine FestivalflagshipGTM or Marketing PartnerFerrari Trento participated in the 20th Naples Winter Wine Festival with an Italian Art of Living Journey auction lot. The auction raised over $20 million for Naples Children's Education Foundation, marking the first time an Italian sparkling wine was featured and contributing to the festival being the largest charity auction in the USA for the fifth consecutive year.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mionetto: Italian sparkling wine specialist (Prosecco and traditional method) with strong international distribution, comparable to Ferrari Trento as a premium Italian sparkling brand competing globally.
• Ca' del Bosco: Premier Franciacorta producer of traditional method Italian sparkling wine, with a luxury positioning, extended lees aging, and significant international prestige directly comparable to Ferrari Trento's position in Trentodoc.
• Zonin 1821: Multi-generational Italian wine group with Prosecco and sparkling wine offerings across multiple price tiers, comparable in structure and premium-occasion targeting to Ferrari Trento.
• Santa Margherita: Premium Italian wine producer with a sparkling wine portfolio and strong international premium positioning, comparable to Ferrari Trento's premium export focus.
• Antica Fratta: Boutique Franciacorta producer of traditional method sparkling wines with premium and limited-edition releases, comparable to Ferrari Trento in production philosophy and luxury positioning.
• Bellavista: Iconic Franciacorta sparkling wine house with a broad portfolio spanning entry-level to prestige cuvées, similar in structure and premium positioning to Ferrari Trento's Linea Classica through Riserve architecture.
• Rotari (Mezzacorona): Trentodoc sparkling wine producer sharing the same DOC denomination as Ferrari Trento, with traditional method production and a portfolio covering entry-level through prestige tiers.
• Berlucchi: Historical Franciacorta pioneer producing traditional method sparkling wines, with comparable heritage (founded 1960s) and a portfolio targeting the same premium celebratory occasion as Ferrari Trento.

Broad incumbents

• Veuve Clicquot (LVMH): Iconic Champagne house with established global luxury positioning and prestige cuvées, comparable to Ferrari Trento's aspiration to compete in the ultra-premium celebratory segment.
• Moët & Chandon (LVMH): Global Champagne leader and the dominant incumbent in premium celebratory sparkling wine, against which Ferrari Trento competes as a premium Italian alternative at similar price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ferraritrento
• Xx.com/FerrariTrento
• Facebookfacebook.com/ferraritrento.global

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ferrari Trento