TAIT
TAIT is a global entertainment technology company founded in 1978 that designs, engineers, fabricates, and delivers integrated staging, automation, and show control solutions for live music tours, theme parks, cruise ships, brand activations, and permanent venue installations, serving enterprise clients across 7 continents.
- Company typePrivate
- Founded1978
- HeadquartersLititz, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What TAIT does
TAIT is a global entertainment technology company founded in 1978 and headquartered in Lititz, Pennsylvania. The company designs, engineers, fabricates, and delivers integrated staging, automation, and show control solutions for live events, location-based entertainment, brand activations, and permanent venue installations. Its proprietary technology stack includes the Navigator Automation Platform, TAIT Staging System, TAIT Automated Flying System, TAIT Show Control System, and TAIT Immersive Environments System, which collectively coordinate complex stage movements, performer flying, lighting, audio, and media in real time. Core production capabilities are anchored in a 250,000 square foot integrated design, engineering, fabrication, and testing campus at Rock Lititz, supported by 24 offices across 7 continents and a workforce of 2000+ specialists. TAIT's revenue is generated through project-based custom engagements negotiated directly with enterprise clients, including artists and music promoters (Taylor Swift, Beyonce, Coldplay, Ed Sheeran, P!nk, the Weeknd), theme parks and entertainment venues (Warner Bros., Cirque du Soleil, Wynn Las Vegas, Royal Opera House), cruise lines (MSC, Celebrity, Virgin Voyages), sports leagues (UFC, Formula 1, Monumental Sports), consumer brands (Nike, Bloomberg, Amazon, Google), and government clients (US State Department, Hong Kong Government).
The company's go-to-market is enterprise field sales, leveraging a portfolio of high-profile productions and celebrity collaborations (Taylor Swift Eras Tour, Backstreet Boys Sphere residency, UFC Freedom 250 at the White House) as showcases for new business development. Revenue streams span live event production services, permanent venue infrastructure installations, brand experience activations, and placemaking/architecture projects, with custom quote-based pricing and multi-year contracts. Distribution is exclusively direct, with no retail or self-serve channels, and global field coverage enabled by regional headquarters in London and Dubai plus local offices across North America, Europe, MENA, and APAC.
TAIT has pursued an aggressive roll-up strategy, completing at least five acquisitions since 2021 including ITEC Entertainment (2021), Thinkwell Group and Gallagher Staging (2022), and Silent House Group (2026), adding themed entertainment design, creative production agency capabilities, and market reach. In 2024, Goldman Sachs Alternatives' Private Equity business acquired a majority stake from Providence Equity Partners, providing institutional capital to accelerate geographic expansion (notably MENA tied to Saudi Vision 2030 spending) and technology capability investments including the Tosi OT connectivity platform for remote monitoring of installed automation assets.
TAIT firmographics
Firmographics- Name
- TAIT
- Legal name
- TAIT
- Website
- https://taittowers.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- TAIT is a global entertainment technology company founded in 1978 that designs, engineers, fabricates, and delivers integrated staging, automation, and show control solutions for live music tours, theme parks, cruise ships, brand activations, and permanent venue installations, serving enterprise clients across 7 continents.
- Ownership category
- akta.pro rank
TAIT industry classification
Industry- Product category
- Live Event Production & Entertainment Technology Services
- NAICS
- Indoor and Outdoor Display Advertising (541850), Industrial Design Services (541420), Other Textile Product Mills (3149)
- SIC
- Miscellaneous Fabricated Textile Products (2390)
- akta.pro primary industry
- Scenic Fabrication & Set/Stage Carpentry (MPAGAKAG)
- akta.pro secondary industries
- Event Technical Production Management & Crew (MPAGAKAH), Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds) (THAHAEAC), Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)
Keywords
Where TAIT is headquartered
LocationHeadquarters
- HQ city
- Lititz
- HQ country
- United States
- HQ region
- North America
Offices21 records
Markets served
TAIT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Live Event Production Services: Project-based fees for designing, engineering, fabricating, and delivering staging, automation, and scenic solutions for concerts, tours, festivals, and live events. Revenue is earned through direct contracts with artists, promoters, and event organizers for specific productions.
- Venue Infrastructure and Installation: Long-term projects for permanent installations in theme parks, theaters, arenas, cruise ships, and other entertainment venues. Includes system design, engineering, fabrication, and ongoing support services.
- Brand Experience and Activations: Fees for producing corporate events, brand activations, conferences, product launches, and consumer experiences for commercial brands and organizations.
- Placemaking and Architecture Projects: Custom installation projects for entertainment venues, performing arts centers, and architectural spaces requiring specialized staging, automation, or kinetic elements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels8 records
TAIT product offering
Product offeringCore offering
TAIT designs, engineers, fabricates, and delivers custom staging, automation, and show control solutions for live events, tours, permanent venue installations, brand activations, and immersive attractions. The company offers an end-to-end platform spanning creative envisioning, design, manufacturing, and on-site delivery, supported by proprietary automation, flying, and show control technologies and a 250,000 square foot manufacturing campus at Rock Lititz, Pennsylvania.
Product overview
TAIT is a technology-enabled live experience company offering an integrated platform of staging, automation, and show control solutions for live events, location-based experiences, brand activations, and placemaking. The portfolio includes proprietary systems (TAIT Staging System, Navigator Automation Platform, TAIT Automated Flying System, TAIT Show Control System, and related automation and immersive technology modules) as well as acquired brands (ITEC, Thinkwell, Kinesys, Gallagher Staging, Airworks, Silent House, productionglue, Brilliant Stages) that collectively enable end-to-end design, engineering, fabrication, and delivery of live entertainment experiences worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- TAIT Navigator Automation Platform: Proprietary automation control system for managing entertainment productions and performer flying systems
- TAIT Staging System
- TAIT Inflatable System
- TAIT Stage Machinery System
- TAIT Automated Flying System
- TAIT Immersive Environments System
- TAIT Show Control System
- TAIT Experience Management System
Products and services
- Live Event Production Services Project-based services designing, engineering, fabricating, and delivering staging, automation, and scenic solutions for concerts, tours, festivals, residencies, awards shows, eSports, and sporting events. Engaged directly by artists, promoters, and event organizers for specific productions such as Taylor Swift's Eras Tour and Beyoncé's Renaissance World Tour.
- Venue Infrastructure and Installation Long-term installation projects for theme parks, theaters, arenas, cruise ships, museums, and entertainment venues, including system design, engineering, fabrication, and ongoing support. Examples include the Royal Opera House Flying System Upgrade and Wells Fargo Center Kinetic Scoreboard.
- Brand Experience and Activations Production services for corporate events, brand activations, conferences, product launches, upfronts, trade shows, and consumer experiences for commercial brands and organizations. Clients include Nike, Jordan Brand, Bloomberg, Google, and Snap.
- Placemaking and Architecture Projects Custom installation projects for entertainment venues, performing arts centers, cruise lines, and architectural spaces requiring specialized staging, automation, or kinetic elements, such as the Bristol Myers Squibb Kinetic Chandelier and Yuen Long Theatre installation.
- Navigator Automation Platform TAIT's proprietary show control platform that manages and coordinates automation systems, performer flying, and stage machinery for live productions, including the large winch system elevating the Backstreet Boys 70 feet in the air during their Sphere residency.
- TAIT Staging System Physical platforms and modular staging solutions for touring stages and permanent installations, ranging from simple functional setups to complex multi-level structures with hidden spaces and integrated video surfaces.
- TAIT Automated Flying System Performer flying and elevation systems using custom winches and platforms that enable artists to fly or be elevated during performances, including the platform used to elevate Rihanna during the Super Bowl LVII Halftime Show.
- TAIT Show Control System Real-time coordination systems that synchronize all show elements including lighting, automation, video, and audio for live performances.
- TAIT Immersive Environments System Systems for creating immersive audience environments through media integration, interactive technology, and experiential storytelling for attractions, museums, and themed environments.
- TAIT Stage Machinery System Mechanical systems for stage movement and transformation during live performances, supporting complex set changes and dynamic stage effects.
- TAIT Inflatable System Inflatable scenic elements and structures for live events and productions, including custom scenic air structures for concert tours and live events.
- TAIT Automated Camera System Automated camera systems for capturing and broadcasting live events and performances with synchronized motion control.
- TAIT Digital Experience System Digital integration and display technologies for creating interactive and immersive audience experiences within live event environments.
- TAIT Experience Management System Systems for managing and orchestrating complex live experience productions across multiple venues and event types.
- TAIT Show Action System Systems for triggering and coordinating show elements and effects during live performances, integrated with show control workflows.
- Kinesys Motion Control Technology Motion control and automation technology products providing staging and flying systems, sold as part of TAIT's product portfolio. Operates as a retained brand within TAIT's portfolio of acquired specialist brands.
- Airworks Custom Inflatable Structures Custom scenic air structures provider for concert tours and live events, sold as part of TAIT's product portfolio.
- Gallagher Staging Solutions Staging and productions company offering staging solutions, integrated into TAIT's portfolio of acquired specialist brands.
- Silent House Creative Production Studio Emmy Award-winning production studio and creative agency offering creative design and production services for large-scale live events and tours for artists such as Taylor Swift and Kendrick Lamar. Operates under TAIT's portfolio with Founder Baz Halpin remaining as CEO.
Quantifiable outcome
- Delivered 21-show Backstreet Boys residency at Sphere Las Vegas with platform elevating all five band members 70 feet in the air
- +2 more outcomes
Companies that use TAIT
Customer profileNamed customers42 records
Segments4 records
Ideal customer profiles4 records
TAIT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
TAIT partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major, strategic and minor.
- Silent House GroupcoreTAIT acquired Silent House Group, an Emmy Award-winning production studio and creative agency specializing in large-scale live events. Silent House's creative design capabilities combine with TAIT's technical execution and automation expertise. The partnership builds on prior collaborations including Taylor Swift's Eras Tour and Kendrick Lamar's Grand National Tour. Silent House operates under TAIT's portfolio with Founder Baz Halpin remaining as CEO.
- Brilliant StagesmajorPart of TAIT's portfolio of acquired companies, Brilliant Stages provides staging solutions and has been integrated into TAIT's global operations.
- TosistrategicTAIT is an early adopter of Tosi's unified OT connectivity platform, which combines connectivity, visibility, and security for operational technology environments. TAIT tested the platform for use in entertainment venues, theme parks, and world tours, managing over 200 gateways across theaters, theme parks, and cruise ships. The Tosi Platform centers on Tosi Control, a cloud-based console enabling real-time remote connectivity and asset monitoring.
- Thinkwell GroupcoreTAIT acquired Thinkwell Group, a global experience design and production agency, expanding capabilities in live entertainment environments. The acquisition enhanced TAIT's market position and broadened its project portfolio across international locations. Thinkwell specializes in themed entertainment design and production.
- ITEC EntertainmentmajorTAIT acquired ITEC Entertainment, a service provider in entertainment design, technology, and project development. This acquisition expanded TAIT's capabilities in entertainment design and technology solutions.
- Music Sustainability AllianceminorTAIT partners with the Music Sustainability Alliance in North America to drive industry-wide sustainability change and advance environmental practices.
- LIVE GreenminorTAIT partners with LIVE Green in the UK to support sustainability initiatives and drive environmental improvements across the live entertainment industry.
- StagecominorStageco, a Belgian company, fabricated the custom metal structure called 'The Claw' for UFC's Freedom 250 event at the White House. The structure was assembled at TAIT's Pennsylvania headquarters before being shipped to Washington DC.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
TAIT competitors and assessment
Company assessmentDirect peers
- Clair Global: Clair Global is a major live event production company specializing in audio systems and increasingly integrated staging and lighting for global tours, festivals, and broadcasts. It serves many of the same mega-artists as TAIT and represents a significant direct competitor in the concert touring space.
- PRG (Production Resource Group): PRG is the largest direct competitor to TAIT in live event production services, offering integrated lighting, video, audio, rigging, and staging for concerts, tours, and corporate events worldwide. Both companies serve the same mega-artist roster and compete head-to-head for marquee touring and event contracts.
- Stageco: Stageco is a Belgian staging and structures specialist with deep roots in concert and festival staging, and is explicitly mentioned in TAIT's customer data as a co-fabricator on the UFC Freedom 250 White House project. Both companies specialize in custom staging structures for major outdoor and arena events.
- Solotech: Solotech is a Canadian-headquartered leader in audio, video, lighting, and rigging for live entertainment, with comparable global footprint and a similar customer base of touring artists, festivals, and corporate clients. The two companies frequently compete for the same mega-tour and venue installation projects.
- GL Events: GL Events is a France-based global provider of integrated event services including staging, structures, and venue management for exhibitions, sporting events, and live shows. It competes with TAIT across the exhibitions and large-event end of the business and shares the European-centric operational model.
- Freeman: Freeman is a leading US-based event production and experiential marketing company that designs and builds exhibitions, corporate events, and brand activations — directly overlapping with TAIT's Brand Experience segment. Both companies serve Fortune 500 brand clients on trade shows and corporate experiences.
Broad incumbents
- Walt Disney Imagineering: Walt Disney Imagineering is the in-house design and engineering arm for Disney theme parks, with similar capabilities to TAIT's Location Based Entertainment segment (kinetic animatronics, immersive environments, scenic fabrication). While not a direct competitor for external clients, it sets the benchmark for the kind of permanent installations TAIT is pursuing.
- NEP Group: NEP Group is a large, well-established provider of broadcast and live event production services including video, audio, and lighting infrastructure for concerts, sports, and broadcast. While not a direct staging competitor, it operates in the same live event value chain and increasingly partners or competes for integrated show contracts.
Emerging players
- C3 Presents: C3 Presents is a US-based live event and festival producer (Austin City Limits, Lollapalooza) that increasingly handles large-scale concert touring and brand experiences. While smaller in fabrication and automation than TAIT, it competes for the same artist and brand clients and represents a growing threat at the creative/producer layer.
- Weta Workshop: Weta Workshop is a New Zealand-based design and fabrication studio specializing in immersive themed experiences, scenic builds, and experiential installations for theme parks, museums, and attractions — closely comparable to TAIT's Location Based Entertainment segment and Thinkwell Group portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
TAIT social profiles
Digital presenceTAIT compliance and trust
Trust signalCompliance3 records
TAIT financial estimates
Financial estimateRevenue estimate
Valuation estimate
TAIT leadership team
Management profileNumber of profiles
Profiles6 records
TAIT subsidiaries and ownership
Company hierarchySubsidiaries9 records
TAIT funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TAIT M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TAIT
What does TAIT do?
TAIT designs, engineers, fabricates, and delivers custom staging, automation, and show control solutions for live events, tours, permanent venue installations, brand activations, and immersive attractions. The company offers an end-to-end platform spanning creative envisioning, design, manufacturing, and on-site delivery, supported by proprietary automation, flying, and show control technologies and a 250,000 square foot manufacturing campus at Rock Lititz, Pennsylvania.
Is TAIT a public or private company?
TAIT is a private company. It is classified as private equity controlled and is currently operating.
When was TAIT founded?
TAIT was founded in 1978. It employs 1,001 to 5,000 people.
Where is TAIT based?
TAIT is headquartered in Lititz, United States, in the North America region.
How does TAIT make money?
Four revenue lines are on record. Live Event Production Services are the primary driver. The others are venue Infrastructure and Installation, brand Experience and Activations and placemaking and Architecture Projects.
Who are TAIT's main competitors?
Direct peers on record are Clair Global, PRG (Production Resource Group), Stageco, Solotech, GL Events and Freeman. Broad incumbents are Walt Disney Imagineering and NEP Group. Emerging players are C3 Presents and Weta Workshop.
Does TAIT have an API?
No public API is recorded for TAIT.
What industry is TAIT in?
TAIT's product category is Live Event Production & Entertainment Technology Services. Its primary akta.pro industry code is MPAGAKAG, Scenic Fabrication & Set/Stage Carpentry, with a secondary code of MPAGAKAH, Event Technical Production Management & Crew. Its NAICS code is 541850 and its SIC code is 2390.