Sentara Healthcare

What Sentara Healthcare does

Sentara Healthcare is a not-for-profit integrated delivery network headquartered in Virginia that operates 12 hospitals and more than 100 outpatient, primary care, urgent care, imaging, senior care, and home care sites across Virginia and northeastern North Carolina. It serves individual patients, health plan members, and institutional customers including schools, with service lines spanning cancer, heart and vascular, neurosciences, orthopedics, maternity, rehabilitation, and weight loss surgery. The organization also operates a payer business — Sentara Health Plans — which expanded to nearly 1.2 million members after acquiring AvMed, Inc. from SantaFe HealthCare in January 2023, extending membership into Florida.

Sentara generates revenue through three primary streams: fee-for-service and bundled payments for healthcare delivery across its facility network, recurring subscription-style premiums for individual, employer-sponsored, and government health plans, and virtual care and care management services (some of which are structured as recurring contracts with employers and partners). It distributes services directly via owned facilities and digital channels (corporate website, MyChart/Epic patient portal, and dedicated mobile apps for both healthcare and health plan members), and through channel partnerships such as school-based telehealth with public school districts.

The technology stack is anchored by Epic Systems for the patient record and MyChart portal, augmented by AI-powered ambient documentation (speech-to-clinical-notes) and a virtual nursing program deployed across all 12 hospitals, Microsoft Dragon Copilot for nursing workflow automation, Infosys Topaz Fabric agentic services for enterprise AI workflow embedding, HealthSnap's remote patient monitoring platform covering approximately 389 primary care providers and 85,000+ eligible chronic-care patients, DASI Simulations' AI-enabled 3D planning software for transcatheter aortic valve replacement, and air-gapped isolated recovery environments built with AWS for EHR cyber resilience. Operationally, these systems have driven measurable outcomes including 18,000 floor-nurse hours saved in the first year of the virtual nursing program, a 54.2% reduction in IV-room re-dispenses via RFID medication tracking, and recognition as a GHX 2025 Millennium Club honoree for supply-chain transaction automation.

Name

Sentara Healthcare

Legal name

Sentara Healthcare

Website

https://sentara.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Sentara Healthcare is a not-for-profit integrated delivery network operating 12 hospitals and 100+ care sites across Virginia and North Carolina, serving nearly 1.2 million health plan members. It delivers hospital, virtual, specialty, and home-based care alongside health insurance through Sentara Health Plans.

Ownership category

akta.pro rank

Product category

Integrated Healthcare Delivery

NAICS

General Medical and Surgical Hospitals (6221), Home Health Care Services (621610), Ambulatory Health Care Services (621), Health Care and Social Assistance (62)

SIC

Services-Hospitals (8060), Services-Home Health Care Services (8082), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Retail & Walk-In Primary Care Clinics (HLAFAGAC)

akta.pro secondary industries

Home-Based Primary Care / Medical House Call Practices (HLAFAEAI), Medicaid Expansion (ACA Adult) Managed Care Plans (HLAEAEAB), Medicare-Certified Skilled Home Health Agencies (HHA) (HLADAFAA)

Keywords

• Integrated healthcare delivery
• Health insurance plans
• Hospital and outpatient care
• Virtual care services
• Chronic care management

Headquarters

HQ city

Norfolk

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Healthcare Delivery Services: Integrated healthcare delivery through hospitals, outpatient care, primary care, virtual care, home care, and specialty services across Virginia and North Carolina.
2. Health Insurance Plans: Sentara Health Plans provides health insurance coverage with membership expanded to nearly 1.2 million members following the AvMed acquisition. Includes individual, employer-sponsored, and government plan options.
3. Virtual Nursing and Care Management: Virtual nursing services and care management programs that improve operational efficiency and patient outcomes, redesigning care team workflows.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Sentara Healthcare operates an integrated, not-for-profit healthcare delivery system spanning 12 hospitals and more than 100 sites of care across Virginia and North Carolina, providing emergency, inpatient, outpatient, primary, specialty, home, and virtual care services. The organization also sells health insurance coverage through Sentara Health Plans (including the acquired AvMed plan in Florida) serving nearly 1.2 million members, and operates school-based telehealth programs in partnership with public school districts.

Product overview

Sentara Healthcare operates as an integrated healthcare organization offering a comprehensive portfolio of services across Virginia and North Carolina. The organization provides hospital and outpatient care through more than 100 sites of care, health insurance through Sentara Health Plans (including the acquired AvMed health plan serving Florida), and virtual care services. Key technology-enabled offerings include virtual nursing programs with AI-powered ambient documentation across all 12 hospitals, school-based telehealth services, and enterprise remote patient monitoring for chronic conditions. The patient-facing digital infrastructure includes MyChart (powered by Epic Systems) and dedicated mobile applications for both healthcare and health plan members.

Differentiator

Problem solved

Functional benefit

Brands

• Sentara Health Plans: Health insurance plans and membership services operating as part of Sentara Healthcare

Products and services

• Sentara Hospitals and Outpatient Sites Network of 12 hospitals and more than 100 sites of care across Virginia and North Carolina providing inpatient, outpatient, primary, emergency, imaging, senior, therapy and fitness, and home care services to patients.
• Sentara Virtual Care Virtual care service providing on-demand healthcare consultations and a 24/7 nurse advice line, enabling patients to receive care from home.
• Sentara Health Plans Health insurance plans sold directly to individuals, families, employers, and government programs, with member portals for managing benefits, finding in-network providers, and accessing pharmacy services.
• Specialty Medical Services (Cancer, Heart & Vascular, Maternity, Neurosciences, Orthopedics, Rehabilitation) Specialized medical service lines covering cancer care, heart and vascular care, maternity, neurosciences, orthopedics, weight loss surgery, and rehabilitation/therapy delivered across the Sentara network.
• MyChart Patient Portal Patient portal (powered by Epic Systems) that enables patients to access medical records, schedule appointments, view test results, and communicate with healthcare providers.
• AvMed Health Plan Florida-based health plan acquired from SantaFe HealthCare in January 2023, serving over 200,000 members with individual and group health insurance products.

Quantifiable outcome

• 2.9% increase in hospital ratings and 2.6% rise in patients likely to recommend
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• InfosyscoreTechnology or Integration · 24 June 2026Strategic collaboration to build a scalable AI-driven transformation framework leveraging Infosys Topaz Fabric agentic services suite. The partnership aims to embed AI across hospital and enterprise workflows including care management, employee productivity, and digital front-office experiences. Initiative emphasizes responsible AI adoption and enterprise governance for deployment from experimentation to production.
• Pasquotank County High SchoolminorStrategic or Co-development Partner · 8 May 2026Telehealth technology services launched at Pasquotank County High School in Elizabeth City, North Carolina, marking first Sentara telehealth services in the state. Program allows students and staff to connect with medical professionals in real time using diagnostic tools with parent present during consultations.
• Virtual Peace of MindminorStrategic or Co-development Partner · 4 April 2026Collaboration to expand telehealth and teletherapy services for students in Hampton Roads schools, improving access to healthcare and mental health support with expansion into Newport News, Portsmouth, and Chesapeake schools.
• Amazon Web Services (AWS)coreTechnology or Integration · 11 March 2026Collaboration on air-gapped isolated recovery environments (IREs) providing secure method for restoring critical systems and electronic health records in case primary infrastructure is compromised. Enables access to EHR in secure cloud setting.
• Newport News Public SchoolsminorStrategic or Co-development Partner · 27 February 2026Expansion of on-campus telehealth clinics to Newport News Public Schools with clinics at Newsome Park Elementary and Stony Run Elementary providing urgent primary care directly to students and staff without leaving campus.
• DASI SimulationscoreTechnology or Integration · 26 February 2026Sentara's cardiac team adopted DASI Simulations' AI-enabled 3D planning software for transcatheter aortic valve replacement (TAVR) procedures. Platform dynamically models valve frame expansion within patient anatomy, enabling physicians to virtually test different valve platforms and implant strategies before cath lab procedures.
• Eastern Virginia Medical SchoolcoreStrategic or Co-development Partner · 23 February 2026Commitment to fund 200 additional residency and fellowship positions at Eastern Virginia Medical School over next six years, addressing projected national physician shortage estimated at 13,500 to 86,000 doctors by 2036.
• HealthSnapcoreTechnology or Integration · 10 September 2025Enterprise Remote Patient Monitoring and Chronic Care Management program launched across 12 primary care sites in August 2025, expanding to 389 providers and over 85,000 eligible patients. Focus on hypertension, diabetes, and heart failure using HealthSnap's integrated virtual care platform for proactive chronic condition management.
• SantaFe HealthCare, Inc.coreStrategic or Co-development Partner · 11 January 2023Acquisition of AvMed, Inc., a Florida-based health plan serving over 200,000 members, from SantaFe HealthCare, Inc. The deal expanded Sentara's health plan membership to nearly 1.2 million and aims to improve care coordination, affordability, and health outcomes.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Inova Health System: Northern Virginia-based not-for-profit integrated health system operating multiple hospitals and care sites. Most direct geographic peer to Sentara in Virginia, with comparable scale, integrated delivery model, and similar payer-provider ambitions.
• Novant Health: Not-for-profit integrated health system headquartered in North Carolina with 15+ hospitals across NC, SC, VA, and GA. Closest regional peer to Sentara in the Carolinas, with comparable size, mixed payer-provider model, and similar investment in digital health.
• Atrium Health (Advocate Health): Southeast-based not-for-profit integrated health system formed by Atrium Health and Advocate Aurora Health, operating 40+ hospitals and large health plan assets. Comparable integrated delivery-and-insurance model at larger scale, with overlapping Carolinas footprint.
• Bon Secours Mercy Health: Catholic not-for-profit health system operating hospitals and care sites across the Mid-Atlantic, Southeast, and Midwest. Competes directly with Sentara in Virginia, shares the not-for-profit integrated delivery model, and pursues similar value-based care strategies.
• Centene Corporation: Large managed care company specializing in Medicaid, Medicare, and ACA marketplace plans, with overlapping ACA footprint in Virginia and Florida via AvMed's parent history. Comparable to Sentara Health Plans in member base size and ACA exposure, but with national scale and for-profit capital access.

Regional players

• Carilion Clinic: Not-for-profit integrated health system based in Roanoke, Virginia, operating multiple hospitals across western Virginia. Regional competitor in Virginia with comparable not-for-profit integrated model but smaller scale and more limited health plan exposure.

Broad incumbents

• HCA Healthcare: Largest for-profit hospital operator in the U.S. with 180+ hospitals across 20 states, including significant presence in Virginia and North Carolina. Direct competitor in Sentara's hospital markets, with greater scale and capital access but no integrated health plan.
• Kaiser Permanente: Nation's largest integrated payer-provider not-for-profit, with ~12M health plan members tied to its owned hospitals and medical groups. The benchmark integrated payer-provider model that Sentara aspires to scale regionally.
• CommonSpirit Health: One of the largest not-for-profit health systems in the U.S., operating 140+ hospitals across 20+ states. Comparable in scale and NFP status, with overlapping care model and similar investment in enterprise digital health.
• Trinity Health: Catholic not-for-profit health system with 90+ hospitals across multiple states. Comparable NFP integrated delivery footprint and similar community-health mission and digital transformation investments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sentarahealth
• YouTubeyoutube.com/user/SentaraHealthcare
• Facebookfacebook.com/sentarahealth
• LinkedInlinkedin.com/company/sentara-healthcare
• Instagraminstagram.com/sentarahealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sentara Healthcare