Sentara Healthcare
Sentara Healthcare is a not-for-profit integrated delivery network operating 12 hospitals and 100+ care sites across Virginia and North Carolina, serving nearly 1.2 million health plan members. It delivers hospital, virtual, specialty, and home-based care alongside health insurance through Sentara Health Plans.
- Company typePrivate
- Founded1988
- HeadquartersNorfolk, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Sentara Healthcare does
Sentara Healthcare is a not-for-profit integrated delivery network headquartered in Virginia that operates 12 hospitals and more than 100 outpatient, primary care, urgent care, imaging, senior care, and home care sites across Virginia and northeastern North Carolina. It serves individual patients, health plan members, and institutional customers including schools, with service lines spanning cancer, heart and vascular, neurosciences, orthopedics, maternity, rehabilitation, and weight loss surgery. The organization also operates a payer business — Sentara Health Plans — which expanded to nearly 1.2 million members after acquiring AvMed, Inc. from SantaFe HealthCare in January 2023, extending membership into Florida.
Sentara generates revenue through three primary streams: fee-for-service and bundled payments for healthcare delivery across its facility network, recurring subscription-style premiums for individual, employer-sponsored, and government health plans, and virtual care and care management services (some of which are structured as recurring contracts with employers and partners). It distributes services directly via owned facilities and digital channels (corporate website, MyChart/Epic patient portal, and dedicated mobile apps for both healthcare and health plan members), and through channel partnerships such as school-based telehealth with public school districts.
The technology stack is anchored by Epic Systems for the patient record and MyChart portal, augmented by AI-powered ambient documentation (speech-to-clinical-notes) and a virtual nursing program deployed across all 12 hospitals, Microsoft Dragon Copilot for nursing workflow automation, Infosys Topaz Fabric agentic services for enterprise AI workflow embedding, HealthSnap's remote patient monitoring platform covering approximately 389 primary care providers and 85,000+ eligible chronic-care patients, DASI Simulations' AI-enabled 3D planning software for transcatheter aortic valve replacement, and air-gapped isolated recovery environments built with AWS for EHR cyber resilience. Operationally, these systems have driven measurable outcomes including 18,000 floor-nurse hours saved in the first year of the virtual nursing program, a 54.2% reduction in IV-room re-dispenses via RFID medication tracking, and recognition as a GHX 2025 Millennium Club honoree for supply-chain transaction automation.
Sentara Healthcare firmographics
Firmographics- Name
- Sentara Healthcare
- Legal name
- Sentara Healthcare
- Website
- https://sentara.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Sentara Healthcare is a not-for-profit integrated delivery network operating 12 hospitals and 100+ care sites across Virginia and North Carolina, serving nearly 1.2 million health plan members. It delivers hospital, virtual, specialty, and home-based care alongside health insurance through Sentara Health Plans.
- Ownership category
- akta.pro rank
Sentara Healthcare industry classification
Industry- Product category
- Integrated Healthcare Delivery
- NAICS
- General Medical and Surgical Hospitals (6221), Home Health Care Services (621610), Ambulatory Health Care Services (621), Health Care and Social Assistance (62)
- SIC
- Services-Hospitals (8060), Services-Home Health Care Services (8082), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Retail & Walk-In Primary Care Clinics (HLAFAGAC)
- akta.pro secondary industries
- Home-Based Primary Care / Medical House Call Practices (HLAFAEAI), Medicaid Expansion (ACA Adult) Managed Care Plans (HLAEAEAB), Medicare-Certified Skilled Home Health Agencies (HHA) (HLADAFAA)
Keywords
Where Sentara Healthcare is headquartered
LocationHeadquarters
- HQ city
- Norfolk
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sentara Healthcare business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Healthcare Delivery Services: Integrated healthcare delivery through hospitals, outpatient care, primary care, virtual care, home care, and specialty services across Virginia and North Carolina.
- Health Insurance Plans: Sentara Health Plans provides health insurance coverage with membership expanded to nearly 1.2 million members following the AvMed acquisition. Includes individual, employer-sponsored, and government plan options.
- Virtual Nursing and Care Management: Virtual nursing services and care management programs that improve operational efficiency and patient outcomes, redesigning care team workflows.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Virtual Care - On-demand healthcare consultation |
| Subscription | Monthly | Sentara Health Plans - Insurance coverage |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Sentara Healthcare product offering
Product offeringCore offering
Sentara Healthcare operates an integrated, not-for-profit healthcare delivery system spanning 12 hospitals and more than 100 sites of care across Virginia and North Carolina, providing emergency, inpatient, outpatient, primary, specialty, home, and virtual care services. The organization also sells health insurance coverage through Sentara Health Plans (including the acquired AvMed plan in Florida) serving nearly 1.2 million members, and operates school-based telehealth programs in partnership with public school districts.
Product overview
Sentara Healthcare operates as an integrated healthcare organization offering a comprehensive portfolio of services across Virginia and North Carolina. The organization provides hospital and outpatient care through more than 100 sites of care, health insurance through Sentara Health Plans (including the acquired AvMed health plan serving Florida), and virtual care services. Key technology-enabled offerings include virtual nursing programs with AI-powered ambient documentation across all 12 hospitals, school-based telehealth services, and enterprise remote patient monitoring for chronic conditions. The patient-facing digital infrastructure includes MyChart (powered by Epic Systems) and dedicated mobile applications for both healthcare and health plan members.
Differentiator
Problem solved
Functional benefit
Brands
- Sentara Health Plans: Health insurance plans and membership services operating as part of Sentara Healthcare
Products and services
- Sentara Hospitals and Outpatient Sites Network of 12 hospitals and more than 100 sites of care across Virginia and North Carolina providing inpatient, outpatient, primary, emergency, imaging, senior, therapy and fitness, and home care services to patients.
- Sentara Virtual Care Virtual care service providing on-demand healthcare consultations and a 24/7 nurse advice line, enabling patients to receive care from home.
- Sentara Health Plans Health insurance plans sold directly to individuals, families, employers, and government programs, with member portals for managing benefits, finding in-network providers, and accessing pharmacy services.
- Specialty Medical Services (Cancer, Heart & Vascular, Maternity, Neurosciences, Orthopedics, Rehabilitation) Specialized medical service lines covering cancer care, heart and vascular care, maternity, neurosciences, orthopedics, weight loss surgery, and rehabilitation/therapy delivered across the Sentara network.
- MyChart Patient Portal Patient portal (powered by Epic Systems) that enables patients to access medical records, schedule appointments, view test results, and communicate with healthcare providers.
- AvMed Health Plan Florida-based health plan acquired from SantaFe HealthCare in January 2023, serving over 200,000 members with individual and group health insurance products.
Quantifiable outcome
- 2.9% increase in hospital ratings and 2.6% rise in patients likely to recommend
- +5 more outcomes
Companies that use Sentara Healthcare
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Sentara Healthcare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature6 records
Sentara Healthcare partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- InfosyscoreStrategic collaboration to build a scalable AI-driven transformation framework leveraging Infosys Topaz Fabric agentic services suite. The partnership aims to embed AI across hospital and enterprise workflows including care management, employee productivity, and digital front-office experiences. Initiative emphasizes responsible AI adoption and enterprise governance for deployment from experimentation to production.
- Pasquotank County High SchoolminorTelehealth technology services launched at Pasquotank County High School in Elizabeth City, North Carolina, marking first Sentara telehealth services in the state. Program allows students and staff to connect with medical professionals in real time using diagnostic tools with parent present during consultations.
- Virtual Peace of MindminorCollaboration to expand telehealth and teletherapy services for students in Hampton Roads schools, improving access to healthcare and mental health support with expansion into Newport News, Portsmouth, and Chesapeake schools.
- Amazon Web Services (AWS)coreCollaboration on air-gapped isolated recovery environments (IREs) providing secure method for restoring critical systems and electronic health records in case primary infrastructure is compromised. Enables access to EHR in secure cloud setting.
- Newport News Public SchoolsminorExpansion of on-campus telehealth clinics to Newport News Public Schools with clinics at Newsome Park Elementary and Stony Run Elementary providing urgent primary care directly to students and staff without leaving campus.
- DASI SimulationscoreSentara's cardiac team adopted DASI Simulations' AI-enabled 3D planning software for transcatheter aortic valve replacement (TAVR) procedures. Platform dynamically models valve frame expansion within patient anatomy, enabling physicians to virtually test different valve platforms and implant strategies before cath lab procedures.
- Eastern Virginia Medical SchoolcoreCommitment to fund 200 additional residency and fellowship positions at Eastern Virginia Medical School over next six years, addressing projected national physician shortage estimated at 13,500 to 86,000 doctors by 2036.
- HealthSnapcoreEnterprise Remote Patient Monitoring and Chronic Care Management program launched across 12 primary care sites in August 2025, expanding to 389 providers and over 85,000 eligible patients. Focus on hypertension, diabetes, and heart failure using HealthSnap's integrated virtual care platform for proactive chronic condition management.
- SantaFe HealthCare, Inc.coreAcquisition of AvMed, Inc., a Florida-based health plan serving over 200,000 members, from SantaFe HealthCare, Inc. The deal expanded Sentara's health plan membership to nearly 1.2 million and aims to improve care coordination, affordability, and health outcomes.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Sentara Healthcare competitors and assessment
Company assessmentDirect peers
- Inova Health System: Northern Virginia-based not-for-profit integrated health system operating multiple hospitals and care sites. Most direct geographic peer to Sentara in Virginia, with comparable scale, integrated delivery model, and similar payer-provider ambitions.
- Novant Health: Not-for-profit integrated health system headquartered in North Carolina with 15+ hospitals across NC, SC, VA, and GA. Closest regional peer to Sentara in the Carolinas, with comparable size, mixed payer-provider model, and similar investment in digital health.
- Atrium Health (Advocate Health): Southeast-based not-for-profit integrated health system formed by Atrium Health and Advocate Aurora Health, operating 40+ hospitals and large health plan assets. Comparable integrated delivery-and-insurance model at larger scale, with overlapping Carolinas footprint.
- Bon Secours Mercy Health: Catholic not-for-profit health system operating hospitals and care sites across the Mid-Atlantic, Southeast, and Midwest. Competes directly with Sentara in Virginia, shares the not-for-profit integrated delivery model, and pursues similar value-based care strategies.
- Centene Corporation: Large managed care company specializing in Medicaid, Medicare, and ACA marketplace plans, with overlapping ACA footprint in Virginia and Florida via AvMed's parent history. Comparable to Sentara Health Plans in member base size and ACA exposure, but with national scale and for-profit capital access.
Regional players
- Carilion Clinic: Not-for-profit integrated health system based in Roanoke, Virginia, operating multiple hospitals across western Virginia. Regional competitor in Virginia with comparable not-for-profit integrated model but smaller scale and more limited health plan exposure.
Broad incumbents
- HCA Healthcare: Largest for-profit hospital operator in the U.S. with 180+ hospitals across 20 states, including significant presence in Virginia and North Carolina. Direct competitor in Sentara's hospital markets, with greater scale and capital access but no integrated health plan.
- Kaiser Permanente: Nation's largest integrated payer-provider not-for-profit, with ~12M health plan members tied to its owned hospitals and medical groups. The benchmark integrated payer-provider model that Sentara aspires to scale regionally.
- CommonSpirit Health: One of the largest not-for-profit health systems in the U.S., operating 140+ hospitals across 20+ states. Comparable in scale and NFP status, with overlapping care model and similar investment in enterprise digital health.
- Trinity Health: Catholic not-for-profit health system with 90+ hospitals across multiple states. Comparable NFP integrated delivery footprint and similar community-health mission and digital transformation investments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Sentara Healthcare social profiles
Digital presenceSentara Healthcare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sentara Healthcare leadership team
Management profileNumber of profiles
Profiles5 records
Sentara Healthcare subsidiaries and ownership
Company hierarchySubsidiaries3 records
Sentara Healthcare funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sentara Healthcare M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sentara Healthcare
What does Sentara Healthcare do?
Sentara Healthcare operates an integrated, not-for-profit healthcare delivery system spanning 12 hospitals and more than 100 sites of care across Virginia and North Carolina, providing emergency, inpatient, outpatient, primary, specialty, home, and virtual care services. The organization also sells health insurance coverage through Sentara Health Plans (including the acquired AvMed plan in Florida) serving nearly 1.2 million members, and operates school-based telehealth programs in partnership with public school districts.
Is Sentara Healthcare a public or private company?
Sentara Healthcare is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Sentara Healthcare founded?
Sentara Healthcare was founded in 1988. It employs 5,001 to 10,000 people.
Where is Sentara Healthcare based?
Sentara Healthcare is headquartered in Norfolk, United States, in the North America region.
How does Sentara Healthcare make money?
Three revenue lines are on record. Healthcare Delivery Services are the primary driver. The others are health Insurance Plans and virtual Nursing and Care Management.
Who are Sentara Healthcare's main competitors?
Direct peers on record are Inova Health System, Novant Health, Atrium Health (Advocate Health), Bon Secours Mercy Health and Centene Corporation. Carilion Clinic is listed as a regional player. Broad incumbents are HCA Healthcare, Kaiser Permanente, CommonSpirit Health and Trinity Health.
Does Sentara Healthcare have an API?
No public API is recorded for Sentara Healthcare.
What industry is Sentara Healthcare in?
Sentara Healthcare's product category is Integrated Healthcare Delivery. Its primary akta.pro industry code is HLAFAGAC, Retail & Walk-In Primary Care Clinics, with a secondary code of HLAFAEAI, Home-Based Primary Care / Medical House Call Practices. Its NAICS code is 6221 and its SIC code is 8060.