cra-z-art
cra-z-art is a privately held US manufacturer of arts, crafts, and stationery products founded in 2008 and headquartered in Randolph, New Jersey, serving mass-market retail and consumer channels with a multi-brand portfolio expanded through acquisitions.
- Company typePrivate
- Founded2008
- HeadquartersRandolph, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What cra-z-art does
cra-z-art is a privately held arts, crafts, and stationery products company founded in 2008 and headquartered in Randolph, New Jersey. The company manufactures and distributes toys, craft kits, and related children's stationery products, serving the consumer/retail channel in the United States and increasingly in international markets. Its product portfolio has been materially expanded through acquisitions, most notably the 2021 purchase of Mattel's arts, crafts, and stationery business and the 2025 acquisition of Joker AG, a European craft supplier.
The company operates with 51-100 employees and participates in major trade events such as the LA Fall Toy Previews, indicating a go-to-market model built around mass-market retail distribution. cra-z-art's business model is that of a branded consumer goods manufacturer: sourcing or producing craft kits, toys, and stationery products, then selling through big-box retailers, specialty chains, and likely e-commerce channels. Revenue mechanics are not publicly disclosed, but the asset-light, brand-driven nature of the business is consistent with standard CPG economics in the toy/craft category.
The company's strategic posture is one of category consolidation via M&A rather than organic R&D-led growth. Lawrence Rosen, the founder, continues to serve as chairman. There is no public evidence of proprietary technology platforms, AI capabilities, mobile applications, or developer APIs; the company operates as a traditional consumer products business. Key data gaps include revenue figures, customer concentration, geographic revenue split, ownership/parent company details, and management team composition beyond the founder/chairman.
cra-z-art firmographics
Firmographics- Name
- cra-z-art
- Website
- https://cra-z-art.com
- Company type
- Private
- Founded year
- 2008
- Headcount range
- 51–100 employees
- Short description
- cra-z-art is a privately held US manufacturer of arts, crafts, and stationery products founded in 2008 and headquartered in Randolph, New Jersey, serving mass-market retail and consumer channels with a multi-brand portfolio expanded through acquisitions.
- Ownership category
- akta.pro rank
Where cra-z-art is headquartered
LocationHeadquarters
- HQ city
- Randolph
- HQ country
- United States
- HQ region
- North America
Markets served
cra-z-art business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
cra-z-art product offering
Product offeringCore offering
cra-z-art is an arts and crafts company that manufactures and sells creative products including toys, craft kits, and stationery items targeted primarily at children and families. The company participates in industry events such as LA Fall Toy Previews for upcoming product launches.
Product overview
cra-z-art is a toy and arts-and-crafts manufacturer. The company's product portfolio includes toys, craft kits, and related children's products. The specific product names and details were not available in the source material, as the company website displayed a loading/verification page and the news source only indicated their products would be featured at the LA Fall Toy Previews for 2026 alongside other major toy manufacturers.
Differentiator
Problem solved
Functional benefit
Products and services
- Toys, Craft Kits and Children's Products
Companies that use cra-z-art
Customer profileIdeal customer profiles2 records
cra-z-art technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
cra-z-art partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
cra-z-art competitors and assessment
Company assessmentBroad incumbents
- Spin Master: Diversified children's entertainment and toy company. Comparable as a broad incumbent in the children's toy category, with some craft and activity-toy overlap.
- Mattel: Global toy giant whose arts, crafts, and stationery business was acquired by cra-z-art in 2021. Relevant as both a former parent of key product lines cra-z-art now owns and as a broad toy incumbent.
- Hasbro: Global toy and games conglomerate. Overlaps with cra-z-art through craft-adjacent and children's product lines, but operates at much broader scale across multiple toy categories.
Direct peers
- Melissa & Doug: Manufacturer of children's toys, craft kits, and educational play products. Comparable as a craft-and-toy maker serving the same parental gift and educational-play consumer.
- Crayola: Hallmark-owned manufacturer of crayons, markers, and arts-and-crafts products for children. Directly comparable as a leading branded craft and art-supplies maker serving the same retail and consumer base as cra-z-art.
- Faber-Castell: Global manufacturer of writing instruments, art supplies, and craft products. Closely comparable in product category, particularly across stationery and art materials where cra-z-art competes.
- Darice: Craft and hobby products manufacturer and distributor. Comparable in the broader craft-supplies category, including kits, materials, and project-based consumer offerings.
- Sargent Art: Manufacturer of art supplies for students, schools, and artists. Comparable in art-materials product category and distribution channels (mass-market, education, and craft retail).
- Alex Toys: Specialty maker of children's arts, crafts, and activity kits. Directly comparable product mix and target customer (children and parents), competing for similar retail shelf space.
- Cra-Z-Art competitor: Horizon Group USA: Manufacturer of DIY, craft, and activity kits for kids and tweens. Directly comparable as a craft-kit maker with similar retail channels, age targets, and product format.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
cra-z-art social profiles
Digital presencecra-z-art financial estimates
Financial estimateRevenue estimate
Valuation estimate
cra-z-art leadership team
Management profileNumber of profiles
Profiles1 record
cra-z-art funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
cra-z-art M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about cra-z-art
What does cra-z-art do?
cra-z-art is an arts and crafts company that manufactures and sells creative products including toys, craft kits, and stationery items targeted primarily at children and families. The company participates in industry events such as LA Fall Toy Previews for upcoming product launches.
When was cra-z-art founded?
cra-z-art was founded in 2008. It employs 51 to 100 people.
Where is cra-z-art based?
cra-z-art is headquartered in Randolph, United States, in the North America region.
Who are cra-z-art's main competitors?
Broad incumbents on record are Spin Master, Mattel and Hasbro. Direct peers are Melissa & Doug, Crayola, Faber-Castell, Darice, Sargent Art, Alex Toys and Cra-Z-Art competitor: Horizon Group USA.
Does cra-z-art have an API?
No public API is recorded for cra-z-art.