Callbell
Callbell is a cloud-based customer messaging platform that unifies WhatsApp, Facebook Messenger, Instagram Direct, and Telegram into a multi-agent inbox for sales and support teams. The company serves 75,000+ businesses globally via a freemium SaaS model, an OpenAI-powered chatbot builder, and WhatsApp Business Partner API access.
- Company typePrivate
- Founded2019
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Callbell does
Callbell is a cloud-based customer communication platform that centralizes conversations from WhatsApp, Facebook Messenger, Instagram Direct, and Telegram into a single multi-agent inbox. Founded in 2019 and operating as an official WhatsApp Business Partner verified by Meta, the company enables sales and support teams to collaborate on inbound and outbound customer messaging, with auto-routing, round-robin assignment, and department-based chat distribution. The platform serves over 75,000 companies globally, with named enterprise customers spanning automotive (BMW, Euromaster), fashion (Hugo Boss, Patrizia Pepe), consumer goods (LG), office equipment (Herman Miller), and fintech (PayJoy).
The product portfolio consists of five components: the Chat Module (multi-agent unified inbox), the Advanced Chatbot (no-code visual flow builder with OpenAI integration and an AI Agent Flow for autonomous goal-based conversations), the Broadcast Module (WhatsApp mass messaging at $0.02 per contact), the API & Webhooks layer (REST API with SDKs in nine languages and a comprehensive event webhook system), and an embeddable Website Chat Widget. Integrations span Zapier (for 2,000+ app automations), Google Calendar (with automatic Google Meet link generation), and Google Sheets (for CRM-style data collection during conversations).
Callbell's business model combines per-seat subscription pricing (Multiagent Chat at $15/user/month, Multiagent Chat Plus at $20/user/month), usage-based WhatsApp consumable credits (starting at $54/month), module add-ons ($22/month each for additional channels or Advanced Bot Builder), and custom enterprise contracts for deployments of 50+ agents with SAML/SSO authentication. The go-to-market is hybrid: product-led growth with self-serve signup, a 7-day free trial, and a free widget tier targets SMBs, while enterprise sales via Calendly-based demo requests serves larger deployments. The company is privately held with a small team (1-10 employees) and has not disclosed funding or revenue.
Callbell firmographics
Firmographics- Name
- Callbell
- Legal name
- Callbell
- Website
- https://callbell.eu
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Callbell is a cloud-based customer messaging platform that unifies WhatsApp, Facebook Messenger, Instagram Direct, and Telegram into a multi-agent inbox for sales and support teams. The company serves 75,000+ businesses globally via a freemium SaaS model, an OpenAI-powered chatbot builder, and WhatsApp Business Partner API access.
- Ownership category
- akta.pro rank
Callbell industry classification
Industry- Product category
- Customer Messaging Software
- NAICS
- Telecommunications (517), All Other Telecommunications (517810)
- SIC
- Services-Prepackaged Software (7372), Communications Services, Nec (4899)
- akta.pro primary industry
- Team Messaging & Chat (BPAMAMAA)
- akta.pro secondary industries
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC), Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ), Community/Group Chat Platforms (BPAMACAH)
Keywords
Where Callbell is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Callbell business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Per User: Core revenue stream from tiered per-user-per-month subscription plans (Multiagent Chat $15, Multiagent Chat Plus $20). Pricing scales with team size and feature requirements. Enterprise tier offers custom pricing for organizations requiring 50+ agents and advanced features.
- WhatsApp Consumables Credits: Usage-based charges for WhatsApp API message credits, starting from $54/month minimum. These consumable credits are required for WhatsApp Business API usage and represent a variable consumption-based revenue component.
- Add-on Modules: Optional paid add-ons including Broadcast/Campaign module ($0.02 per contact reached), Advanced Bot Builder ($22/month), and additional channel accounts (FB/Instagram/WhatsApp/Telegram at $22/month each).
- Freemium / Free Tier: Free plan available with basic chat widget functionality. Chat management module trial for 7 days without feature restrictions, after which users can continue using the free widget or upgrade to paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Multiagent Chat - $15/user/month - Core multi-channel inbox |
| Per seat | Monthly | Multiagent Chat Plus - $20/user/month - Full-featured team plan |
| Subscription | Multi-year contract | Enterprise - Custom pricing - Large team deployment |
| Usage-based | Pay-as-you-go | Broadcast/Campaign Module - $0.02 per contact reached |
| Subscription | Monthly | Advanced Bot Builder Module - $22/month |
| Subscription | Monthly | Extra Channel Accounts - $22/month each |
| Usage-based | Monthly | WhatsApp Consumables Credits - From $54/month |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Callbell product offering
Product offeringCore offering
Callbell is a cloud-based multi-channel customer messaging platform that centralizes conversations from WhatsApp, Facebook Messenger, Instagram Direct, and Telegram into a single multi-agent unified inbox. It enables teams to collaborate on customer support and sales, automate conversations via a no-code visual chatbot builder with AI capabilities, run mass WhatsApp marketing campaigns, and integrate with CRM/ERP systems through a public REST API and webhooks.
Product overview
Callbell is a customer support and messaging platform that centralizes WhatsApp, Facebook Messenger, Instagram Direct, and Telegram communications into a single multi-agent inbox. The core product consists of the Chat Module for team collaboration and conversation management, the Advanced Chatbot for no-code automation of sales and support flows, the Broadcast Module for mass WhatsApp campaigns, and API & Webhooks for programmatic integrations. The platform also includes a free website chat widget. Pricing tiers include Multiagent Chat (from $15/user/month), Multiagent Chat Plus ($20/user/month with advanced features), and Enterprise (custom pricing with 50+ agents and SAML/SSO).
Differentiator
Problem solved
Functional benefit
Products and services
- Chat Module Multi-agent unified inbox for managing conversations from WhatsApp, Facebook Messenger, Instagram Direct, and Telegram in a single collaborative platform with team management, auto-routing, round-robin assignment, and real-time statistics. Targeted at sales and customer support teams.
- Advanced Chatbot No-code visual chatbot builder for automating sales and support conversations across WhatsApp, Messenger, Instagram, and Telegram. Features a drag-and-drop flow builder, OpenAI Actions, interactive list and button messages, variable management, team/agent assignment, and external integrations via webhooks, Google Calendar, and Google Sheets.
- Broadcast Module Mass messaging and campaign module for WhatsApp that enables businesses to send promotional messages, newsletters, and event updates. Includes CSV contact import, media attachments, and campaign performance analytics, charged at $0.02 per contact reached.
- API & Webhooks REST API and webhook platform enabling programmatic management of contacts, channels, messages, templates, teams, funnels, custom status, and users. Supports authentication via API tokens, rate limiting, and webhook event subscriptions (message_created, message_status_updated, conversation_opened/closed, agent_status_updated, etc.), with SDKs in cURL, Node, Ruby, Go, PHP, Python, C#, Java, and Rust.
- Webchat Widget Embeddable website chat widget that allows website visitors to initiate conversations via their preferred messaging app (WhatsApp, Messenger, Instagram, Telegram), with custom field passing capabilities. Available on the free plan.
Quantifiable outcome
- 75,000+ companies globally use Callbell for customer messaging
Companies that use Callbell
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Callbell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature10 records
Callbell partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ZapiercoreOfficial Zapier integration enabling no-code workflow automation between Callbell and 2000+ applications including Calendly, Pipedrive, Slack, Typeform, Google Sheets, and CRM platforms. Allows triggering Callbell actions from other apps and sending Callbell data to external systems.
- Meta (WhatsApp Business)coreOfficial WhatsApp Business Partner verified by Meta. Listed in Facebook Business Partner Directory. Provides access to WhatsApp Business API, verified business account (green tick), and template message approval process.
- OpenAIcoreOpenAI integration within the bot builder enabling AI-powered conversation automation. Users can connect their own OpenAI API token to power chatbot responses with GPT models.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Callbell competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Callbell social profiles
Digital presenceCallbell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Callbell leadership team
Management profileNumber of profiles
Profiles3 records
Callbell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Callbell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Callbell
What does Callbell do?
Callbell is a cloud-based multi-channel customer messaging platform that centralizes conversations from WhatsApp, Facebook Messenger, Instagram Direct, and Telegram into a single multi-agent unified inbox. It enables teams to collaborate on customer support and sales, automate conversations via a no-code visual chatbot builder with AI capabilities, run mass WhatsApp marketing campaigns, and integrate with CRM/ERP systems through a public REST API and webhooks.
Is Callbell a public or private company?
Callbell is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Callbell founded?
Callbell was founded in 2019. It employs 11 to 50 people.
Where is Callbell based?
Callbell is headquartered in Paris, France, in the Europe region.
How does Callbell make money?
Four revenue lines are on record. Subscription - Per User is the primary driver. The others are whatsApp Consumables Credits, add-on Modules and freemium / Free Tier.
Does Callbell have an API?
Yes. Callbell offers a public REST API with webhooks for programmatic management of contacts, channels, messages, templates, teams, funnels, custom status, and users. The API supports authentication via API tokens, rate limiting, and webhook event subscriptions. Code snippets are provided in curl, Node, Ruby, Go, PHP, Python, C#, Java, and Rust. Developer documentation is at docs.callbell.eu/api/reference/introduction.
What industry is Callbell in?
Callbell's product category is Customer Messaging Software. Its primary akta.pro industry code is BPAMAMAA, Team Messaging & Chat, with a secondary code of HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration). Its NAICS code is 517 and its SIC code is 7372.