Broadway Roulette
Broadway Roulette is a New York-based consumer ticketing service, founded in 2016, that sells Broadway show tickets by randomly assigning customers to specific productions rather than letting them self-select, targeting tourists and casual theatergoers seeking a low-friction Broadway experience.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Broadway Roulette firmographics
Firmographics- Name
- Broadway Roulette
- Website
- https://broadwayroulette.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Broadway Roulette is a New York-based consumer ticketing service, founded in 2016, that sells Broadway show tickets by randomly assigning customers to specific productions rather than letting them self-select, targeting tourists and casual theatergoers seeking a low-friction Broadway experience.
- Ownership category
- akta.pro rank
Broadway Roulette industry classification
Industry- Product category
- Live Entertainment Ticketing
- NAICS
- Book Retailers and News Dealers (4592)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Theater & Performing Arts Ticketing (HSACALAC)
- akta.pro secondary industry
- Theater, Musicals & Performing Arts (THAJAFAB)
Keywords
Where Broadway Roulette is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Broadway Roulette business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D
Broadway Roulette product offering
Product offeringCore offering
Broadway Roulette sells Broadway show tickets to consumers by randomly assigning them to a current Broadway production, eliminating the need for the buyer to choose a specific show. Customers purchase access through the company's website and receive a randomly selected Broadway show along with their ticket, plus dining recommendations and other extras bundled into the experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Broadway Roulette Show Ticket
Companies that use Broadway Roulette
Customer profileIdeal customer profiles1 record
Broadway Roulette technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Broadway Roulette competitors and assessment
Company assessmentBroad incumbents
- GetYourGuide: Global marketplace for tours, attractions, and live experiences. Comparable as a scaled, well-capitalized experiences marketplace that bundles Broadway tickets for tourist buyers — the same audience Broadway Roulette addresses.
- Ticketmaster: Largest global ticketing platform with significant Broadway inventory. Comparable as the broad incumbent setting consumer expectations for ticketing UX, payment options, and mobile experience that any Broadway ticket intermediary must match.
- Viator: TripAdvisor-owned marketplace for tours, attractions, and Broadway experiences. Comparable as a broad incumbent that already distributes Broadway tickets to tourist audiences alongside other NYC attractions.
- Telecharge: Official primary ticketing provider for Broadway's Shubert Organization and other major NYC theaters. Comparable as the dominant incumbent in the same Broadway ticket inventory pool that Broadway Roulette ultimately depends on for fulfillment.
Direct peers
- Fever: Live-entertainment and experiences marketplace operating in NYC and globally. Comparable because it sells curated live experiences (including theater-adjacent offerings) to consumers, often with a discovery / surprise element, overlapping the discovery-led mechanic Broadway Roulette is built around.
- Headout: Curated marketplace for tours, attractions, and Broadway experiences in NYC and other cities. Comparable because it bundles Broadway tickets into experience-led offerings sold to tourists — directly overlapping Broadway Roulette's core buyer and the 'easy way to see a show' value proposition.
- Goldstar: Discount live-entertainment ticketing marketplace with deep Broadway inventory. Comparable because it addresses the same discretionary theater-going customer and competes for the same half-price / discount-conscious Broadway buyer that Broadway Roulette targets.
- TodayTix: Mobile-first ticketing platform specializing in same-day and last-minute Broadway and West End theater tickets. Directly comparable because it serves the same buyer (Broadway ticket purchaser), uses a similar online/mobile delivery model, and operates in the same NYC theater inventory pool as Broadway Roulette.
Emerging players
- Theatr: Discovery-led theater booking platform focused on curating and recommending shows. Comparable as a newer entrant built around a discovery / recommendation mechanic, intersecting with Broadway Roulette's surprise-show positioning.
Others
- Broadway Inbound: B2B Broadway ticketing distribution arm serving tour operators, travel agents, and group buyers globally. Comparable as the industry's group and tourism distribution channel that any Broadway ticket intermediary — including Broadway Roulette — could leverage as a B2B channel.
Market position
Customer concentration
Broadway Roulette social profiles
Digital presenceBroadway Roulette financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broadway Roulette leadership team
Management profileNumber of profiles
Profiles1 record
Broadway Roulette funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broadway Roulette M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broadway Roulette
What does Broadway Roulette do?
Broadway Roulette sells Broadway show tickets to consumers by randomly assigning them to a current Broadway production, eliminating the need for the buyer to choose a specific show. Customers purchase access through the company's website and receive a randomly selected Broadway show along with their ticket, plus dining recommendations and other extras bundled into the experience.
Is Broadway Roulette a public or private company?
Broadway Roulette is a private company. It is classified as venture growth investor backed and is currently operating.
When was Broadway Roulette founded?
Broadway Roulette was founded in 2016. It employs 11 to 50 people.
Where is Broadway Roulette based?
Broadway Roulette is headquartered in New York, United States, in the North America region.
Who are Broadway Roulette's main competitors?
Broad incumbents on record are GetYourGuide, Ticketmaster, Viator and Telecharge. Direct peers are Fever, Headout, Goldstar and TodayTix. Theatr is listed as an emerging player. Broadway Inbound is listed as an others.
Does Broadway Roulette have an API?
No public API is recorded for Broadway Roulette.
What industry is Broadway Roulette in?
Broadway Roulette's product category is Live Entertainment Ticketing. Its primary akta.pro industry code is HSACALAC, Theater & Performing Arts Ticketing, with a secondary code of THAJAFAB, Theater, Musicals & Performing Arts. Its NAICS code is 4592 and its SIC code is 5945.