MVP Group International

What MVP Group International does

MVP Group International, Inc. is a privately held US designer and manufacturer of private label and branded candles, candle accessories, home fragrance products, and decorative accessory gift products, headquartered in Charleston and founded in 2005 by Mary Propes, who serves as Founder and CEO. The company operates a multi-brand portfolio anchored by Colonial Candle (a 115+ year heritage brand still made in the USA), Manly Indulgence (a masculine-themed candle line), Carolina Candles (a regional sub-brand), and Everyday Escapes (a lifestyle line), and extends the same manufacturing base into private label programs for major retailers.

The company's core technology is rooted in candle and home fragrance formulation, design, and production rather than software or data platforms; it runs both international and domestic manufacturing facilities and markets its products under sub-brand e-commerce sites as well as through physical retail. No proprietary AI, software products, patents, or digital platforms are disclosed in the source material.

MVP Group International earns revenue through two primary streams: private label manufacturing for major retail customers worldwide and wholesale of its proprietary branded lines into major retail chains and premium independent stores. Pricing is not publicly disclosed and no customer logos are named in the available data; the go-to-market motion is channel-partner led, relying on shelf placement and replenishment relationships with large retailers rather than direct-to-consumer as the primary engine.

Name

MVP Group International

Legal name

MVP Group International, Inc.

Website

https://mvpgroupint.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

MVP Group International is a Charleston, USA-based private designer and manufacturer of private label and branded candles, home fragrance products, candle accessories, and decorative gift products, serving major global retailers and premium independent stores through a multi-brand portfolio that includes the 115+ year Colonial Candle heritage brand.

Ownership category

akta.pro rank

Product category

Candle & Home Fragrance Manufacturing

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Art Dealers (45992)

SIC

Jewelry, Silverware & Plated Ware (3910), Beverages (2080), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)

akta.pro secondary industries

Seasonal, Holiday & Party Home Décor Retail (CRAIACAD), Private-Label–Led Mass Merchandisers (CRAGABAG)

Keywords

• Private label candles
• Home fragrance products
• Candle manufacturing
• Decorative gift accessories
• Candle accessories

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Private Label Manufacturing: Design and manufacture of private label candles, candle accessories, home fragrance products, and decorative accessory gift products for major retail customers.
2. Branded Product Sales: Sale of proprietary branded products including Colonial Candle, Manly Indulgence, and Carolina Candles through retail and independent store channels.

Go-to-market motion1 record

Distribution channels2 records

Core offering

MVP Group International designs and manufactures private label candles, candle accessories, home fragrance products, and decorative accessory gift products. The company produces both retailer private label programs and its own branded product lines under multiple brand names, supplying major retailers and premium independent stores worldwide.

Product overview

MVP Group International is a multi-brand candle and home fragrance company offering private label and branded products. The portfolio includes Colonial Candle (a 115+ year heritage brand of classic wax and home fragrance products made in the USA), Manly Indulgence (masculine-themed candles with rugged and woodsy fragrances), and Carolina Candles (a Colonial Candle sub-brand). The company also provides private label manufacturing services and offers candle accessories and decorative gift products for major retail customers worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Colonial Candle: Classic wax and home fragrance products with over 115 years of experience, proudly made in the USA with a dedication to design excellence.
• Manly Indulgence
• Carolina Candles
• Everyday Escapes

Products and services

• Colonial Candle

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Bath & Body Works: Bath & Body Works is a large specialty retailer that sells candles and home fragrance alongside personal care. Comparable to MVP because it is a major buyer of candles and a competing branded home fragrance presence in the same retail channels MVP serves.
• Blyth, Inc. Blyth is a global direct-selling and wholesale home fragrance and candles company, with operations including candle manufacturing and branded product distribution. Comparable to MVP Group as a multi-channel home fragrance operator with both manufacturing and branded distribution.
• Yankee Candle (Newell Brands): Yankee Candle is the largest mass-market branded candle company in the US, now owned by Newell Brands. It is comparable to MVP Group because both sell branded candles through major retailers and have heritage brand equity, though Yankee operates at vastly larger scale and as part of a diversified housewares portfolio.
• SC Johnson (Glade / Yankee Candle brand owner prior to Newell): SC Johnson is a global household products conglomerate whose Glade brand competes directly in the home fragrance category. Comparable to MVP as a large-scale incumbent in the broader air care/home fragrance space where MVP's products compete for consumer spending.

Direct peers

• Swan Creek Candle Company: Swan Creek Candle is a US-based candle manufacturer selling premium candles through independent gift shops and specialty retail. Comparable to MVP Group because it sells both branded candles and operates in the same premium gift/home fragrance channel as Colonial Candle and Carolina Candles.
• Village Candle: Village Candle is a US-based candle manufacturer with a heritage brand sold through specialty and mass retail channels. Highly comparable to MVP Group because it operates in the same product category (premium candles), serves similar retail customers, and competes for similar shelf space.
• Bridgewater Candle Company: Bridgewater Candle produces premium candles sold primarily through independent gift retailers and direct-to-consumer channels. Comparable to MVP Group because it occupies the same premium gift/home fragrance segment and competes for placement in independent stores and gift shops.
• Root Candles: Root Candles is a US heritage candle brand dating to 1869 with both branded retail presence and private label capabilities. Directly comparable to MVP Group because it combines a multi-generational heritage brand with private label manufacturing for major retailers in the same product category.
• Candle-lite (formerly The Original Candle Company): Candle-lite is one of the oldest US candle manufacturers (nearly 200 years of heritage), with deep private label manufacturing capabilities and branded product lines. Highly comparable to MVP Group as a heritage-led private label and branded candle manufacturer serving major retailers.

Emerging players

• Illume Candles: Illume is a US-based premium candle and home fragrance brand sold through specialty and boutique retail channels. Comparable to MVP Group's branded portfolio (especially Manly Indulgence and Everyday Escapes) as a similarly sized premium lifestyle candle brand targeting gift and specialty retail.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MVP Group International