Circuit City
Circuit City Holdings Inc. is a privately held U.S. e-commerce retailer selling consumer electronics and appliances through circuitcity.com, serving individual consumers nationwide across 14 product categories under the revived legacy brand.
- Company typePrivate
- Founded1984
- HeadquartersNew York, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Circuit City does
Circuit City Holdings Inc. is a privately held U.S. e-commerce retailer that operates as a direct-to-consumer online storefront selling consumer electronics and appliances through circuitcity.com. The company serves individual consumers nationwide with a broad catalog organized into 14 product categories, including Computers & Tablets, TV & Home Theater, Appliances, Audio, Cameras & Camcorders, Video Games, Cellphones, Wearable Tech, Smart Home devices, Outdoor Living, Sports & Fitness, and Health & Wellness. Pricing follows a standard unit-pricing retail model, with free shipping offered on orders over $35, a price match guarantee, hassle-free returns, and personal concierge shopping support via email, chat, or phone.
The entity is a revival of the original Circuit City retail chain, which was founded in 1949 and filed for bankruptcy in 2009 after closing all physical stores. The current company, Circuit City Holdings Inc., is incorporated in Delaware and headquartered in New York, and filed an SEC Form D notice in December 2023 for an exempt securities offering of up to $25 million. Distribution is exclusively online with no apparent physical retail presence, and customer acquisition is supported by organic social channels (Facebook, Twitter, Instagram, Pinterest, YouTube) plus an affiliate program.
Revenue is generated through one-time product sales at fixed retail prices, with no subscription, membership, or recurring revenue streams identified. There are no named enterprise or B2B customers; all revenue is derived from fragmented individual consumer transactions. The underlying technology is a standard e-commerce platform with customer account management, shopping cart, and order processing capabilities, with no disclosed AI/ML features, proprietary models, or differentiated technical architecture.
Circuit City firmographics
Firmographics- Name
- Circuit City
- Legal name
- Circuit City Corporation, Inc.
- Website
- https://circuitcity.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Circuit City Holdings Inc. is a privately held U.S. e-commerce retailer selling consumer electronics and appliances through circuitcity.com, serving individual consumers nationwide across 14 product categories under the revived legacy brand.
- Ownership category
- akta.pro rank
Circuit City industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (44921)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Big-Box Electronics + Major Appliances Retail (CRACAAAB)
- akta.pro secondary industry
- Consumer Electronics & Appliances Marketplaces (CRAFABAD)
Keywords
Where Circuit City is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Circuit City business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales: Circuit City generates revenue through one-time product sales of consumer electronics, appliances, and related accessories. Products are sold at fixed prices displayed on the website with free shipping available for orders over $35.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Circuit City product offering
Product offeringCore offering
Circuit City operates as an online e-commerce direct-to-consumer retailer selling consumer electronics and appliances through its website circuitcity.com. The platform offers a wide assortment across categories including computers, tablets, TVs, home theater, audio, appliances, gaming, cellphones, wearables, smart home, and outdoor/fitness products, with features such as free shipping on orders over $35, price matching, hassle-free returns, and personal concierge shopping consultants.
Product overview
Circuit City is an online electronics retail platform offering a comprehensive range of consumer electronics and appliances. The platform operates as a single e-commerce storefront with products organized into distinct categories including Computers & Tablets (laptops, desktops, monitors, PC gaming, tablets, accessories, components, networking), TV & Home Theater, Appliances (kitchen, heating/cooling, laundry), Audio (speakers, headphones, pro audio), Home/Garage & Office, Cameras & Camcorders, Video Games (consoles, accessories), Car Electronics & GPS, Wearable Tech, Cellphones & Accessories, Health & Wellness, Smart Home devices, Outdoor Living, and Sports/Fitness equipment. The store features both new and refurbished products from various brand partners including Samsung, Sennheiser, Asus, Lenovo, Vizio, Sigma, Microsoft, Acer, and Panasonic.
Differentiator
Problem solved
Functional benefit
Products and services
- Computers & Tablets Online retail category offering laptops, desktops, monitors, PC gaming gear, tablets, tablet accessories, keyboards, mice, computer accessories, computer components, Wi-Fi and networking equipment, drawing tablets, and touchpads for individual consumers.
- TV & Home Theater Online retail category featuring televisions, TV and home theater accessories including antennas, HDMI cables, TV mounts, adapters, home theater systems, sound bars, Blu-ray and DVD players, projectors, subwoofers, and streaming media players for individual consumers.
- Appliances Online retail category offering small kitchen appliances (grills, deep fryers, food processors, blenders, coffee makers, mixers), major kitchen appliances (refrigerators, microwaves, freezers, ice makers, dishwashers), heating and cooling equipment, vacuum cleaners, and laundry appliances for individual consumers.
- Audio Online retail category featuring speakers (Bluetooth, wireless, computer, in-wall), headphones (over-ear, gaming, earbuds, true wireless, office, kids), pro audio equipment (microphones, audio interfaces, recorders), home audio systems, CD players, radios, boomboxes, and musical instruments for individual consumers.
- Home, Garage & Office Online retail category offering office supplies (batteries, printers, scanners, shredders, telephones, calculators, projectors, laminators), garage tools and power tools, and arts and crafts equipment including sewing machines for individual consumers.
- Cameras & Camcorders Online retail category offering digital cameras, camera lenses, camera accessories, action cameras, and digital photo frames for individual consumers.
- Video Games Online retail category offering Xbox Series X, Xbox One consoles and accessories, PlayStation, Nintendo Switch, handheld gaming devices, gaming accessories, and gaming furniture for individual consumers.
- Car Electronics & GPS Online retail category offering automotive electronics including GPS navigation systems and dash cameras for individual consumers.
- Wearable Tech Online retail category offering wearable technology including fitness and sport watches, smart watches, fitness trackers, and everyday watches for individual consumers.
- Cellphones Online retail category offering unlocked cellphones and accessories including cell phone batteries and chargers, car and travel accessories, Bluetooth trackers, photography accessories, adapters, cables, signal boosters, cases, and screen protectors for individual consumers.
- Health & Wellness Online retail category offering health and wellness products including scales, blood pressure monitors, massagers, shaving and hair removal devices, personal care and beauty products, hot and cold therapy items, and thermometers for individual consumers.
- Smart Home Online retail category offering smart home devices including smart door locks, smart outlets and switches, smart light bulbs, sensors, security cameras and surveillance equipment, smart thermostats, smart doorbells, smart speakers and displays, and smart glasses for individual consumers.
- Outdoor Living Online retail category offering outdoor living products including outdoor grills, lawn and garden tools and equipment, indoor gardening, smokers and outdoor fryers, firepits and outdoor fireplaces, and grilling accessories for individual consumers.
- Sports, Fitness & Recreation Online retail category offering sports, fitness and recreation equipment including weight training gear, cardio equipment, core fitness items, camping gear, swimming pools and floats, boats and kayaks, inflatables, and scooters for individual consumers.
- Extended Warranty Options Optional extended warranty service that customers can add to their electronics and appliance purchases through the Circuit City website.
Companies that use Circuit City
Customer profileSegments1 record
Ideal customer profiles1 record
Circuit City technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Circuit City partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Circuit City competitors and assessment
Company assessmentBroad incumbents
- Target: Target is a broad-line mass retailer with growing consumer electronics, small appliances, and smart home assortments. It is a partial competitor in many of the same categories Circuit City offers online.
- Amazon: Amazon is the dominant e-commerce retailer with an extensive consumer electronics and appliances catalog, same-day shipping, and price competitiveness. It is the primary e-commerce competitor to Circuit City's DTC storefront.
- Walmart: Walmart operates a massive multi-category online and physical retail business with extensive consumer electronics, appliances, and household assortment. It competes with Circuit City on price, assortment, and shipping speed.
Direct peers
- Best Buy: Best Buy is the leading U.S. specialty consumer electronics and appliances retailer, directly comparable to Circuit City's product catalog spanning computers, TVs, appliances, gaming, and smart home. It is the closest direct peer by product mix and customer base.
- Newegg: Newegg is a leading online-only consumer electronics and PC components retailer. It competes head-to-head with Circuit City in computers, components, gaming, and CE accessories, with a similar e-commerce-only footprint.
- Micro Center: Micro Center is a U.S. specialty retailer of computers, components, and consumer electronics with both physical stores and an online storefront. It is highly comparable to Circuit City's computers, components, and PC gaming offerings.
- Adorama: Adorama is an online specialty retailer of consumer electronics, cameras, audio, computers, and home theater gear. It directly overlaps with Circuit City's Cameras, Audio, Computers, and Home Theater categories.
- B&H Photo Video: B&H Photo Video is a large online and physical specialty retailer focused on consumer electronics, computers, audio, and cameras. It overlaps significantly with Circuit City's computers, audio, and camera categories.
- Crutchfield: Crutchfield is a specialty online retailer of consumer electronics focused on home audio, home theater, and car electronics. It directly overlaps with Circuit City's TV & Home Theater, Audio, and Car Electronics categories.
- Abt Electronics: Abt Electronics is a U.S. retailer of consumer electronics and major appliances with both a physical store and online storefront. It competes directly with Circuit City across most catalog categories including major appliances.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Circuit City social profiles
Digital presenceCircuit City financial estimates
Financial estimateRevenue estimate
Valuation estimate
Circuit City leadership team
Management profileNumber of profiles
Profiles1 record
Circuit City funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Circuit City M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Circuit City
What does Circuit City do?
Circuit City operates as an online e-commerce direct-to-consumer retailer selling consumer electronics and appliances through its website circuitcity.com. The platform offers a wide assortment across categories including computers, tablets, TVs, home theater, audio, appliances, gaming, cellphones, wearables, smart home, and outdoor/fitness products, with features such as free shipping on orders over $35, price matching, hassle-free returns, and personal concierge shopping consultants.
Is Circuit City a public or private company?
Circuit City is a private company. It is classified as private equity controlled and is currently operating.
When was Circuit City founded?
Circuit City was founded in 1984. It employs 5,001 to 10,000 people.
Where is Circuit City based?
Circuit City is headquartered in New York, United States, in the North America region.
How does Circuit City make money?
One revenue line is on record: product Sales.
Who are Circuit City's main competitors?
Broad incumbents on record are Target, Amazon and Walmart. Direct peers are Best Buy, Newegg, Micro Center, Adorama, B&H Photo Video, Crutchfield and Abt Electronics.
Does Circuit City have an API?
No public API is recorded for Circuit City.
What industry is Circuit City in?
Circuit City's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRACAAAB, Big-Box Electronics + Major Appliances Retail, with a secondary code of CRAFABAD, Consumer Electronics & Appliances Marketplaces. Its NAICS code is 44921 and its SIC code is 5731.