G pay
- Company typePrivate
- Founded2015
- HeadquartersBengaluru, India
- Headcount5,001–10,000
- GTM typeB2C
- OfferingSoftware
G pay firmographics
Firmographics- Name
- G pay
- Legal name
- Google LLC
- Website
- https://pay.google.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
G pay industry classification
Industry- Product category
- Mobile Payments
- akta.pro primary industry
- Bank-to-Bank Transfers & Pay-by-Bank (Consumer & Merchant) (FSAMAFAC)
- akta.pro secondary industry
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
Keywords
Where G pay is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Markets served
G pay business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
G pay product offering
Product offeringCore offering
G Pay is a UPI-based digital payment application that enables users to send money to peers, recharge mobile connections, and pay utility bills. The service is integrated within the Google ecosystem and operates on India's Unified Payments Interface (UPI) infrastructure, allowing bank-to-bank transfers and merchant transactions through a mobile-first interface.
Differentiator
Problem solved
Functional benefit
Products and services
- G Pay Mobile App UPI-based mobile payment application that allows individual consumers in India to make peer-to-peer transfers, merchant payments, mobile recharges, and bill payments directly from their bank accounts.
- Peer-to-Peer Money Transfer Service within G Pay that lets users send money from one bank account to another using UPI-linked identifiers (mobile number, UPI ID, or account/IFSC).
- Mobile Recharge Feature enabling users to recharge prepaid mobile connections directly through the G Pay app using their linked bank account.
- Bill Payment Services Capability within G Pay allowing consumers to pay utility and other recurring bills using the UPI rail.
Companies that use G pay
Customer profileSegments1 record
Ideal customer profiles2 records
G pay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
G pay partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, minor and core.
- iBEX India 2026flagshipG-pay is participating as a featured company at iBEX India 2026, Asia's premier BFSI innovation festival. The event takes place April 24-25 at Jio World Convention Centre in Mumbai, bringing together over 5,000 leaders from more than 400 institutions under the theme 'Anchoring the Next Phase of BFSI Innovation.'
- PhonePeminorCo-participant alongside G-pay at the iBEX India 2026 event representing the digital payments landscape in India.
- ICICI LombardminorCo-participant at the iBEX India 2026 event representing the insurance and BFSI sector.
- Axis BankminorCo-participant at the iBEX India 2026 event representing the banking sector.
- NPCI (National Payments Corporation of India)coreNPCI operates the UPI infrastructure that G-pay utilizes for transaction processing. This is a foundational technology partnership for G-pay's core payment services in India.
- RBI (Reserve Bank of India)coreG-pay operates under RBI regulatory framework as part of India's digital payment ecosystem.
Recent moves4 records
Expansion highlights4 records
G pay competitors and assessment
Company assessmentDirect peers
- Paytm: One-stop digital payments and financial services platform in India covering UPI, wallets, bill pay, and merchant payments. Competes head-on with G Pay across consumer and merchant use cases.
- PhonePe: India's largest UPI-based payment app and the dominant player on the same NPCI rails G Pay runs on. Closest direct competitor by user base, merchant acceptance, and product scope (P2P, bill pay, recharges).
- Amazon Pay: Amazon's digital payments offering in India covering UPI, wallets, and merchant payments inside and outside the Amazon ecosystem. Competes with G Pay on consumer and merchant payment surfaces.
- BHIM: Government-backed UPI payment app operated via NPCI, the same rails G Pay uses. Direct competitor with a public-sector trust advantage in India.
- WhatsApp Pay: Meta-owned UPI-based P2P and merchant payment feature inside WhatsApp. Direct rival leveraging social-graph distribution against G Pay's Google-account distribution in India.
Emerging players
- Mobikwik: Indian digital wallet and UPI-enabled payments platform focused on smaller cities and lending. Emerging niche player with overlapping UPI/bill-pay features.
Broad incumbents
- PayPal: Global incumbent in digital payments and transfers. Comparable as a broad, established player in digital payments rather than a niche specialist, with overlapping merchant and P2P capabilities.
- Apple Pay: Apple's mobile payment wallet offering, broadly comparable as a digital payment platform but largely absent from India's UPI rails. Comparable as a global payments incumbent inside a tech ecosystem.
- Samsung Pay: Device-maker-backed mobile wallet distributed inside the Samsung ecosystem. Comparable as a tech-ecosystem payments player rather than a specialist Indian UPI app.
Regional players
- Venmo: US-focused P2P payment app owned by PayPal. Comparable function as a consumer P2P payment app, but operates in a different geography and on card/rail infrastructure rather than UPI.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
G pay social profiles
Digital presenceG pay financial estimates
Financial estimateRevenue estimate
Valuation estimate
G pay leadership team
Management profileNumber of profiles
G pay funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
G pay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about G pay
What does G pay do?
G Pay is a UPI-based digital payment application that enables users to send money to peers, recharge mobile connections, and pay utility bills. The service is integrated within the Google ecosystem and operates on India's Unified Payments Interface (UPI) infrastructure, allowing bank-to-bank transfers and merchant transactions through a mobile-first interface.
Is G pay a public or private company?
G pay is a private company. It is classified as corporate owned and is currently operating.
When was G pay founded?
G pay was founded in 2015. It employs 5,001 to 10,000 people.
Where is G pay based?
G pay is headquartered in Bengaluru, India, in the Asia region.
Who are G pay's main competitors?
Direct peers on record are Paytm, PhonePe, Amazon Pay, BHIM and WhatsApp Pay. Mobikwik is listed as an emerging player. Broad incumbents are PayPal, Apple Pay and Samsung Pay. Venmo is listed as a regional player.
Does G pay have an API?
No public API is recorded for G pay.
What industry is G pay in?
G pay's product category is Mobile Payments. Its primary akta.pro industry code is FSAMAFAC, Bank-to-Bank Transfers & Pay-by-Bank (Consumer & Merchant), with a secondary code of BPAMAFAF, Bill Pay, Invoicing & Payables Platforms.