Axis Bank
- Company typePublic
- Founded1993
- HeadquartersMumbai, India
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
Axis Bank firmographics
Firmographics- Name
- Axis Bank
- Legal name
- Axis Bank Limited
- Website
- https://axis.bank.in
- Company type
- Public
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Axis Bank industry classification
Industry- Product category
- Retail Banking
- NAICS
- Depository Credit Intermediation (5221), Savings Institutions and Other Depository Credit Intermediation (522180), Credit Card Issuing (52221)
- SIC
- National Commercial Banks (6021), State Commercial Banks (6022)
- akta.pro primary industry
- Digital Banking & Neobank Platforms (BPAMAFAD)
- akta.pro secondary industries
- A2A Reconciliation, Reporting & Treasury Ops (FSAMAFAJ), Multi-Currency Accounts, Wallets & FX Management (Consumer/SME) (FSAGAKAF), Embedded FX & Cross-Border Treasury (FSAGALAG)
Keywords
Where Axis Bank is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Axis Bank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Revenue model
- Net Interest Income: Core banking revenue from interest earned on loans (personal, home, car, business, agriculture) minus interest paid on deposits. Represents the largest portion of bank revenue with advances growing 19% YoY to Rs 12.62 lakh crore.
- Fee and Commission Income: Income from banking services including account maintenance fees, transaction fees, and commission from distribution of third-party products. Fee income grew 7% to Rs 6,156 crore in Q1 FY27.
- Insurance Distribution Commission: Commission earned from selling insurance policies (life, health, general). Axis Bank earned Rs 3,700 crore from insurance sales in FY26, representing significant non-interest income.
- Treasury and Forex Income: Revenue from foreign exchange transactions, derivatives, and investment securities trading.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Home Loan - Floating rate starting at 8.35% p.a. |
| Subscription | Monthly | Personal Loan - Starting at 9.99% p.a. |
| Subscription | Monthly | New Car Loan - Starting at 8.75% p.a. |
| Subscription | Annual | Fixed Deposit - Up to 6.50% p.a. (Domestic General) |
| Subscription | Annual | NRO Fixed Deposit - 6.50% p.a. |
| Transaction based/ take rate | Pay-as-you-go | Credit Card Offers - Up to Rs 1,500 discount |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Axis Bank product offering
Product offeringCore offering
Axis Bank is a universal bank providing retail, corporate, NRI, and agricultural banking products including savings/current accounts, fixed deposits, personal/home/car/business/education/gold loans, credit/debit/prepaid/transit cards, mutual funds, demat/trading accounts, insurance distribution, trade finance, treasury services, and supply chain finance. The bank serves individual consumers, small businesses, MSMEs, mid-corporates, and large enterprises through over 4,500 branches and digital platforms including the AXIOM AI-powered mobile app and Neo corporate banking API suite.
Product overview
Axis Bank operates as a universal bank offering a comprehensive digital-first banking platform with multiple product lines across retail, corporate, and NRI segments. The core banking products include savings, salary, current, and NRI accounts alongside Fixed Deposits and Recurring Deposits. Lending products span personal loans, home loans, car loans, business loans, education loans, gold loans, and 24x7 Instant Loans with digital processing. The card portfolio comprises Credit Cards (Flipkart, Neo, My Zone, Privilege, Magnus, Airtel, Reserve/Horizon), Debit Cards (Burgundy, Priority, Republic, Flipkart, Kisan, Delight), Prepaid Cards (Meal, Gift, Smart Pay, Virtual), and Transit Cards (Kochi1 Metro). Investment offerings include Mutual Funds through SIP, Demat/Trading accounts, Sovereign Gold Bonds, NPS, PPF, and IPOSmart. Insurance products are distributed through partnerships with Max Life Insurance (life), and Digit/ICICI Lombard/TATA AIG (general/health). Digital banking includes open by Axis Bank mobile app, Neo by Axis Bank corporate platform, AXIOM AI platform, and API Development Portal for partners. Payment products cover UPI, NEFT, RTGS, IMPS, FASTag, Digital Rupee CBDC, and BBPS. Corporate banking encompasses Trade Services, Treasury, Supply Chain Finance, Corporate Credit, and MSME/Small Business Banking.
Differentiator
Problem solved
Functional benefit
Brands
- Burgundy: Premium banking program for high net worth individuals offering exclusive banking services, personalized relationship management, and priority access to financial products.
- Burgundy Private
- Priority Banking Program
- Axis Max Life Insurance
- Neo
- Edge Rewards
- Freecharge
- AXIOM
Products and services
- Digital Savings Account
Quantifiable outcome
- Fraud value prevention improved 320% year-on-year through AI deployment
- +4 more outcomes
Companies that use Axis Bank
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Axis Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
Axis Bank partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Inspire Institute of SportcoreAxis Bank's Judo Development Programme in partnership with Inspire Institute of Sport has supported over 500 athletes, achieving 140+ medals across competitions, with four women judokas qualifying for the 2026 Commonwealth Games. The programme includes 11 international training camps in Japan, Georgia, and Uzbekistan.
- Government of India (ECLGS 5.0)coreAxis Bank participates in Emergency Credit Line Guarantee Scheme 5.0 targeting stressed sectors impacted by West Asia conflict including MSMEs, exporters, logistics, manufacturing, and aviation. Banks have sanctioned over Rs 60,000 crore under the scheme.
- Max Life InsurancecoreAxis Bank holds 19.99% stake in Axis Max Life Insurance and distributes life insurance products, earning Rs 3,700 crore commission from insurance sales in FY26. The bank is evaluating raising its stake to 30% based on RBI's December 2025 tiered ownership rules.
- Tata AIA Life InsuranceminorPartnership for distribution of life insurance products to Axis Bank customers.
- Aditya Birla Health InsuranceminorPartnership for health insurance distribution to Axis Bank customers through branch and digital channels.
- ICICI Lombard General InsuranceminorPartnership for general insurance distribution including motor, travel, and home insurance.
- Axis Mutual FundminorRelated party through common brand; Axis Bank offers Axis Mutual Fund products through its distribution network including Axis Direct platform.
- FlipkartminorCo-branded credit cards and debit cards including Flipkart Axis Bank Credit Card with cashback offers and GRAB DEALS partnership for exclusive discounts.
- IndianOilminorIndianOil Axis Bank Credit Card with fuel benefits and rewards on purchases at IndianOil outlets.
Scale indicators18 records
Recent moves2 records
Axis Bank competitors and assessment
Company assessmentDirect peers
- ICICI Bank: India's second-largest private sector bank with similar retail, SME, corporate, and digital banking offerings. Closely comparable in customer segments, product mix, and digital strategy, and is a natural benchmark on NIM, asset quality, and fee income.
- Kotak Mahindra Bank: Mid-sized private sector bank with comparable retail, corporate, and digital banking offerings including Kotak 811. Directly comparable on product breadth, affluent customer programs, and digital-first positioning.
- IndusInd Bank: Private sector bank with comparable retail, corporate, and microfinance offerings. Comparable in customer segments, branch expansion strategy, and exposure to unsecured retail lending.
- HDFC Bank: India's largest private sector bank offering retail, corporate, and digital banking. Directly comparable to Axis Bank in universal banking franchise, branch network scale, and digital lending ambitions; the most relevant benchmark for Axis on retail market share.
- Yes Bank: Private sector universal bank offering retail, MSME, and corporate banking products. Comparable in product breadth and digital banking focus, though positioned at a smaller scale.
- Federal Bank: South-India-focused private bank with comparable retail, NRI, and SME products including digital banking. Comparable as a mid-sized private sector peer with strong NRI franchise and digital banking investments.
- IDFC First Bank: Private sector bank built around retail and MSME lending with strong digital-first positioning. Comparable on digital lending infrastructure, retail focus, and UPI-led customer acquisition.
Broad incumbents
- State Bank of India (SBI): India's largest bank by assets and a dominant public-sector incumbent with similar retail, corporate, MSME, and treasury product lines. Comparable as the dominant system-wide bank against which Axis measures growth, market share, and digital transformation.
Others
- Citibank India: Global bank whose Indian consumer business was acquired by Axis Bank in 2022. Comparable as a premium-segment and credit-card competitor for the high-net-worth customers that Axis Bank inherited and now serves through its Burgundy program.
Emerging players
- Bandhan Bank: Private bank with significant microfinance and emerging-middle-class retail focus. Comparable on retail deposit gathering, MSME lending, and East-India presence, and is the prior employer of Axis's incoming CFO Rajeev Mantri.
Market position
Strengths5 records
Weaknesses5 records
Key risks2 records
Key highlights7 records
Customer concentration
Axis Bank social profiles
Digital presenceAxis Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Axis Bank leadership team
Management profileNumber of profiles
Profiles3 records
Axis Bank subsidiaries and ownership
Company hierarchySubsidiaries8 records
Axis Bank funding detail
Funding detailFunding overview
Funding rounds6 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Axis Bank M&A and investment
M&A and investmentM&A2 records
Investments61 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Axis Bank
What does Axis Bank do?
Axis Bank is a universal bank providing retail, corporate, NRI, and agricultural banking products including savings/current accounts, fixed deposits, personal/home/car/business/education/gold loans, credit/debit/prepaid/transit cards, mutual funds, demat/trading accounts, insurance distribution, trade finance, treasury services, and supply chain finance. The bank serves individual consumers, small businesses, MSMEs, mid-corporates, and large enterprises through over 4,500 branches and digital platforms including the AXIOM AI-powered mobile app and Neo corporate banking API suite.
Is Axis Bank a public or private company?
Axis Bank is a public company. It is classified as public and is currently operating.
When was Axis Bank founded?
Axis Bank was founded in 1993. It employs 5,001 to 10,000 people.
Where is Axis Bank based?
Axis Bank is headquartered in Mumbai, India, in the Asia region.
How does Axis Bank make money?
Four revenue lines are on record. Net Interest Income is the primary driver. The others are fee and Commission Income, insurance Distribution Commission and treasury and Forex Income.
Who are Axis Bank's main competitors?
Direct peers on record are ICICI Bank, Kotak Mahindra Bank, IndusInd Bank, HDFC Bank, Yes Bank, Federal Bank and IDFC First Bank. State Bank of India (SBI) is listed as a broad incumbent. Citibank India is listed as an others. Bandhan Bank is listed as an emerging player.
Does Axis Bank have an API?
Yes. Axis Bank offers an API Development Portal providing Neo API Suite for corporate banking integrations, including Connected Banking and Neo Connect services. The portal enables API access for corporate partners to integrate with Axis Bank's banking services. Developer documentation is at apiportal.axis.bank.in/portal.
What industry is Axis Bank in?
Axis Bank's product category is Retail Banking. Its primary akta.pro industry code is BPAMAFAD, Digital Banking & Neobank Platforms, with a secondary code of FSAMAFAJ, A2A Reconciliation, Reporting & Treasury Ops. Its NAICS code is 5221 and its SIC code is 6021.