Aurabeat
Aurabeat is a Hong Kong-based air purification company that develops proprietary AG+ five-stage sanitizing systems combining HEPA, silver ion plasma, UV, and nanocrystalline filtration. It sells residential ($429.99) and commercial ($2,799.99) air purifiers to consumers, healthcare, education, hospitality, and government customers globally via direct e-commerce, enterprise sales, and an exclusive North American distributor.
- Company typePrivate
- Founded2019
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Aurabeat does
Aurabeat Technology Limited is a Hong Kong-based air purification technology company founded in 2019 (incorporated/operating as Aurabeat) and incubated at Hong Kong Science and Technology Parks. The company develops and sells air purifiers built on a proprietary five-stage AG+ sanitizing architecture that combines HEPA-grade filtration, silver ion plasma sterilization, UV disinfection, and nanocrystalline filtration. Its flagship residential product, the NSP-X1 (priced at $429.99 USD, coverage up to 1,655 sq ft), is independently lab-tested (MRIGlobal) to eliminate ≥99.9% of SARS-CoV-2 within 15 minutes and holds FDA medical device clearance under 21 CFR 880.5045. In 2022 the company extended the platform with the commercial-grade Aurabeat 3800 (ASP-X1, $2,799.99), adding a sixth filtration stage for larger commercial spaces.
The company operates a hybrid go-to-market model. Consumer revenue flows through direct e-commerce on aurabeat-us.com and is fulfilled in North America via an exclusive distribution and brand-licensing partnership with Brondell, Inc. (operating as DBA Aurabeat North America from San Francisco). Enterprise revenue is generated through direct B2B sales to hospitals, universities, schools, hotels, fitness centers, government buildings, and financial services firms, with recurring revenue from replacement filter packs (residential $149.99, commercial $699.99) and extended warranty upsells ($99). Named enterprise customers include Cornell University, Hotel ICON, Pure Fitness, St. John Ambulance, FANCL, the Hong Kong Legislative Council, Fire Services Hong Kong, FWD Insurance, Prenetics, MTR Corporation, Tung Wah Group, Bank of East Asia, and Convoy, with self-reported deployment across 22+ countries, 50+ cities, 5,000+ schools, and 61 hospitals.
Aurabeat is led by CEO Phil Yuen, with Dr. Roger Sze To (CTO and co-founder, 14+ years of air filtration research) and Dr. Situ Jiannan (Technical Director, former HKUST research assistant professor) anchoring the technical team. The company is privately held with minimal disclosed venture funding (a single Y Combinator-led seed round of $125,000 in March 2021), supplemented by Hong Kong government Innovation and Technology Fund grants. IP position rests on three patent-pending filings (AG+ technology, silver ion coating formula, HEFIT), all still in pending status at the time of the source data. The business is exposed to post-pandemic normalization of COVID-driven demand and to a single-partner dependency in North America.
Aurabeat firmographics
Firmographics- Name
- Aurabeat
- Legal name
- Aurabeat Technology Limited
- Website
- https://aurabeat-us.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aurabeat is a Hong Kong-based air purification company that develops proprietary AG+ five-stage sanitizing systems combining HEPA, silver ion plasma, UV, and nanocrystalline filtration. It sells residential ($429.99) and commercial ($2,799.99) air purifiers to consumers, healthcare, education, hospitality, and government customers globally via direct e-commerce, enterprise sales, and an exclusive North American distributor.
- Ownership category
- akta.pro rank
Aurabeat industry classification
Industry- Product category
- Air Purifiers
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- Air Quality & Environmental Infection Control (HEPA Filtration, Isolation Barriers, CSSD/HVAC Solutions) (HLAHANAK)
- akta.pro secondary industry
- HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)
Keywords
Where Aurabeat is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices3 records
Markets served
Aurabeat business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Air Purifier Hardware Sales: One-time hardware sales of air purifiers including AG+ Sanitizing Air Purifier (NSP-X1 model) and commercial-grade 3800 Large Capacity Sanitizing Air Purifier. Primary revenue stream.
- Filter Replacement Packs: Recurring consumables revenue from replacement filter packs for both residential and commercial air purifiers. Suggested replacement every 8-12 months.
- Extended Warranty: Extended warranty offerings that extend coverage from 3 years to 5 years for the AG+ Sanitizing Air Purifier, providing additional revenue per unit sold.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | AG+ Sanitizing Air Purifier (NSP-X1) - Standard residential unit |
| One time/ perpetual license | Pay-as-you-go | AG+ Filter Replacement Pack - Annual consumable |
| One time/ perpetual license | Pay-as-you-go | Extended Warranty - 5-Year Coverage Upgrade |
| One time/ perpetual license | Pay-as-you-go | Aurabeat 3800 Large Capacity Sanitizing Air Purifier - Commercial grade |
| One time/ perpetual license | Pay-as-you-go | 3800 Replacement Filter Pack - Commercial consumable |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Aurabeat product offering
Product offeringCore offering
Aurabeat designs, manufactures, and sells AG+ branded air purification hardware that combines HEPA filtration with silver ion plasma sterilization, UV disinfection, and nanocrystalline filters to actively eliminate SARS-CoV-2 and other pathogens from indoor air. The company sells two main product platforms — a residential unit (NSP-X1) and a commercial-grade unit (ASP-X1, Aurabeat 3800) — along with corresponding replacement filter packs and extended warranty options. Distribution is direct-to-consumer via e-commerce, through exclusive partner Brondell Inc. in North America, and via direct enterprise sales for medical, educational, hospitality, and government facilities.
Product overview
Aurabeat offers a portfolio of air purification products based on proprietary AG+ sanitizing technology. The product line consists of two air purifier platforms: the residential Aurabeat AG+ Sanitizing Air Purifier (Model NSP-X1) with five-stage filtration and the commercial Aurabeat 3800 Large Capacity Sanitizing Air Purifier (Model ASP-X1) with six-stage filtration. Both platforms use High Efficiency Ion Technology (HEFIT) combining HEPA-grade filtration, UV disinfection, plasma generation, and nanocrystalline filters. The product ecosystem is supported by corresponding filter replacement packs and extended warranty options. The AG+ Sanitizing Air Purifier is priced at $429.99 for residential use, while the 3800 commercial unit is priced at $2,799.99. North American distribution is handled exclusively through Brondell, Inc.
Differentiator
Problem solved
Functional benefit
Brands
- AG+: AG+ (Silver Ion Plasma Sterilization) technology brand for the company's proprietary five-layer air sanitization system featuring HEPA filtration, nanocrystalline filters, UV disinfection, and plasma generator technology designed to eliminate ≥99.9% of SARS-CoV-2 and other pathogens.
Products and services
- Aurabeat AG+ Sanitizing Air Purifier (Model NSP-X1) Residential air purifier using Aurabeat's patented five-stage AG+ sanitizing technology combining HEPA filtration, UV disinfection, plasma generation, and nanocrystalline filters. Lab-tested to eliminate ≥99.9% of SARS-CoV-2 within 15 minutes. Designed for homes with coverage up to 1655 sq ft and 3.4 air changes per hour.
- AG+ Filter Replacement Pack for Aurabeat AG+ Sanitizing Air Purifier Consumable replacement filter pack containing a pre-filter, HEPA Grade filter, and nano-crystalline filter designed for the residential NSP-X1 air purifier, with suggested replacement every 8–12 months.
- Aurabeat Extended Warranty Paid extended warranty that extends coverage of the AG+ Sanitizing Air Purifier from the standard 3 years to 5 years, sold as an add-on at the time of product purchase.
- Aurabeat 3800 Large Capacity Sanitizing Air Purifier (Model ASP-X1) Commercial-grade high-capacity air purifier with six-stage filtration including Pre-filter, H13 HEPA filter, Active Carbon filter, Photocatalytic Oxidation filter, UVC, and Plasma Generator, designed for larger commercial and institutional spaces.
- AG+ Filter Replacement Pack for Aurabeat 3800 (ASP-X1) Commercial consumable replacement filter pack containing two AG+ ASP-X1 HEPA/Carbon/PCO replacement filters for the Aurabeat 3800 commercial air purifier.
Quantifiable outcome
- ≥99.9% elimination of SARS-CoV-2 (COVID-19) within 15 minutes as proven by MRIGlobal independent lab testing
- +3 more outcomes
Companies that use Aurabeat
Customer profileNamed customers14 records
Segments8 records
Ideal customer profiles3 records
Aurabeat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Aurabeat partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Brondell, Inc.coreExclusive North American distribution partnership. Brondell, Inc. operates as DBA Aurabeat North America, handling all aspects of sales, customer support, and distribution for the US and Canada market. Has also licensed exclusive use of the technology for their own brand in the US and Canada market marketed under the AG+ technology brand.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Aurabeat competitors and assessment
Company assessmentDirect peers
- IQAir: Swiss-headquartered premium air purifier maker with HealthPro series and strong medical/clinical positioning. Compares directly to Aurabeat on medical-grade HEPA filtration, B2B2C distribution, and high price points per unit, with overlapping customer segments in schools, hospitals, and government facilities.
- Austin Air Systems: US-based manufacturer of medical-grade air purifiers widely deployed in schools, hospitals, and military/government settings. Overlaps with Aurabeat on institutional channel, large-room coverage, and emphasis on clinical-grade filtration.
- Blueair: Swedish premium consumer/prosumer air purifier brand (now under Unilever) selling HEPASilent filtration globally. Compares on premium DTC positioning, HEPA-based filtration, recurring filter revenue, and broad global retail presence versus Aurabeat's premium positioning.
- Medify Air: US-based DTC-focused air purifier brand emphasizing medical-grade H13 True HEPA filtration and large coverage areas, with strong presence in dental/medical/healthcare settings. Closely comparable on US DTC positioning, large-room coverage claims, and medical-channel distribution.
- Healthway / IntelliBreathe: Medical-IAQ specialist with hyper-HEPA technology deployed in hospitals and clean-room applications. Comparable to Aurabeat's hospital/clinical positioning and emphasis on pathogen capture beyond standard HEPA.
Broad incumbents
- Dyson: Global premium consumer brand with Purifier Cool/Formaldehyde line combining HEPA + activated carbon and connected features. Competes for the same mid-to-premium consumer air purifier buyer, with vastly larger marketing spend and retail distribution.
- Honeywell: Diversified industrial conglomerate with broad air purifier/IAQ product lines across consumer and commercial channels. Comparable on commercial and institutional procurement, though Honeywell operates at vastly larger scale and across many product categories beyond air purification.
- Sharp (Plasmacluster): Japanese electronics major with proprietary Plasmacluster ion air purification technology. Direct technical analogue to Aurabeat's silver ion/plasma approach, deployed across consumer and B2B IAQ products in Asia and globally.
- Coway: South Korean home appliance and air purifier leader with strong recurring filter-subscription (Coway Membership) model. Strong analogue for Aurabeat's DTC + filter replacement economics, particularly across APAC markets.
Others
- Brondell, Inc. US-based smart home wellness product company and Aurabeat's exclusive North American distribution partner, operating as Aurabeat North America. Relevant channel peer with direct insight into Aurabeat's go-to-market economics and installed base in the US/Canada.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Aurabeat social profiles
Digital presenceAurabeat compliance and trust
Trust signalCompliance7 records
Aurabeat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aurabeat leadership team
Management profileNumber of profiles
Profiles4 records
Aurabeat funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aurabeat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aurabeat
What does Aurabeat do?
Aurabeat designs, manufactures, and sells AG+ branded air purification hardware that combines HEPA filtration with silver ion plasma sterilization, UV disinfection, and nanocrystalline filters to actively eliminate SARS-CoV-2 and other pathogens from indoor air. The company sells two main product platforms — a residential unit (NSP-X1) and a commercial-grade unit (ASP-X1, Aurabeat 3800) — along with corresponding replacement filter packs and extended warranty options. Distribution is direct-to-consumer via e-commerce, through exclusive partner Brondell Inc. in North America, and via direct enterprise sales for medical, educational, hospitality, and government facilities.
Is Aurabeat a public or private company?
Aurabeat is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aurabeat founded?
Aurabeat was founded in 2019. It employs 11 to 50 people.
Where is Aurabeat based?
Aurabeat is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does Aurabeat make money?
Three revenue lines are on record. Air Purifier Hardware Sales are the primary driver. The others are filter Replacement Packs and extended Warranty.
Who are Aurabeat's main competitors?
Direct peers on record are IQAir, Austin Air Systems, Blueair, Medify Air and Healthway / IntelliBreathe. Broad incumbents are Dyson, Honeywell, Sharp (Plasmacluster) and Coway. Brondell, Inc. is listed as an others.
Does Aurabeat have an API?
No public API is recorded for Aurabeat.
What industry is Aurabeat in?
Aurabeat's product category is Air Purifiers. Its primary akta.pro industry code is HLAHANAK, Air Quality & Environmental Infection Control (HEPA Filtration, Isolation Barriers, CSSD/HVAC Solutions), with a secondary code of CRAOAFAJ, HVAC, Water Heaters & Indoor Air Quality Distribution. Its NAICS code is 333413 and its SIC code is 3564.