TallyMoney
TallyMoney is a London-based fintech operating a gold-backed digital banking platform that lets UK consumers save, spend and transfer physical gold via a Mastercard debit card and individual IBAN account, with all gold allocated and vaulted by Brink's in Switzerland.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What TallyMoney does
TallyMoney is a London-based, FCA-linked fintech operating a full-reserve, gold-backed digital banking platform targeted at UK consumers seeking protection from fiat currency inflation and hidden FX fees. Its flagship product, the TallyMoney Account, holds customer balances as "tally" units where 1 tally equals 1 milligram of allocated, insured physical gold vaulted by Brink's in Switzerland, distinguishing the platform from fractional-reserve fiat banks. Customers onboard through a self-serve mobile app or website, convert GBP to tally at the live gold spot price, and spend globally via a TallyMoney Debit Mastercard — issued by Transact Payments Limited under licence from Mastercard — at over 150 million merchant locations and ATMs with no FX markups. The currency unit (tally) and brand are registered trademarks, and daily reconciliation plus quarterly independent audits provide verifiable proof of reserves.
TallyMoney's business model combines recurring and transactional revenue: a 0.5% per annum account-keeping fee calculated daily and charged monthly in tally, a 1.49% gold purchase fee on GBP-to-tally conversions, and a £12 one-time account activation fee. Peer-to-peer tally transfers and outbound payments carry no additional fees, and Mastercard's wholesale exchange rates are passed through directly. Distribution is product-led and direct-to-consumer via the TallyMoney iOS/Android app, website, and a referral/affiliate programme, supported by content marketing (an active blog and social channels), earned media coverage in UK outlets (Express, GB News, LBC, Telegraph, Daily Mail), and frequent appearances by founder-CEO Cameron Parry on UK broadcast media. Named customer segments are UK consumers seeking inflation protection, international spenders/travellers avoiding FX markups, and goal-oriented savers using In-App Safes for sub-accounts.
The operating group comprises Guernsey-incorporated parent Tally Central Ltd (Company No. 53026), which acts as the central monetary authority, and UK operating subsidiary TallyMoney UK Ltd. Leadership includes founder-CEO Cameron Parry (FCA-approved, ~13.13% shareholder), Executive Director & CTO Arun Ranganathan, and Non-Executive Director Mike Joseph (~6.99% shareholder, Bank of England Decision Maker Panel member). The parent has ~765.6 million shares in issue. As of Q1 2026, TallyMoney processed over 19,000 transactions per month with £10M+ monthly transaction value and £1.5M in annualized revenues, against a stated target to reach profitability by year-end 2026. The group was previously quoted on the London Stock Exchange AIM market as Lionsgold (LSE:LION), restructured into the current dual-entity form, and has signalled intentions to evaluate an IPO on a UK or US exchange in 2027 or 2028.
TallyMoney firmographics
Firmographics- Name
- TallyMoney
- Legal name
- TallyMoney UK Ltd
- Website
- https://tallymoney.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TallyMoney is a London-based fintech operating a gold-backed digital banking platform that lets UK consumers save, spend and transfer physical gold via a Mastercard debit card and individual IBAN account, with all gold allocated and vaulted by Brink's in Switzerland.
- Ownership category
- akta.pro rank
TallyMoney industry classification
Industry- Product category
- Gold-Backed Digital Banking
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Digital Wallets & Account Aggregation Hub (Multi-account, Stored Value) (FSAGAAAD)
- akta.pro secondary industries
- Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG), A2A Collections & Direct Account Funding (FSAMAFAH)
Keywords
Where TallyMoney is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
TallyMoney business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Account-Keeping Fee (0.5% p.a.): Annual fee calculated daily on the TallyMoney Account balance, charged monthly in tally. Covers account reporting, security, storage, insurance, and ongoing operational costs. Applied uniformly regardless of balance tier.
- Gold Purchase Fee (1.49%): Flat fee applied when customers transfer GBP into tally. Converts fiat at the global gold spot wholesale price. No transaction fees or FX margins charged on payments out or withdrawals.
- Account Activation Fee: One-time upfront fee of £12 for opening a new TallyMoney Account. Includes the TallyMoney Debit Mastercard and all initial setup.
- Card Replacement Fee: One free replacement card per year; subsequent replacements charged at 200 tally per card within the same year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | TallyMoney Account - Core Service |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
TallyMoney product offering
Product offeringCore offering
TallyMoney provides a gold-backed digital banking account and payment card where each unit of the "tally" currency represents 1 milligram of LBMA-accredited physical gold stored in Brink's Swiss vaults. UK consumers convert GBP into tally at the global gold spot price, hold it in an individual IBAN-enabled account, and spend it worldwide via a TallyMoney Debit Mastercard at 150M+ locations with no FX markups, or transfer it peer-to-peer and back to GBP at any time.
Product overview
TallyMoney is a full-reserve non-fiat monetary platform offering gold-backed digital accounts and payment services. The core product is the TallyMoney Account, which holds tally (1 tally = 1mg of physical gold) as an alternative to fiat currency. Users access their gold through a TallyMoney Debit Mastercard that spends at 150+ million locations globally, with automatic currency conversion at the wholesale gold spot price. The platform integrates a Transact Payments Account (IBAN-enabled) for GBP transfers and offers In-App Safes for personalised savings goals. Gold is sourced from LBMA-accredited providers and vaulted in Switzerland via Brinks, with daily reconciliation and quarterly external audits.
Differentiator
Problem solved
Functional benefit
Products and services
- TallyMoney Account Gold-backed digital current account for UK consumers where the balance is held as tally (1 tally = 1 mg of LBMA-accredited physical gold vaulted in Brink's Swiss vaults). Customers convert GBP into tally at the global gold spot price, transfer tally peer-to-peer, and convert back to GBP anytime, with daily reconciliation and quarterly independent audits of vaulted gold.
- TallyMoney Debit Mastercard Physical debit card linked to the TallyMoney Account that lets users spend their gold-backed tally at point of sale, online, and at ATMs in 150+ million locations worldwide. Converts tally to local fiat at the Mastercard wholesale exchange rate with no FX markups, and includes ATM withdrawals worldwide.
Quantifiable outcome
- 19,000+ transactions processed per month (Q1 2026)
- +5 more outcomes
Companies that use TallyMoney
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
TallyMoney technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
TallyMoney partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Transact Payments Limited (TPL)coreTransact Payments Limited, a Gibraltar Financial Services Commission-authorised Electronic Money Institution (EMI), issues the TallyMoney payment account (with IBAN and sort code) and the TallyMoney Debit Mastercard. TPL holds customer GBP funds during the brief period before conversion to tally and processes all fiat payment transactions. Regulated by GFSC and authorised in the UK by FCA (Ref No. 900864).
- MastercardcoreMastercard International grants the licence for the TallyMoney Debit Mastercard. TallyMoney passes Mastercard's exchange rates directly to customers with no added markups, enabling global acceptance at over 150 million locations.
- Brink'scoreBrink's, a global security and vaulting company with 159 years of experience, operates the high-security Swiss vault where TallyMoney stores all customer physical gold. Gold is fully insured and reconciled daily.
- London Bullion Market Association (LBMA)-Accredited ProviderscoreAll physical gold purchased by TallyMoney is sourced from LBMA-accredited providers. These brokers also provide daily information for TallyMoney's reconciliation process, ensuring transparency and verified gold holdings.
- LexisNexis Risk Solutions UK LimitedcorePrimary partner for customer onboarding and identity verification. Screens each customer's declarative data and identity documentation to electronically verify accuracy and support compliance requirements.
- IVXS Limited trading as ComplyAdvantagecorePrimary partner for transaction monitoring and ongoing compliance. Filters customer activity to identify unusual or suspicious transactions, including instances of attempted or actual fraud and money laundering.
- Marqueta, Inc.corePayment processor that facilitates card present and card not present authorisations with Mastercard, providing address verification, card verification value (CVV), and 3D Secure services.
- Autopilot HQ IncminorProvides SMS and mobile messaging services for customer communications, including promotions and marketing. Services are subject to opt-in consent separate from T&Cs.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
TallyMoney competitors and assessment
Company assessmentBroad incumbents
- Revolut: UK-headquartered neobank with multi-currency accounts, debit cards, and global spending. Overlaps in the digital banking + travel/cross-border spend proposition; differs by being fiat-only and lacking the gold-backed currency angle.
- Starling Bank: UK challenger bank with full banking licence, multi-currency accounts, and contactless debit cards. Comparable in the challenger-bank consumer segment and cross-border spend use case, but operates as a regulated deposit-taking institution.
- Wise (formerly TransferWise): UK-headquartered cross-border payments and multi-currency account provider. Comparable in the multi-currency account + debit card + no-FX-markup positioning, though store of value is fiat currency rather than gold.
- Monzo: UK challenger bank with full banking licence, app-led onboarding, and fee-free spending abroad. Competes for the same UK consumer seeking a modern alternative to high-street banks, though without the gold/currency-hedge value proposition.
Others
- Royal Mint (RMG) / Chorum: UK Royal Mint's digital gold platform enables consumers to buy, sell, and store allocated physical gold. Comparable in the UK retail gold-backed digital product space, though without the spendable Mastercard/IBAN everyday-use layer.
Direct peers
- Glint Pay: Glint is the most direct competitor: a gold-backed digital payments platform allowing users to buy, hold, and spend physical gold via a Mastercard. Both target the same inflation-protection positioning and gold-as-currency narrative.
- Goldmoney / Wheaton Precious Metals' precious metals platform: Goldmoney offers allocated physical gold holding with payment and spending functionality. Closely comparable in the gold-as-stored-value model, though more weighted toward investment balances than everyday spending.
Emerging players
- Bitpanda: European digital assets platform offering crypto, metals, and stocks with a debit card. Comparable in the gold-via-app and asset-backed-card model, but with broader asset coverage and heavier crypto focus.
- Wirex: Crypto-and-fiat hybrid card issuer with multi-currency wallet and Mastercard debit card. Comparable in the digital-asset-as-everyday-money positioning, though Wirex's store of value is crypto (BTC/ETH/stablecoins) rather than physical gold.
Regional players
- BullionVault: UK-based allocated physical gold and silver marketplace with vaulted storage in Zurich, London, etc. Comparable in the allocated-physical-gold custody model; differs by being primarily an investment/trading platform rather than a spending account.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TallyMoney social profiles
Digital presenceTallyMoney financial estimates
Financial estimateRevenue estimate
Valuation estimate
TallyMoney leadership team
Management profileNumber of profiles
Profiles3 records
TallyMoney funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TallyMoney M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TallyMoney
What does TallyMoney do?
TallyMoney provides a gold-backed digital banking account and payment card where each unit of the "tally" currency represents 1 milligram of LBMA-accredited physical gold stored in Brink's Swiss vaults. UK consumers convert GBP into tally at the global gold spot price, hold it in an individual IBAN-enabled account, and spend it worldwide via a TallyMoney Debit Mastercard at 150M+ locations with no FX markups, or transfer it peer-to-peer and back to GBP at any time.
Is TallyMoney a public or private company?
TallyMoney is a private company. It is classified as unknown and is currently operating.
When was TallyMoney founded?
TallyMoney was founded in 2019. It employs 11 to 50 people.
Where is TallyMoney based?
TallyMoney is headquartered in London, United Kingdom, in the Europe region.
How does TallyMoney make money?
Four revenue lines are on record. Account-Keeping Fee (0.5% p.a.) is the primary driver. The others are gold Purchase Fee (1.49%), account Activation Fee and card Replacement Fee.
Who are TallyMoney's main competitors?
Broad incumbents on record are Revolut, Starling Bank, Wise (formerly TransferWise) and Monzo. Royal Mint (RMG) / Chorum is listed as an others. Direct peers are Glint Pay and Goldmoney / Wheaton Precious Metals' precious metals platform. Emerging players are Bitpanda and Wirex. BullionVault is listed as a regional player.
Does TallyMoney have an API?
No public API is recorded for TallyMoney.
What industry is TallyMoney in?
TallyMoney's product category is Gold-Backed Digital Banking. Its primary akta.pro industry code is FSAGAAAD, Digital Wallets & Account Aggregation Hub (Multi-account, Stored Value), with a secondary code of FSAMAIAG, Multi-Currency Accounts, Wallets & IBAN Services. Its NAICS code is 52232 and its SIC code is 6199.