Blowfish Hangovers

What Blowfish Hangovers does

Blowfish Hangovers (legally Rally Labs LLC) is a New York-based consumer health company founded in 2010 that develops and sells an FDA-recognized, effervescent hangover remedy under the Blowfish brand. The core product is a lemon-flavored, dissolvable tablet that combines aspirin (for headache pain relief), caffeine (for energy), and a hydration component, marketed with a guarantee to begin providing relief within 15 minutes. The company operates a lean, founder-led model with 1-10 employees, headquartered in Warwick, NY, with order fulfillment from a New Jersey warehouse. Founder Brenna Haysom serves as Founder & President.

The product line spans the Personal Pack ($25 / 40 tablets, hero SKU), Party Box ($60 / 50 individually-packaged tablets for events), Wingman pre-party supplement ($19, with DHM and L-Cysteine), Night & Day System combo ($40), Double Party Box ($100 / 100 tablets), and Four Box Bundle (48 tablets at approximately $1.67 per dose). The go-to-market is a single-channel direct-to-consumer e-commerce site (forhangovers.com) on Shopify, with free US shipping over $30 and subscription tiers offering 10-20% discounts on monthly, bi-monthly, or quarterly delivery. Target segments are individual consumers (millennials and working professionals seeking morning-after relief) and event organizers (weddings, corporate events, tailgates) buying the bulk SKUs.

The business model is a hybrid of one-time purchase and subscription/recurring revenue. Marketing is anchored on earned media coverage in Forbes, GQ, Men's Health, Wired, New York Times, Business Insider, BBC, Rolling Stone, Vanity Fair, and USA Today, supplemented by YOTPO-verified product reviews, content (Hangover Science, FAQ pages), email newsletters, and social channels including TikTok. Operating geographies are US and Canada, with Europe and parts of Asia flagged as restricted due to USPS tariff policies. There is no disclosed venture or institutional funding, no parent company, no M&A activity, and no app or API infrastructure.

Name

Blowfish Hangovers

Legal name

Rally Labs LLC

Website

https://forhangovers.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Blowfish Hangovers (legally Rally Labs LLC) is a New York-based direct-to-consumer health products company selling FDA-recognized effervescent hangover tablets and complementary pre-party supplements to individual consumers and event organizers via its Shopify e-commerce storefront.

Ownership category

akta.pro rank

Product category

Consumer Health Products (OTC Hangover Remedies & Dietary Supplements)

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Beverages (2080)

akta.pro primary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

akta.pro secondary industry

Multivitamins & Daily Packs (CRADAGAC)

Keywords

• Hangover relief tablets
• Effervescent supplements
• Dietary supplements
• Hangover prevention
• Consumer health products

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchases of hangover remedy products through e-commerce website. Products include Personal Pack, Party Box, Wingman, Night & Day System, and bundle options. Revenue generated from individual transactions at stated retail prices.
2. Subscription/Recurring: Subscription model offering 10-20% discounts on regular deliveries (monthly, bi-monthly, quarterly options). Provides predictable recurring revenue from loyal customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Blowfish Hangovers manufactures and sells an FDA-recognized, lemon-flavored effervescent hangover remedy tablet combining aspirin, caffeine, and a lemon hydration component, marketed to provide multi-symptom relief within 15 minutes. The portfolio extends to a pre-party DHM and L-Cysteine capsule supplement (Wingman), a combined Night & Day System, and event-sized bulk packages (Party Box, Double Party Box, Four Box Bundle) sold direct-to-consumer through its own Shopify e-commerce storefront with subscription options.

Product overview

Blowfish Hangovers offers a portfolio of hangover cure products centered on effervescent tablet technology. The core offering is the Blowfish morning hangover remedy—a lemon-flavored, effervescent tablet dissolved in water that provides multi-symptom relief (headache pain, energy boost, hydration) in 15 minutes, containing aspirin and caffeine. The product line includes: the Personal Pack (40 tablets) and Party Box (50 tablets in individual envelopes) as primary consumption formats; Wingman as a complementary pre-party vitamin supplement containing DHM and L-Cysteine; and the Night & Day System combining Wingman with Blowfish for comprehensive before-and-after protection. Additional bulk offerings include the Double Party Box (100 tablets) and Four Box Bundle (48 tablets). The company also offers subscription options for regular delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Pack

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the online store. Shopify handles payment processing, order management, and website hosting. Provides the infrastructure for direct-to-consumer sales, subscriptions, and customer account management.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• DrinkAde: DrinkAde is a hangover prevention supplement brand with comparable target audience and use case. It is an early-stage direct competitor in the same DTC supplement format as Blowfish's Wingman.
• Morning Recovery by Dosed: Dosed sells Morning Recovery, a hangover remedy drink with similar ingredients (DHM, vitamins, electrolytes). It is the most direct functional competitor to Blowfish, addressing the same post-drinking occasion via a slightly different delivery format.
• NoDaysWasted: NoDaysWasted offers a drink-mix hangover prevention product targeting similar consumers (drinkers seeking pre- or post-party recovery). Same persona, adjacent delivery format, directly comparable category positioning.
• Bytox: Bytox markets a hangover relief patch positioned for the same post-drinking occasion. Smaller DTC brand with a different delivery format but the same core value proposition of hangover remedy, making it a relevant functional peer.
• Cheers (Reset): Cheers sells Reset and other supplement-based hangover prevention products targeting the same pre-party, alcohol-consuming millennial persona as Blowfish's Wingman. Closely comparable in product form (capsules/packets) and target occasion.

Broad incumbents

• Pedialyte (Abbott): Pedialyte is an established OTC rehydration brand frequently used as a home hangover remedy. Much larger and broader (medical/general hydration), but a meaningful share of its consumer use is hangover-adjacent, making it a dominant incumbent in the same end-use occasion.
• Gatorade (PepsiCo): Gatorade is the dominant sports/hydration beverage brand and a household go-to for hangover-adjacent rehydration. Not a direct hangover product, but its scale and 'recovery' positioning make it the most powerful broad incumbent competing for the same end-use moments.
• Liquid I.V. Liquid I.V. is a scaled hydration beverage mix brand addressing general dehydration, frequently cross-positioned for hangover recovery. Larger and broader than Blowfish, but competes for the same 'morning-after hydration' need via a similar effervescent/powder format.
• Nuun (Nestlé Health Science): Nuun makes effervescent hydration tablets, the closest format analog to Blowfish's effervescent tablets. Nuun is owned by Nestlé Health Science and is positioned for sport/hydration rather than hangover specifically, but the delivery mechanism and on-the-go use case are highly comparable.

Emerging players

• Cure Hydration: Cure Hydration is a DTC electrolyte/hydration drink brand positioned around wellness and recovery. It overlaps with Blowfish on the recovery/hydration occasion, though it is not hangover-specific. Comparable premium DTC CPG positioning.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/blowfishangover
• Facebookfacebook.com/Blowfish
• LinkedInlinkedin.com/company/5165283

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blowfish Hangovers