DrinkAde
- Company typePrivate
- Founded2014
- HeadquartersLas Vegas, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
DrinkAde firmographics
Firmographics- Name
- DrinkAde
- Legal name
- DA Project Inc.
- Website
- https://drinkade.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
DrinkAde industry classification
Industry- Product category
- Functional Beverages
- NAICS
- Soft Drink and Ice Manufacturing (31211)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Alcoholic Beverage Contract Manufacturing & Co-Packing (AFAFAAAI)
- akta.pro secondary industries
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Sports & Isotonic Drink Production (AFAFAFAB)
Keywords
Where DrinkAde is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DrinkAde business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase model for 6-packs of wellness shots. Customers buy individual products or bundles directly through e-commerce. Standard pricing at $29.99 per 6-pack, bundle at $79.99. Subscription model implied through 'Join & Save' newsletter offering 30% off first order.
- Amazon Marketplace Sales: Products available for purchase through Amazon store, processed and fulfilled through Amazon's marketplace infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Prevention 6-Pack - Single Flavor |
| Unit Pricing | Pay-as-you-go | AlcoholAde Bundle |
| Subscription | Monthly | Newsletter Subscription Discount |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
DrinkAde product offering
Product offeringCore offering
DrinkAde designs, formulates, and sells functional wellness shots in TSA-compliant 3.4 fl oz bottles marketed primarily for hangover prevention and next-day recovery. The proprietary blends combine vitamins, herbs (Milk Thistle, Aloe Vera, Gotu Kola, Green Tea Extract), B Vitamins, and electrolytes, and are sold as flavored 6-packs (Lemon Lime, Berry Boost, Cherry Ice) plus a multi-pack bundle directly to consumers.
Product overview
DrinkAde offers a portfolio of functional wellness shots marketed as hangover prevention and recovery drinks. The product line consists of three distinct flavored variants sold as 6-packs: Berry Boost (with caffeine for prevention and next-day recovery), Lemon Lime (prevention-focused), and Cherry Ice (prevention with natural alternatives). An AlcoholAde Bundle option provides discounted multi-pack pricing. All products are sugar-free, gluten-free, vegan, non-GMO, and third-party tested, delivered in TSA-compliant 3.4oz bottles with an 18-month shelf life.
Differentiator
Problem solved
Functional benefit
Brands
- Berry Boost Prevention + Recovery: Pre-Alcohol or Next Day Recovery Functional Wellness Shot containing 189mg of Caffeine (comparable to about 2 cups of coffee) and extra B-12, with Green Tea Extract. Contains 5 calories per bottle.
- Cherry Ice Prevention
- Lemon Lime Prevention
- AlcoholAde Bundle (The Weekender Bundle)
Products and services
- DrinkAde Lemon Lime Prevention 6-Pack
Quantifiable outcome
- 3.4 fl oz bottle size is TSA-compliant for travel
- +2 more outcomes
Companies that use DrinkAde
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
DrinkAde technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature3 records
DrinkAde partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- PayPalminorThird-party payment processor for order processing.
- StripeminorThird-party payment processor for order processing.
- Shop PayminorShopify payment solution used for order processing on the e-commerce platform.
- SquarespaceminorE-commerce platform provider referenced in terms of service for payment processing.
- Passport Global IncminorInternational shipping and customs partner for EU and UK orders. Handles cross-border fulfillment for qualifying customer orders shipped from outside the destination country.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
DrinkAde competitors and assessment
Company assessmentBroad incumbents
- Liquid I.V. Leading hydration/electrolyte powder brand with national retail presence. Overlaps with DrinkAde's electrolyte and rehydration functional benefits, but broader daily-use positioning.
- Cure Hydration: Premium electrolyte/hydration drink brand with plant-based, clean-label positioning. Comparable to DrinkAde in ingredient philosophy and DTC-first GTM, but positioned for daily hydration rather than alcohol recovery.
- Pedialyte: Abbott-owned rehydration brand with dominant retail presence and strong association with hangover recovery. A broader incumbent in the rehydration/dehydration relief category where DrinkAde competes on the post-drinking use case.
Direct peers
- Morning Recovery (DHM Recovery): Pre-alcohol functional shot directly competing head-to-head with DrinkAde in the hangover prevention category. Same 100ml shot format, same DTC e-commerce model, same target occasion (pre-drinking). Closest product/positioning comparable.
- Blowfish for Hangovers: Effervescent hangover remedy tablets sold as 2-dose packs to consumers for hangover relief. Direct competitor in the same 'morning-after' use case, with broader retail distribution (CVS, Walgreens, Target).
- Purple Tree: Functional drink mix marketed specifically for hangover prevention and recovery. Competes with DrinkAde in the same consumer occasion with a powder-format alternative to DrinkAde's shot format.
- No Days Wasted: Pre-alcohol functional drink positioned for hangover prevention, sold direct-to-consumer. Similar wellness/clean-label positioning and target demographic to DrinkAde.
- Rallye (Cheers): Pre-alcohol supplement drink designed to support the body's alcohol metabolism. Directly competes with DrinkAde in the same prevention-before-drinking use case.
Emerging players
- Kin Euphorics: Functional 'adaptogenic' beverage positioned as a social drinking alternative. Adjacent to DrinkAde in the functional beverage/social drinking occasion, with a different positioning (non-alcoholic alternative vs. pre-alcohol tool).
- De Soi: Non-alcoholic functional aperitif positioned for social drinking occasions. Similar premium-positioning, clean-label approach, and target demographic to DrinkAde's social drinker persona, but as a non-alcoholic substitute rather than a pre-alcohol supplement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights6 records
Customer concentration
DrinkAde social profiles
Digital presenceDrinkAde financial estimates
Financial estimateRevenue estimate
Valuation estimate
DrinkAde leadership team
Management profileNumber of profiles
DrinkAde funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DrinkAde M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DrinkAde
What does DrinkAde do?
DrinkAde designs, formulates, and sells functional wellness shots in TSA-compliant 3.4 fl oz bottles marketed primarily for hangover prevention and next-day recovery. The proprietary blends combine vitamins, herbs (Milk Thistle, Aloe Vera, Gotu Kola, Green Tea Extract), B Vitamins, and electrolytes, and are sold as flavored 6-packs (Lemon Lime, Berry Boost, Cherry Ice) plus a multi-pack bundle directly to consumers.
Is DrinkAde a public or private company?
DrinkAde is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DrinkAde founded?
DrinkAde was founded in 2014. It employs 1 to 10 people.
Where is DrinkAde based?
DrinkAde is headquartered in Las Vegas, United States, in the North America region.
How does DrinkAde make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are amazon Marketplace Sales.
Who are DrinkAde's main competitors?
Broad incumbents on record are Liquid I.V., Cure Hydration and Pedialyte. Direct peers are Morning Recovery (DHM Recovery), Blowfish for Hangovers, Purple Tree, No Days Wasted and Rallye (Cheers). Emerging players are Kin Euphorics and De Soi.
Does DrinkAde have an API?
No public API is recorded for DrinkAde.
What industry is DrinkAde in?
DrinkAde's product category is Functional Beverages. Its primary akta.pro industry code is AFAFAAAI, Alcoholic Beverage Contract Manufacturing & Co-Packing, with a secondary code of CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.). Its NAICS code is 31211 and its SIC code is 2080.