TheraBox
TheraBox is a Los Angeles-based, direct-to-consumer self-care subscription box company founded in 2017 by a former therapist. It delivers 8 full-size wellness products and a therapist-designed activity monthly to 100,000+ subscribers, with prepaid plans starting at $37.99/box and B2B corporate gifting as a secondary channel.
- Company typePrivate
- Founded2017
- HeadquartersWalnut, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What TheraBox does
TheraBox is a direct-to-consumer self-care subscription box company founded in 2017 by Ting-Ting Jiang, a former therapist, and headquartered in Los Angeles, California. The company's core product is a monthly subscription delivering 8 full-size wellness products (skincare, aromatherapy, bath and body, lifestyle items) plus a therapist-designed self-care activity based in mindfulness, positive psychology, and neuroscience. Subscription plans range from $45/box month-to-month down to $37.99/box on a 12-month prepaid basis, with the 6-month plan ($39.99/box) described as most popular. The company claims a community of 100,000+ subscribers, a 4.8/5 rating across 5,000+ verified reviews, and has delivered 96 unique themed boxes over nine years.
TheraBox operates a hybrid GTM model anchored on Shopify-powered direct e-commerce with self-serve subscription sign-up, supported by an organic social presence (Instagram, TikTok, Pinterest, Facebook), an email newsletter, an affiliate program, and a referral program ($10/$10). Secondary revenue streams include The Happy Shoppe (one-time purchases of past box contents, mystery boxes, and individual products), B2B corporate gifting (bulk discounts on orders of 10+ boxes), digital gift cards ($10-$200), vendor placement fees from 500+ cruelty-free brand partners, and affiliate commissions. The company has been recognized as a top self-care subscription box by OprahDaily, Forbes, Today Show, NBC News, Good Morning America, Byrdie, Verywell Mind, and InStyle.
TheraBox is a privately held, bootstrapped business with no disclosed external funding, 1-10 employees, and sole founder ownership. Its competitive position is grounded in brand recognition, a 9-year content library of themed boxes, an established vendor ecosystem, and a multi-channel retention engine (loyalty program, prepaid plans, referrals). Geographic reach is primarily US with international shipping to Canada and other countries at additional cost.
TheraBox firmographics
Firmographics- Name
- TheraBox
- Legal name
- TheraBox, Inc.
- Website
- https://mytherabox.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TheraBox is a Los Angeles-based, direct-to-consumer self-care subscription box company founded in 2017 by a former therapist. It delivers 8 full-size wellness products and a therapist-designed activity monthly to 100,000+ subscribers, with prepaid plans starting at $37.99/box and B2B corporate gifting as a secondary channel.
- Ownership category
- akta.pro rank
TheraBox industry classification
Industry- Product category
- Subscription Self-Care Boxes
- akta.pro primary industry
- Subscription Boxes & Curated Product Subscriptions (CRAFAIAF)
- akta.pro secondary industry
- Subscription Box & Membership-first DTC (CRAFACAN)
Keywords
Where TheraBox is headquartered
LocationHeadquarters
- HQ city
- Walnut
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TheraBox business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Monthly Subscription Boxes: Primary revenue stream from recurring monthly subscription boxes with flexible prepaid plans (1, 3, 6, or 12 months). Subscribers pay upfront for their selected period and receive monthly deliveries of 8 full-size wellness products plus therapist-curated self-care activities. The subscription auto-renews at the end of each subscription cycle.
- One-Time Product Sales (The Happy Shoppe): Direct sales of individual products from past boxes and new arrivals through The Happy Shoppe, including mystery boxes, past seasonal boxes, and individual wellness items. These ship immediately rather than on the monthly subscription schedule.
- Corporate/Group Sales: B2B revenue from corporate gift programs offering group discounts on orders of 10+ boxes. Includes customization options for quantities of 100+ for wholesale and custom orders.
- Affiliate Program: Commission-based revenue sharing with affiliates who promote TheraBox subscription boxes. The program offers solid commissions and provides samples for product reviews.
- Vendor Program Fees: Revenue from vendors who pay to have their products featured in TheraBox subscription boxes. The vendor testimonials indicate ROI benefits and customer acquisition through the TheraBox platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Month-to-Month Plan at $45/box |
| Subscription | Multi-year contract | 3-Month Prepaid Plan at $41.99/box |
| Subscription | Multi-year contract | 6-Month Prepaid Plan at $39.99/box (MOST POPULAR) |
| Subscription | Multi-year contract | 12-Month Prepaid Plan at $37.99/box (BEST VALUE) |
| One time/ perpetual license | Pay-as-you-go | Mystery Box at $49.99 (one-time) |
| One time/ perpetual license | Pay-as-you-go | Seasonal Past Boxes ($54.99-$89.99) |
| Subscription | Pay-as-you-go | Gift Cards ($10-$200) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
TheraBox product offering
Product offeringCore offering
TheraBox operates a monthly subscription box service delivering 8 full-size premium wellness products (skincare, aromatherapy, bath & body, lifestyle items) valued at over $200 per box, paired with one therapist-designed self-care activity inspired by neuroscience and positive psychology research. The company also offers one-time past boxes, a mystery box, gift cards, and corporate gifting programs through its direct e-commerce platform and The Happy Shoppe sub-brand.
Product overview
TheraBox is a monthly therapist-curated self-care subscription box service offering 8 full-size wellness products worth over $200 for as low as $37.99/month. The core subscription product comes in four plan tiers (Month-to-Month, 3-Month, 6-Month, and 12-Month prepaid). Supporting offerings include The Happy Shoppe (one-time purchases of past box items and individual products), Mystery Boxes (surprise past-box items worth $150+), Gift Cards (digital cards from $10-$200), Corporate Gifts (bulk orders with discounts), and the Self Care Club loyalty program. The company also sells standalone Happiness Activities (affirmation cards, journals, guided workbooks) and Past Boxes (individual seasonal boxes). Founded in 2017 and headquartered in Los Angeles, TheraBox has served 100,000+ subscribers and partners with 500+ mission-led, cruelty-free brands.
Differentiator
Problem solved
Functional benefit
Brands
- The Happy Shoppe: One-time gift shop featuring items from past TheraBoxes, including past boxes, best sellers, new arrivals, and sale items that ship immediately rather than on the monthly subscription schedule.
Products and services
- TheraBox Monthly Subscription
Quantifiable outcome
- Deliver 8 full-size wellness products worth $200+ for as low as $37.99 (80% off retail)
- +3 more outcomes
Companies that use TheraBox
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
TheraBox technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
TheraBox partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Veise BeautyminorVeise Beauty supplies products for inclusion in TheraBox subscription boxes. Founder Angelica reports strong ROI from the partnership, with customers discovering and purchasing their brand through TheraBox. Subscribers are highly engaged and show increased traction in sales and social media following features.
- The Friendly PatchminorThe Friendly Patch supplies wellness patches for TheraBox subscription boxes. Founder Steve reports positive collaboration outcomes with plans for additional product features including Sleep, Boost, and Essential patches.
- Balanse NYCminorBalanse NYC supplies body care products including Panol Spray and Hair Treatment Spray for TheraBox boxes. Founder Dhiya reports that subscribers actively reach out to share their love for the brand, demonstrating strong brand discovery value through the TheraBox platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
TheraBox competitors and assessment
Company assessmentDirect peers
- Scentbird: Scentbird offers monthly subscription delivery of premium fragrances and beauty products, sharing TheraBox's monthly subscription cadence, DTC model, and personal care/wellness positioning.
- Allure Beauty Box: Allure Beauty Box is a monthly beauty sample subscription published by Allure magazine, sharing TheraBox's monthly subscription cadence, beauty/wellness focus, and DTC distribution model.
- Love Goodly: Love Goodly offers a bi-monthly clean beauty and wellness subscription box featuring non-toxic, cruelty-free products — directly comparable to TheraBox's mission-led, cruelty-free brand curation approach and self-care positioning.
- Causebox: Causebox (formerly valid) was a subscription box curating mission-driven and socially conscious lifestyle products — directly parallel to TheraBox's emphasis on cruelty-free, mission-led brand partnerships and lifestyle/wellness product mix.
- FabFitFun: FabFitFun operates a quarterly subscription box targeted at women, combining beauty, wellness, fitness, and lifestyle products — directly competing with TheraBox in the curated self-care subscription category with overlapping price points and customer demographic.
- Birchbox: Birchbox pioneered the beauty and grooming subscription box model and shares TheraBox's monthly-fulfillment, DTC subscription approach and women-skewing customer base, with overlapping wellness and self-care product categories.
Broad incumbents
- Grove Collaborative: Grove Collaborative is a larger DTC subscription retailer focused on natural, eco-friendly home and personal care products — comparable to TheraBox's mission-led, cruelty-free curation philosophy, though focused on household rather than self-care.
- Stitch Fix: Stitch Fix is a publicly traded personalized subscription styling service — comparable to TheraBox in the DTC subscription commerce category, though at far greater scale and with AI-driven personalization that represents a potential technological benchmark.
- BarkBox: BarkBox operates a monthly themed subscription box for pet products with comparable curation methodology, monthly shipment cadence, and DTC infrastructure — relevant as a subscription-box business model comparable rather than direct category competitor.
- Ipsy: Ipsy is a much larger beauty subscription service offering monthly personalized Glam Bags and a broader marketplace — overlaps with TheraBox in the beauty/self-care subscription category but operates at significantly greater scale and breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TheraBox social profiles
Digital presenceTheraBox financial estimates
Financial estimateRevenue estimate
Valuation estimate
TheraBox leadership team
Management profileNumber of profiles
Profiles1 record
TheraBox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TheraBox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TheraBox
What does TheraBox do?
TheraBox operates a monthly subscription box service delivering 8 full-size premium wellness products (skincare, aromatherapy, bath & body, lifestyle items) valued at over $200 per box, paired with one therapist-designed self-care activity inspired by neuroscience and positive psychology research. The company also offers one-time past boxes, a mystery box, gift cards, and corporate gifting programs through its direct e-commerce platform and The Happy Shoppe sub-brand.
Is TheraBox a public or private company?
TheraBox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TheraBox founded?
TheraBox was founded in 2017. It employs 1 to 10 people.
Where is TheraBox based?
TheraBox is headquartered in Walnut, United States, in the North America region.
How does TheraBox make money?
Five revenue lines are on record. Monthly Subscription Boxes are the primary driver. The others are one-Time Product Sales (The Happy Shoppe), corporate/Group Sales, affiliate Program and vendor Program Fees.
Who are TheraBox's main competitors?
Direct peers on record are Scentbird, Allure Beauty Box, Love Goodly, Causebox, FabFitFun and Birchbox. Broad incumbents are Grove Collaborative, Stitch Fix, BarkBox and Ipsy.
Does TheraBox have an API?
No public API is recorded for TheraBox.
What industry is TheraBox in?
TheraBox's product category is Subscription Self-Care Boxes. Its primary akta.pro industry code is CRAFAIAF, Subscription Boxes & Curated Product Subscriptions, with a secondary code of CRAFACAN, Subscription Box & Membership-first DTC.