CauseBox
Alltrue (formerly CauseBox) operates a US direct-to-consumer subscription box service delivering quarterly curated sustainable and ethically sourced products at $69.95, supplemented by an on-demand marketplace, essentials shop, and a content ecosystem including a magazine, podcast, and artist residency program.
- Company typePrivate
- Founded2015
- HeadquartersCulver City, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What CauseBox does
Alltrue (formerly CauseBox) is a US-based direct-to-consumer subscription commerce company headquartered in Los Angeles, California. Founded around 2015 and rebranded to Alltrue in 2022, the company operates a quarterly seasonal subscription box — priced at $69.95 with a claimed retail value of $250+ per shipment — containing curated, full-size sustainable and ethically sourced products. The company targets conscious consumers who prioritize environmental responsibility, ethical manufacturing, and artisan development in their purchasing decisions, and reports that in 2020 it paid its largely female artisan team 962,000 hours of fair wages.
The product surface extends beyond the core box into a multi-component ecosystem: the Alltrue Collective marketplace enables on-demand purchases of premium sustainable brands (open to members and non-members); the Essentials Shop offers members curated sustainable everyday consumables; and the company operates a suite of community and content assets including the All Good Things seasonal print magazine (100+ pages), the Meet Us Here podcast, the Artist Residency Program (a 10-day seasonal residency for female artists at the LA headquarters), and the Flag for Good charitable merchandise initiative. Distribution is exclusively through owned channels: the shop.alltrue.com e-commerce platform and native iOS/Android apps, with free shipping to the contiguous US.
The business model combines subscription recurring revenue (annual/quarterly box) with marketplace and add-on retail revenue, supported by a content-driven community engagement strategy intended to reduce paid acquisition dependency. The company is privately held with no disclosed funding rounds, no disclosed management team in the source data, and no disclosed ownership or cap-table information; it operates with 11–50 employees and is restricted to the US market, explicitly excluding Alaska, Hawaii, and international geographies.
CauseBox firmographics
Firmographics- Name
- CauseBox
- Legal name
- Alltrue
- Website
- https://causebox.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alltrue (formerly CauseBox) operates a US direct-to-consumer subscription box service delivering quarterly curated sustainable and ethically sourced products at $69.95, supplemented by an on-demand marketplace, essentials shop, and a content ecosystem including a magazine, podcast, and artist residency program.
- Ownership category
- akta.pro rank
CauseBox industry classification
Industry- Product category
- Subscription Boxes / Sustainable Lifestyle E-commerce
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942)
- akta.pro primary industry
- Subscription Boxes & Curated Product Subscriptions (CRAFAIAF)
- akta.pro secondary industry
- Subscription Box & Membership-first DTC (CRAFACAN)
Keywords
Where CauseBox is headquartered
LocationHeadquarters
- HQ city
- Culver City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CauseBox business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Others
Revenue model
- Subscription Boxes: Quarterly/seasonal subscription boxes delivered to members containing curated sustainable and eco-friendly products. Members receive boxes every three months with full-size products valued at $250+ for $69.95.
- Alltrue Collective Marketplace: Premium sustainable brands marketplace available to members and non-members. Offers ongoing purchases of sustainable products beyond the subscription box.
- Essentials Shop: Curated assortment of sustainable essentials available to members, including eco-conscious toiletries and household items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quarterly seasonal subscription box with up to $250+ value |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
CauseBox product offering
Product offeringCore offering
CauseBox (Alltrue) operates a direct-to-consumer seasonal subscription service that delivers quarterly boxes of curated, full-size sustainable and ethically-made products to members, priced at $69.95 per box with up to $250+ in retail value. The company complements the subscription with the Alltrue Collective marketplace and Essentials Shop for ongoing sustainable purchases, alongside content and community assets such as the All Good Things magazine, the Meet Us Here podcast, an Artist Residency Program, and Flag for Good merchandise.
Product overview
Alltrue (formerly CauseBox) operates a platform-plus-subscriptions model centered on its seasonal Alltrue Box — a quarterly curated collection of sustainable, ethically-made products valued at up to $250+ for $69.95. The ecosystem extends through the Alltrue Collective marketplace for on-demand shopping, the Essentials Shop for recurring sustainable essentials, and complementary content brands including All Good Things Magazine, the Meet Us Here Podcast, and an Artist Residency Program. Flag for Good represents a charitable merchandise initiative. The core value proposition is delivering curated, socially-conscious products while supporting artisan wages and environmental responsibility.
Differentiator
Problem solved
Functional benefit
Products and services
- Alltrue Box (Seasonal Subscription Box) A quarterly subscription box delivered to members containing curated, full-size sustainable and ethically-made products, valued at up to $250+ per box for a $69.95 subscription price. Sold directly to conscious consumers in the contiguous United States.
- Alltrue Collective (Marketplace) An online marketplace offering thousands of products from premium sustainable brands at exclusive member prices (up to 70% off), available to both members and non-members.
- Essentials Shop A curated assortment of sustainable everyday essentials available to members, covering eco-conscious personal care and household items.
- Flag for Good A branded flag created by Alltrue to promote unity, pride, and belonging, available for purchase with proceeds supporting charitable causes.
Quantifiable outcome
- Up to $250+ in product value for $69.95 subscription
- +2 more outcomes
Companies that use CauseBox
Customer profileSegments1 record
Ideal customer profiles2 records
CauseBox technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CauseBox partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
CauseBox competitors and assessment
Company assessmentEmerging players
- EarthHero: EarthHero is an online marketplace curating eco-friendly and sustainable household products from vetted brands. It competes with Alltrue's Alltrue Collective marketplace in the same values-aligned DTC space with overlapping product categories.
- Cratejoy: Cratejoy is a subscription box marketplace platform that enables independent merchants to launch and manage subscription boxes. It is comparable to Alltrue as a subscription box infrastructure and discovery platform, though it operates a horizontal marketplace model rather than Alltrue's curated single-brand approach.
- Daily Harvest: Daily Harvest is a subscription-based DTC food company delivering frozen, organic, plant-based meals and smoothies. It is comparable to Alltrue through subscription commerce targeting health- and sustainability-conscious consumers, though focused on food rather than curated lifestyle goods.
- Package Free Shop: Package Free Shop is a zero-waste lifestyle retailer offering sustainable everyday essentials curated across multiple categories. It is comparable to Alltrue's Essentials Shop in the sustainable household essentials retail category and shares the conscious consumer target demographic.
Direct peers
- FabFitFun: FabFitFun is the largest lifestyle subscription box company in the US, delivering seasonal boxes of full-size wellness, beauty, and home products. It is the most direct competitor to Alltrue in the curated quarterly subscription box model with comparable price points and target demographics.
- Birchbox: Birchbox pioneered the beauty subscription box category and continues to operate a curated product discovery model. It is comparable to Alltrue in subscription-based product curation and member retention mechanics, though focused specifically on beauty rather than multi-category sustainable goods.
- Love Goodly: Love Goodly is a subscription box service delivering curated vegan, non-toxic, and eco-friendly beauty and wellness products. It competes head-to-head with Alltrue in the conscious consumer subscription box category with very similar values alignment and curation approach.
Broad incumbents
- Thrive Market: Thrive Market is a large-scale online membership retailer of sustainable, organic, and non-GMO household and grocery products. It serves the same conscious consumer segment as Alltrue but operates a much broader catalog and recurring membership model rather than curated boxes.
- Grove Collaborative: Grove Collaborative is a leading online DTC retailer of natural household and personal care products with a subscription-based replenishment model. It overlaps with Alltrue's Essentials Shop offering and targets the same sustainability-minded household consumer.
- Stitch Fix: Stitch Fix is an online personal styling service that combines data science with human stylists to curate subscription-based clothing shipments. It is comparable to Alltrue through the curation-plus-subscription business model and the use of personalization to drive repeat engagement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CauseBox social profiles
Digital presenceCauseBox financial estimates
Financial estimateRevenue estimate
Valuation estimate
CauseBox leadership team
Management profileNumber of profiles
CauseBox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CauseBox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CauseBox
What does CauseBox do?
CauseBox (Alltrue) operates a direct-to-consumer seasonal subscription service that delivers quarterly boxes of curated, full-size sustainable and ethically-made products to members, priced at $69.95 per box with up to $250+ in retail value. The company complements the subscription with the Alltrue Collective marketplace and Essentials Shop for ongoing sustainable purchases, alongside content and community assets such as the All Good Things magazine, the Meet Us Here podcast, an Artist Residency Program, and Flag for Good merchandise.
Is CauseBox a public or private company?
CauseBox is a private company. It is classified as unknown and is currently operating.
When was CauseBox founded?
CauseBox was founded in 2015. It employs 11 to 50 people.
Where is CauseBox based?
CauseBox is headquartered in Culver City, United States, in the North America region.
How does CauseBox make money?
Three revenue lines are on record. Subscription Boxes are the primary driver. The others are alltrue Collective Marketplace and essentials Shop.
Who are CauseBox's main competitors?
Emerging players on record are EarthHero, Cratejoy, Daily Harvest and Package Free Shop. Direct peers are FabFitFun, Birchbox and Love Goodly. Broad incumbents are Thrive Market, Grove Collaborative and Stitch Fix.
Does CauseBox have an API?
No public API is recorded for CauseBox.
What industry is CauseBox in?
CauseBox's product category is Subscription Boxes / Sustainable Lifestyle E-commerce. Its primary akta.pro industry code is CRAFAIAF, Subscription Boxes & Curated Product Subscriptions, with a secondary code of CRAFACAN, Subscription Box & Membership-first DTC. Its NAICS code is 45942.