SHOTOVER NZ

What SHOTOVER NZ does

SHOTOVER NZ, operating legally as SHOTOVER Systems, Inc. (Colorado, USA) with primary engineering roots in Queenstown, New Zealand, designs and manufactures high-performance gyro-stabilized camera systems for airborne and mobile platforms. Founded in 2009, the company's product portfolio centers on a family of 6-axis stabilized gimbal platforms — including the F1, F1 LIVE (broadcast ENG), F1 RUSH (high-speed jet cinematography at 350+ knots), M1, M1 Surveillance, M2 Multi-Sensor (EO/IR with 4K color and HD HOT infrared), B1 (utility/industrial inspection), G1, U1, and ION 2 — complemented by the Churchill Navigation Augmented Reality System (ARS) for real-time mission management overlays and the Earthscape cloud video management platform for post-flight debrief. The company claims its 5th-generation 6-axis gimbal is the only EO/IR system that eliminates gimbal-lock and horizon-rolling, supported by fiber-optic video data transfer and an open-platform architecture accepting cameras from Arri, Sony, Canon, and Fujinon.

Name

SHOTOVER NZ

Legal name

SHOTOVER Systems, Inc.

Website

https://shotover.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

SHOTOVER NZ designs and manufactures high-performance 6-axis gyro-stabilized camera gimbals and real-time augmented reality mission management software for airborne applications in broadcast, public safety, defense, creative/film, utility inspection, and homeland security markets globally.

Ownership category

akta.pro rank

Product category

Aerial Imaging Systems

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Audio and Video Equipment Manufacturing (33431)

SIC

Photographic Equipment & Supplies (3861), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)

akta.pro primary industry

UAS Payloads (EO/IR, LiDAR, SAR, SIGINT) & Gimbals (IMABAIAI)

akta.pro secondary industry

Gimbals, Stabilizers & Camera Rigs (Handheld, Wearable, Drone Gimbals) (CRACAPAE)

Keywords

• Gyro-stabilized camera systems
• Aerial imaging solutions
• Augmented reality mission management
• Airborne camera gimbals
• Aerial cinematography equipment

Headquarters

HQ city

Queenstown

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of gyro-stabilized camera systems including F1, F1 LIVE, F1 RUSH, M1, M2, G1, K1, B1, ION, and ARS products along with accessories and mounting hardware
2. Cloud Software Services: Earthscape cloud-based video management solution for video archival, evaluation, and debriefing with location metadata indexing
3. Professional Services: Custom installation, integration, and support services through channel partners like EuroTec for helicopter completions

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

SHOTOVER NZ designs and manufactures high-performance gyro-stabilized camera systems (6-axis gimbals) coupled with real-time augmented reality mapping and mission management software. The company sells integrated end-to-end aerial imaging solutions—encompassing gimbal hardware, ARS software, and Earthscape cloud video management—to public safety, broadcast, creative/cinema, defense, utility inspection, and homeland security customers worldwide.

Product overview

SHOTOVER designs and manufactures high-performance gyro stabilized camera systems coupled with advanced real-time augmented reality mapping and mission management software. The product portfolio centers on a family of 6-axis stabilized gimbal platforms (F1, M1, M2, G1, B1, U1, ION 2) with specialized variants (F1 LIVE for broadcast, F1 RUSH for high-speed jet platforms, M1 Surveillance for public safety). The ecosystem includes the ARS (Augmented Reality System) for real-time labeling and mission management, and Earthscape cloud-based video management for post-flight analysis. All gimbals feature an open platform design supporting multiple camera and lens combinations for flexibility across cinema, broadcast, defense, public safety, and utility inspection markets.

Differentiator

Problem solved

Functional benefit

Brands

• F1 RUSH: High-Speed Camera Platform specifically tailored for jet platforms, providing incredible dynamic range and 8K image quality at elevated speeds exceeding 350 knots
• F1 LIVE
• M2 Multi-Sensor
• M1 Surveillance
• B1
• G1
• ION
• K1
• ARS
• Earthscape
• CineJet

Products and services

• F1 High-performance 6-axis gyro stabilized camera platform designed for aerial cinematography and broadcast applications, supporting multiple camera and lens configurations with open platform design for future resolution growth.
• F1 LIVE Broadcast-specific F1 variant streamlined for ENG markets; supports 4K and 2K broadcast cameras with optional moving map overlay for live broadcasts.
• F1 RUSH High-speed camera platform tailored for jet platforms, delivering 8K image quality at speeds up to 350 knots and maneuvers approaching 3G with fiber optic video data transfer.
• M1 Six-axis gyro stabilized gimbal system popular for cinema, commercial production, and ENG markets with enhanced steel bevel gears with nitrided coating for durability.
• M1 Surveillance Public safety variant featuring large format color sensor for daytime clarity and nighttime detail; 4K broadcast detail with high magnification zoom optics; includes real-time augmented reality software and 3D compass.
• M2 Multi-Sensor EO/IR Multi-Sensor camera system with 5th generation 6-axis gimbal design eliminating gimbal-lock and horizon-rolling; 4K Ultra-HD color and HD HOT infrared technology with automated license plate recognition.
• B1 Ultra-compact and lightweight gyro-stabilized gimbal platform delivering unshakable stability for utility and industrial inspection applications including powerline, pipeline, and wind turbine monitoring.
• G1 Gyro-stabilized gimbal platform for aerial camera systems, part of SHOTOVER's product lineup for various market applications.
• U1 Utility-focused gimbal platform referenced in SHOTOVER's product lineup.
• ION 2 Gyro-stabilized camera system used in firefighting operations; records video and metadata to removable drive; supports forward-facing IR camera and rear-facing HD action camera configurations.
• K1 Accessory product compatible with multiple SHOTOVER gimbal systems including F1 and F1 RUSH.
• ARS (Augmented Reality System) Real-time augmented reality mission management software from Churchill Navigation; instantly labels streets, buildings, addresses, schools, parks, businesses visible through camera; supports vehicle location, suspect tracking, and search and rescue features.
• Earthscape Cloud-based video management solution for evaluation and debriefing of aerial operations; enables video indexing, querying by location/tags/date, and displays video side-by-side with moving map for firefighting and inspection applications.
• Accessories Range of accessories including payload travel cases, spare payload assemblies, rain spinners, mitchell mounts, excess baggage cases, travel mounts, wireless control interfaces, monitor mounts, force joysticks, and polarizer filter kits.

Quantifiable outcome

• M2 Multi-Sensor enables unprecedented day and night clarity with 4K Ultra-HD color and High-Definition HOT infrared technology
• +2 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core and minor.

• EuroTeccoreChannel Partner/ Reseller/ Distributor · 22 January 2020EuroTec serves as the primary channel partner for SHOTOVER B1 camera installations on helicopters, including the first North American install on H125 helicopters for utility inspection. EuroTec handles completion services at their Kansas City headquarters and Canadian subsidiary, integrating SHOTOVER cameras with Churchill Navigation ARS and Garmin displays for turnkey inspection solutions.
• Churchill NavigationcoreTechnology or Integration · 29 March 2016Churchill Navigation merged with SHOTOVER Camera Systems to create an integrated company offering both camera systems and augmented reality mission management software. Churchill's ARS technology provides real-time augmented reality overlays including street labels, building identification, and coordinate display capabilities for law enforcement and public safety operations.
• AGAIR PTY LTDminorStrategic or Co-development PartnerAGAIR uses SHOTOVER's ION recorder and Earthscape cloud-based video management solution for Australian bushfire operations. AGAIR's Air Dog aircraft directs air tanker activities using forward-facing infrared camera and rear-facing HD action camera recordings managed through Earthscape.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• L3Harris Technologies: L3Harris is a major US defense prime with extensive ISR, EO/IR, and mission-system offerings that compete with SHOTOVER for helicopter and fixed-wing surveillance programs serving public safety and military customers.
• Leonardo DRS: Leonardo DRS supplies stabilized sensor systems and integrated mission equipment for US defense and homeland-security platforms, often bidding into the same airborne ISR procurements as SHOTOVER.
• Hensoldt: Hensoldt is a large European defense-electronics prime offering airborne sensors, optics, and ISR suites that overlap with SHOTOVER's gimbal-imaging and mission-software capabilities, though at a much broader portfolio scale.
• Moog Inc. Moog's space and defense segment produces high-precision motion-control and gimbal components for aerial platforms — overlapping technology base with SHOTOVER's 6-axis stabilization engineering.

Emerging players

• DJI: DJI dominates consumer and prosumer drone gimbals and is moving upmarket with enterprise payloads like the Zenmuse H30 — a growing threat to SHOTOVER's lower-end broadcast ENG and utility-inspection pricing.
• Hood Tech Vision: Hood Tech produces small, gyro-stabilized EO/IR imaging turrets for tactical UAVs and light helicopters — overlapping with SHOTOVER's B1 and M1 lines in the smaller-payload inspection and public-safety segments.
• CarteNav Solutions: CarteNav provides mission-system software (AIMS) for airborne law enforcement and SAR operators, directly adjacent to SHOTOVER's ARS augmented-reality offering and often bundled with competing gimbal OEMs.

Direct peers

• Trakka Systems: Trakka builds gyro-stabilized multi-sensor camera systems and searchlights for airborne law enforcement, military, and broadcast — a near-identical product category to SHOTOVER's F1/M1/M2 line, often bid head-to-head on public-safety helicopter procurements.
• CONTROP Precision Technologies: CONTROP specializes in EO/IR stabilized payloads for UAVs, helicopters, and maritime platforms — competing with SHOTOVER in defense and homeland-security verticals, particularly for surveillance and reconnaissance turrets.
• Teledyne FLIR: Teledyne FLIR is the dominant supplier of EO/IR stabilized gimbal cameras for airborne ISR, public safety, and defense applications — directly competing with SHOTOVER's M2 Multi-Sensor across the same end-markets (law enforcement, military, utility inspection).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shotover-systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHOTOVER NZ