Damas Jewellery

What Damas Jewellery does

Damas Jewellery is a heritage GCC jewellery retailer founded in 1907, headquartered in Dubai, and operating 123 retail stores across the United Arab Emirates, Bahrain, Kuwait, Oman, Qatar, and Saudi Arabia, supported by a multi-country e-commerce platform. The company sells a diversified jewellery portfolio spanning 18K and 22K gold, natural and lab-grown diamonds, coloured gemstones, and pearls, organised across multiple price tiers: entry-level fashion brands (Farfasha, Kiku, Amelia, Hope, Love by Damas), fine jewellery collections (Alif, Lace, Dome, Stella d'Oro, Revolve, Fireworks), diamond and bridal brands (Palace, OneSixEight, Ananya, Flora), the lab-grown Gaia line, and exclusive international luxury houses (Roberto Coin, Fope, Mikimoto) distributed under exclusive GCC rights. Underlying technology is limited to a digital customization platform that allows customers to design bespoke pieces and standard e-commerce with appointment booking.

Damas monetises through unit-priced retail sales of physical jewellery, with prices ranging from under AED 1,000 for fashion pieces to above AED 10,000 for fine and bridal collections, priced in local currencies (AED, BHD, KWD, OMR, QAR, SAR). The go-to-market is primarily physical retail with flagship stores in premium locations such as Dubai's Meena Bazaar (which houses a Diamond Excellence Centre), augmented by online exclusives and digital personalisation. Customer segments target GCC luxury jewellery consumers (nationals and Indian diaspora) for weddings, engagements, and ceremonial gifting, and middle-to-upper-middle fashion-conscious consumers for everyday wear. Following Titan Company's February 2026 acquisition of a 67% stake for USD 283 million, Damas operates under Signature Jewellery Holding Ltd as a Titan subsidiary, with Mannai Corporation's MC International retaining 33%, and is positioned as Titan's platform for a stated 2.5-fold expansion of international jewellery revenue across the USD 4 billion Gulf jewellery market.

Name

Damas Jewellery

Legal name

Damas Jewellery

Website

https://damasjewellery.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Damas Jewellery is a heritage GCC jewellery retailer founded in 1907, operating 123 stores across the UAE, Bahrain, Kuwait, Oman, Qatar, and Saudi Arabia, selling gold, diamond, pearl, and lab-grown jewellery to GCC nationals and the Indian diaspora through physical retail and e-commerce, now majority-owned by Titan Company.

Ownership category

akta.pro rank

Product category

Luxury Jewellery Retail

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

akta.pro secondary industries

Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ), Religious & Cultural Fine Jewelry (CRAKAAAH), Pearl Jewelry (CRAKAAAC)

Keywords

• Fine jewellery retail
• Luxury gold jewellery
• Diamond bridal sets
• GCC jewellery stores
• Lab-grown diamond jewellery

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Jewellery Retail Sales: Damas Jewellery generates revenue through retail sales of fine jewellery, fashion jewellery, and luxury pieces across its GCC store network and e-commerce platform. Products include gold, diamond, and precious gemstone jewellery.
2. E-commerce Sales: Online sales of exclusive products available only through the digital channel, including limited editions and digital-first releases across rings, necklaces, watches, and pendants.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Damas Jewellery is a heritage jewellery retailer operating since 1907 that designs, sources, and sells fine, fashion, and luxury jewellery across the GCC region. Its offering spans 18K and 22K gold, natural and lab-grown diamonds, coloured gemstones, and pearls, distributed through in-house collections (Alif, Lace, Dome, Stella d'Oro, Revolve, Fireworks, Gaia, Farfasha, Kiku) and exclusive international brands (Roberto Coin, Fope, Mikimoto). The company sells through 123 physical stores across six GCC countries and a country-specific e-commerce platform.

Product overview

Damas Jewellery is a heritage jewellery retailer established in 1907, operating as a subsidiary of Titan Company (67% stake acquired in February 2026). The company offers a diversified portfolio of jewellery products across multiple tiers: high jewellery featuring exceptional masterpieces and bespoke creations; fine jewellery collections including Alif, Lace, Dome, Stella d'Oro, Revolve, and Fireworks; fashion jewellery brands such as Farfasha and Kiku; and lab-grown diamond jewellery through the Gaia collection. The portfolio also includes international luxury brands (Roberto Coin, Fope, Mikimoto) distributed exclusively through Damas stores. Products span gold (18K and 22K), diamonds (natural and lab-grown), coloured stones, and pearls. The company serves customers across GCC countries (UAE, Bahrain, Kuwait, Oman, Qatar, Saudi Arabia) through physical stores and an e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Farfasha: Fashion jewellery collection featuring contemporary designs
• Kiku
• Alif
• Lace
• Dome
• Stella d'Oro
• Revolve
• Fireworks
• Gaia
• Zahra
• Matar

Products and services

• Farfasha Fashion Jewellery Collection Contemporary fashion jewellery collection featuring semi-precious stones, pearls, and mother of pearl designs for everyday wear and gifting.
• Kiku Pearl and Gold Jewellery Collection Fashion jewellery featuring delicate freshwater pearl designs in 18K gold for everyday wear, including the Matar sub-collection.
• Alif Fine Jewellery Collection Fine jewellery collection inspired by the first letter of the Arabic alphabet, featuring 18K gold pieces with diamonds, malachite, and mother of pearl.
• Lace Fine Jewellery Collection Fine jewellery featuring delicate patterns inspired by Arabic architecture with lace-like geometric silhouettes, malachite, mother of pearl, and turquoise in 18K yellow gold.
• Dome Fine Jewellery Collection Fine jewellery inspired by the domes of mosques and royal palaces in the Middle East, featuring Art Deco designs with turquoise, malachite, and diamonds.
• Stella d'Oro Fine Jewellery Collection Fine jewellery inspired by the six-petalled Stella d'Oro flower, featuring diamonds, malachite, and mother of pearl in 18K gold.
• Revolve Fine Jewellery Collection Fine jewellery celebrating love through delicate layered designs with diamond brilliance in 18K yellow, rose, and white gold.
• Fireworks Fine Jewellery Collection Fine jewellery featuring colourful gemstones and diamonds, including blue topaz and London topaz in 18K yellow gold, in celebratory designs.
• Gaia Lab-Grown Diamond Collection Sustainable and ethical lab-grown diamond jewellery including engagement rings, solitaire pieces, and fashion jewellery in 18K gold.
• OneSixEight Diamond Jewellery Collection Contemporary diamond jewellery brand featuring natural diamonds across earrings, pendants, and rings.
• Amelia Fashion Jewellery Collection Versatile fashion jewellery featuring mother of pearl in 18K gold, including bracelets, earrings, and anklets with Mediterranean-inspired designs.
• Roberto Coin Italian Luxury Brand Italian luxury jewellery brand known for artistry and the signature hidden ruby, distributed exclusively through Damas stores in the GCC.
• Fope Italian Gold Mesh Brand Italian family-owned gold mesh jewellery brand offering flexible, innovative, and luxurious designs, distributed exclusively through Damas.
• Mikimoto Japanese Pearl Brand Japanese luxury pearl jewellery house, originator of cultured pearls since 1893, symbolising purity, grace, and refined beauty, distributed exclusively through Damas.
• Galeria Gold Jewellery Collection Gold jewellery brand offering classic and traditional designs in various gold karats for everyday luxury.
• Havana Gold Jewellery Collection Gold jewellery brand featuring bold and contemporary designs.
• Palace Luxury Diamond Jewellery Collection Luxury diamond jewellery brand featuring bridal sets and high-end wedding pieces.
• Love by Damas Fashion Jewellery Collection Fashion jewellery brand featuring romantic and love-themed designs for everyday wear.
• Hope Fashion Jewellery Collection Fashion jewellery brand featuring meaningful designs with symbolic motifs.
• Al Qasr Fashion Jewellery Collection Fashion jewellery brand featuring designs inspired by palace aesthetics with 18K gold pieces.
• Online Exclusives Collection Curated collection of jewellery pieces available only through the Damas online store, including limited editions, exclusive designs, and digital-first releases in 18K gold, diamonds, and coloured stones.
• 22K Gold Collections Traditional 22-karat gold jewellery collections featuring classic designs preferred in the Gulf region.
• Wedding & Engagement Jewellery Range Comprehensive wedding and engagement jewellery range including engagement rings, bridal sets, diamond gifts, and high-end wedding collections.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Titan CompanycoreStrategic or Co-development Partner · 6 February 2026Titan Company, India's largest jewellery retailer, acquired a 67% stake in Damas Jewellery for AED 1,038 million ($283 million). The acquisition was completed on February 6, 2026 through Titan Holdings International FZCO, establishing Signature Jewellery Holding Ltd as the holding company. This strategic investment enables Titan to leverage Damas for Gulf Cooperation Council expansion.
• Roberto CoincoreChannel Partner/ Reseller/ DistributorRoberto Coin is an international jewellery house available at Damas stores, featuring Italian artistry and signature hidden ruby design. Damas holds exclusive distribution rights for the brand in GCC markets.
• FopecoreChannel Partner/ Reseller/ DistributorFope is an Italian luxury gold mesh jewellery brand available at Damas. The family-owned company is known for flexible, innovative mesh designs.
• MikimotocoreChannel Partner/ Reseller/ DistributorMikimoto, the originator of cultured pearls founded in 1893, is available at Damas stores in GCC countries. The brand symbolises purity, grace, and refined beauty.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tanishq: Tanishq is the flagship jewellery retail brand of Titan Company, now the majority owner of Damas Jewellery. It sells gold, diamond, and bridal jewellery across India and has just launched a flagship store in Dubai's Meena Bazaar, mirroring Damas' positioning and serving both Indian diaspora and GCC luxury consumers.
• Malabar Gold & Diamonds: Malabar Gold & Diamonds is one of the largest GCC-headquartered jewellery chains, operating hundreds of stores across UAE, Saudi Arabia, Qatar, Oman, Kuwait, and Bahrain. It offers gold, diamond, and bridal jewellery with very similar ethnic/cultural relevance and price tiering to Damas.
• Joyalukkas: Joyalukkas is a major Indian-origin jewellery chain with extensive GCC presence, offering gold, diamond, and platinum jewellery across the same six GCC countries as Damas. Its product mix, bridal focus, and pricing architecture directly compete with Damas for the same middle-to-upper income consumer.
• Kalyan Jewellers: Kalyan Jewellers is a listed Indian jewellery retailer with sizeable GCC operations across UAE, Saudi, Qatar, Oman, Kuwait, and Bahrain. It competes with Damas on heritage-brand positioning, gold-and-diamond bridal sets, and culturally-tailored collections for the South Asian diaspora and GCC nationals.
• Pandora: Pandora is a global jewellery brand specializing in fashion and charm-based jewellery at accessible price points, with significant GCC retail presence. Its fashion-jewellery positioning overlaps with Damas' Farfasha, Kiku, and Love by Damas sub-brands in the entry-level and gifting segments.
• Swarovski: Swarovski is a global crystal and fashion jewellery brand with flagship stores in major GCC malls. It competes with Damas' fashion-jewellery lines on gifting, self-purchase, and accessible price-point occasions across UAE, Saudi Arabia, and Qatar.
• Roberto Coin: Roberto Coin is a high-end Italian jewellery house distributed exclusively in GCC through Damas. It overlaps with Damas' premium collections on gifting, self-purchase, and statement pieces for affluent GCC consumers and tourists.
• Mikimoto: Mikimoto is the originator of cultured pearls (founded 1893) and a Japanese luxury jewellery house with exclusive GCC distribution through Damas. It overlaps with Damas' Kiku pearl line and premium pearl jewellery offerings for high-net-worth and bridal customers.

Broad incumbents

• Tiffany & Co. Tiffany & Co. is a global luxury jewellery icon (now part of LVMH) with flagship stores in Dubai and other GCC capitals. It competes with Damas at the high end of the diamond jewellery and bridal segment but is broader in scope and brand recognition globally.
• Cartier: Cartier, part of Richemont, operates luxury jewellery boutiques across GCC cities and competes with Damas at the high-jewellery and prestigious-bridal tier. It is a broader incumbent with strong global brand prestige rather than a GCC retail specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DamasJewellery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Damas Jewellery