Le Prunier

What Le Prunier does

Le Prunier is a family-founded, vertically integrated clean beauty company that produces skincare products derived from plums grown on its own Northern California farm, with agricultural roots dating to 1916 and a contemporary skincare brand identity built around proprietary plum-based ingredients. Its technology core consists of patented botanical extracts — most notably Midnight Muir®, a rare patented plum extract, and Plum Superfruit Complex® — which appear across the product line as the functional active in formulations including facial oils, cleansers, mists, sunscreen, body cream, and an enzyme mask. The company controls the supply chain from cultivation through formulation, with the farm serving as both raw material source and brand narrative asset.

The product portfolio is priced in the $48–$100 premium tier and is sold primarily through direct-to-consumer e-commerce at leprunier.com, supported by a subscription engine offering monthly, bi-monthly, quarterly, or semi-annual delivery cadences. A secondary wholesale channel operates through wholesale.leprunier.com and a listed stockist network for retail distribution. The customer base targets clean beauty enthusiasts and premium DTC skincare consumers — individuals seeking clinically proven, dermatologist-approved, vegan, cruelty-free products free from parabens, sulfates, and added fragrances — with marketing driven by Instagram, email, content/journal assets, influencer partnerships (including Adriana Lima), and earned media in Vogue, Marie Claire, Fashionista, The Zoe Report, and The Ethos. The company is privately held, family-operated, and operates with 1–10 employees from Northern California, with no disclosed institutional funding to date.

Name

Le Prunier

Legal name

Le Prunier

Website

https://leprunier.com

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Natural Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Skincare & Facial Treatments (CRABALAF)

akta.pro secondary industry

Candles, Home Fragrance & Diffusers Retail (CRAIACAC)

Keywords

• Natural skincare products
• Plum-based skincare
• Clean beauty formulas
• Facial beauty oils
• Mineral sunscreens

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Primary revenue stream through the brand's e-commerce website selling skincare products directly to consumers. Products include facial oils, cleansers, sunscreen, body care, and candles. Both one-time purchases and subscription options available.
2. Subscription Model: Recurring subscription revenue offering automatic delivery of products on monthly, bi-monthly, quarterly, or semi-annual schedules with subscription discounts.
3. Wholesale Distribution: Wholesale channel through wholesale.leprunier.com and stockists for retail distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Le Prunier manufactures and sells premium natural skincare products formulated with proprietary plum-derived ingredients grown on its family farm in Northern California. The product line includes facial oils (Plum Beauty Oil, Plum Beauty Oil Reserve), sunscreen (Plumscreen® SPF 31), cleansing oil (Plum Cleanse™), enzyme mask (Plumtox™), body crème (Plumbody™), barrier mist (Plum Spritz™), and a plant-based candle, sold primarily direct-to-consumer online with subscription options.

Product overview

Le Prunier is a family-founded plum-centric skincare brand established in 1916, based in Northern California. The company's product portfolio centers on its proprietary plum-based ingredients (Midnight Muir® patented plum extract and Plum Superfruit Complex®) delivered across a range of skincare formulations including the Plum Beauty Oil (original, Reserve, and variants), Plumscreen® sunscreen, Plumtox™ clarifying enzyme mask, Plumbody™ body crème, Plum Cleanse™ cleansing oil, and Plum Spritz™ barrier mist. The products are positioned as clean, clinically proven skincare that is vegan, cruelty-free, dermatologist approved, and free from parabens, sulfates, and added fragrances.

Differentiator

Problem solved

Functional benefit

Products and services

• Plum Spritz™ A dual-phase barrier mist infused with proprietary Plum Beauty Juice for hydrating and soothing skin. The bi-phase formula delivers quick hydration and support for skin health, available in 60ml at $48 with one-time purchase and subscription delivery options.
• Plum Beauty Oil Reserve An estate-grown, 100% organic plum oil formulation for hair, skin, and nails. Sourced from a single harvest of organically cultivated, hand-selected plums from the family farm, triple-pressed for purity and potency. Rich in antioxidants, polyphenols, and omega fatty acids 6 & 9. Available in 30ml at $100.
• Plum Beauty Oil The original multi-sensory indulgence for face, hands, hair, and body that helps brighten, balance, and restore skin while locking in moisture for a soft, youthful glow. Handcrafted from a proprietary blend of sustainably sourced plum varietals (3.7ml, 30ml, and 60ml sizes, starting at $78).
• Plum Cleanse™ A biome balancing cleansing oil that transforms from oil-to-lather formula. Harnesses the Power of Plum® to leave skin smooth, balanced, and bouncy while removing excess oil, makeup, and SPF. Available in 100ml at $60.
• Plumscreen® A 7x award-winning broad spectrum SPF 31 PA+++ sunscreen combined with skincare benefits of Plum Beauty Oil. Antioxidant-rich Plum Superfruit Complex® shelters skin and protects collagen from pollution while defending against environmental stressors. Available in 60ml at $80.
• Plumtox™ A clarifying enzyme mask featuring Midnight Muir®, a proprietary extract derived exclusively from antioxidant-rich plums on the family farm. Acts as a gentle exfoliant and plant-based treatment; awarded the National Eczema Association Seal of Acceptance. Available in 50ml and 15ml sizes starting at $85.
• Plumbody™ A clinically proven, velvety hydrating antioxidant body crème. Powered by signature patent ingredient Midnight Muir® to help visibly decrease redness, dryness, and flakiness while fighting free radicals. Available in 200ml and 15ml sizes starting at $82.
• Spring Bloom Candle A 100% plant-based hand poured candle with a fragrance inspired by spring plum blossoms on the family farm in Northern California. Priced at $70.

Quantifiable outcome

• Visibly decreases redness, dryness and flakiness
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Koala EcominorGTM or Marketing PartnerLE PRUNIER x KOALA ECO collaboration featuring a promotional offer where customers receive a complimentary Koala Eco Dish Soap on orders $100+. Limited time offer automatically added at checkout. Partnership appears to be a co-marketing initiative focused on sustainability messaging (clean home, clean body theme).

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RMS Beauty: Clean, ingredient-led beauty brand with a hero 'living' ingredient story and premium positioning across skincare and adjacent categories. Comparable to Le Prunier on founder-led clean beauty, premium pricing, and omnichannel distribution.
• Youth to the People: Clean, superfood-ingredient skincare brand with a strong Sephora and DTC presence and premium pricing. Comparable to Le Prunier on the 'superfood / proprietary extract' ingredient story, hero serum pricing, and omnichannel clean-beauty positioning.
• Indie Lee: Clean beauty skincare brand with a hero oil/serum portfolio and DTC plus Sephora distribution. Comparable to Le Prunier on premium clean-beauty positioning, hero facial oil SKU, and founder-led brand storytelling.
• Tata Harper: Direct-to-consumer clean beauty brand built around a proprietary, farm-grown ingredient story (Vermont estate). Closely comparable to Le Prunier on premium DTC positioning, farm-to-product narrative, and hero oil/serum SKUs in the $50–$200 range.
• Biossance: Clean beauty skincare brand built around a proprietary, patented hero ingredient (squalane) with Sephora distribution. Closely comparable to Le Prunier on proprietary-ingredient moat, premium pricing, and DTC-plus-retail channel mix.
• Juice Beauty: Organic, farm-aligned clean skincare brand with USDA-certified formulations and proprietary botanical ingredient stories. Comparable to Le Prunier on the farm-to-face positioning, clean beauty certification stance, and DTC-plus-retail channel mix.
• Herbivore Botanicals: Clean, botanical-led skincare brand with hero facial oils and treatment masks at premium DTC pricing. Comparable to Le Prunier on clean-beauty positioning, hero oil/mask SKUs, and Sephora-plus-DTC distribution.
• Osea: Plant-based, family-founded clean skincare and body care brand with a proprietary seaweed-blend ingredient story and DTC plus spa distribution. Comparable to Le Prunier on family-founded heritage, clean-beauty formulation stance, and expansion into body/home categories.

Broad incumbents

• Tatcha: Premium clean-inspired skincare brand with a proprietary heritage ingredient story (Hadasei-3) and broad Sephora/Department store distribution. Comparable on premium pricing, hero facial oil positioning, and subscription-led DTC model, though significantly larger and now owned by Unilever.
• Drunk Elephant: Clean, clinically-positioned premium skincare brand with broad Sephora distribution and a hero serum/oil portfolio. Comparable to Le Prunier on premium pricing tier, clean formulation philosophy, and DTC-plus-wholesale omnipresence, though with a much larger SKU footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/p/DaauQyHjlcY
• Xx.com/LePrunierUSA

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Prunier