WP SitePlan
WP SitePlan is a US-based, privately held managed WordPress maintenance company offering tiered subscription plans (Essentials, Professional, Enterprise) plus white-label agency services to small business owners, web design agencies, and WooCommerce operators needing outsourced site care, security, and performance support.
- Company typePrivate
- Founded-
- HeadquartersCuyahoga Falls, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What WP SitePlan does
WP SitePlan is a US-based, privately held managed WordPress maintenance company founded around 2015-2016 and operating from Cuyahoga Falls, Ohio with a small (1-10 employee) remote support team. The company delivers fully managed WordPress site care including core, theme, and plugin updates, daily backups with 1-click restore, firewall and brute-force protection, malware scanning and removal, uptime monitoring, database optimization, and monthly reporting, organized around three tiered subscription plans: Essentials ($59/month/site), Professional ($119/month/site), and Enterprise ($229/month/site). Its technology stack relies on conventional WordPress management tooling rather than proprietary infrastructure, with hosting delivered via a partnership with WP Engine (Advanced Partner) on Premium Google Cloud servers providing a 99.99% uptime SLA.
The business model is per-website subscription recurring revenue supplemented by white-label services for agencies (minimum 5-site commitments at $50–$200/site/month) and an affiliate program paying 10% lifetime recurring commissions. Add-on revenue lines include managed hosting ($80/month), accessibility/ADA compliance (from $75/month), speed optimization ($139/month standalone), creative design subscription ($900/month with 2-month minimum), theme migrations, and theme-specific website enhancements. A mutual referral partnership with Lead to Conversion, an Inc. 5000 digital marketing agency, allows WP SitePlan to offer SEO, PPC, and conversion optimization services through a trusted partner without internal marketing capability build-out.
WP SitePlan primarily serves small business owners lacking time or technical expertise to maintain WordPress sites, web design agencies and freelancers seeking white-label maintenance capacity, and eCommerce/WooCommerce operators requiring fast emergency response. Customer testimonials skew SMB and mid-market across eCommerce, professional services, business services, and marketing, with no disclosed enterprise anchor accounts. The company distributes exclusively through direct online channels (self-serve checkout at checkout.wpsiteplan.com and consultation calls), with no disclosed external funding, parent company, or acquisition activity.
WP SitePlan firmographics
Firmographics- Name
- WP SitePlan
- Legal name
- WP SitePlan
- Website
- https://wpsiteplan.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WP SitePlan is a US-based, privately held managed WordPress maintenance company offering tiered subscription plans (Essentials, Professional, Enterprise) plus white-label agency services to small business owners, web design agencies, and WooCommerce operators needing outsourced site care, security, and performance support.
- Ownership category
- akta.pro rank
WP SitePlan industry classification
Industry- Product category
- Managed WordPress Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)
Keywords
Where WP SitePlan is headquartered
LocationHeadquarters
- HQ city
- Cuyahoga Falls
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WP SitePlan business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Plans: Monthly recurring subscription revenue from tiered maintenance plans (Essentials, Professional, Enterprise) priced per website with optional add-ons for hosting, accessibility, and design services.
- White-Label Services: Agency-focused white-label maintenance plans sold to web design companies and digital marketing agencies who resell under their own brand.
- Affiliate Program: 10% recurring commissions for the lifetime of referred customers through the affiliate program, targeting freelancers, agencies, and WordPress professionals.
- One-time Services: One-time services including theme migrations and speed optimization for non-subscribers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essentials Plan - Basic maintenance for static WordPress sites |
| Subscription | Monthly | Professional Plan - Most popular plan for websites with frequent updates |
| Subscription | Monthly | Enterprise Plan - Full-service managed WordPress support |
| Subscription | Monthly | White Label Essentials - For agencies with 5+ sites |
| Subscription | Monthly | White Label Professional - For agencies requiring advanced support |
| Subscription | Monthly | White Label Enterprise - Complete white-label solution |
| Subscription | Monthly | Hosting Add-On |
| Subscription | Monthly | Accessibility Add-On |
| Subscription | Monthly | Design Subscription Add-On |
| Subscription | Monthly | Speed Optimization Service (Non-subscriber) |
Distribution channels3 records
Marketing channels6 records
WP SitePlan product offering
Product offeringCore offering
WP SitePlan provides fully managed WordPress maintenance, security, performance optimization, hosting, accessibility, and design support delivered through tiered subscription plans (Essentials, Professional, Enterprise). It also offers white-label packages that let agencies resell the service under their own brand, plus add-on services for hosting, advanced security, speed optimization, accessibility compliance, theme migrations, and creative design work.
Product overview
WP SitePlan is a WordPress-focused managed maintenance and support company offering a tiered subscription platform with three core plans: Essentials ($59/mo), Professional ($119/mo), and Enterprise ($229/mo). The platform provides layered add-on services including managed hosting via Google Cloud/WP Engine, advanced security, speed optimization, accessibility compliance, white-label services for agencies, theme migrations to Avada, creative design subscriptions, and website enhancement services. A partnership with Lead to Conversion extends offerings to include SEO, PPC, and web design services. The company also operates an affiliate program offering 10% recurring commissions and provides free tools including an SEO audit and website maintenance checklist.
Differentiator
Problem solved
Functional benefit
Products and services
- Essentials Plan
Quantifiable outcome
- 40% faster load times compared to standard shared hosting
- +5 more outcomes
Companies that use WP SitePlan
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles1 record
WP SitePlan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
WP SitePlan partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Lead to ConversioncoreStrategic partnership where Lead to Conversion (Inc. 5000 award-winning digital marketing agency) refers clients needing WordPress maintenance to WP SitePlan. This allows WP SitePlan to offer marketing services (SEO, PPC, CRO, web design) to its customers through a trusted partner without becoming a marketing agency itself. The partnership is designed to not compete with agencies that use WP SitePlan's white-label services.
- WP EnginecoreTechnology partnership for hosting infrastructure. WP SitePlan offers hosting services powered by WP Engine's platform, providing customers with Premium Google Cloud servers, Global Edge Security network, 99.99% uptime SLA, and 24/7 Tier 2 WP Engine support. WP SitePlan is an Advanced Partner of WP Engine.
- Google CloudcoreInfrastructure partnership for hosting services. WP SitePlan leverages Premium Google Cloud servers for their managed hosting offering, providing customers with low-latency, high-throughput performance, enhanced reliability through Google's global data center network, and optimized cost structures where customers only pay for consumed resources.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
WP SitePlan competitors and assessment
Company assessmentEmerging players
- MainWP: Self-hosted WordPress site management dashboard used by agencies and freelancers to manage many sites from one place. Competes with WP SitePlan's white-label service model for the agency persona.
- Sucuri: Specialized WordPress and website security service offering firewall, malware scanning, and removal - core components of WP SitePlan's Advanced Security add-on. Competes on a narrower but adjacent slice of WP SitePlan's offering.
Broad incumbents
- Liquid Web (iThemes): Managed hosting and WordPress-focused brand (acquired iThemes) offering security, backups, and site management tools. Competes broadly in the same managed WordPress stack as WP SitePlan.
- Kinsta: Premium managed WordPress hosting provider offering automated backups, security monitoring, and performance tooling. Competes with WP SitePlan for the same high-end SMB and agency WordPress customer base.
- GoDaddy Pro: GoDaddy's professional services platform bundling hosting, maintenance, and client management tools for agencies and freelancers. Overlaps with WP SitePlan's white-label agency channel.
- WP Engine: Largest managed WordPress hosting provider and a key technology partner of WP SitePlan. Competes indirectly through its own Atlas/Smart Plugin Manager and agency programs, and underpins WP SitePlan's hosting add-on.
Direct peers
- ManageWP: WordPress site management dashboard owned by GoDaddy, enabling backup, updates, security, and performance monitoring across many sites. Competes with WP SitePlan's managed services for SMBs and agencies managing multiple sites.
- WP Site Care: WordPress maintenance, security, and support service offering tiered plans and white-label options for agencies. Directly comparable subscription model and target customer base to WP SitePlan.
- Seahawk Media: WordPress maintenance, support, and fix services for SMBs and agencies with comparable tiered subscription plans. Operates in the same outsourced WP care category as WP SitePlan.
- WP Buffs: Managed WordPress maintenance and support subscription service for SMBs and agencies, with white-label offerings and tiered pricing nearly identical to WP SitePlan. Direct head-to-head competitor in the outsourced WordPress care category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
WP SitePlan social profiles
Digital presenceWP SitePlan financial estimates
Financial estimateRevenue estimate
Valuation estimate
WP SitePlan leadership team
Management profileNumber of profiles
Profiles2 records
WP SitePlan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WP SitePlan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WP SitePlan
What does WP SitePlan do?
WP SitePlan provides fully managed WordPress maintenance, security, performance optimization, hosting, accessibility, and design support delivered through tiered subscription plans (Essentials, Professional, Enterprise). It also offers white-label packages that let agencies resell the service under their own brand, plus add-on services for hosting, advanced security, speed optimization, accessibility compliance, theme migrations, and creative design work.
Is WP SitePlan a public or private company?
WP SitePlan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WP SitePlan founded?
WP SitePlan was founded in -1. It employs 1 to 10 people.
Where is WP SitePlan based?
WP SitePlan is headquartered in Cuyahoga Falls, United States, in the North America region.
How does WP SitePlan make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are white-Label Services, affiliate Program and one-time Services.
Who are WP SitePlan's main competitors?
Emerging players on record are MainWP and Sucuri. Broad incumbents are Liquid Web (iThemes), Kinsta, GoDaddy Pro and WP Engine. Direct peers are ManageWP, WP Site Care, Seahawk Media and WP Buffs.
Does WP SitePlan have an API?
No public API is recorded for WP SitePlan.
What industry is WP SitePlan in?
WP SitePlan's product category is Managed WordPress Services. Its primary akta.pro industry code is BPAFAJAA, Technical SEO (Audits, Crawl/Indexing, Site Architecture). Its NAICS code is 5182 and its SIC code is 7371.