What ManageWP does

ManageWP is a cloud-based WordPress website management platform founded in 2010 in Vršac, Serbia by Vladimir Prelovac and acquired by GoDaddy on September 6, 2016. The company operates as a GoDaddy brand (GoDaddy.com LLC) and provides a centralized dashboard — branded Orion since July 2016 — that allows agencies, freelancers, and developers to monitor, update, back up, secure, and report on multiple WordPress sites from a single interface. The platform supports more than 2 million managed websites and reports over 65,000 loyal customers.

Technically, ManageWP combines a cloud-hosted control plane with a lightweight Worker plugin installed on each managed site. Core technical components include incremental backup technology that minimizes server load, off-site encrypted backup storage with US or EU data center options and 90-day retention, full WordPress Multisite network support, white-label capabilities, and a vulnerability protection module powered by a Patchstack integration. The product surface spans roughly 20 add-on modules covering backup (free and premium tiers), clone and migration, uptime monitoring, safe updates, security and performance checks, client reporting, SEO ranking, Google Analytics, maintenance mode, code snippets, and team collaboration with granular permissions.

The business model is freemium with usage-based monetization: core management features are free in perpetuity, while premium add-ons are billed postpaid at the end of each month based on actual usage (premium backup starts at $2 per site per month). Agencies managing more than approximately 20 sites can purchase flat-rate bundles at $75 per month covering premium tools for up to 100 websites. Distribution is product-led and self-serve via orion.managewp.com, supplemented by GoDaddy Pro integration, WordCamp sponsorships (50+ events), content marketing, SEO, and direct sales for academic and enterprise inquiries. Revenue, headcount, and funding figures are not publicly disclosed; the company was bootstrapped prior to the GoDaddy acquisition and has not raised disclosed venture capital.

Name

ManageWP

Legal name

GoDaddy.com LLC

Website

https://managewp.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

ManageWP is a cloud-based WordPress management platform, founded in 2010 and acquired by GoDaddy in 2016, enabling agencies, freelancers, and developers to centrally manage, update, back up, and secure multiple WordPress sites through a freemium Orion dashboard serving 2M+ websites.

Ownership category

akta.pro rank

Product category

WordPress Site Management Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Facilities Management Services (541513)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Managed DevOps / Platform Operations (Run & Operate) (BPAEAKAO)

akta.pro secondary industry

Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF)

Keywords

• WordPress site management
• Website backup services
• Website security monitoring
• Uptime monitoring tools
• Site maintenance platform

Headquarters

HQ city

Belgrade

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Premium Add-on Subscriptions: Postpaid service where users pay per website, per add-on on a monthly basis based on actual usage. Premium add-ons include backup frequencies, security checks, SEO tools, and other advanced features. Billed at end of month based on actual usage with no upfront payments.
2. Bundle Subscriptions: Flat monthly fee bundles covering premium tools for up to 100 websites. Ideal for agencies managing large client portfolios. More cost-effective than per-add-on pricing once managing more than 20 sites.
3. Freemium Core Features: Core WordPress management features are free forever, including basic backup (monthly), security checks, and monitoring. Free tier generates conversion funnel for premium upgrades.
4. Academic/Educational Pricing: Special pricing available for academic institutions and educational organizations through sales department contact.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

ManageWP is a cloud-based WordPress site management platform that provides a centralized dashboard (Orion) for monitoring, updating, backing up, securing, and reporting on multiple WordPress websites from a single interface. The core platform is offered for free with premium add-ons (backup, security, performance, SEO, monitoring, etc.) sold on a per-website, per-add-on postpaid basis, with bundle subscriptions available for agencies managing up to 100 sites.

Product overview

ManageWP is a unified WordPress website management platform that provides a centralized dashboard for agencies, freelancers, and developers to manage multiple WordPress websites. The core platform is offered as a single product (ManageWP) with the current version branded as Orion, while the legacy version is referred to as ManageWP Classic. The service is built around a freemium model where core features are free, with premium add-on modules available for purchase. Key add-on products include Backup (Free and Premium tiers at $2/month per site), Clone & Migrate, Uptime Monitor, Safe Updates, Security Check, Performance Check, Vulnerability Protection (powered by Patchstack), Client Reports, White Label, SEO Ranking, Google Analytics integration, and various site management tools (Plugins, Themes, Users, Comments). Agencies can purchase bundles at $75/month for up to 100 sites. The platform also supports WordPress Multisite networks.

Differentiator

Problem solved

Functional benefit

Products and services

• ManageWP A centralized WordPress management platform that enables agencies, freelancers, and developers to monitor, update, back up, secure, and report on multiple WordPress websites from a single dashboard. Manages 2M+ websites globally.
• ManageWP Orion The current/updated version of the ManageWP platform, operating on a postpaid monthly billing model billed at end of month based on usage, with no upfront payments required.
• ManageWP Classic The original/legacy version of ManageWP, still maintained for existing customers and referenced in the Terms of Service for refund policies; positioned as the older platform compared to Orion.
• ManageWP Bundle Subscription A flat-rate subscription bundle at $75/month covering premium tools (including daily and weekly backups) for up to 100 websites. Designed to be more cost-effective than per-add-on pricing for agencies managing more than 20 sites.

Quantifiable outcome

• 2 million+ websites managed on the platform
• +8 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• GoDaddyflagshipStrategic or Co-development Partner · 6 September 2016ManageWP joined GoDaddy on September 6, 2016. The acquisition brought together ManageWP's WordPress management expertise with GoDaddy's hosting scale. ManageWP continues as an independent service with its roadmap unchanged. Some premium features are offered free to GoDaddy WordPress hosting users, and ManageWP integrates with GoDaddy Pro program. ManageWP remains platform-independent, working with any hosting provider despite the GoDaddy ownership.
• SucuricoreGTM or Marketing PartnerManageWP partners with Sucuri to offer the 'Junior Dev Security Bundle' promoted on the ManageWP website with $500 discount. Sucuri provides website security services (malware removal, security auditing, firewall) that complement ManageWP's WordPress management platform. This is a co-marketing relationship offering combined value to WordPress site managers.
• PatchstackcoreTechnology or IntegrationManageWP Vulnerability Protection feature is powered by Patchstack technology. Users may need to add Patchstack IP addresses to firewall allowlists. Patchstack provides the vulnerability detection and security scanning capabilities integrated into ManageWP's security offering.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CMS Commander: CMS Commander is a cloud-based WordPress management platform for agencies managing multiple WP sites from one panel. It offers overlapping backup, update, and monitoring functionality, positioning it as a smaller direct alternative to ManageWP.
• WPMU DEV: WPMU DEV provides managed WordPress hosting plus a suite of plugins and a management dashboard for WP site owners and agencies. It competes head-on with ManageWP for the agency and freelancer segment, combining hosting, plugins, and centralized management.
• WP Umbrella: WP Umbrella is a SaaS dashboard for WordPress agencies to manage updates, backups, uptime, and reporting across client sites. It targets the same primary persona as ManageWP (WordPress agencies and freelancers) with overlapping functionality.
• MainWP: MainWP is a self-hosted WordPress site management dashboard for managing multiple WP sites from a single panel. It is the closest direct competitor to ManageWP, offering similar backup, update, and monitoring capabilities with a stronger self-hosted/white-label positioning.
• InfiniteWP: InfiniteWP is a self-hosted WordPress management platform that lets users manage unlimited WP sites from their own server. It directly overlaps ManageWP's core use case of centralized WordPress site administration, backup, and updates.
• BlogVault / MalCare: BlogVault (and its sister product MalCare) is a SaaS for WordPress backups, security, and site management at scale. It is a direct alternative to ManageWP's premium Backup and Security Check add-ons, serving agencies and site owners with similar backup-and-security positioning.

Broad incumbents

• Jetpack: Jetpack, by Automattic (the company behind WordPress.com), bundles site security, backups, performance, and analytics into a single plugin. While broader in scope than ManageWP, its site-management features overlap meaningfully and benefit from Automattic's direct WordPress ecosystem position.
• WP Engine: WP Engine is a managed WordPress hosting provider that bundles site management, security, and performance into its hosting plans. While hosting-led rather than dashboard-led, it competes for the same WordPress agency and SMB budgets as ManageWP's premium add-ons.
• SolidWP: SolidWP (formerly iThemes, part of StellarWP) provides a suite of WordPress security, backup, and management plugins. It competes with ManageWP at the add-on/plugin layer rather than as a centralized dashboard, but serves the same SMB and agency buyer.

Others

• Patchstack: Patchstack is a WordPress vulnerability intelligence and security plugin provider whose vulnerability detection engine powers ManageWP's Vulnerability Protection feature. It is an enabling technology partner rather than a direct dashboard competitor, but its standalone product competes with ManageWP's security add-on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/managewp
• Facebookfacebook.com/managewp
• LinkedInlinkedin.com/company/2335570

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ManageWP