Neera Naturals

What Neera Naturals does

Neera Naturals is an Ahmedabad-based direct-to-consumer brand that sells handcrafted, natural skincare and personal care products exclusively through its own Shopify storefront at neeranaturals.com. The company markets itself as "India's first handmade bathing luxury brand" and displays a National Award credential (awarding body unspecified), targeting health-conscious Indian consumers seeking 100% organic, SLS- and paraben-free, lab-tested alternatives to mass-market personal care products. There is no marketplace listing, offline retail footprint, or B2B/enterprise channel visible in the input data.

The product catalog spans roughly 20 SKUs across multiple personal care categories: twelve bath soap variants (including Papaya, Lavender, Chocolate, Saffron & Gold, and Donkey Milk), four lip balms, two bath salts, four face care products, and one Ayurvedic hair oil (Keshav Keshi Hair Oil). Pricing ranges from Rs. 200 for entry-level bars to Rs. 1,399 for the flagship Saffron & Gold Queen Soap, positioning the brand firmly in the affordable-luxury tier of the Indian naturals segment. The technical stack is a vanilla Shopify commerce build augmented by a "Build Your Own Box" customizer, an email newsletter, a brand blog, and social media accounts on Instagram, Facebook, Pinterest, and LinkedIn.

The business model is straightforward transactional DTC retail with no subscription layer, no loyalty program, and no formal retention mechanics beyond organic repeat purchase and a 20% first-order discount code (ROKAN2024) used as the primary new-customer acquisition lever. Revenue is therefore one-time, coupon-driven, and dependent on social content and word-of-mouth; there is no disclosed ownership, leadership team, funding history, employee count, or financial metric in the public sources reviewed.

Name

Neera Naturals

Legal name

Neera Naturals

Website

https://neeranaturals.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Neera Naturals is an Ahmedabad-based direct-to-consumer brand selling handcrafted natural soaps, lip balms, bath salts, face care, and hair oil through its Shopify store, targeting Indian consumers seeking organic, SLS- and paraben-free personal care.

Ownership category

akta.pro rank

Product category

Natural Handcrafted Skincare

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Hand Soap & Hand Wash (CRABAEAC), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Handcrafted natural soaps
• Artisan bath products
• Natural lip balms
• Ayurvedic hair oils
• Organic skincare brand

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Direct E-commerce Retail Sales: Neera Naturals generates revenue through direct-to-consumer sales of handcrafted natural skincare products via their e-commerce website. Customers purchase individual products at listed prices, with occasional discounts offered. Revenue is one-time transaction-based rather than subscription-based, though repeat purchases are encouraged through product quality and customer loyalty.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Neera Naturals manufactures and sells handcrafted natural skincare products directly to Indian consumers through its own Shopify-powered e-commerce store. The product line includes small-batch handmade bath soaps (12+ variants such as Papaya, Lavender, Saffron & Gold, Donkey Milk), therapeutic bath salts, nourishing lip balms, and Ayurvedic hair oil formulated with cold-pressed oils and traditional herbs. All products are marketed as 100% organic, SLS and paraben-free, and lab-tested for safety.

Product overview

Neera Naturals is India's first handmade bathing luxury brand offering a premium collection of handcrafted soaps, therapeutic bath salts, nourishing lip balms, and natural hair care essentials. The product portfolio centers on the Bath Soap Collection with 12+ variants (Papaya, Orange, Lavender, Chocolate, Charcoal, Avocado, Cucumber & Aloe Vera, Donkey Milk/Cleopatra, Cafe Mocha, Saffron & Gold/Queen, Palash Flower/Kesuda, Neel Amrit Blue Pea & Goat's Milk), complemented by a Lip Balm Collection (Bold Wine Purple, Crazy Bubble Gum Pink, Luscious Red, Pure Goodness Plain), Bath Salt Collection (Lavender Bath Salt, Rose Body Butter), and Hair Care products including Keshav Keshi Hair Oil. All products are marketed as 100% organic, handmade, SLS & paraben free, and lab tested for safety.

Differentiator

Problem solved

Functional benefit

Products and services

• Bath Soap Collection

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Juicy Chemistry: India-based direct-to-consumer brand selling handcrafted, certified organic skincare and haircare. Closely comparable to Neera Naturals on product type (natural soaps, hair oils, body care), ingredient philosophy (organic, chemical-free), and DTC e-commerce distribution model.
• WOW Skin Science: Large Indian D2C natural personal-care brand offering soaps, hair oils, face care, and body care at accessible price points. Comparable on category mix (bath soap, hair oil, lip balm), natural-ingredient positioning, and online-first GTM.
• mCaffeine: India-based D2C personal-care brand selling caffeinated and natural skincare and haircare. Comparable as a digitally native Indian naturals brand competing for the same online health-conscious consumer with similar price-to-premium positioning.
• Plum (Plum People): Indian vegan and cruelty-free beauty brand selling skincare, haircare, and bath products online. Comparable on natural/clean positioning, India-focused DTC model, and a similar SKU breadth across soap, lip, and hair categories.
• The Soap Company (formerly The Body Shop India / Soapy Bath): India-focused handcrafted soap and bath brand with online and limited retail presence. Directly comparable on the handmade bathing category, natural-ingredient positioning, and small-batch artisan production.

Broad incumbents

• Mamaearth (Honasa Consumer): One of India's largest natural personal-care brands spanning baby, skincare, haircare, and body care. Comparable on natural-ingredient positioning but operates at materially larger scale with offline retail, marketplace presence, and venture backing.
• Forest Essentials: Established Indian luxury Ayurvedic beauty brand selling premium handcrafted soaps, body care, and skincare. Comparable on the handmade-luxury and ayurvedic positioning Neera Naturals aspires to, but operates at significantly higher price points with flagship retail stores.
• Kama Ayurveda: Heritage Indian Ayurvedic personal-care brand with a broad portfolio of soaps, oils, and skincare. Comparable as a premium ayurvedic Indian brand in the same natural/handcrafted soap and haircare categories.

Regional players

• Indigo Wild (Zum Bar): US-based handcrafted natural soap and body care brand. Comparable on small-batch handmade production and natural essential-oil soap positioning, though primarily serving a US customer base rather than India.

Others

• Nykaa (FSN E-Commerce): India's largest beauty and personal-care e-commerce platform. Relevant as both a potential distribution channel and a category benchmark for pricing, assortment, and consumer expectations in Indian online beauty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xlinkedin.com/company/neera-naturals
• Facebookfacebook.com/NeeraNaturals
• Instagraminstagram.com/neera_naturals
• Pinterestin.pinterest.com/neeranaturals

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neera Naturals