Snom
Snom Technology GmbH is a Berlin-based German VoIP business communications specialist and wholly-owned VTech Holdings subsidiary, designing IP desk phones, DECT wireless systems, hospitality phones, headsets, and conference devices distributed exclusively through 4,000+ global channel partners.
- Company typePrivate
- Founded1997
- HeadquartersBerlin, Germany
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Snom does
Snom Technology GmbH is a Berlin-headquartered German specialist in professional and enterprise IP (VoIP) business communications, founded in 1997 and credited with producing the world's first SIP phone. The company operates as a wholly-owned subsidiary of Hong Kong-listed VTech Holdings Limited, with its primary operating entity domiciled in Berlin and additional manufacturing capacity acquired through the April 2024 purchase of Gigaset Communications GmbH assets in Bocholt. Snom employs 251–500 staff and serves enterprise, SME, hospitality, healthcare, industrial, and call-center end customers across EMEA and APAC.
The product portfolio is organized around seven device categories — desk phones (D3xx, D7xx, D8xx flagship series), wireless DECT phones (M-series handsets and M250/M500/M900 single- and multi-cell systems), hospitality phones (H-series, HD-series with custom faceplates), professional headsets (A-series wired and wireless, including A350D Bluetooth), audio conference devices (C-series), public announcement devices (PA1+/PA1P), and location/asset tracking via a DECT-based Location Gateway. Underlying technology emphasizes German-engineered proprietary audio algorithms, in-house DSP design, HD audio with echo cancellation, TLS/SRTP encryption with VPN support, Power over Ethernet, and broad interoperability with major IP-PBX and unified-communications platforms. Complementary services include SRAPS (a cloud-based secure zero-touch provisioning and device-management service with REST API), desk-phone customization for branding and UI, and the Snom Competence Centre for technical training.
Snom's business model is hardware-centric and channel-driven. Revenue is generated primarily through one-time/perpetual sales of IP phones, DECT systems, headsets, conference devices, and accessories, with all products carrying a standard three-year manufacturer warranty. Products are sold exclusively through a global network of more than 4,000 channel partners — ranging from specialist sellers and value-added resellers to large diversified trade partners, national carriers, and regional distributors — under tiered Gold and Silver partner programs with simplified purchasing conditions and rebates. Snom does not sell direct to end customers, instead enabling partners through the Partner Portal, Service Hub, multi-language Competence Centre training, and integration partners such as Tecsens for enterprise deployments. Pricing is not publicly disclosed and is quote-based through channel partners.
Snom firmographics
Firmographics- Name
- Snom
- Legal name
- Snom Technology GmbH
- Website
- https://snom.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Snom Technology GmbH is a Berlin-based German VoIP business communications specialist and wholly-owned VTech Holdings subsidiary, designing IP desk phones, DECT wireless systems, hospitality phones, headsets, and conference devices distributed exclusively through 4,000+ global channel partners.
- Ownership category
- akta.pro rank
Snom industry classification
Industry- Product category
- Business Telephony Equipment (VoIP Hardware)
- NAICS
- Telephone Apparatus Manufacturing (334210)
- SIC
- Telephone & Telegraph Apparatus (3661)
- akta.pro primary industry
- Smartphone & Feature Phone ODM/OEM Manufacturing (Contract Manufacturing) (CRACALAB)
Keywords
Where Snom is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Snom business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Snom generates revenue primarily through the sale of IP phones, DECT wireless phones, headsets, conference devices, and accessories. Products are sold with standard three-year manufacturer warranties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Enterprise IP Phones (D8xx Series) |
| One time/ perpetual license | Pay-as-you-go | DECT Solutions (M253/M256) |
| One time/ perpetual license | Pay-as-you-go | Professional Headsets (A350D) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Snom product offering
Product offeringCore offering
Snom designs, engineers (in Germany), and sells professional IP (VoIP) business communication hardware including desk phones, DECT wireless phones, hospitality phones, headsets, audio conference devices, and IP-based public announcement devices. The portfolio is complemented by the SRAPS cloud-based device provisioning service and phone customization services, all distributed exclusively through a global channel partner network.
Product overview
Snom is an integrated business communications specialist offering a comprehensive VoIP telephony portfolio organized into device categories (desk phones, wireless DECT phones, hospitality phones, headsets, audio conference devices, public announcement devices, and accessories) plus complementary services. The product line centers on the D8xx series flagship desk phones (D862, D865, D892M, D895M) alongside the D7xx and D3xx series, supported by the M-Series DECT ecosystem (single-cell M250/M253/M256 and multi-cell M400/M500/M900 systems with compatible handsets M25-M90). Hospitality solutions include the H-series and HD-series with custom faceplate options. Audio offerings span A350D Bluetooth headphones, A-series wired/wireless headsets, and C-series conference devices. Supporting infrastructure includes the SRAPS cloud provisioning service, device customization services, and the Partner Competence Center for technical training. The portfolio emphasizes German engineering, security (TLS/SRTP encryption), broad PBX compatibility, and interoperability with major UC platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Snom Competence Centre: Technical training and certification program for channel partners offering practice-oriented courses on desk phones, DECT infrastructures, and hospitality communication solutions in multiple languages.
Products and services
- Snom D895M flagship desk phone Flagship IP desk phone featuring an 8-inch color touchscreen, integrated DECT handset for wireless mobility, HD audio with echo cancellation, Gigabit Ethernet/Wi-Fi connectivity, and encrypted data transmission for secure professional communication. Targeted at enterprise executives and demanding office environments.
- Snom D8xx Series IP desk phones Enterprise IP desk phone series including D862, D865, D892M, D895M models and white variants (D810W, D815WB). Features include color displays, HD audio, gigabit Ethernet, USB interfaces, and compatibility with leading IP-PBX and unified communications platforms.
- Snom M253 single-cell DECT system Single-cell DECT solution pairing the M250 base station with the M53 cordless handset, designed for professional office environments and SMEs. Supports up to 10 handsets and 8 simultaneous calls with HD audio.
- Snom M256 single-cell DECT system (rugged) Single-cell DECT solution pairing the M250 base station with the rugged M56 IP67-certified dustproof and water-resistant handset for industrial, warehouse, and demanding environments.
- Snom M500 Series multi-cell DECT solutions
Quantifiable outcome
- Hospitality segment doubled unit sales
- +3 more outcomes
Companies that use Snom
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
Snom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Snom partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VTech Holdings Limited (Parent Company)coreVTech Holdings Limited acquired Gigaset Communications GmbH assets through its subsidiary Snom Solutions GmbH. The acquisition included manufacturing facilities in Bocholt, Germany, strengthening VTech's market position in cordless phones and expanding Snom's manufacturing footprint in Europe. The deal was expected to close in April 2024.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Snom competitors and assessment
Company assessmentBroad incumbents
- Panasonic Connect: Panasonic Connect offers SIP desk phones, DECT mobility solutions, and unified communications products targeting enterprise and SMB customers, overlapping with Snom's enterprise and hospitality phone lines.
- Mitel: Mitel supplies cloud and on-premises business communications systems with a portfolio of IP desk phones and DECT mobility solutions that compete with Snom among SME and mid-market enterprise customers.
- VTech Holdings: VTech Holdings is the Hong Kong-listed parent of Snom and a global electronics manufacturer with its own cordless phone business; it is relevant as the corporate parent and as a related phone hardware and OEM competitor, particularly following the Gigaset asset acquisition.
- Cisco: Cisco is the dominant enterprise UC incumbent — its Webex platform and Cisco IP Phone 8800 series cover the same enterprise desk-phone use cases as Snom, although Cisco delivers them as part of a much broader networking and collaboration stack.
- Alcatel-Lucent Enterprise: Alcatel-Lucent Enterprise provides business communications including desk phones, DECT handsets, and Rainbow UCaaS, with shared enterprise SIP endpoint customers comparable to Snom's enterprise and hospitality segments.
- NEC (Smart Communications): NEC's Smart Communications portfolio includes IP business phones and UC platforms sold into enterprise and SMB markets, overlapping with Snom's enterprise desk phone and hospitality offerings.
Direct peers
- Yealink: Yealink is a Chinese manufacturer of SIP and Teams-certified IP desk phones, DECT wireless systems, and conference devices that directly competes with Snom in the SMB and enterprise SIP endpoint market globally.
- Grandstream Networks: Grandstream designs and manufactures SIP desk phones, DECT solutions, and IP-PBX equipment, targeting the SMB and SME channel that overlaps directly with Snom's M-series DECT and entry-level desk phone lines.
- HP Poly: HP Poly (formerly Polycom, acquired by HP) is a leading global provider of enterprise-grade VoIP desk phones, headsets, and video conferencing solutions, making it the closest direct competitor to Snom's professional IP phone and headset portfolio across enterprise segments.
- Gigaset Communications: Gigaset Communications, the German cordless and VoIP phone manufacturer whose assets were acquired by Snom's parent VTech in 2024, is a direct peer in residential and SMB DECT telephony with overlapping channels and product categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Snom social profiles
Digital presenceSnom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snom leadership team
Management profileNumber of profiles
Profiles4 records
Snom subsidiaries and ownership
Company hierarchySubsidiaries1 record
Snom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snom M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snom
What does Snom do?
Snom designs, engineers (in Germany), and sells professional IP (VoIP) business communication hardware including desk phones, DECT wireless phones, hospitality phones, headsets, audio conference devices, and IP-based public announcement devices. The portfolio is complemented by the SRAPS cloud-based device provisioning service and phone customization services, all distributed exclusively through a global channel partner network.
Is Snom a public or private company?
Snom is a private company. It is classified as corporate owned and is currently operating.
When was Snom founded?
Snom was founded in 1997. It employs 251 to 500 people.
Where is Snom based?
Snom is headquartered in Berlin, Germany, in the Europe region.
How does Snom make money?
One revenue line is on record: hardware Sales.
Who are Snom's main competitors?
Broad incumbents on record are Panasonic Connect, Mitel, VTech Holdings, Cisco, Alcatel-Lucent Enterprise and NEC (Smart Communications). Direct peers are Yealink, Grandstream Networks, HP Poly and Gigaset Communications.
Does Snom have an API?
Yes. Snom offers a REST API through its SRAPS (Secure Redirection and Provisioning Service) platform for device management and provisioning. Partners can use the API to manage customer phones remotely, apply firmware updates, adjust configurations, and set up redirections. API documentation is available at sraps.snom.com/documentation. Developer documentation is at sraps.snom.com/documentation.
What industry is Snom in?
Snom's product category is Business Telephony Equipment (VoIP Hardware). Its primary akta.pro industry code is CRACALAB, Smartphone & Feature Phone ODM/OEM Manufacturing (Contract Manufacturing). Its NAICS code is 334210 and its SIC code is 3661.