Brogan & Partners

Name

Brogan & Partners

Legal name

Brogan & Partners

Website

https://brogan.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAABAA

Full-Service Media Planning & Buying

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Media Planning & Buying Agencies

Keywords

• Full-service advertising agency
• Healthcare marketing services
• Government marketing communications
• Media planning and buying
• Digital marketing strategy

Headquarters

HQ city

Ferndale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marketing Agency Services: Full-service advertising and marketing agency providing research and strategy, creative development, digital services, media planning and buying, and social media services to clients across healthcare, government, financial services, education, nonprofit and retail sectors. Revenue generated through professional service fees, typically project-based or retainer arrangements for ongoing partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Brogan & Partners is a full-service marketing agency delivering integrated brand strategy, creative development, digital experience design, media planning and buying, social media management, and multicultural marketing services. The agency specializes in healthcare, government, financial services, nonprofit, and education verticals, executing campaigns across TV, radio, digital, social, outdoor, and print channels. All work is delivered through their proprietary True Results Process, which combines audience research, strategic planning, breakthrough creative, omnichannel media execution, and performance analytics.

Product overview

Brogan & Partners is a full-service marketing agency (not a software product company) offering a comprehensive suite of marketing services organized around two core pillars: strategic expertise (Brand Research and Strategic Development, Brand Strategy/Identity/Creative Development) and execution capabilities (Creative Advertising/Content Production, Website Development/Digital Experience, Full-Service Media Planning/Buying/Optimization, Social Media Strategy/Content, Email/Marketing Automation, and Multicultural Marketing). The agency specializes in three primary vertical markets: Healthcare (including hospitals, insurance, med-tech, and older adult care), Government (public health, safety, veterans affairs), and Financial/Nonprofit/Education sectors. All services are delivered through their 'True Results Process' framework, combining research-driven strategy with creative excellence and data-driven media execution. The company does not offer a standalone software product but rather professional marketing services.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Research and Strategic Development In-depth qualitative and quantitative research services including market and audience research, surveys, focus groups, interviews, behavioral insights, and secondary research across 70+ platforms to uncover actionable strategic insights for client brands.
• Brand Strategy, Identity and Creative Development Brand strategy and positioning, creative identity development including logo design and visual identity systems, rebranding and brand evolution, brand standards and governance, and brand alignment and design system support.
• Creative Advertising and Content Production Integrated campaign development with in-house production, full-service video production, social media creative, non-traditional and experiential tactics, outdoor/out-of-home creative, and modular scalable creative messaging.
• Website Development and Digital Experience Website design and development, UX/UI strategy, SEO/GEO/AEO search strategy, custom user journeys with automation, SOC 2 certified compliance with ADA/WCAG accessibility, and tracking/reporting via GA4, Google Tag Manager, and Looker dashboards.
• Full-Service Media Planning, Buying, and Optimization Strategic media planning and full-funnel buying across TV, radio, CTV/OTT, digital, video, social, outdoor, and print channels, including in-house digital and social advertising management on Meta, Google, YouTube, and programmatic, plus AI-driven testing and dashboard reporting.
• Social Media Strategy and Content Platform-specific social media strategy, content planning and editorial calendars, content creation and social series development, community management, online reputation monitoring, trend monitoring, and real-time performance reporting.
• Email and Marketing Automation Email marketing strategy and campaign roadmaps, audience segmentation and journey mapping, behavioral and event-based automation (welcome, nurture, post-purchase, re-engagement), ADA-compliant templates, and GDPR/CAN-SPAM compliance.
• Multicultural and Hard-to-Reach Audience Marketing Multilingual and culturally relevant creative, culturally competent targeting across LGBTQ+, indigenous, and low-income communities, specialty channel strategy through non-traditional touchpoints (salons, bars, clinics, cultural centers), and community partnerships.
• Healthcare Marketing Omnichannel healthcare marketing services for healthcare systems, insurance providers, Medicare Advantage, Medicaid, hospital systems, older adult care, med-tech, nonprofits, behavioral health, and pharmacy sectors.
• Government Marketing Government marketing communications for federal, state, and local agencies covering public health, public safety, state police, transportation, veterans affairs, natural resources, and labor and economic development sectors.

Quantifiable outcome

• Seat belt use increased from 93.4% to 94.5% in Michigan (1% increase expected to prevent 10 traffic deaths and 100 injuries per year)
• +5 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Martin WaymirecoreStrategic or Co-development PartnerPR partner for public health campaigns including the I Vaccinate campaign, collaborating on strategic communications and earned media for government health initiatives
• McDonald'sminorStrategic or Co-development PartnerMedia partnership for DNR wildfire prevention campaign where McDonald's featured messaging on tray liners to reach male audience demographics in a non-traditional channel
• Martin WaymirecoreStrategic or Co-development PartnerPR and communications partner for Michigan Hospitality Foundation campaign, working together on creative marketing strategy and campaign execution
• American Heart AssociationminorStrategic or Co-development PartnerCo-marketing partnership with Delta Dental of Michigan combining heart health and oral health messaging to reach mothers through coordinated campaign
• National Institute of Environmental Health SciencesminorStrategic or Co-development PartnerResearch and awareness partnership on environmental health campaigns
• National Institute of Allergy and Infectious DiseasesminorStrategic or Co-development PartnerHealthcare research and public health education partnership
• Little Guide DetroitminorGTM or Marketing PartnerEditorial partnership and influencer collaboration for YMCA campaign including digital marketing support, targeted email outreach and editorial coverage
• Detroit PistonsminorStrategic or Co-development PartnerSports partnership where Henry Ford Health System became official team physicians, with Brogan creating marketing campaigns around the partnership

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Greteman Group: Mid-size independent agency with aviation, healthcare, and lifestyle clients, comparable to Brogan in scale and full-service B2B/B2C creative positioning.
• Laughlin Constable: Milwaukee-based independent full-service agency with comparable mid-size positioning, multi-vertical expertise, and similar heritage as a regional creative and media agency.
• Campbell Ewald: Detroit-based full-service advertising agency with comparable size and heritage, serving major brands with creative, media, digital, and content capabilities across multiple verticals.
• Marcus Thomas LLC: Mid-size independent full-service agency headquartered in Cleveland. Comparable in size, structure, and full-service offerings, with a similar mix of regional enterprise and consumer clients.
• Core Creative: Mid-size independent agency with strong healthcare and consumer verticals, similar full-service model, and comparable scale to Brogan's specialty-focused positioning.
• RPM Advertising: Cleveland-based independent agency with comparable full-service offerings, serving enterprise clients across healthcare, financial services, and consumer categories.
• Lewis Communications: Independent full-service agency with notable healthcare marketing depth, comparable regional scale, and similar mix of long-term AOR relationships with healthcare and consumer brands.
• Doner: Detroit-area full-service advertising agency where Brogan's founders previously worked. Direct peer with overlapping Michigan roots, full-service capabilities, and similar client verticals including healthcare and retail.

Emerging players

• Pivot Creative: Michigan-based creative and digital agency serving similar regional enterprise and healthcare clients; comparable in size and approach though narrower in service scope.

Broad incumbents

• Stagwell: Global marketing-services holding company operating multiple agency brands with healthcare, government, and public-sector expertise—representative of the scaled incumbents Brogan competes against for enterprise and government RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/broganpartners
• YouTubeyoutube.com/user/BroganSpots
• Facebookfacebook.com/broganpartners
• LinkedInlinkedin.com/company/brogan-&-partners
• Instagraminstagram.com/broganpartners

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brogan & Partners