What Campbell Ewald does

Campbell Ewald is a full-service advertising agency operating as a wholly-owned subsidiary of Interpublic Group (IPG). Founded in 1911-1912 and headquartered in Birmingham, Michigan (with a Detroit corporate office and a New York office), the firm employs 501-1,000 people and serves enterprise clients across automotive, financial services, retail, nonprofit, gaming, insurance, and consumer products. Named client engagements include OnStar/General Motors, Chevrolet, EverBank, Ad Council, Forever 21, Coin Cloud, Harley-Davidson, Mutual of Omaha, Casper, and MotorCity Casino Hotel, with multi-decade anchor relationships on the GM/OnStar account and recent high-profile activations such as the 2024 TrEverBank stadium-naming campaign with NFL quarterback Trevor Lawrence.

The agency's delivery model combines five integrated service lines: CE MAX (full-service media, analytics, and experience), CE/CX (consumer and customer experience consulting, audience planning, journey mapping), The Exchange (influencer network and creator activations), Story Works @CE (editorial content, strategy, and podcasts), and Ripple (a proprietary cloud-based design system launched in 2024 that centralizes brand rules and production-ready assets). Ripple integrates with Adobe Creative Cloud and Adobe Firefly to apply generative AI for image, text, and multimodal content creation, and is positioned to deliver reported gains of approximately 30% in speed-to-market and up to 20% in effectiveness for client engagements. Technology integrations extend to Google Analytics on the agency website, with Facebook, LinkedIn, and Twitter used for paid audience targeting.

Campbell Ewald generates revenue through professional-services fees from project-based engagements, retainer arrangements, and ongoing enterprise client partnerships (pricing is quote-based and not publicly disclosed). Go-to-market is enterprise field sales supported by portfolio-driven content marketing, an earned-media engine that has produced placements in ESPN, Ad Age, CBS Sports, Newsweek, Sports Business Journal, and The New York Times, and a weekly newsletter ('The Scope'). Sub-brands work as a bundled offering under the agency's 'Radically Human' positioning, with the full firm operating within IPG's holding-company structure that supplies cross-agency data sharing, preferred-vendor access (notably Adobe), and a corporate compliance posture covering CCPA, GDPR, and cookie governance.

Name

Campbell Ewald

Legal name

Campbell Ewald

Website

https://c-e.com

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Campbell Ewald is a full-service advertising agency and IPG subsidiary offering brand strategy, media, customer experience, influencer marketing, content, and its proprietary Ripple design system to enterprise clients across automotive, financial services, retail, and consumer products.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industries

Customer Experience (CX) & Digital Experience (BPAHAEAC), Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Advertising services
• Brand strategy
• Media planning
• Customer experience
• Content marketing

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Advertising and Marketing Services: Campbell Ewald generates revenue through professional services fees as a full-service advertising and marketing agency. Services include brand strategy, creative development, media planning and buying, consumer experience, influencer marketing, and content creation. Revenue is generated through project-based engagements, retainer arrangements, and ongoing client partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Campbell Ewald is a full-service advertising agency that delivers integrated marketing services spanning brand strategy, creative development, media planning and buying, consumer experience (CX) consulting, influencer marketing, and content creation. Under its 'Radically Human' philosophy, the agency offers specialized service lines—CE MAX (media and analytics), CE/CX (customer experience), The Exchange (influencer network), Story Works (content and editorial), and Ripple (cloud-based design system)—for enterprise brand clients.

Product overview

Campbell Ewald is a full-service advertising agency operating as part of the Interpublic Group (IPG). The agency's offering consists of an integrated portfolio of specialized services: CE MAX (media strategy and analytics), CE/CX (customer experience and consulting), The Exchange (influencer marketing), Story Works (content creation), and Ripple (design system). The services are designed to work together under the agency's 'Radically Human' philosophy, combining storytelling powered by data with strategy fueled by empathy to deliver marketing that connects, evokes, and drives sales.

Differentiator

Problem solved

Functional benefit

Brands

• CE/CX: Consumer experience practice that uncovers insights for impact through consulting, research, segmentation, and experience audits.
• The Exchange
• Story Works
• CE MAX
• Ripple

Products and services

• CE MAX Full-service media and analytics practice combining CX, media, and analytics to supercharge brands. Offers media strategy, customer experience, influencer marketing, data analytics and modeling, digital and offline planning and buying, direct response, CRM planning, and trade planning for enterprise brand clients.
• CE/CX Consumer experience practice that brings together brand experience (BX) and customer experience (CX) to close the gap between data and decisions. Offers audience planning, business auditing, CX research, journey mapping, and CX strategy and consulting for brands seeking human-centered insights.
• The Exchange Influencer network that integrates key influencers and content creators into brand stories. Offers influencer campaigns, creator studio, influencer x experiential activations, and influencer pulse and amplification for brand campaigns seeking cultural relevance.
• Story Works @CE Editorial team that crafts brand stories across multiple formats. Offers content strategy, content development, editorial content, content distribution, analytics, and podcast production to reach consumers across channels.
• Ripple Design System Dynamic, cloud-based design hub that centralizes brand rules and assets, eliminating confusion and ensuring consistent brand experiences. Ripple is a service that builds powerful, enduring brands using a human-centered approach combined with scalable design systems and Generative AI tools, with a 'Drops > Splash > Current > Stream > Wave' concept development system.

Quantifiable outcome

• 152% increase in new applications for EverBank
• +4 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Trevor LawrencecoreGTM or Marketing Partner · 12 September 2024NFL quarterback partnered with EverBank for TrEverBank stadium campaign. Lawrence's collaboration resulted in major media coverage including ESPN, Ad Age, CBS Sports, and The New York Times.
• Adobe (Firefly)coreTechnology or IntegrationAdobe is a key technology partner for Ripple. IPG is a preferred Adobe partner, giving Campbell Ewald access to Adobe Firefly and modern creative tools ahead of other networks. Adobe's generative AI capabilities streamline content creation and automated asset production.
• Interpublic Group (IPG)coreStrategic or Co-development PartnerCampbell Ewald is an agency under Interpublic Group of Companies. IPG is the parent company providing strategic framework and sharing Personal Information with IPG agencies for purposes described in their privacy notice.
• Spike LeeminorGTM or Marketing PartnerFilmmaker partnered with Coin Cloud for digital currency campaign to show 'old money the door' and usher in new age of digital currency.
• The SalonminorGTM or Marketing PartnerCreative partner for Forever 21's Forever LA campaign, helping craft content celebrating Los Angeles culture and subcultures.
• ProsekminorGTM or Marketing PartnerPR firm that secured exclusive ESPN interview for Trevor Lawrence regarding the TrEverBank stadium partnership.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• 72andSunny: Modern creative agency focused on brand storytelling and culture-driven campaigns for major brands. Comparable as a full-service agency emphasizing cultural relevance and integrated creative plus media work.
• R/GA: Digital-first advertising and design agency known for technology-enabled brand experiences. Directly comparable given CE's Ripple design system and emphasis on connected brand ecosystems and digital transformation.
• Deutsch Inc. LA-based integrated creative and media agency with strong digital and data capabilities. Comparable as a full-service agency with emphasis on cultural insight and integrated media plus creative work.
• Droga5 (Accenture Song): Creatively led advertising agency now within Accenture Song, offering full-service brand work for major advertisers. Comparable for integrated creative, media, and technology-enabled campaign work at enterprise scale.
• Wieden+Kennedy: Independent full-service creative agency known for iconic brand campaigns and integrated storytelling. Directly comparable as an independently minded, creatively driven agency serving enterprise brands with measurable outcomes.
• The Martin Agency: Independently owned creative agency known for brand-building campaigns and integrated work. Comparable in mid-size profile, creative reputation, and integrated offering for major enterprise advertisers.
• Doner: Detroit-based full-service advertising agency with a similar mid-size profile and integrated offering across creative, media, and digital. Directly comparable given shared Detroit heritage, similar client mix, and parallel service structure.
• Goodby Silverstein & Partners: Independent creative agency known for brand campaigns and integrated work for major advertisers. Comparable as a full-service shop pursuing emotionally-driven, integrated campaigns similar to Campbell Ewald's 'Radically Human' approach.
• Fallon: Creative-led advertising agency with a heritage of brand-building work for major enterprise clients. Comparable in mid-size positioning, creative pedigree, and integrated offering across strategy, creative, and digital.

Broad incumbents

• McCann Worldgroup: Global advertising network and IPG sibling offering full-service creative, media, and CX at much greater scale. Comparable in service portfolio but operates as a broad incumbent serving multinational clients across geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/CampbellEwald
• Instagraminstagram.com/campbellewald

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campbell Ewald