Brogan & Partners
- Company typePrivate
- Founded1984
- HeadquartersFerndale, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Brogan & Partners firmographics
Firmographics- Name
- Brogan & Partners
- Legal name
- Brogan & Partners
- Website
- https://brogan.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Brogan & Partners industry classification
Industry- Product category
- Advertising and Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
Keywords
Where Brogan & Partners is headquartered
LocationHeadquarters
- HQ city
- Ferndale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brogan & Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Marketing Agency Services: Full-service advertising and marketing agency providing research and strategy, creative development, digital services, media planning and buying, and social media services to clients across healthcare, government, financial services, education, nonprofit and retail sectors. Revenue generated through professional service fees, typically project-based or retainer arrangements for ongoing partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom agency retainers and project-based engagements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Brogan & Partners product offering
Product offeringCore offering
Brogan & Partners is a full-service marketing agency delivering integrated brand strategy, creative development, digital experience design, media planning and buying, social media management, and multicultural marketing services. The agency specializes in healthcare, government, financial services, nonprofit, and education verticals, executing campaigns across TV, radio, digital, social, outdoor, and print channels. All work is delivered through their proprietary True Results Process, which combines audience research, strategic planning, breakthrough creative, omnichannel media execution, and performance analytics.
Product overview
Brogan & Partners is a full-service marketing agency (not a software product company) offering a comprehensive suite of marketing services organized around two core pillars: strategic expertise (Brand Research and Strategic Development, Brand Strategy/Identity/Creative Development) and execution capabilities (Creative Advertising/Content Production, Website Development/Digital Experience, Full-Service Media Planning/Buying/Optimization, Social Media Strategy/Content, Email/Marketing Automation, and Multicultural Marketing). The agency specializes in three primary vertical markets: Healthcare (including hospitals, insurance, med-tech, and older adult care), Government (public health, safety, veterans affairs), and Financial/Nonprofit/Education sectors. All services are delivered through their 'True Results Process' framework, combining research-driven strategy with creative excellence and data-driven media execution. The company does not offer a standalone software product but rather professional marketing services.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Research and Strategic Development In-depth qualitative and quantitative research services including market and audience research, surveys, focus groups, interviews, behavioral insights, and secondary research across 70+ platforms to uncover actionable strategic insights for client brands.
- Brand Strategy, Identity and Creative Development Brand strategy and positioning, creative identity development including logo design and visual identity systems, rebranding and brand evolution, brand standards and governance, and brand alignment and design system support.
- Creative Advertising and Content Production Integrated campaign development with in-house production, full-service video production, social media creative, non-traditional and experiential tactics, outdoor/out-of-home creative, and modular scalable creative messaging.
- Website Development and Digital Experience Website design and development, UX/UI strategy, SEO/GEO/AEO search strategy, custom user journeys with automation, SOC 2 certified compliance with ADA/WCAG accessibility, and tracking/reporting via GA4, Google Tag Manager, and Looker dashboards.
- Full-Service Media Planning, Buying, and Optimization Strategic media planning and full-funnel buying across TV, radio, CTV/OTT, digital, video, social, outdoor, and print channels, including in-house digital and social advertising management on Meta, Google, YouTube, and programmatic, plus AI-driven testing and dashboard reporting.
- Social Media Strategy and Content Platform-specific social media strategy, content planning and editorial calendars, content creation and social series development, community management, online reputation monitoring, trend monitoring, and real-time performance reporting.
- Email and Marketing Automation Email marketing strategy and campaign roadmaps, audience segmentation and journey mapping, behavioral and event-based automation (welcome, nurture, post-purchase, re-engagement), ADA-compliant templates, and GDPR/CAN-SPAM compliance.
- Multicultural and Hard-to-Reach Audience Marketing Multilingual and culturally relevant creative, culturally competent targeting across LGBTQ+, indigenous, and low-income communities, specialty channel strategy through non-traditional touchpoints (salons, bars, clinics, cultural centers), and community partnerships.
- Healthcare Marketing Omnichannel healthcare marketing services for healthcare systems, insurance providers, Medicare Advantage, Medicaid, hospital systems, older adult care, med-tech, nonprofits, behavioral health, and pharmacy sectors.
- Government Marketing Government marketing communications for federal, state, and local agencies covering public health, public safety, state police, transportation, veterans affairs, natural resources, and labor and economic development sectors.
Quantifiable outcome
- Seat belt use increased from 93.4% to 94.5% in Michigan (1% increase expected to prevent 10 traffic deaths and 100 injuries per year)
- +5 more outcomes
Companies that use Brogan & Partners
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Brogan & Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
Brogan & Partners partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Martin WaymirecorePR partner for public health campaigns including the I Vaccinate campaign, collaborating on strategic communications and earned media for government health initiatives
- McDonald'sminorMedia partnership for DNR wildfire prevention campaign where McDonald's featured messaging on tray liners to reach male audience demographics in a non-traditional channel
- Martin WaymirecorePR and communications partner for Michigan Hospitality Foundation campaign, working together on creative marketing strategy and campaign execution
- American Heart AssociationminorCo-marketing partnership with Delta Dental of Michigan combining heart health and oral health messaging to reach mothers through coordinated campaign
- National Institute of Environmental Health SciencesminorResearch and awareness partnership on environmental health campaigns
- National Institute of Allergy and Infectious DiseasesminorHealthcare research and public health education partnership
- Little Guide DetroitminorEditorial partnership and influencer collaboration for YMCA campaign including digital marketing support, targeted email outreach and editorial coverage
- Detroit PistonsminorSports partnership where Henry Ford Health System became official team physicians, with Brogan creating marketing campaigns around the partnership
Scale indicators4 records
Recent moves6 records
Expansion highlights3 records
Brogan & Partners competitors and assessment
Company assessmentDirect peers
- Greteman Group: Mid-size independent agency with aviation, healthcare, and lifestyle clients, comparable to Brogan in scale and full-service B2B/B2C creative positioning.
- Laughlin Constable: Milwaukee-based independent full-service agency with comparable mid-size positioning, multi-vertical expertise, and similar heritage as a regional creative and media agency.
- Campbell Ewald: Detroit-based full-service advertising agency with comparable size and heritage, serving major brands with creative, media, digital, and content capabilities across multiple verticals.
- Marcus Thomas LLC: Mid-size independent full-service agency headquartered in Cleveland. Comparable in size, structure, and full-service offerings, with a similar mix of regional enterprise and consumer clients.
- Core Creative: Mid-size independent agency with strong healthcare and consumer verticals, similar full-service model, and comparable scale to Brogan's specialty-focused positioning.
- RPM Advertising: Cleveland-based independent agency with comparable full-service offerings, serving enterprise clients across healthcare, financial services, and consumer categories.
- Lewis Communications: Independent full-service agency with notable healthcare marketing depth, comparable regional scale, and similar mix of long-term AOR relationships with healthcare and consumer brands.
- Doner: Detroit-area full-service advertising agency where Brogan's founders previously worked. Direct peer with overlapping Michigan roots, full-service capabilities, and similar client verticals including healthcare and retail.
Emerging players
- Pivot Creative: Michigan-based creative and digital agency serving similar regional enterprise and healthcare clients; comparable in size and approach though narrower in service scope.
Broad incumbents
- Stagwell: Global marketing-services holding company operating multiple agency brands with healthcare, government, and public-sector expertise—representative of the scaled incumbents Brogan competes against for enterprise and government RFPs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Brogan & Partners social profiles
Digital presenceBrogan & Partners compliance and trust
Trust signalCompliance3 records
Brogan & Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brogan & Partners leadership team
Management profileNumber of profiles
Profiles12 records
Brogan & Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brogan & Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brogan & Partners
What does Brogan & Partners do?
Brogan & Partners is a full-service marketing agency delivering integrated brand strategy, creative development, digital experience design, media planning and buying, social media management, and multicultural marketing services. The agency specializes in healthcare, government, financial services, nonprofit, and education verticals, executing campaigns across TV, radio, digital, social, outdoor, and print channels. All work is delivered through their proprietary True Results Process, which combines audience research, strategic planning, breakthrough creative, omnichannel media execution, and performance analytics.
Is Brogan & Partners a public or private company?
Brogan & Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brogan & Partners founded?
Brogan & Partners was founded in 1984. It employs 11 to 50 people.
Where is Brogan & Partners based?
Brogan & Partners is headquartered in Ferndale, United States, in the North America region.
How does Brogan & Partners make money?
One revenue line is on record: marketing Agency Services.
Who are Brogan & Partners's main competitors?
Direct peers on record are Greteman Group, Laughlin Constable, Campbell Ewald, Marcus Thomas LLC, Core Creative, RPM Advertising, Lewis Communications and Doner. Pivot Creative is listed as an emerging player. Stagwell is listed as a broad incumbent.
Does Brogan & Partners have an API?
No public API is recorded for Brogan & Partners.
What industry is Brogan & Partners in?
Brogan & Partners's product category is Advertising and Marketing Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying. Its NAICS code is 541810 and its SIC code is 7311.