Greenroom Robotics
Greenroom Robotics builds AI-powered maritime autonomy software (GAMA, Lookout+, MarOps, MIS-SIM) for defence, survey, offshore, and research operators, enabling autonomous navigation, perception, and operations management across crewed and uncrewed vessels.
- Company typePrivate
- Founded2017
- HeadquartersPerth, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Greenroom Robotics does
Greenroom Robotics is a privately held Australian maritime autonomy software company founded in 2017 and headquartered in Perth, with additional offices in Sydney and Houston. It builds a modular software platform, the Greenroom Platform, that integrates Robotics, Autonomous Systems and Artificial Intelligence (RASAI) and powers four products: GAMA (system-agnostic autonomy, remote operations, and enhanced-crew control for vessels up to 100m), Lookout+ (vision-based AI optical radar for real-time detection, classification, and tracking of maritime objects via fused electro-optical/infrared and sensor inputs), MarOps (a digital maritime operations system for planning, logging, and analysis), and MIS-SIM (a mission simulation and digital twin environment). The platform is sensor-agnostic across GPS, optical, IR, LIDAR, sonar, radar, and AIS, and is NMEA 2000/0183 and CAN bus compatible, enabling retrofit onto existing fleets or design-stage integration with new builds.
The company sells through a quote-based enterprise and defence licensing model (subscription and perpetual options) augmented by integration, consulting, engineering, and operations services, distributed via direct enterprise sales, OEM partnerships with shipbuilders, technology integrators, and academic/research collaborations. Its customers span defence (Royal Australian Navy, US DoD Special Operations Command, SubSea Craft's MARS USV), hydrographic survey (EGS Survey, Riverside Oceanic), offshore operations (Tenggara Explorer, Unique Group/Sonardyne integration), deep-sea exploration (Caladan Oceanic), and tourism/research (NRMA Marine, Nippon Foundation-GEBCO Seabed 2030). It is ISO 9001:2015 certified, holds AUKUS Authorized User status for licence-free export to the US and UK, and was the first recipient of a Bureau Veritas Approval in Principle for maritime self-navigation software (GAMA, Feb 2026).
Greenroom Robotics is bootstrapped with no external investment, employs 1-10 people, and is led by co-founders James Keane (CEO), Harry Hubbert (CTO), and Zac Pullen, supported by a senior team that includes a Chief Commercial Officer, Chief of Staff, Executive Strategic Advisor (Rear Admiral Pete Quinn AO CSC Ret'd), and a General Manager for the Americas. Revenue model, pricing, and financial figures are not publicly disclosed; the company is actively scaling across AUKUS nations and has been recognized by AFR Most Innovative Companies, WA Innovator of the Year, Marine Technology Reporter Top 100, and the AMDA Innovation Award at IODS 2026.
Greenroom Robotics firmographics
Firmographics- Name
- Greenroom Robotics
- Legal name
- Greenroom Robotics Pty Ltd
- Website
- https://greenroomrobotics.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Greenroom Robotics builds AI-powered maritime autonomy software (GAMA, Lookout+, MarOps, MIS-SIM) for defence, survey, offshore, and research operators, enabling autonomous navigation, perception, and operations management across crewed and uncrewed vessels.
- Ownership category
- akta.pro rank
Greenroom Robotics industry classification
Industry- Product category
- Maritime Autonomy Software
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Services-Computer Integrated Systems Design (7373), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Marine & Underwater Robotics (USVs/UUVs) (HDAAAIAH)
- akta.pro secondary industries
- Unmanned Surface Vehicles (USV) & Autonomous Maritime Surface Platforms (IMABAIAE), Maritime Unmanned Systems (USV/UUV) & Control Stations (IMABAKAJ), Autonomy Software, AI & Mission Management (UAS/UXV) (IMABAIAH)
Keywords
Where Greenroom Robotics is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Greenroom Robotics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licensing and Subscriptions: The company licenses its maritime autonomy software platform (GAMA, Lookout+, MarOps, MIS-SIM) to vessel operators, shipbuilders, and defence customers. Software can be deployed as subscriptions or perpetual licenses with different feature tiers.
- Autonomy Software Integration Services: Expert integration support and custom engineering services to deploy Greenroom's platform on existing vessels or integrate into new builds. Includes regulatory and compliance support for maritime certification.
- Operations Services: Specialist services helping customers develop capabilities including leading trials and operations for autonomous systems, and expert advice for regulations, rules, and trusted autonomy.
- Engineering Services: Custom or complex integration engineering and development challenges solved by the company's engineering team with deep technical expertise and practical maritime experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise/Defence Licensing |
| Other | Multi-year contract | Professional Services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Greenroom Robotics product offering
Product offeringCore offering
Greenroom Robotics develops modular maritime autonomy software that enables autonomous navigation, remote operations, AI-powered situational awareness, mission simulation, and digital operations management for vessels up to 100m. Its product suite consists of four integrated offerings (GAMA, Lookout+, MarOps, MIS-SIM) built on a common platform, sold to defence forces, commercial vessel operators, shipbuilders, and research organisations.
Product overview
Greenroom Robotics offers a modular platform-plus-products architecture consisting of four integrated software products: GAMA (maritime autonomy), Lookout+ (AI-powered optical perception), MarOps (maritime operations management), and MIS-SIM (mission simulation), all powered by the unified Greenroom Platform. GAMA serves as the core autonomy engine enabling vessel navigation and control, while Lookout+ provides computer vision-based situational awareness. MarOps digitizes operational workflows and data management, and MIS-SIM enables testing through simulation and digital twins. These products work together seamlessly, sharing data through the common Greenroom Platform architecture to address the full spectrum of maritime autonomy needs from perception to control to operations management.
Differentiator
Problem solved
Functional benefit
Products and services
- GAMA (Greenroom Advanced Maritime Autonomy) A rapidly deployable, system-agnostic turnkey maritime autonomy software that converts vessels up to 100m into autonomous or remotely operated surface vessels. Provides mission management, navigation, COLREGS-aware collision avoidance, waypointing, dynamic predictive control for precision station-keeping, and remote control capabilities for vessel operators, defence forces, and shipbuilders.
- Lookout+ AI-powered optical radar system using computer vision and sensor fusion to detect, classify, track, and geolocate vessels, marine mammals, markers, and hazards in real time. Provides 360-degree situational awareness using electro-optical and infrared cameras for crewed vessels, autonomous platforms, defence forces, and commercial operators.
- MarOps (Maritime Operations System) Digital maritime operations system that digitises operational planning, logging, and analysis. Converts disparate sensor data formats into a structured time-series database, supports multi-asset and multi-sensor data visualization, and enables automated reporting for mission summaries across survey, defence, and research operations.
- MIS-SIM (Mission Simulator) Mission simulation environment that bridges real and synthetic worlds for mission rehearsal, monitoring, and playback. Supports 2D and 3D Common Operating Pictures, digital twin creation, synthetic data generation, and bi-directional simulation for autonomy testing and crew training.
Quantifiable outcome
- Up to 94% reduction in fuel consumption for USV survey operations
- +4 more outcomes
Companies that use Greenroom Robotics
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles4 records
Greenroom Robotics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature9 records
Greenroom Robotics partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, strategic and minor.
- Hyperion SystemscorePartnership for integrating Greenroom's GAMA autonomy software into Hyperion's 3D-printed uncrewed surface vessels (ASTRA 460). Hyperion's TitanCell manufacturing platform combined with Greenroom's autonomy stack enables rapidly deployable autonomous vessels for defence applications.
- Versatile MarinecoreVessel design partner for the ASTRA 460 3D-printed drone boat. Versatile Marine designed the 4.6m autonomous vessel that integrates with Greenroom's GAMA autonomy platform.
- The Nippon Foundation-GEBCO Seabed 2030 ProjectstrategicPartnership to support global ocean mapping by enhancing efficiency and environmental sustainability of bathymetric data collection using Greenroom's autonomous vessel technology.
- Tengahara ExplorercoreAustralian vessel operator for demonstrating DP-class station-keeping capability by integrating GAMA autonomy software with Sonardyne's Mini-Ranger 2 USBL positioning system on 111'6 workboat.
- SonardynecoreTechnology integration partnership providing Mini-Ranger 2 USBL positioning system for ROV-follow capability and station-keeping demonstration with Greenroom's GAMA software.
- Unique GroupcorePartnership for integrating GAMA with Sonardyne's USBL system enabling ROV support vessel operations at DP-equivalent tolerances with 80% lower day rates.
- Bureau Veritas Marine & OffshorestrategicBV granted Approval in Principle (AiP) to Greenroom's GAMA software - first time maritime self-navigation software received AiP from BV. Partnership supports regulatory compliance and faster certification pathway.
- 3ME TechnologystrategicStrategic partnership combining 3ME's power and propulsion systems with Greenroom's autonomy software. Focus on hybrid propulsion for USVs and pressure-tolerant batteries for AUVs across defence and commercial applications.
- Curtin UniversitystrategicAcademic partnership supporting Australian innovations in AI and autonomous systems. Collaboration aims to build skilled talent pipeline, accelerate adoption, and strengthen Australia's national resilience.
- SubSea CraftcoreTeaming agreement integrating GAMA and Lookout+ into SubSea Craft's Maritime Autonomy Reconnaissance System (MARS) USV. Collaboration strengthening AUKUS technology ecosystem with proven deployments at US DoD exercises.
- Eureka Naval CraftminorPartnership for enabling autonomy-ready naval platforms. Plans unveiled at Sea Air and Space Exhibition in Maryland for advanced autonomous naval vessel development.
- EGS SurveycoreFleet-wide deployment of GAMA on all future Fremantle-class USVs for autonomous hydrographic survey operations achieving 94% fuel reduction and 75% operating cost reduction.
- Austal AustraliacoreStrategic commercial partnership following successful Patrol Boat Autonomy Trial (PBAT) for Royal Australian Navy. Enables future Austal vessels to be delivered autonomy-ready in as little as five days using GAMA and Lookout+.
- Global Marine DesignminorPartnership to integrate GAMA's advanced autonomous capabilities into trusted vessel design solutions, expanding reach to customers through vessel design channel.
- Rubicon AssociatesminorStrategic partnership to advance maritime technology through collaborative development and market access.
- The Whiskey Project GroupminorTechnology partnership supporting development of next-generation tactical watercraft with Greenroom's maritime autonomy software.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Greenroom Robotics competitors and assessment
Company assessmentDirect peers
- Sea Machines Robotics: Boston-based developer of autonomous command, control, and perception software for commercial marine vessels. Direct competitor offering similar maritime autonomy software (SM300 autonomy kit, computer-vision situational awareness) to defence and commercial vessel operators.
- Avikus: HD Hyundai subsidiary providing autonomous navigation and situational awareness software for ships and recreational boats. Comparable software-only maritime autonomy stack targeting similar vessel operators including shipyards and defence customers.
Broad incumbents
- Wärtsilä Marine: Marine technology and service company offering automation, navigation, and propulsion systems alongside emerging autonomous vessel solutions. Competes broadly in vessel control and ship automation across shipyards and operators.
- Kongsberg Maritime: Major marine systems integrator offering ship automation, DP systems, navigation, and autonomous vessel solutions. Provides competing vessel control and autonomous capability at scale to commercial and naval shipbuilders globally.
- Saildrone: US-based producer of autonomous uncrewed surface vehicles for ocean data collection and defence applications. Comparable maritime autonomy technology and customer base, with substantial US DoD funding and global fleet deployments that overlap with Greenroom's naval ISR focus.
- BlueHalo (formerly SeeByte): Defense technology company whose SeeByte division provides autonomous maritime sensing, planning, and control software for naval and commercial applications. Closely overlaps with Greenroom's GAMA/ Lookout+ capabilities for uncrewed vessels.
Emerging players
- ThayerMahan: US company developing autonomous maritime surveillance solutions for defence, government, and commercial customers using unmanned systems. Comparable focus on persistent maritime ISR with AI-enabled sensing.
- Maritime Robotics: Norwegian provider of autonomous surface vessels and USV control systems for survey, research, and defence applications. Comparable USV autonomy offering with similar navigation and remote-control functionality.
Others
- Sonardyne: UK-based marine technology provider of underwater positioning and navigation systems (USBL, LBL). Directly integrated with Greenroom's GAMA via the Mini-Ranger 2 partnership for ROV-follow and station-keeping applications.
- Furuno: Japanese marine electronics manufacturer producing radar, navigation, and fish-finding equipment broadly integrated with maritime software platforms. Comparable sensor ecosystem (per Greenroom's listed Furuno integration) for situational awareness.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Greenroom Robotics social profiles
Digital presenceGreenroom Robotics compliance and trust
Trust signalCompliance2 records
Greenroom Robotics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenroom Robotics leadership team
Management profileNumber of profiles
Profiles8 records
Greenroom Robotics subsidiaries and ownership
Company hierarchySubsidiaries1 record
Greenroom Robotics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenroom Robotics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenroom Robotics
What does Greenroom Robotics do?
Greenroom Robotics develops modular maritime autonomy software that enables autonomous navigation, remote operations, AI-powered situational awareness, mission simulation, and digital operations management for vessels up to 100m. Its product suite consists of four integrated offerings (GAMA, Lookout+, MarOps, MIS-SIM) built on a common platform, sold to defence forces, commercial vessel operators, shipbuilders, and research organisations.
Is Greenroom Robotics a public or private company?
Greenroom Robotics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Greenroom Robotics founded?
Greenroom Robotics was founded in 2017. It employs 1 to 10 people.
Where is Greenroom Robotics based?
Greenroom Robotics is headquartered in Perth, Australia, in the Oceania region.
How does Greenroom Robotics make money?
Four revenue lines are on record. Software Licensing and Subscriptions are the primary driver. The others are autonomy Software Integration Services, operations Services and engineering Services.
Who are Greenroom Robotics's main competitors?
Direct peers on record are Sea Machines Robotics and Avikus. Broad incumbents are Wärtsilä Marine, Kongsberg Maritime, Saildrone and BlueHalo (formerly SeeByte). Emerging players are ThayerMahan and Maritime Robotics. Others are Sonardyne and Furuno.
Does Greenroom Robotics have an API?
No public API is recorded for Greenroom Robotics.
What industry is Greenroom Robotics in?
Greenroom Robotics's product category is Maritime Autonomy Software. Its primary akta.pro industry code is HDAAAIAH, Marine & Underwater Robotics (USVs/UUVs), with a secondary code of IMABAIAE, Unmanned Surface Vehicles (USV) & Autonomous Maritime Surface Platforms. Its NAICS code is 334511 and its SIC code is 3812.