What PanaGenius Inc. does

PanaGenius Inc. is a privately held, for-profit new media and experiential company headquartered in New Rochelle, New York. According to its own materials, the firm connects brands with a globally connected Black audience of more than 50 million across its digital platforms and social channels, operating at the intersection of culture, commerce, and community. The company is led by co-founders Sandra Babu-Boateng and Isaac Babu-Boateng, and runs a 1–10 person team out of New Rochelle.

The company's core offering is a portfolio of seven service lines rather than a software product: Experiential Services (conferences and product launches, including the dedicated Black Stars Experience sub-brand), Digital Advertising (banner ads, pre-roll video, newsletters, and social distribution), Content & Video Production, Market Research & Insights, New Market Entry consulting, Influencer Partnerships, and Custom Programming. Underlying technology is described as a digital ecosystem of owned media properties rather than a proprietary platform; no APIs, SDKs, or AI/ML capabilities are disclosed. Distribution is augmented by partnerships with Lion Publishers, SG, and TheAdvertising Group.

PanaGenius monetizes through project-based, B2B engagements with enterprise brands, with pricing handled via a direct inquiry form rather than published rate cards. Publicly disclosed customers include Citi, Prudential, Morgan Stanley, McDonald's, Toyota, CBS, Pfizer, Diageo, Warner Bros. Discovery, Verizon, Genentech, and Brussels Airlines, alongside a strategic affiliation with the National Minority Supplier Development Council (NMSDC). The firm claims a global footprint, though specific operating geographies beyond the United States are not enumerated, and no revenue, funding, or ownership data is disclosed.

Name

PanaGenius Inc.

Legal name

PanaGenius Inc.

Website

https://panagenius.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

PanaGenius Inc. is a US-based new media and experiential company that connects enterprise brands with a globally connected Black audience of 50 million+ via digital advertising, content production, cultural research, experiential events (including Black Stars Experience), and influencer partnerships.

Ownership category

akta.pro rank

Product category

Cultural Marketing and Experiential Media Services

NAICS

Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Experiential marketing services
• Digital advertising platforms
• Cultural content production
• Influencer partnership marketing
• Multicultural audience insights

Headquarters

HQ city

New Rochelle

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Experiential Services: Design and execution of immersive, culture-driven experiences including conferences and product launches that inspire authentic engagement and foster brand loyalty.
2. Digital Advertising: Distribution of creative assets across their digital ecosystem including banner ads, pre-roll video, newsletter, and social platforms to amplify brand messages to millions of viewers.
3. Content & Video Production: Creation of compelling, culturally resonant content from video to editorial that tells powerful stories and drives authentic audience connection.
4. Market Research & Insights: Provision of deep cultural intelligence and audience insights to help brands understand diverse consumers and make data-driven decisions.
5. New Market Entry Consulting: Guiding brands into new ethnic markets with strategic frameworks, local insights, and culturally aligned activation plans.
6. Influencer Partnerships: Connecting brands with credible voices and creators who authentically influence, inspire, and mobilize diverse communities.
7. Custom Programming: Development of bespoke media, event, and storytelling programs tailored to a brand's goals, audience, and cultural impact strategy.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PanaGenius is a global new media and experiential company that helps brands build authentic connections with culturally diverse, globally connected audiences. It delivers a portfolio of services including culture-driven experiential events, digital advertising across banner, pre-roll video, newsletter, and social channels, content and video production, cultural intelligence and market research, new ethnic market entry consulting, influencer partnerships, and bespoke custom programming. The company operates a 50M+ reach digital ecosystem and flagship event brand Black Stars Experience.

Product overview

PanaGenius is a unified new media and experiential service offering — not a software platform with discrete modules. The portfolio combines Experiential Services, Digital Advertising, Content & Video, Market Research & Insights, New Market Entry, Influencer Partnerships, and Custom Programming, all orchestrated around cultural intelligence and brand storytelling. The subsidiary brand Black Stars Experience (event site: https://blackstarsexperience.com/) delivers the experiential component of the offering through flagship conferences and culture-driven events. Together, these services enable brands to reach an audience of over 50 million across digital platforms and social channels.

Differentiator

Problem solved

Functional benefit

Brands

• Black Stars Experience: Premium experiential event brand featuring conferences and cultural events for affluent, globally-connected audiences.

Products and services

• Experiential Services Designs immersive, culture-driven experiences including conferences and product launches that inspire authentic engagement and foster brand loyalty for enterprise brands seeking culturally aligned marketing.
• Digital Advertising Distributes brand creative assets across a digital ecosystem of banner ads, pre-roll video, newsletter, and social channels to amplify messages to millions of viewers.
• Content & Video Production Creates culturally resonant video and editorial content that tells brand stories and drives authentic audience connection.
• Market Research & Insights Provides deep cultural intelligence and audience insights that help brands understand diverse consumers and make data-driven decisions.
• New Market Entry Consulting Guides brands into new ethnic markets with strategic frameworks, local insights, and culturally aligned activation plans.
• Influencer Partnerships Connects brands with credible voices and creators who authentically influence, inspire, and mobilize diverse communities.
• Custom Programming Develops bespoke media, event, and storytelling programs tailored to a brand's goals, audience, and cultural impact strategy.
• Black Stars Experience Premium event brand producing culture-driven conferences and experiences for affluent, globally-connected audiences.

Quantifiable outcome

• Reach of 50 million+ across digital platforms and social channels

Named customers12 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• SG (Strategic Group)minorGTM or Marketing PartnerListed as a partner/publisher in PanaGenius's partner ecosystem, contributing to content and media distribution capabilities.
• Lion PublishersminorGTM or Marketing PartnerPublishing partner contributing to content and editorial capabilities within PanaGenius's media ecosystem.
• TAG (TheAdvertising Group)minorGTM or Marketing PartnerAdvertising industry partner listed in PanaGenius's partner network.
• NMSDC (National Minority Supplier Development Council)coreStrategic or Co-development PartnerStrategic partnership with NMSDC supporting minority business development and supplier diversity initiatives, aligning with PanaGenius's mission of bridging cultures and shaping new narratives.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Admerasia: Asian American-focused advertising, media, and digital agency offering brand strategy, creative, influencer marketing, and experiential. Comparable to PanaGenius on service breadth and cultural-specialist positioning; competes with PanaGenius when advertisers evaluate which ethnic-audience partner to fund.
• IW Group: A multicultural agency specializing in Asian American consumer insights, advertising, and content production. Closely analogous business model to PanaGenius (cultural intelligence + advertising + content + influencer) targeting a different ethnic segment but competing for the same cultural-marketing budget allocation at Fortune 500 advertisers.
• UniWorld Group: Long-running Black-owned, multicultural full-service agency offering advertising, media planning/buying, branded content, digital, and experiential services. Directly comparable to PanaGenius on service mix (advertising + content + experiential) and target audience (Black and multicultural consumers), with a similar enterprise brand client base.
• Burrell Communications Group: One of the largest U.S. multicultural advertising agencies with deep Black-consumer expertise across brand storytelling, advertising, content, and experiential. Direct competitor to PanaGenius for the same Fortune 500 brand budgets in financial services, CPG, automotive, and healthcare, and serves as the benchmark independent Black-owned agency in the category.
• Acento: Independent, minority-owned agency specializing in Hispanic, multicultural, and general-market advertising, including strategic planning, creative, digital, and experiential work. Shares PanaGenius's minority-owned positioning, enterprise client mix, and integrated creative-plus-cultural-insights value proposition.
• REACH Media (Radio One / Urban One): Media and content platform focused on the Black audience across radio, digital, and experiential channels, monetized through advertising and brand partnerships. Directly comparable to PanaGenius's digital media + events model for the same audience segment and the same enterprise advertiser base.
• The Gait Group: Independent, minority-owned advertising and experiential agency offering creative, media, content, and event production services to enterprise clients. Direct peer on ownership positioning, service mix (experiential + digital + content), and enterprise customer profile.

Emerging players

• Blavity Inc. Black-focused digital media and creator network including Blavity, Shadow & Act, AfroTech, and 21Ninety, monetized through advertising, branded content, events (AfroTech conference), and agency services. Closest scaled pure-play peer to PanaGenius's digital ecosystem + events flywheel (Black Stars Experience), with overlapping cultural-marketing and experiential offerings.
• AMP Agency: Independent agency combining advertising, content, influencer, and (in particular) experiential marketing for major consumer brands. Closely matches PanaGenius's experiential-services and custom-programming capabilities and competes for the same brand-experience budgets.

Broad incumbents

• Mosaic Group (Publicis): The multicultural marketing and insights network within Publicis, offering advertising, media, content, and cultural-intelligence services to Fortune 500 advertisers. A much larger incumbent competing for the same multicultural budget lines PanaGenius serves, with significantly greater analytics infrastructure and holding-company distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Face2FaceAfrica
• LinkedInlinkedin.com/company/panagenius

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PanaGenius Inc.